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市场调查报告书
商品编码
1970827

毛绒毯市场 - 全球产业规模、份额、趋势、机会、预测：按应用、分销管道、地区和竞争格局划分，2021-2031年

Plush Blankets Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球毛绒毯市场预计将从 2025 年的 4.2835 亿美元增长到 2031 年的 6.2538 亿美元，复合年增长率为 6.51%。

这些高密度绒毛寝具产品通常由聚酯纤维或腈纶等合成纤维製成，触感柔软，保暖性极佳。该行业的成长主要得益于消费者对家居舒适度和美观性的日益重视，以及酒店和礼品市场对这类产品的接受度不断提高。此外，产品线的拓展，包括加重型和加热型寝具，也是持续推动市场需求的关键因素。

市场概览
预测期 2027-2031
市场规模：2025年 4.2835亿美元
市场规模：2031年 6.2538亿美元
复合年增长率：2026-2031年 6.51%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管有这些正面迹象，但原材料成本的波动，尤其是合成纤维生产所必需的石化产品成本波动，正阻碍着市场成长。根据中国纺织品进出口商会报告，2025年上半年，家用纺织品（包括毛毯生产）出口额达160.3亿美元。这种经济不稳定可能导致价格不确定性，从而阻碍全球製造商的扩张，并对利润率造成压力。

市场驱动因素

电子商务和数位零售平台的兴起正在改变毛绒毯的分销网络，为消费者提供了前所未有的机会，让他们能够接触到实体店难以找到的各种质地和超大尺寸的毛绒毯。这种向数位化管道的转变使生产商能够突破传统零售的局限，并利用「直接面向消费者」的策略来满足消费者对个人化家居舒适产品日益增长的需求。宅配的便利性以及即时比较保暖性能的功能巩固了这个通路的主导地位。根据美国零售联合会（NRF）统计，2024年假期季节的线上和非实体店销售额年增8.6%，达到2,967亿美元，凸显了数位市场在推动家用纺织品销售方面发挥的重要作用。

同时，消费者对永续材料的日益偏好正促使製造商从石油衍生的原生合成纤维转向再生纤维。由于毛毯需要大量聚酯纤维才能达到其特有的柔软度，因此该行业已成为循环经济中减少塑胶废弃物的关键领域。生产商正在扩大再生聚对苯二甲酸乙二醇酯（rPET）的使用，以在保持保暖性的同时吸引具有环保意识的消费者。例如，Unifi 在 2024 年永续发展概况中指出，其再生纤维品牌在 2024 财年的销售额占比高达 32%，这就是整个产业转变的一个例证。这种材料的演变发生在大规模贸易的背景下。根据美国纺织服装管理局 (TAAA) 预测，2024 年美国毛毯进口额将达到 17.1 亿美元，这表明美国市场强劲，既重视创新，也重视价格。

市场挑战

原物料价格波动正对毛毯市场造成严重衝击。这主要是因为该产业在合成纤维的生产中严重依赖石油衍生产品。由于聚酯和腈纶等材料是这类高绒床上用品的标准材料，上游原油市场的波动会导致生产成本的即时不可预测的变化。这种不稳定性削弱了生产商维持稳定定价模式的能力。因此，製造商往往被迫自行承担这些成本上涨以保住市场份额，这种做法直接降低了利润率，并限制了用于扩大生产和产品线多元化的资金。

近期行业数据证实了这项负担对製造业环境的严重性。根据国际纺织製造商联合会（ITMF）于2024年8月发布的《全球纺织业调查》，27%的受访者认为「原物料成本上涨」是提升绩效的主要障碍。这项数据表明，成本不稳定并非假设性的威胁，而是普遍存在的营运障碍，从根本上限制了全球毛毯市场的成长潜力。

市场趋势

全球毛绒毯市场正经历着一场向质感和极繁主义美学方向的重大变革，消费者的偏好也从简约的纯色设计转向了视觉效果丰富的床上用品。製造商正加速推出具有3D纹理、厚实针织工艺和醒目图案的高绒毛毯，将其定位为不仅是实用物品，更是极具装饰性的家居装饰品。这一趋势表明，人们越来越偏好感官丰富的家居装饰，并注重表现力，促使各大品牌拓展产品线，推出更多采用复杂编织工艺和鲜艳印花的产品。为了佐证这种对个性家居装饰的偏好，Pinterest于2024年12月发布的《Pinterest 2025预测》报告指出，「復古极繁主义」的搜寻量同比增长了260%，这表明消费者对兼具视觉和触觉衝击力的奢华产品有着强劲的需求。

同时，以健康为导向的加工技术正逐渐成为标准改进措施，製造商开始对毛绒布料进行抗菌和低致敏处理。由于高毛绒织物本身容易积聚水分和灰尘，这些技术改进解决了关键的卫生难题，从而提升了产品的清新度，并吸引了注重健康的消费者。这种对功能性纺织品性能的关注，需要进行严格的工业测试，以确保产品既柔软又洁净。例如，Microvan International 于 2025 年 1 月发布的《2024 年年度回顾》报告显示，2024 年完成了超过 3 万次霉菌鑑定测试，体现了该行业对卫生导向生产的重视。这一数字年增 20%，显示该行业正日益重视防止家用纺织品中微生物的滋生。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球毛绒玩具毯市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按用途（住宅、商用）
    • 分销通路（大型超级市场/超级市场、便利商店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美毛毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲毛毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区毛绒毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲毛绒玩具毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲毛绒玩具毯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球毛绒玩具毯市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Berkshire Blanket & Home Co., Inc.
  • American Blanket Company
  • FleecePro
  • Sunbeam Products, Inc.
  • ADORNit
  • Big Blanket Co.
  • Robert Kaufman Co., Inc.
  • Shannon Fabrics Inc.
  • Venus Group
  • The Company Store Group, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 22708

The Global Plush Blankets Market is projected to expand from USD 428.35 Million in 2025 to USD 625.38 Million by 2031, reflecting a CAGR of 6.51%. These high-pile bedding products are typically crafted from synthetic fibers such as polyester fleece or acrylic, known for their soft hand-feel and thermal insulation capabilities. Growth in this sector is largely fueled by consumers placing greater importance on home comfort and interior aesthetics, alongside rising adoption within the hospitality and gifting markets. Furthermore, the broadening of product assortments to include weighted and heated varieties acts as a significant driver of enduring demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 428.35 Million
Market Size 2031USD 625.38 Million
CAGR 2026-20316.51%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these positive indicators, market growth is hampered by fluctuating raw material costs, specifically regarding petroleum derivatives essential for synthetic fiber manufacturing. As reported by the China Chamber of Commerce for Import and Export of Textiles, the export value of the home textile industry-which includes plush blanket production-amounted to $16.03 billion in the first half of 2025. Such economic instability introduces pricing unpredictability, potentially hindering expansion and squeezing profit margins for manufacturers around the world.

Market Driver

The rise of e-commerce and digital retail platforms has transformed the distribution network for plush blankets, granting buyers unparalleled access to various textures and oversized designs often unavailable in physical locations. This transition to digital channels enables producers to overcome traditional retail constraints by utilizing direct-to-consumer strategies that address the growing appetite for personalized home comfort items. The ease of home delivery and the capacity to instantly compare thermal specifications have cemented this channel's leadership. According to the National Retail Federation, online and non-store sales jumped by 8.6% year-over-year in January 2025 to total $296.7 billion during the 2024 holiday season, highlighting the pivotal role digital marketplaces play in fueling home textile sales.

Simultaneously, growing consumer preference for sustainable materials is pushing manufacturers to switch from virgin petroleum-based synthetics to recycled fibers. Given that plush blankets require substantial amounts of polyester to attain their signature softness, the industry is a key focus for circular economy efforts designed to minimize plastic waste. Producers are increasingly incorporating recycled polyethylene terephthalate (rPET) to maintain heat retention while attracting eco-minded consumers. Illustrating this industry-wide transition, Unifi, Inc. noted in its '2024 Sustainability Snapshot' that its recycled fiber brand contributed 32% of the company's fiscal year 2024 revenue. This evolution in materials takes place within a large-scale trade context; the Office of Textiles and Apparel reported that US blanket imports reached $1.71 billion in 2024, signaling a strong market that values both innovation and accessibility.

Market Challenge

Fluctuating raw material prices present a significant disruption to the plush blankets market, largely because the sector depends heavily on petroleum derivatives to produce synthetic fibers. Since materials like polyester and acrylic are standard for these high-pile bedding products, volatility in upstream crude oil markets leads to immediate, unpredictable shifts in production costs. This instability undermines the capacity of producers to sustain consistent pricing models. As a result, manufacturers are frequently compelled to absorb these rising costs to defend their market share, a practice that directly reduces profit margins and limits the funds available for scaling production or diversifying product offerings.

Recent industrial data confirms the severity of this strain on the manufacturing landscape. The International Textile Manufacturers Federation (ITMF) revealed in its Global Textile Industry Survey from August 2024 that 27% of respondents pinpointed high raw material costs as a primary obstacle to business performance. This statistic underscores that cost instability is not a hypothetical threat but a widespread operational barrier that fundamentally restricts the growth potential of the global plush blankets market.

Market Trends

The Global Plush Blankets Market is undergoing a significant transformation toward textured and maximalist aesthetics, as consumer tastes shift from simple, solid designs to visually intricate bedding. Producers are increasingly launching high-pile blankets that feature 3D textures, chunky-knit styles, and bold patterns, positioning them as decorative statement pieces rather than merely functional items. This trend indicates a wider preference for sensory richness and expressive home decor, prompting brands to expand their lines with complex weaves and vivid prints. Supporting this move toward expressive interiors, Pinterest's 'Pinterest Predicts 2025' report from December 2024 noted a 260% year-over-year increase in search interest for 'vintage maximalism,' signaling strong demand for plush items that provide distinct visual and tactile appeal.

At the same time, the integration of wellness-focused treatments is emerging as a standard enhancement, with manufacturers applying antimicrobial and hypoallergenic finishes to plush textiles. Because high-pile fabrics inherently trap moisture and dust, these technical upgrades tackle essential hygiene issues, prolonging product freshness and attracting health-conscious consumers. This emphasis on functional textile performance necessitates strict industrial testing to guarantee that softness remains compatible with cleanliness. Evidencing this focus on hygiene-oriented production, Microban International's '2024 Year In Review' released in January 2025 reported the completion of over 30,000 mold identification tests in 2024-a 20% rise from the prior year-demonstrating the sector's intensified dedication to preventing microbial growth in home textiles.

Key Market Players

  • Berkshire Blanket & Home Co., Inc.
  • American Blanket Company
  • FleecePro
  • Sunbeam Products, Inc.
  • ADORNit
  • Big Blanket Co.
  • Robert Kaufman Co., Inc.
  • Shannon Fabrics Inc.
  • Venus Group
  • The Company Store Group, LLC

Report Scope

In this report, the Global Plush Blankets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plush Blankets Market, By Application

  • Residential
  • Commercial

Plush Blankets Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Plush Blankets Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plush Blankets Market.

Available Customizations:

Global Plush Blankets Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plush Blankets Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Residential, Commercial)
    • 5.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Plush Blankets Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Plush Blankets Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Plush Blankets Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Plush Blankets Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Distribution Channel

7. Europe Plush Blankets Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Plush Blankets Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Plush Blankets Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Plush Blankets Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Plush Blankets Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Plush Blankets Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Plush Blankets Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Plush Blankets Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Plush Blankets Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Plush Blankets Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Plush Blankets Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Plush Blankets Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Plush Blankets Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Plush Blankets Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Plush Blankets Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Plush Blankets Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Distribution Channel

10. South America Plush Blankets Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Plush Blankets Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Plush Blankets Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Plush Blankets Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Plush Blankets Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Berkshire Blanket & Home Co., Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. American Blanket Company
  • 15.3. FleecePro
  • 15.4. Sunbeam Products, Inc.
  • 15.5. ADORNit
  • 15.6. Big Blanket Co.
  • 15.7. Robert Kaufman Co., Inc.
  • 15.8. Shannon Fabrics Inc.
  • 15.9. Venus Group
  • 15.10. The Company Store Group, LLC

16. Strategic Recommendations

17. About Us & Disclaimer