电热毯市场 - 全球产业规模、份额、趋势、机会及预测（按类型、尺寸、最终用途、分销管道、地区和竞争格局划分，2021-2031年）

全球电热毯市场预计将从 2025 年的 10.1 亿美元成长到 2031 年的 15.2 亿美元，年复合成长率为 7.05%。

这些内置加热元件的纺织床上用品，用于睡前预热床铺，并在睡眠过程中保持温暖。节能供暖需求的不断增长推动了其市场成长。为了应对不断上涨的能源帐单，家庭开始采用区域供暖，而老龄化人口也日益寻求缓解行动不便和循环系统问题的治疗方案。中国家用电器产业协会的报告显示，到2024年，家用电器产业的累计出口额将达到1,124.2亿美元，凸显了小家电产业的復苏动能。

儘管呈上升趋势，但该行业仍面临着与产品安全和严格的监管标准相关的重大挑战。过热和电气火灾的风险是消费者的主要担忧，需要进行广泛的测试才能符合国际安全标准。这些严格的要求会增加生产成本并设置认证障碍，从而延缓新产品上市并阻碍市场扩张。

市场驱动因素

能源价格上涨和消费者转向更经济实惠的局部供暖方式是推动市场发展的关键因素，他们正在寻找比中央暖气供应更经济的替代方案。随着家庭采用「区域供暖」策略（即只为特定区域而非整个空间供暖）来降低能源费用，电热毯被视为经济实惠的选择。 2024年11月，《每日记录报》重点报导了电热毯的价值，指出一款典型的电热毯每小时运作成本仅为1便士。这促使零售商加强推广节能产品，以期冬季抢得市占率。

严寒的冬季天气和季节性需求高峰也会影响市场动态，因此需要强大的全球供应链来应对集中销售期。中国等製造基地必须在寒冬来临前迅速扩大产能，以满足国际需求。根据中国海关总署报告显示，2024年1月至7月，中国出口电热毯1,091万条。主要企业正积极掌握这些季节性需求高峰，纽威品牌家用及商用解决方案部门在2025年2月宣布2024年第四季净销售额达12亿美元，这充分体现了冬季的商业性重要性。

市场挑战

由于严格的产品安全法规和固有的电气安全风险，市场面临许多障碍。製造商被迫投入大量资金进行测试和认证，以满足国际标准，防止过热和电路故障。这种合规负担增加了生产成本，延长了研发週期，提高了市场进入门槛，限制了竞争，减缓了市场扩张。

此外，安全隐患正严重削弱消费者信心，而消费者信心是市场成长的关键。与发热纺织品相关的事故提高了公众的警觉性，并促使监管力道加大。根据国际电气安全基金会（ESFI）统计，2024年，电热垫和电热毯每年造成约500起火灾。这些数据迫使製造商优先考虑合规性而非激进扩张，而安全相关的成本和消费者的谨慎态度也抑制了电热垫和电热毯的广泛应用，从而限制了其潜在市场规模。

市场趋势

双区和个人化加热技术的应用正在改变市场格局，透过单独调节睡眠微气候，满足伴侣不同的温度偏好。这些系统允许独立控制床的两侧，并且通常整合生物识别功能以实现自动调节，从而使製造商能够维持高端定价。 2025年3月，Sleep Number宣布2024财年的毛利率达到59.6%，并将成功归功于其以具备独立加热功能的高级智慧寝具为核心的产品组合。

同时，电磁场强度降低和安全性提升正成为一种趋势，例如采用奈米碳管加热元件取代传统的高压电线。这些低压材料最大限度地减少了电磁辐射和火灾风险，解决了消费者长期以来对安全性的担忧。这些创新技术的市场吸引力显而易见。 2024年12月，Naturality Digital公司报告称，其Jartoo毯子的Kickstarter众宣传活动已从2000多名支持者那里筹集了超过49.2万美元，这表明市场对更安全、更先进的舒适解决方案有着强劲的需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球电热毯市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（上盖类型、下盖类型）
  • 依尺寸（单人床、双人床、加大双人床）
  • 按用途（住宅、医院、饭店）
  • 依分销管道（专卖店、超级市场/大卖场、线上、其他（其他零售商、批发商/分销商））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章 北美电热毯市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲电热毯市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太地区电热毯市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲电热毯市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲电热毯市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球电热毯市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Shanghai Shenda Co. Ltd.
• Morphy Richards Ltd.
• Snugnights UK LLP
• Beurer GmbH
• Shanghai Caiyang Plastic Products Co.,Ltd
• John Cotton Group Ltd
• Shijiazhuang Mengjie Industry Co. Ltd.
• Silentnight Group Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Electric Blanket Market is projected to expand from USD 1.01 Billion in 2025 to USD 1.52 Billion by 2031, reflecting a CAGR of 7.05%. These textile bedding items, fitted with internal heating components, are used to pre-warm beds or maintain warmth while sleeping. Growth is fueled by the need for energy-efficient heating, as households utilize zone heating to offset rising energy bills, alongside an aging demographic seeking therapeutic relief for mobility and circulation issues. Highlighting the recovery in small appliances, the China Household Electrical Appliances Association reported a cumulative export value of USD 112.42 billion for the home appliance sector in 2024.

Despite this upward trajectory, the industry encounters significant obstacles related to product safety and stringent regulatory standards. The potential for overheating and electrical fires is a major consumer worry, necessitating extensive testing to meet international safety protocols. These rigorous requirements elevate production costs and create certification hurdles, which can delay new product introductions and hinder broader market growth.

Market Driver

Rising energy prices and a transition toward cost-effective spot heating serve as primary market accelerators, with consumers seeking budget-friendly alternatives to central heating. By employing "zone heating" tactics to warm individuals rather than entire spaces, households aim to reduce utility expenses, positioning electric blankets as a financially prudent choice. In November 2024, the Daily Record highlighted this value, noting that common models could cost as little as 1p per hour to run, prompting retailers to emphasize energy efficiency to capture winter market share.

Severe winter weather and seasonal demand surges also shape market dynamics, requiring robust global supply chains to handle concentrated sales periods. Production hubs like China must rapidly scale output to meet international needs before cold spells; the General Administration of Customs China reported exports of 10.91 million electric blankets between January and July 2024. Major companies rely on these seasonal peaks for revenue, as evidenced by Newell Brands' Home & Commercial Solutions segment, which reported USD 1.2 billion in net sales for Q4 2024 in February 2025, underscoring the commercial significance of the winter season.

Market Challenge

The market faces substantial hurdles due to stringent product safety mandates and the inherent risk of electrical hazards. To comply with rigorous international standards aimed at preventing overheating and circuit failures, manufacturers must invest heavily in testing and certification. This compliance burden escalates production costs and lengthens development cycles, creating high barriers to entry that limit competition and slow the pace of market expansion.

Additionally, safety apprehensions significantly undermine consumer confidence, a key factor for market growth. Incidents involving heating textiles increase public caution and trigger tighter regulations; the Electrical Safety Foundation International noted that heating pads and electric blankets were responsible for roughly 500 fires annually in 2024. Such statistics compel manufacturers to prioritize compliance over aggressive expansion, ultimately constraining broader adoption and limiting potential market volume due to safety-related costs and consumer wariness.

Market Trends

The adoption of dual-zone and personalized heating technologies is transforming the market, catering to partners with distinct thermal preferences through tailored sleep microclimates. These systems allow independent control for each side of the bed, often incorporating biometrics for automatic adjustments, allowing manufacturers to maintain premium pricing. In March 2025, Sleep Number Corporation reported a fiscal year 2024 gross margin of 59.6 percent, attributing this success to a product mix emphasizing advanced smart bedding with individualized heating features.

Concurrently, there is a shift toward low-EMF and enhanced safety features, marked by the use of carbon nanotube heating elements instead of traditional high-voltage wiring. These low-voltage materials minimize electromagnetic radiation and fire hazards, addressing long-standing consumer safety concerns. The market appeal of these innovations is evident; Naturality Digital reported in December 2024 that the Jartoo Blanket Kickstarter campaign raised over USD 492,000 from more than 2,000 backers, signalling strong demand for safer, next-generation comfort solutions.

Key Market Players

• Shanghai Shenda Co. Ltd.
• Morphy Richards Ltd.
• Snugnights UK LLP
• Beurer GmbH
• Shanghai Caiyang Plastic Products Co.,Ltd
• John Cotton Group Ltd
• Shijiazhuang Mengjie Industry Co. Ltd.
• Silentnight Group Ltd.

Report Scope

In this report, the Global Electric Blanket Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Blanket Market, By Type

• Over Blanket
• Under Blanket

Electric Blanket Market, By Size

• Single Size
• Double Size
• King Size

Electric Blanket Market, By End Use

• Residential
• Hospitals
• Hotels

Electric Blanket Market, By Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• Online
• Others (Other Retail Stores, Distributors/Dealers)

Electric Blanket Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Blanket Market.

Available Customizations:

Global Electric Blanket Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Blanket Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Over Blanket, Under Blanket)
  • 5.2.2. By Size (Single Size, Double Size, King Size)
  • 5.2.3. By End Use (Residential, Hospitals, Hotels)
  • 5.2.4. By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers))
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Electric Blanket Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Size
  • 6.2.3. By End Use
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Electric Blanket Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Size
      • 6.3.1.2.3. By End Use
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Electric Blanket Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Size
      • 6.3.2.2.3. By End Use
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Electric Blanket Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Size
      • 6.3.3.2.3. By End Use
      • 6.3.3.2.4. By Distribution Channel

7. Europe Electric Blanket Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Size
  • 7.2.3. By End Use
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Electric Blanket Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Size
      • 7.3.1.2.3. By End Use
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Electric Blanket Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Size
      • 7.3.2.2.3. By End Use
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Electric Blanket Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Size
      • 7.3.3.2.3. By End Use
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Electric Blanket Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Size
      • 7.3.4.2.3. By End Use
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Electric Blanket Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Size
      • 7.3.5.2.3. By End Use
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Electric Blanket Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Size
  • 8.2.3. By End Use
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Electric Blanket Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Size
      • 8.3.1.2.3. By End Use
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Electric Blanket Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Size
      • 8.3.2.2.3. By End Use
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Electric Blanket Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Size
      • 8.3.3.2.3. By End Use
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Electric Blanket Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Size
      • 8.3.4.2.3. By End Use
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Electric Blanket Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Size
      • 8.3.5.2.3. By End Use
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Electric Blanket Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Size
  • 9.2.3. By End Use
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Electric Blanket Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Size
      • 9.3.1.2.3. By End Use
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Electric Blanket Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Size
      • 9.3.2.2.3. By End Use
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Electric Blanket Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Size
      • 9.3.3.2.3. By End Use
      • 9.3.3.2.4. By Distribution Channel

10. South America Electric Blanket Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Size
  • 10.2.3. By End Use
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Electric Blanket Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Size
      • 10.3.1.2.3. By End Use
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Electric Blanket Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Size
      • 10.3.2.2.3. By End Use
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Electric Blanket Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Size
      • 10.3.3.2.3. By End Use
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Electric Blanket Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Shanghai Shenda Co. Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Morphy Richards Ltd.
• 15.3. Snugnights UK LLP
• 15.4. Beurer GmbH
• 15.5. Shanghai Caiyang Plastic Products Co.,Ltd
• 15.6. John Cotton Group Ltd
• 15.7. Shijiazhuang Mengjie Industry Co. Ltd.
• 15.8. Silentnight Group Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer