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市场调查报告书
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1946524

穿戴式毯市场 - 全球产业规模、份额、趋势、机会及预测（按最终用户、分销管道、地区和竞争格局划分，2021-2031年）

Wearable Blankets Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By End User, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球穿戴式毯市场预计将从 2025 年的 12.5 亿美元成长到 2031 年的 23.3 亿美元，复合年增长率为 10.94%。

这些产品通常采用抓绒或羊羔绒等保暖面料製成，兼具床上用品的温暖舒适和服装的自由活动性。持续的远距办公政策和不断上涨的住宅能源成本是推动市场成长的主要因素，促使消费者寻求经济实惠的个人暖气解决方案。这种需求在零售旺季尤为明显。美国零售联合会 (NRF) 的报告显示，服装和配件将在 2025 年占据消费者购物清单的主导地位，48% 的消费者会在冬季假期购买此类商品，这凸显了市场对舒适穿戴产品的巨大需求。

市场概览
预测期 2027-2031
市场规模：2025年 12.5亿美元
市场规模：2031年 23.3亿美元
复合年增长率：2026-2031年 10.94%
成长最快的细分市场 成人
最大的市场 北美洲

儘管存在这些积极趋势，但该行业仍面临一个重大障碍：严重的季节性。消费者的兴趣集中在寒冷季节，这给製造商和零售商在春夏季节的库存管理和收入稳定性方面带来了复杂的挑战。这种季节性失衡会严重阻碍市场实现全年持续成长的能力，儘管相关人员努力应对与需求波动相关的营运波动。

市场驱动因素

能源价格上涨以及由此产生的对经济型个人取暖方式的需求，已成为推动全球穿戴式毯市场发展的核心经济因素。由于家庭能源帐单难以预测，消费者越来越倾向于选择个人取暖而非全屋取暖，他们更喜欢既能减少中央恆温器使用又不影响舒适度的保暖服装。这种行为转变使穿戴式毯从新奇礼品跃升为必备的节能设备，製造商也正透过强调其经济效益来掌握这一趋势。例如，2024年11月，英国《每日纪事报》报道称，大型零售商玛莎百货正在推广其「Snuggle」加热可穿戴毯，并着重强调运作成本不到3便士——这直接吸引了那些希望切实减轻冬季高额取暖费用的消费者。

同时，电子商务平台的蓬勃发展和社群媒体行销的活跃也显着扩大了市场规模。无论是直接面向消费者的品牌还是大型零售商，都在利用TikTok和Instagram等通路製造话题，并将这些大尺码产品推广为适合远距办公和馈赠的必备生活用品。这种以数位化为中心的策略使企业能够突破传统零售的限制，并透过社群互动实现快速扩张。 2024年10月，《富比士澳洲》报道称，顶级品牌The Oodie自推出以来累计销售额已超过6亿美元，充分展现了社群媒体主导的客户获取方式的有效性。这一强劲的业绩在整个零售业都有所体现，玛莎百货（Marks & Spencer）公布，截至2024年5月的财年，其服饰和家居用品部门的销售额增长了5.3%，证实了消费者对舒适型服装和家居用品的持续需求。

市场挑战

穿戴式毯市场强烈的季节性特征使其主要产生收入期局限于寒冷季节，这严重阻碍了其永续成长。这种销售週期缩短迫使製造商采用不稳定的商业模式，其大部分营运资金集中在第四季和第一季。因此，企业在春季到夏季期间面临严重的融资失衡，严重限制了其在淡季资金筹措产品研发和市场拓展的能力。

此外，这种对有限销售窗口的依赖会带来显着的库存风险。由于这些服装体积庞大，未售出的库存会导致过高的仓储成本，或需要大幅降价，从而降低利润率。美国零售联合会 (NRF) 的统计数据也印证了这种对销售旺季的强烈依赖。 NRF 报告称，2024 年假期季节服饰和配件的销售额增长了 2.8%。这凸显了这个销售窗口在服装收入中的关键作用。因此，任何对这一短暂窗口的干扰都会立即影响公司维持全年流动性的能力，从而对其长期发展产生负面影响。

市场趋势

流行文化与品牌授权的融合正在从根本上改变产品开发策略，将普通的家用纺织品转变为备受追捧的粉丝商品。製造商正积极收购娱乐品牌、电子游戏和运动队的授权，以吸引狂热的粉丝群。这项策略正在改变销售业绩，使其不再仅限于冬季保暖功能，而是鼓励全年购买，尤其是在年轻消费者群体中，因为他们将这些产品视为兼具实用性和收藏价值的服饰。这一趋势的经济效益在整个产业中都有所体现。根据国际授权协会（Licensing International）于2025年8月发布的《2025年全球授权产业研究报告》，预计2024年时尚授权市场将成长8.1%，超过整体授权产业3.7%的成长率。这一成长主要得益于授权品牌向服饰和家居领域的扩张。

同时，随着越来越多的品牌寻求减少合成纤维生产对环境的影响，环保再生材料的使用趋势正在兴起。对纺织废弃物日益严格的审查促使生产商放弃原生聚酯纤维，转而使用再生宝特瓶（rPET）和有机纤维，以满足具有环保意识的消费者的需求。在一个传统上依赖合成保暖材料的市场中，这种价值链的演变对于维护品牌价值至关重要。纺织品交易所于2025年10月发布的《2025年材料市场报告》的数据清楚地展现了这一转变的规模。报告预测，全球再生聚酯纤维的产量将从2023年的890万吨增加到2024年的930万吨，这表明业界正致力于将永续纤维替代品融入大众市场纺织品中。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球穿戴毯市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依最终使用者（成人、儿童）划分
    • 依分销管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美穿戴式毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲穿戴毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区穿戴毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲穿戴毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲穿戴毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球穿戴毯市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Cozy Comfort Company LLC
  • The Burt's Bees Products Company
  • aden & anais, Inc
  • TILLYOU
  • The Baby Merlin Company
  • Hudson Childrenswear
  • Waitu
  • The Oodie
  • Buy Buy Baby, Inc.
  • Caravan Group LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 7859

The Global Wearable Blankets Market is projected to expand from USD 1.25 Billion in 2025 to USD 2.33 Billion by 2031, registering a CAGR of 10.94%. These products, typically crafted from insulating fabrics like fleece or sherpa, combine the warmth of bedding with the freedom of movement found in apparel. The market's growth is fundamentally anchored in the endurance of remote work policies and escalating residential energy expenses, which drive consumers toward cost-efficient personal heating solutions. This demand is most prominent during peak retail periods; the National Retail Federation reported that in 2025, clothing and accessories dominated consumer shopping lists, with 48% of shoppers purchasing within this category during the winter holidays, highlighting the substantial market desire for wearable comfort items.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.25 Billion
Market Size 2031USD 2.33 Billion
CAGR 2026-203110.94%
Fastest Growing SegmentAdult
Largest MarketNorth America

Despite these favorable dynamics, the industry faces a considerable obstacle in the form of acute seasonality. Consumer interest is sharply focused on the colder months, creating complex challenges for manufacturers and retailers regarding inventory control and revenue stability during the warmer spring and summer seasons. This seasonal imbalance can significantly hinder the market's ability to achieve consistent, year-round growth as stakeholders struggle to manage the operational volatility associated with fluctuating demand.

Market Driver

Rising energy prices and the subsequent need for economical personal heating have emerged as the central economic factors driving the Global Wearable Blankets Market. As household utility costs remain unpredictable, consumers are increasingly pivoting to a strategy of heating the individual rather than the entire home, favoring thermal apparel that permits lower central thermostat usage without compromising comfort. This behavioral change has elevated wearable blankets from novelty gifts to essential energy-saving devices, a shift manufacturers are capitalizing on by highlighting financial efficiency. For example, in November 2024, the Daily Record noted that major retailer Marks & Spencer promoted its "Snuggle" heated wearable blanket by emphasizing its operating cost of less than 3p per hour, a direct appeal to customers seeking tangible relief from expensive winter heating bills.

Concurrently, the growth of e-commerce platforms and vigorous social media marketing have significantly broadened the market's scope. Both direct-to-consumer brands and large retailers are utilizing channels such as TikTok and Instagram to generate viral interest, marketing these oversized items as essential lifestyle products suitable for remote work and gifting. This digital-centric strategy enables companies to overcome traditional retail limitations and scale rapidly through community interaction. Forbes Australia reported in October 2024 that the premier brand The Oodie has amassed over $600 million in total sales since launching, demonstrating the efficacy of socially driven customer acquisition. This strong performance is reflected in the wider retail landscape, with Marks & Spencer reporting a 5.3% sales increase in its Clothing & Home division for the fiscal year ending May 2024, confirming sustained consumer demand for comfort-oriented apparel and homeware.

Market Challenge

The intense seasonality characteristic of the wearable blanket market presents a major hurdle to sustained growth by confining the primary revenue generation period to the colder months. This compressed sales cycle compels manufacturers to adopt a volatile business structure wherein the vast majority of operational capital is accrued during the fourth and first quarters. As a result, companies encounter stark cash flow imbalances during the spring and summer, which severely restricts their capacity to finance product development or market expansion initiatives during the off-season.

Furthermore, reliance on such a limited timeframe introduces significant inventory risks. Due to the bulky nature of these garments, unsold stock results in excessive warehousing costs or requires steep price reductions that diminish profit margins. The heavy dependence on this peak season is statistically supported by the National Retail Federation, which noted a 2.8% increase in clothing and accessory sales during the 2024 holiday season, highlighting the vital role this window plays in apparel revenue. Consequently, any interruption during this brief period immediately impacts a company's ability to sustain the year-round liquidity necessary for long-term advancement.

Market Trends

The integration of pop culture and brand licensing is fundamentally reshaping product development strategies, converting standard home textiles into highly sought-after fan merchandise. Manufacturers are increasingly acquiring rights to entertainment franchises, video games, and sports teams to attract dedicated fanbases, a move that effectively separates sales performance from strictly functional cold-weather requirements. This approach utilizes emotional connections to stimulate year-round purchasing, especially among younger consumers who perceive these items as collectible apparel rather than merely utilitarian. The economic success of this trend is reflected in the wider sector; according to Licensing International's '2025 Global Licensing Industry Study' released in August 2025, fashion licensing expanded by 8.1% in 2024, surpassing the general licensing industry's 3.7% growth, driven by the extension of licensed brands into new apparel and home segments.

In parallel, there is a growing shift toward eco-friendly and recycled fabrics as brands attempt to reduce the environmental footprint associated with synthetic fleece manufacturing. With rising scrutiny on textile waste, producers are moving away from virgin polyester in favor of materials made from post-consumer plastic bottles (rPET) and organic fibers to meet the demands of environmentally aware shoppers. This evolution in the supply chain is essential for preserving brand value in a market that traditionally relies on synthetic insulating fabrics. The magnitude of this transition is evident in data from Textile Exchange's 'Materials Market Report 2025' published in October 2025, which showed that global recycled polyester production rose from 8.9 million tons in 2023 to 9.3 million tons in 2024, signaling a deepening industrial commitment to incorporating sustainable fiber alternatives into mass-market textiles.

Key Market Players

  • Cozy Comfort Company LLC
  • The Burt's Bees Products Company
  • aden & anais, Inc
  • TILLYOU
  • The Baby Merlin Company
  • Hudson Childrenswear
  • Waitu
  • The Oodie
  • Buy Buy Baby, Inc.
  • Caravan Group LLC

Report Scope

In this report, the Global Wearable Blankets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wearable Blankets Market, By End User

  • Adult
  • Children

Wearable Blankets Market, By Distribution Channel

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Online
  • Others

Wearable Blankets Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wearable Blankets Market.

Available Customizations:

Global Wearable Blankets Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wearable Blankets Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By End User (Adult, Children)
    • 5.2.2. By Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Wearable Blankets Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End User
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wearable Blankets Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By End User
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Wearable Blankets Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By End User
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Wearable Blankets Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By End User
        • 6.3.3.2.2. By Distribution Channel

7. Europe Wearable Blankets Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End User
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Wearable Blankets Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End User
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Wearable Blankets Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End User
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Wearable Blankets Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End User
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Wearable Blankets Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By End User
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Wearable Blankets Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By End User
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Wearable Blankets Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End User
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Wearable Blankets Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End User
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Wearable Blankets Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End User
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Wearable Blankets Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End User
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Wearable Blankets Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End User
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Wearable Blankets Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End User
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wearable Blankets Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End User
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Wearable Blankets Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End User
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Wearable Blankets Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End User
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Wearable Blankets Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End User
        • 9.3.3.2.2. By Distribution Channel

10. South America Wearable Blankets Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End User
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wearable Blankets Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End User
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Wearable Blankets Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End User
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Wearable Blankets Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End User
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Wearable Blankets Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Cozy Comfort Company LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Burt's Bees Products Company
  • 15.3. aden & anais, Inc
  • 15.4. TILLYOU
  • 15.5. The Baby Merlin Company
  • 15.6. Hudson Childrenswear
  • 15.7. Waitu
  • 15.8. The Oodie
  • 15.9. Buy Buy Baby, Inc.
  • 15.10. Caravan Group LLC

16. Strategic Recommendations

17. About Us & Disclaimer