定妆粉和蜜粉市场 - 全球产业规模、份额、趋势、机会及预测（按类型、应用、分销管道、地区和竞争格局划分，2021-2031年）

全球蜜粉市场预计将从 2025 年的 143.2 亿美元成长到 2031 年的 208.8 亿美元，复合年增长率为 6.49%。

这些化妆品对于定妆、控油和改善肤质至关重要。其成长主要得益于全球可支配收入的增加以及消费者对持久妆容需求的转变。此外，高画质数位媒体的兴起也带动了对能打造上镜雾面妆效产品的需求，使得这些粉状产品成为各年龄层日常护肤的必备品。

2024年，欧洲化妆品协会（Cosmetics Europe）报告称，包括蜜粉和定妆粉在内的彩妆零售额达到139亿欧元，较上年增长8.2%。儘管如此，由于成分安全方面，特别是滑石粉的成分安全受到严格法律规范，该市场仍面临许多挑战。这种监管迫使製造商进行成本高昂的配方调整，并增加了在全球范围内保持合规的难度。

市场驱动因素

随着消费者越来越重视产品的道德采购和成分安全性，市场正经历一场根本性的变革，消费者开始转向洁净标示、有机和纯素配方。由于消费者对滑石粉的担忧，以及对兼具高效功效的植物来源、不致粉刺替代品的偏好，这一趋势在粉状产品领域尤为明显。製造商正积极回应，对其现有产品进行升级改造，以满足日益严格的清洁标准。根据英国土壤协会于2024年4月发布的《2024年有机美容与健康市场报告》，经认证的清洁美容产品的销售额预计将增长11%，达到1.51亿英镑，这印证了消费者对安全配方产品的需求，儘管整体有机市场面临挑战。

同时，美妆内容创作者和社群媒体的影响力正迅速推动产品和特定技巧（例如「烘焙定妆法」）的普及。 Instagram 和 TikTok 等平台正在普及专业技巧，并推动对能够打造滤镜般妆效的高精度散粉的需求。这种数位化环境加速了潮流的传播，需要快速创新和与消费者的直接互动。欧莱雅财务部在 2025 年 2 月发布的 2024 年财务业绩报告中指出，其消费品部门利用这些数位化趋势实现了 5.4% 的年增长。英国美容协会在 2024 年 8 月发布的报告也印证了该行业的经济实力：2023 年，个人护理行业为英国经济贡献了 272 亿英镑的增加值，比上年增长了 11%。

市场挑战

全球定妆粉和蜜粉市场面临的一大障碍是对成分安全性的严格监管，尤其是对滑石粉的监管。这种日益严格的监管迫使製造商投入大量资金进行复杂的计划改良，以寻找这种吸油和润肤成分的替代品。因此，原本可用于扩张和行销的资金被转移到了研发领域。此外，全球各地合规标准的不一致也造成了难以预测的商业环境。试图遵守不同地区不同安全标准的公司正面临供应链中断和产品上市延迟的问题。

据欧洲化妆品协会（Cosmetics Europe）称，2024年化妆品行业将面临更严格的审查，欧盟委员会安全门系统中36%的安全警报都与化妆品有关。这项数据凸显了製造商目前面临的严格审查和测试环境。因此，严格合规带来的巨额成本，以及声誉受损和产品召回的风险，直接降低了利润率，并阻碍了整个行业的商业性发展。

市场趋势

融合护肤功效的混合配方正在改变市场格局，满足消费者对兼具遮瑕和护肤功效的多功能彩妆产品的需求。这种「彩妆护肤」趋势催生了含有烟碱酰胺和透明质酸等成分的定妆粉，这些成分有助于维护肌肤屏障健康和保湿。欧莱雅集团在2025年2月发布的2024年财务业绩报告中指出，旗下欧莱雅高端彩妆部门实现了2.7%的同比增长，这一成功主要得益于全球市场对融合了这些先进护肤功效的高端彩妆产品的强劲需求。

另一个关键趋势是色彩校正和「粉红色」最后加工粉的兴起，这标誌着消费者正从传统的轻薄散粉转向旨在中和和提亮特定肤色的产品。消费者越来越多地使用蜜桃色和粉红色调来提亮黑眼圈，淡化眼周暗沉，追求除控油之外的更多美肤功效。在2025年8月举行的2025年第二季财报电话会议上，Ulta Beauty公布了其福斯彩妆产品销售额的个位数成长。这一业绩与眼妆和脸部保养领域这些新兴趋势的持续流行密切相关。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球定妆粉与蜜粉市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类型（蜜粉、粉饼、透明粉）
  • 依用途（定妆粉、最后加工、雾麵粉）
  • 依分销管道（超级市场/大卖场、专卖店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

6. 北美定妆粉与蜜粉市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲定妆粉与蜜粉市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区定妆粉与蜜粉市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲定妆粉和蜜粉市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

10. 南美洲定妆粉与蜜粉市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球定妆粉与蜜粉市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Estee Lauder Companies Inc.
• Make-Up Art Cosmetics
• Bobbi Brown Professional Cosmetics, Inc.
• Shiseido Company, Limited
• Maybelline New York
• Tom Ford
• Avon Products, Inc
• Sephora USA, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Setting Powder & Face Powder Market is projected to expand from USD 14.32 Billion in 2025 to USD 20.88 Billion by 2031, registering a CAGR of 6.49%. These cosmetic products are essential for setting foundation, controlling oil, and smoothing skin texture. Growth is largely fueled by increasing global disposable incomes and a shift toward makeup capable of enduring long wear times. Additionally, the prevalence of high-definition digital media has heightened the demand for products that ensure photogenic, matte finishes, making these powders staples in daily routines across various demographics.

In 2024, Cosmetics Europe reported that the decorative cosmetics sector, including face and setting powders, achieved retail sales of €13.9 billion, marking an 8.2% increase from the prior year. Despite this growth, the market encounters substantial hurdles due to strict regulatory oversight regarding ingredient safety, especially concerning talc. This scrutiny compels manufacturers to undertake expensive reformulation efforts and creates complexities in maintaining global compliance.

Market Driver

The market is being fundamentally transformed by a shift toward clean label, organic, and vegan formulations, as consumers place greater emphasis on ethical sourcing and ingredient safety. This movement is especially pronounced in the powder sector due to concerns over talc and a preference for plant-based, non-comedogenic alternatives that maintain high performance. Manufacturers are reacting by updating legacy products to align with clean standards, a key competitive factor. According to the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' from April 2024, while the wider organic market struggled, sales of verified clean beauty products rose by 11% to £151 million, underscoring consumer demand for safe formulations.

Simultaneously, the impact of beauty content creators and social media drives the viral adoption of products and specific techniques like baking. Platforms such as Instagram and TikTok have popularized professional methods, fueling the desire for high-definition powders that provide a filtered appearance. This digital environment speeds up trend cycles, necessitating rapid innovation and direct consumer engagement. L'Oreal Finance noted in its '2024 Annual Results' in February 2025 that its Consumer Products Division grew by 5.4% like-for-like by leveraging these digital trends. Highlighting the sector's economic strength, the British Beauty Council reported in August 2024 that the personal care industry added £27.2 billion to the UK economy in 2023, an 11% rise over the previous year.

Market Challenge

The primary obstacle facing the Global Setting Powder & Face Powder Market is rigorous regulatory scrutiny concerning ingredient safety, specifically regarding talc. This heightened oversight obliges manufacturers to invest heavily in complex reformulation projects to find alternatives for this oil-absorbing and smoothing ingredient. Consequently, capital that might have been used for expansion or marketing is diverted to research and development. Additionally, inconsistent global compliance standards result in an unpredictable operational landscape, leading to supply chain disruptions and delayed product launches as companies attempt to navigate differing regional safety protocols.

According to Cosmetics Europe, the industry encountered increased surveillance in 2024, with cosmetic products comprising 36% of safety alerts in the European Commission's Safety Gate system. This statistic highlights the intense monitoring and testing environment currently facing manufacturers. As a result, the significant costs associated with strict compliance, along with risks related to reputational damage and product recalls, directly reduce profit margins and slow the sector's overall commercial progress.

Market Trends

Skincare-infused hybrid formulations are transforming the landscape as consumers seek multi-functional cosmetics that offer dermatological benefits along with coverage. This trend toward the "skinification" of makeup has led to setting powders containing ingredients like niacinamide and hyaluronic acid, which support barrier health and hydration. In its '2024 Annual Results' from February 2025, L'Oreal Finance reported a 2.7% like-for-like growth for the L'Oreal Luxe division, a success largely driven by strong global demand for premium makeup integrating these advanced skincare properties.

Another significant trend is the rise of color-correcting and "pink" setting powders, marking a shift away from standard translucent options toward targeted neutralizing and brightening effects. Consumers are increasingly using peach and pink tones to illuminate the under-eye area and counteract dark circles, moving beyond simple oil control to strategic enhancement. During the 'Q2 2025 Earnings Call' in August 2025, Ulta Beauty noted that mass makeup sales grew in the high single digits, a performance directly linked to the enduring popularity of these evolving trends in the eye and face categories.

Key Market Players

• Estee Lauder Companies Inc.
• Make-Up Art Cosmetics
• Bobbi Brown Professional Cosmetics, Inc.
• Shiseido Company, Limited
• Maybelline New York
• Tom Ford
• Avon Products, Inc
• Sephora USA, Inc.

Report Scope

In this report, the Global Setting Powder & Face Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Setting Powder & Face Powder Market, By Type

• Loose Powder
• Pressed Powder
• Translucent Powder

Setting Powder & Face Powder Market, By Application

• Setting Powder
• Finishing Powder
• Mattifying Powder

Setting Powder & Face Powder Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Setting Powder & Face Powder Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Setting Powder & Face Powder Market.

Available Customizations:

Global Setting Powder & Face Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Setting Powder & Face Powder Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Loose Powder, Pressed Powder, Translucent Powder)
  • 5.2.2. By Application (Setting Powder, Finishing Powder, Mattifying Powder)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Setting Powder & Face Powder Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Setting Powder & Face Powder Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Setting Powder & Face Powder Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Setting Powder & Face Powder Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Setting Powder & Face Powder Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Setting Powder & Face Powder Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Setting Powder & Face Powder Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Setting Powder & Face Powder Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Setting Powder & Face Powder Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Setting Powder & Face Powder Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Setting Powder & Face Powder Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Setting Powder & Face Powder Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Setting Powder & Face Powder Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Setting Powder & Face Powder Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Setting Powder & Face Powder Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Setting Powder & Face Powder Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Setting Powder & Face Powder Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Setting Powder & Face Powder Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Setting Powder & Face Powder Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Setting Powder & Face Powder Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Setting Powder & Face Powder Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Setting Powder & Face Powder Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Setting Powder & Face Powder Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Setting Powder & Face Powder Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Setting Powder & Face Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Estee Lauder Companies Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Make-Up Art Cosmetics
• 15.3. Bobbi Brown Professional Cosmetics, Inc.
• 15.4. Shiseido Company, Limited
• 15.5. Maybelline New York
• 15.6. Tom Ford
• 15.7. Avon Products, Inc
• 15.8. Sephora USA, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer