美甲护理市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

全球美甲护理市场预计将从 2025 年的 266.7 亿美元成长到 2031 年的 361.1 亿美元，复合年增长率为 5.18%。

此细分市场涵盖种类繁多的指甲护理、保养和美化产品，从指甲油、强化剂到卸甲液和人造指甲延长产品，应有尽有。成长的主要驱动力是消费者对个人整装仪容日益增长的兴趣，以及社群媒体平台的广泛影响力——精緻的美甲艺术被视为一种重要的自我表达方式。此外，家用专业美甲工具的日益普及预计将持续推动零售和专业服务市场的需求成长。

儘管前景乐观，但对甲醛和甲苯等化学成分的严格审查给市场带来了重大障碍，引发了监管机构和精明消费者对安全性的担忧。这种压力促使企业进行高成本的产品重新设计，并更严格地遵守不断变化的安全标准。根据欧洲化妆品协会（Cosmetics Europe）预测，包括美甲护理在内的彩妆类别预计在2024年欧洲零售额将达到139亿欧元，比上年增长8.2%。这些数据证实了该行业持续重要的经济地位，即便它正在适应日益提高的成分安全性和透明度标准。

市场驱动因素

名人效应和社群媒体趋势彻底改变了消费者与美甲产业的互动方式，将美甲美学提升至病毒式传播的文化现像地位。 TikTok 和 Instagram 等平台加速了潮流更迭，迫使品牌快速开发能够打造精緻上镜美甲造型的工具和指甲油。这种数位化环境刺激了对小众艺术美甲设计的需求，并经常导致搜寻量和销售量激增。例如，正如 Scratch Magazine 在其 2024 年 8 月发布的「2024 年秋季趋势报告」中指出，基于 Pinterest 的数据，「丝带美甲设计」的搜寻飙升了 2200%，这表明平台主导的视觉内容如何塑造消费者的特定需求，并迫使製造商紧跟即时数位趋势产品推出。

同时，提供居家护理以外专业护理的专业美甲沙龙和水疗服务持续成长，成为市场价值的关键驱动力。儘管DIY美甲产业依然强劲，但专业服务服务业透过提升顾客体验和高端服务，展现出抵御经济逆风的韧性。根据美国国家美髮美容联盟（National Hair & Beauty Alliance）2024年5月发布的《行业趋势调查》，45%的美容相关企业实现了盈利，表明儘管面临营运挑战，整个行业仍在稳步復苏。这一成长势头也得到了产业巨头的支持。科蒂集团（Coty）2024年8月发布的《2024财年财务业绩》显示，其消费者美容部门实现了6%的同比增长，证实了整个化妆品行业可持续的财务实力。

市场挑战

对化学成分，特别是甲醛和甲苯等化合物的严格审查，对全球美甲护理市场的扩张构成了重大障碍。对安全性的日益重视迫使製造商将大量资金和技术专长重新投入到复杂的配方改良工作中，这往往以牺牲产品创新和市场成长为代价。随着监管机构收紧安全措施，企业必须应对分散的合规环境，因为不同地区的标准差异显着。这迫使企业为每个司法管辖区建立独立的库存单位，从而降低供应链效率，并推高销货成本，最终挤压利润空间，减缓分销速度。

此外，遵守不断变化的国际安全标准的难度直接限制了跨境贸易，阻碍了品牌的全球扩张。确保合规的行政负担造成了贸易壁垒，抑制了向化学品法规不同的地区出口。根据英国美容协会预测，英国美容和个人保健产品製造商的出口额预计在2024年达到43亿英镑，自2020年以来持续下降5.9%，主要原因是贸易规则的变化和日益繁琐的行政程序。贸易量的下降凸显了遵守严格的成分标准所带来的财务和物流负担如何有效地抑制了该行业的整体经济发展。

市场趋势

可重复使用的按压式软凝胶美甲系统的优质化标誌着市场的关键转折点，使该品类从临时解决方案提升为高品质的沙龙级产品。製造商正积极采用先进材料，力求复製专业凝胶美甲的耐用性和外观，从而满足消费者对价格适中的奢华体验的需求。这种品质的提升成功留住了疫情期间进入市场的消费者，并将他们转化为模组化美甲系统的长期用户。该细分市场的雄厚财力也支撑着这项转型。正如《零售潜水》（Retail Dive）2024年11月发表的题为「Olive & June 被收购」的报导中所报道，专业品牌 Olive & June 预计在2024年实现约9200万美元的净销售额，凸显了高端家用美甲护理品类的巨大规模和潜力。

同时，质感丰富的美甲饰面正在重塑美学标准，消费者越来越倾向于视觉和触觉上都极具层次感的立体设计。这一趋势超越了简单的色彩涂抹，涵盖了金属箔、3D宝石和3D结构，将指甲变成了雕塑般的配件。为了满足这项需求，各大品牌纷纷推出专用工具包和高黏度凝胶配方，以便牢固地固定复杂厚重的装饰物，满足那些渴望将他们在数位世界看到的奢华设计变为现实的用户。这种对奢华造型的需求也反映在搜寻数据中。根据NewBeauty 2024年8月发布的报告《Pinterest 2024年秋季最大趋势预测》，「希腊女神美甲」（一种以金箔和3D细节为特色的美甲风格）的搜寻量激增1975%，凸显了市场对高装饰性饰面的强劲需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球美甲护理市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（指甲油、美甲配件、指甲强化剂、卸甲油、人工指甲及配件、其他）
  • 依分销管道（线下）（超级市场/超级市场、零售店、美容院等）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美美甲护理市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲美甲护理市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区美甲护理市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲美甲市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲美甲护理市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球美甲护理市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• L'Oreal SA
• Coty Inc.
• The Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Unilever
• Revlon, Inc.
• OPI Products
• Essie Cosmetics
• Sally Hansen
• Creative Nail Design

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Nail Care Market is projected to expand from USD 26.67 Billion in 2025 to USD 36.11 Billion by 2031, reflecting a CAGR of 5.18%. This sector comprises a wide variety of items designed for the maintenance, treatment, and enhancement of fingernails and toenails, ranging from polishes and strengtheners to removers and artificial extensions. Growth is largely fueled by a heightened consumer focus on personal grooming, alongside the pervasive impact of social media platforms that frame elaborate nail art as a key mode of self-expression. Additionally, the increasing availability of professional-grade tools for home use ensures continued demand across both the retail and professional service landscapes.

Despite this positive outlook, the market encounters significant obstacles due to intense scrutiny regarding chemical ingredients such as formaldehyde and toluene, which provokes safety anxieties among regulators and educated consumers alike. This pressure mandates expensive product reformulations and rigorous adherence to changing safety norms. According to Cosmetics Europe, the decorative cosmetics category, which encompasses nail care, achieved retail sales of 13.9 billion euros in Europe during 2024, marking an 8.2 percent annual rise. These figures underscore the sector's enduring economic significance even as it adjusts to elevated standards for ingredient safety and transparency.

Market Driver

Celebrity endorsements and social media dynamics have revolutionized how consumers interact with the nail care industry, elevating manicure aesthetics to the status of viral cultural phenomena. Platforms such as TikTok and Instagram hasten the trend cycle, forcing brands to innovate quickly with tools and polishes that enable complex, camera-ready styles. This digital environment fuels demand for niche artistic looks, often triggering immediate surges in search traffic and purchases. For instance, Scratch Magazine noted in its August 2024 'Autumn 2024 Trend Report,' based on Pinterest data, that searches for "bow nail designs" skyrocketed by 2,200 percent, demonstrating how platform-driven visuals shape specific consumer desires and compel manufacturers to align launches with real-time digital trends.

Concurrently, the growth of professional nail salons and spa services continues to be a vital driver of market value, providing specialized treatments that surpass at-home capabilities. Although the DIY sector is strong, the professional service industry has demonstrated resilience by upgrading customer experiences and premiumizing service offerings to navigate economic headwinds. According to the National Hair & Beauty Federation's 'State of the Industry Survey' from May 2024, 45 percent of beauty businesses reported profitability, indicating a steady recovery in the sector despite operational hurdles. This momentum is further corroborated by major industry players; Coty Inc.'s 'Fiscal Year 2024 Results' from August 2024 revealed that its Consumer Beauty segment achieved a like-for-like revenue growth of 6 percent, confirming sustained financial strength across the wider cosmetic landscape.

Market Challenge

The intense examination of chemical ingredients, specifically concerning compounds like formaldehyde and toluene, poses a major hurdle to the Global Nail Care Market's expansion. This heightened emphasis on safety forces manufacturers to reallocate significant capital and technical expertise toward complex reformulation efforts, often at the expense of product innovation or market growth. As regulators implement tighter safety measures, companies must navigate a disjointed compliance environment where standards differ greatly by region. This often necessitates creating separate inventory stock units for various jurisdictions, which disrupts supply chain efficiency, raises the unit cost of goods sold, and ultimately compresses profit margins while retarding distribution speeds.

Moreover, the difficulty of meeting evolving international safety benchmarks directly restricts cross-border commerce, hindering brands' abilities to scale globally. The administrative strain of verifying compliance creates barriers that discourage exporting to regions with conflicting chemical regulations. According to the British Beauty Council, exports by UK beauty and personal care manufacturers totaled £4.3 billion in 2024, representing a continued annual decrease of 5.9 percent since 2020, primarily due to shifting trade rules and increased bureaucratic red tape. This reduction in trade volume demonstrates how the financial and logistical demands of adhering to strict ingredient standards effectively impede the sector's broader economic development.

Market Trends

The premiumization of reusable press-on and soft gel systems marks a pivotal market shift, elevating the category from temporary emergency fixes to high-quality, salon-grade solutions. Manufacturers are increasingly employing advanced materials that replicate the durability and appearance of professional gel manicures, satisfying consumer desires for affordable luxury. This improvement in quality has successfully retained customers who entered the market during the pandemic, converting them into consistent users of modular nail systems. The segment's financial strength validates this transition; as reported by Retail Dive in a November 2024 article titled 'Olive & June to be acquired,' the specialized brand Olive & June was projected to reach approximately $92 million in net sales revenue for 2024, underscoring the substantial scale and potential of the premium at-home category.

At the same time, the proliferation of textured and haptic nail art finishes is reshaping aesthetic norms, with consumers gravitating toward multi-dimensional designs that offer visual and tactile complexity. This trend moves beyond simple color application to include metallic foils, 3D gemstones, and raised structures, effectively turning nails into sculptural accessories. Brands are reacting by introducing specialized toolkits and viscous gel formulas designed to secure intricate, heavy embellishments, catering to users aiming to recreate elaborate digital looks physically. This demand for opulent styling is reflected in search data; according to NewBeauty's August 2024 report, 'Pinterest Predicts These Will Be The Biggest Trends of Fall 2024,' interest in "Greek goddess nails"-a style featuring gold leaf and 3D details-surged by 1,975 percent, highlighting a strong market pivot toward highly ornamental finishes.

Key Market Players

• L'Oreal S.A.
• Coty Inc.
• The Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Unilever
• Revlon, Inc.
• OPI Products
• Essie Cosmetics
• Sally Hansen
• Creative Nail Design

Report Scope

In this report, the Global Nail Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Nail Care Market, By Product Type

• Nail Polish
• Nail Accessories
• Nail Strengthener
• Nail Polish Remover
• Artificial Nails and Accessories
• Others

Nail Care Market, By Distribution Channel Offline

• Hypermarkets/Supermarkets
• Retail Stores
• Beauty Salon
• Others

Nail Care Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Nail Care Market.

Available Customizations:

Global Nail Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Nail Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others)
  • 5.2.2. By Distribution Channel Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Nail Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel Offline
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Nail Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel Offline
  • 6.3.2. Canada Nail Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel Offline
  • 6.3.3. Mexico Nail Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel Offline

7. Europe Nail Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel Offline
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Nail Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel Offline
  • 7.3.2. France Nail Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel Offline
  • 7.3.3. United Kingdom Nail Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel Offline
  • 7.3.4. Italy Nail Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel Offline
  • 7.3.5. Spain Nail Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel Offline

8. Asia Pacific Nail Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel Offline
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Nail Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel Offline
  • 8.3.2. India Nail Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel Offline
  • 8.3.3. Japan Nail Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel Offline
  • 8.3.4. South Korea Nail Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel Offline
  • 8.3.5. Australia Nail Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel Offline

9. Middle East & Africa Nail Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel Offline
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Nail Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel Offline
  • 9.3.2. UAE Nail Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel Offline
  • 9.3.3. South Africa Nail Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel Offline

10. South America Nail Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel Offline
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Nail Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel Offline
  • 10.3.2. Colombia Nail Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel Offline
  • 10.3.3. Argentina Nail Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel Offline

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Nail Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Coty Inc.
• 15.3. The Estee Lauder Companies Inc.
• 15.4. Shiseido Company, Limited
• 15.5. Unilever
• 15.6. Revlon, Inc.
• 15.7. OPI Products
• 15.8. Essie Cosmetics
• 15.9. Sally Hansen
• 15.10. Creative Nail Design

16. Strategic Recommendations

17. About Us & Disclaimer