摩托车服饰市场－全球产业规模、份额、趋势、机会与预测：按类型、材料类型、销售管道、地区和竞争格局划分，2021-2031年

全球摩托车服装市场预计将从 2025 年的 125.7 亿美元成长到 2031 年的 194.2 亿美元，复合年增长率为 7.52%。

该细分市场涵盖头盔、夹克、靴子和裤子等专业防护装备，旨在保护骑乘者免受身体伤害和恶劣天气的影响。成长的主要驱动力是全球范围内严格的安全法规的实施，以及从日常通勤者到旅行爱好者等各界人士个人防护意识的不断提高，从而确保了对经认证的装备的稳定需求，这些装备超越了短暂的时尚潮流和审美偏好。

然而，仿冒品的氾滥为市场带来了许多挑战，这些产品不仅威胁骑乘者的安全，也损害了知名品牌的声誉，尤其是在智慧财产权保护薄弱的地区。儘管面临这些持续的挑战，不断增长的骑行人数仍然支撑着行业的良好前景。例如，欧洲摩托车製造商协会（EAMM）报告称，到2024年，欧洲五大主要市场的新摩托车註册量将达到1,155,640辆，年增约10.1%。

市场驱动因素

防护材料和智慧穿戴技术的创新正在颠覆市场，将主动安全功能融入标准骑乘装备。製造商正加速将自动气囊系统和多向衝击保护整合到头盔和骑行服中，将被动式装备升级为智慧安全装置，并加快产品更换。 Mips AB 于 2024 年 3 月发布的 2023 年度永续发展报告反映了对先进安全性能的这种需求。该报告显示，该公司净销售额达 3.58 亿瑞典克朗 (SEK)，证实了其取得专利的安全系统在零售库存整体面临挑战的情况下仍具有强大的市场韧性。

此外，高端和高性能摩托车市场的成长也起到了推动作用，培养了一批愿意投资购买高利润率的专用配件来搭配爱车的消费者。杜卡迪摩托车控股公司在2024年3月发布的报告显示，2023年全球出货量达到58,224辆，印证了这一趋势，并维持了对高端配件的需求。同时，大众市场销售仍是重要的支柱。印度汽车製造商协会（SIAM）预测，2024财年印度国内摩托车销量将成长13.3%，截至3月31日的财年达到1,797万辆。

市场挑战

仿冒品的氾滥对全球摩托车服饰产业构成重大阻碍，抢占了合法製造商的市场份额。这些非法产品虽然模仿知名品牌的外观设计，却无法满足基本的安全标准，导致价格敏感的消费者放弃购买经过认证的防护装备。这种情况对合法品牌造成了巨大的收入损失，因为它们必须承担高昂的研发和安全认证成本，从而在与那些营运成本极低的不合规竞争对手的较量中处于劣势。

当整个摩托车市场波动时，这项挑战会更加严峻，因为服装销售与新车购买密切相关。摩托车行业协会 (MIC) 报告称，预计到 2024 年第三季度，新摩托车和Scooter的销量将同比下降 6.2%。假冒伪劣产品是获取客户的重要管道，而假冒伪劣产品会严重限制合法製造商投资创新和拓展市场的能力，造成日益严重的损失。

市场趋势

休閒都市风防护服的兴起正在改变市场动态。随着品牌触及更广泛的消费群体，服装收入对摩托车销售的依赖程度正在降低。製造商将耐磨材料融入日常时尚设计，为消费者提供兼具安全性和美观性的服装，摆脱了传统旅行装备的笨重感。这种策略转变有助于抵消车辆出货量的波动。例如，哈雷戴维森报告称，2024年10月，全球摩托车出货量下降了39%，而服装收入成长了13%，使其成为该品牌唯一成长的类别。

同时，该产业正透过大规模采用植物来源材料和循环经济模式，向永续製造转型。製造商正在投资先进的化学回收技术，利用有机试剂从废弃设备中回收高品质聚合物，从而在不影响安全性的前提下，减少对原生石化产品的依赖。戴恩斯（Dainese）的「生命影响」（Life Impact）计划就是一个值得关注的例子。该计画于2024年11月被Motorionline报道，并在2024年米兰国际摩托车展（EICMA 2024）上展示了使用生物基溶剂处理5000顶头盔可以回收约3700公斤ABS塑料，这些塑料可以在供应链中重复利用。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球摩托车服饰市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（夹克、头盔、手套、护膝、鞋子等）
  • 依材质类型（网布、皮革、塑胶、碳纤维、其他）
  • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美摩托车服饰市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲摩托车服饰市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区摩托车服饰市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲摩托车服饰市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲摩托车服饰市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球摩托车服饰市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Motorcycle Apparel Market is projected to expand from USD 12.57 billion in 2025 to USD 19.42 billion by 2031, reflecting a compound annual growth rate of 7.52%. This sector encompasses specialized protective equipment such as helmets, jackets, boots, and pants, all designed to shield riders from physical trauma and harsh weather elements. Growth is largely sustained by the enforcement of strict safety regulations globally and a rising awareness of personal protection among both daily commuters and touring enthusiasts, ensuring steady demand for certified gear that transcends fleeting fashion trends or aesthetic fads.

However, the market faces a significant barrier due to the prevalence of counterfeit goods, which endanger rider safety and undermine the reputation of established brands, especially in regions with weak intellectual property enforcement. Despite this ongoing issue, the increasing number of riders continues to support industry prospects. For instance, the European Association of Motorcycle Manufacturers reported that new motorcycle registrations in five major European markets rose to 1,155,640 units in 2024, marking an increase of approximately 10.1 percent compared to the prior year.

Market Driver

Technological innovation in protective materials and smart wearables is significantly transforming the market by embedding active safety features into standard riding gear. Manufacturers are increasingly integrating autonomous airbag systems and multidirectional impact protection into helmets and jackets, turning passive equipment into intelligent safety devices that drive product replacement cycles. This demand for advanced safety is reflected in Mips AB's 'Annual and Sustainability Report 2023' from March 2024, which reported net sales of SEK 358 million, underscoring the industrial resilience of patented safety systems despite broader retail inventory challenges.

Furthermore, the growth of the premium and high-performance motorcycle segments acts as a secondary driver, fostering a consumer base willing to invest in high-margin, specialized apparel that complements their vehicles. Ducati Motor Holding confirmed this trend in March 2024, reporting the global delivery of 58,224 motorcycles in 2023, which sustains demand for luxury accessories. Simultaneously, mass market volume remains a critical pillar; the Society of Indian Automobile Manufacturers noted that domestic two-wheeler sales in India grew by 13.3 percent in 2024, reaching 17.97 million units for the fiscal year ending March 31.

Market Challenge

The widespread availability of counterfeit products poses a major obstacle to the global motorcycle apparel industry by capturing market share from legitimate manufacturers. These illicit goods often replicate the visual design of established brands but fail to meet essential safety standards, diverting price-sensitive consumers away from certified protective gear. This dynamic causes substantial revenue losses for authorized brands, which must absorb the high costs associated with research, development, and safety certification, putting them at a disadvantage against non-compliant competitors with minimal overheads.

The severity of this challenge increases when the broader two-wheeler market experiences volatility, given that apparel sales are closely tied to new vehicle purchases. The Motorcycle Industry Council reported a 6.2 percent decline in new motorcycle and scooter sales through the third quarter of 2024 compared to the previous year. As the primary channel for customer acquisition contracts, the diversion of sales to counterfeiters becomes increasingly damaging, severely limiting the ability of legitimate manufacturers to invest in innovation and market expansion.

Market Trends

The rise of casual and urban-style protective wear is reshaping market dynamics by making apparel revenue less dependent on motorcycle vehicle sales, as branded gear gains appeal among a wider lifestyle audience. By integrating abrasion-resistant textiles into everyday fashion designs, manufacturers allow consumers to balance safety with aesthetic versatility, moving away from the bulkiness of traditional touring equipment. This strategic pivot helps offset fluctuations in vehicle shipments; for instance, Harley-Davidson reported in October 2024 that while its global motorcycle shipments dropped by 39 percent, apparel revenue grew by 13 percent, making it the brand's only growth category.

Concurrently, the industry is transitioning toward sustainable manufacturing through the industrial-scale adoption of plant-based materials and circular economy models. Manufacturers are investing in advanced chemical recycling technologies that use organic agents to recover high-quality polymers from end-of-life gear, reducing reliance on virgin petrochemicals without compromising safety. A notable example is Dainese's Life Impacto project, highlighted by Motorionline in November 2024, which demonstrated at EICMA 2024 that processing 5,000 helmets with bio-based solvents allows for the recovery of approximately 3,700 kilograms of ABS plastic for reuse in the supply chain.

Key Market Players

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

Report Scope

In this report, the Global Motorcycle Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorcycle Apparel Market, By Type

• Jackets
• Helmets
• Gloves
• Knee Guards
• Shoes
• Others

Motorcycle Apparel Market, By Material Type

• Mesh
• Leather
• Plastic
• Carbon Fiber
• Others

Motorcycle Apparel Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Motorcycle Apparel Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorcycle Apparel Market.

Available Customizations:

Global Motorcycle Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Motorcycle Apparel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Jackets, Helmets, Gloves, Knee Guards, Shoes, Others)
  • 5.2.2. By Material Type (Mesh, Leather, Plastic, Carbon Fiber, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Motorcycle Apparel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Material Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Motorcycle Apparel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Material Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Motorcycle Apparel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Material Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Motorcycle Apparel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Material Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Motorcycle Apparel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Material Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Motorcycle Apparel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Material Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Motorcycle Apparel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Material Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Motorcycle Apparel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Material Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Motorcycle Apparel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Material Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Motorcycle Apparel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Material Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Motorcycle Apparel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Material Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Motorcycle Apparel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Material Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Motorcycle Apparel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Material Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Motorcycle Apparel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Material Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Motorcycle Apparel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Material Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Motorcycle Apparel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Material Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Motorcycle Apparel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Material Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Motorcycle Apparel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Material Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Motorcycle Apparel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Material Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Motorcycle Apparel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Material Type
      • 9.3.3.2.3. By Sales Channel

10. South America Motorcycle Apparel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Material Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Motorcycle Apparel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Material Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Motorcycle Apparel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Material Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Motorcycle Apparel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Material Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Motorcycle Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AGVSport
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alpinestars SPA
• 15.3. FLY Racing Jackets
• 15.4. Fox Racing Inc.
• 15.5. HKM Sports Equipment GmbH
• 15.6. Joe Rocket Jackets
• 15.7. Klim Technical Riding Gear
• 15.8. Kushitani Hamamatsu
• 15.9. Ride Icon
• 15.10. Royal Enfield Gear

16. Strategic Recommendations

17. About Us & Disclaimer