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市场调查报告书
商品编码
1941209
橄榄油市场-全球产业规模、份额、趋势、机会及预测(按类型、应用、通路、地区和竞争格局划分,2021-2031年)Olive Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球橄榄油市场预计将从 2025 年的 172.3 亿美元成长到 2031 年的 241.9 亿美元,复合年增长率为 5.82%。
这种液态油脂主要提取自地中海地区种植的橄榄,因其营养价值和烹饪用途广泛而备受推崇。地中海饮食在全球的流行进一步巩固了其市场基础,因为地中海饮食提倡摄取有益心血管健康的单元不饱和脂肪酸。此外,家庭和餐饮服务业对高品质、未经加工的食用油的需求激增,也进一步推动了其消费,使其不受暂时性生活方式趋势的影响。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 172.3亿美元 |
| 市场规模:2031年 | 241.9亿美元 |
| 复合年增长率:2026-2031年 | 5.82% |
| 成长最快的细分市场 | 零售销售 |
| 最大的市场 | 欧洲 |
然而,气候变迁加剧给橄榄油产业带来了巨大挑战,极端天气事件可能扰乱供应链并导致价格剧烈波动。根据国际橄榄理事会的数据,预计2024/25年度全球橄榄油产量将达到338万吨,标誌着从以往的歉收中显着復苏。儘管产量有所回升,但主要产区持续存在的干旱威胁仍然是一项重大挑战,可能阻碍市场稳定成长和长期价格稳定。
消费者对橄榄油预防心血管疾病和营养益处的广泛认知是重塑全球橄榄油市场并推动消费復苏的关键因素。这一趋势源自于地中海饮食的日益普及,地中海饮食将橄榄油视为富含多酚和单元不饱和脂肪酸的预防性机能性食品,而不仅仅是一种烹饪原料。这种健康意识的转变已被证明能够抵御价格波动,即使供应链恢復正常,需求仍然强劲。事实上,国际橄榄理事会(IOC)2025年1月发布的产业展望报告预测,2024/25收穫年度全球橄榄油消费量将反弹至306万吨,反映出人们对健康饮食习惯的持续关注。
消费者对优质特级初榨橄榄油和有机橄榄油的需求不断增长,进一步推高了市场价值,促使生产商将品质保证和可追溯性置于简单的规模化生产之上。随着消费者越来越注重橄榄油的纯度和感官特性,行业主要企业正透过转向利润率更高的细分市场,以更高的单价弥补销量下滑,从而成功地维持了收入成长。例如,2025年2月,Deoleo宣布,受其高端品牌强劲表现的推动,其2024财年的销售额将成长19%,达到9.96亿欧元。同时,西班牙农业和渔业部预测,为满足此特殊需求,宣传活动国内橄榄油产量将达到138万吨。
气候变迁加剧对全球橄榄油市场的持续扩张构成重大阻碍。由于橄榄油生产集中在地中海地区,该行业极易受到极端天气事件的影响,例如长期干旱和热浪,这些事件会扰乱橄榄油的自然生长週期。这种环境不确定性使得生产商难以向依赖稳定供应链的国际零售商和食品製造商保证稳定的供应。这导致价格体係不稳定,阻碍了长期合约的签订,并造成消费者对产品供应情况的困惑。
这种不稳定性直接导致市场价格剧烈波动,削弱了买家信心,阻碍了有效的库存规划。根据国际橄榄理事会2025年2月报告,橄榄油出口到非欧盟国家的平均价格年减了31.9%。如此剧烈的同比波动凸显了市场难以维持稳定成长所需的经济平衡。只要这种反覆出现的气候模式持续造成金融不确定性,该产业就将继续面临挑战,难以充分利用全球对健康食用油日益增长的需求。
为了最大限度地减少对环境的影响并保持产品质量,向永续的、可重复使用的包装转型正迅速成为关键趋势。生产商正越来越多地放弃传统的玻璃瓶,转而使用轻质铝罐和衬袋纸盒(BIB)包装,这些包装能更好地隔绝光照和氧气,从而有效防止氧化。这种转变不仅延长了保质期,还显着降低了运输重量和碳排放。例如,2024年12月,《橄榄油时报》报道称,希腊生产商Neolea推出了一系列采用可回收铝罐和可重复使用瓶盖包装的特级初榨橄榄油,旨在减少废弃物并延长保质期。
同时,销售管道的蓬勃发展正在重塑市场的流通结构,使生产商得以绕过传统零售的种种限制。借助电商平台,製造商能够获得更高的利润率,并与消费者建立直接联繫,这对于在供应链波动时期确保收入稳定至关重要。根据阿里食品2024年11月发布的报告,义大利橄榄油生产商的线上销售管道将成长至占总销售额的5.9%,凸显了该产业对数位化基础设施的策略性依赖,旨在规避中间商的价格压力,并为买家提供独家产品。
The Global Olive Oil Market is projected to expand from USD 17.23 Billion in 2025 to USD 24.19 Billion by 2031, registering a CAGR of 5.82%. Derived from the pressing of whole olives, predominantly cultivated in the Mediterranean Basin, this liquid fat is highly prized for its nutritional benefits and culinary versatility. The market's foundation is strengthened by the increasing global adherence to the Mediterranean diet, which promotes the intake of healthy monounsaturated fats for cardiovascular well-being, while a surging demand for premium, unprocessed edible oils in households and food service sectors further fuels consumption independent of temporary lifestyle trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 17.23 Billion |
| Market Size 2031 | USD 24.19 Billion |
| CAGR 2026-2031 | 5.82% |
| Fastest Growing Segment | Retail Sales |
| Largest Market | Europe |
Nevertheless, the industry confronts significant hurdles arising from climatic volatility, where extreme weather patterns can interrupt supply chains and cause severe price fluctuations. Data from the International Olive Council indicates that global olive oil production for the 2024/25 crop year is expected to reach 3.38 million tonnes in 2025, marking a notable recovery from prior harvest deficits. Despite this upturn, the persistent threat of drought in key production areas continues to pose a critical challenge, potentially impeding steady market growth and long-term price stability.
Market Driver
Growing consumer recognition of cardiovascular and nutritional advantages serves as the main driver reshaping the global olive oil market and fueling the recovery in consumption rates. This trend is rooted in the widening adoption of the Mediterranean diet, which positions olive oil not merely as a cooking ingredient but as a preventative functional food abundant in polyphenols and monounsaturated fats. This health-focused transition has demonstrated resilience against price instability, keeping demand strong even as supply chains normalize; indeed, the International Olive Council's January 2025 sector update forecasts global consumption to rebound to 3.06 million tonnes for the 2024/25 crop year, reflecting an enduring commitment to health-conscious dietary habits.
The increasing appetite for premium extra virgin and organic olive oil further enhances market value, prompting producers to emphasize quality assurance and traceability rather than simple volume. As sophisticated consumers place greater importance on purity and organoleptic characteristics, leading industry figures have successfully sustained revenue growth by shifting towards these high-margin segments to balance lower sales volumes with higher unit costs. For example, in February 2025, Deoleo reported a 19% increase in sales revenue to €996 million for the 2024 fiscal year, attributed to the strength of its premium brands, while the Spanish Ministry of Agriculture, Fisheries and Food simultaneously forecasted national production to hit 1.38 million tonnes for the current campaign to meet this specialized demand.
Market Challenge
Climatic volatility represents a significant obstacle to the continued expansion of the global olive oil market. Because production is heavily concentrated in the Mediterranean Basin, the sector is distinctively susceptible to extreme weather phenomena like extended droughts and heatwaves, which disturb natural growing cycles. This environmental unpredictability makes it difficult for producers to assure consistent volumes for international retailers and food manufacturers who rely on stable supply chains, leading to erratic pricing structures that discourage long-term contracts and create consumer confusion regarding availability.
The direct consequence of this instability is reflected in severe fluctuations in market value, which undermine buyer confidence and hinder effective inventory planning. As reported by the International Olive Council in February 2025, the average price for European Union olive oil exports to non-member nations fell by 31.9% relative to the prior year. Such extreme year-over-year variations highlight the market's difficulty in sustaining the economic balance required for steady growth, and as long as these repetitive weather patterns generate financial uncertainty, the industry will face challenges in fully leveraging the growing global demand for healthy edible oils.
Market Trends
The shift towards sustainable and refillable packaging formats is quickly becoming a pivotal trend, motivated by the dual need to minimize environmental footprints and maintain product quality. Producers are increasingly moving away from conventional glass bottles in favor of lightweight aluminum cans and bag-in-box options, which provide superior defense against light and oxygen-the primary causes of oxidation. This transition not only prolongs shelf life but also drastically reduces shipping weights and carbon emissions; for example, in December 2024, Olive Oil Times reported that the Greek producer Neolea introduced a new line of extra virgin olive oil in recyclable aluminum cans with reusable caps, designed to reduce waste while ensuring lasting freshness.
Concurrently, the growth of direct-to-consumer digital sales channels is transforming the market's distribution framework, enabling producers to circumvent traditional retail limitations. By utilizing e-commerce platforms, manufacturers can achieve better profit margins and build direct connections with shoppers, which is crucial for securing revenue stability during supply chain variations. According to Alifood in November 2024, proprietary online sales channels for Italian olive oil producers expanded to represent 5.9% of total sales, highlighting the sector's strategic dependence on digital infrastructure to navigate around intermediary price pressures and offer exclusive products directly to buyers.
Report Scope
In this report, the Global Olive Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Olive Oil Market.
Global Olive Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: