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市场调查报告书
商品编码
1943217
豆奶市场-全球产业规模、份额、趋势、机会及预测(依产品类型、口味、通路、地区及竞争格局划分,2021-2031年)Soy Beverage Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Flavor, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球豆奶饮料市场预计将从 2025 年的 241.5 亿美元成长到 2031 年的 344.9 亿美元,复合年增长率达到 6.12%。
作为大豆衍生的植物性饮料,这些产品是传统乳製品的优质高蛋白、无乳糖替代品。这一增长主要受全球乳糖不耐症日益普遍以及消费者对永续植物来源营养的偏好转变所驱动。为了佐证这项需求,良好食品研究所 (GFI) 的一份报告预测,到 2024 年,全球非乳製品替代品的销售额将达到 224 亿美元,凸显了大豆饮料产业强劲的市场环境。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 241.5亿美元 |
| 市场规模:2031年 | 344.9亿美元 |
| 复合年增长率:2026-2031年 | 6.12% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
儘管呈现正面趋势,豆奶市场仍面临来自新兴植物性替代品(例如燕麦奶和杏仁奶)的激烈竞争。这些替代品往往吸引那些追求独特口味或对大豆过敏的消费者,加剧了市场竞争格局的碎片化。因此,豆奶必须与提供不同感官体验的基材竞争,这限制了它们在不断增长的非产品类型中占据更大份额的能力。
在全球范围内,素食和植物性饮食的日益普及,以及消费者对符合伦理和永续营养的重大转变,成为豆奶市场的主要驱动力。这一趋势已从小众生活方式发展成为主流饮食模式,促使零售商为豆製品分配大量货架空间,因为豆製品提供的完整氨基酸谱可与动物蛋白媲美。消费者行为也印证了这个趋势的可持续性。 2024年5月发布的《良好食品研究所2023年产业趋势报告》预测,植物奶的复购率将高达79%,这意味着消费者一旦转向植物奶,很少会完全重新选择乳製品。这种忠诚度增强了植物奶品类的经济影响力。 2024年5月发布的《植物性食品协会2023年市场报告》进一步佐证了这一点,该报告预测,植物奶将占液态奶市场总销售额的15%,从而稳固地超越传统乳製品。
透过口味和配方方面的策略性产品创新,克服了传统口味和口感方面的障碍,进一步加速了市场扩张。製造商正大力投资研发,推出精緻的口味和低糖产品,以吸引註重健康的消费者,同时掩盖生大豆固有的青草味。这些增值改进对于在竞争激烈的商店中脱颖而出至关重要,并为主要企业带来了切实可见的财务收益。例如,维他奶国际控股有限公司于2024年6月发布的《2023/24年度财务报告》显示,股东回报率增长了155%,并将这一增长部分归功于产品系列的成功创新,包括新的低糖配方。这些进步使豆奶饮料在保持其固有营养价值的同时,凭藉更佳的偏好,在与新兴的坚果和谷物替代品的竞争中保持优势。
全球豆奶市场的扩张受到其他植物性原料(尤其是燕麦奶和杏仁奶)日益激烈的竞争的显着阻碍。这些竞争产品以其独特的感官特性和低致敏性,成功颠覆了豆奶市场,吸引了许多现代消费者。豆奶曾一度占据市场主导地位,但杏仁奶的中性风味和燕麦奶的醇厚口感正吸引着包括那些对豆奶口味持保留态度的人以及那些对豆奶特有的过敏原感到担忧的人在内的关键消费群体。这种转变导致市场高度分散,品牌忠诚度日益难以维繫,迫使豆奶生产商在竞争激烈的市场中争夺货架空间,而非致力于推动新用户的购买。
豆奶市场地位的下滑在近期主要成熟市场的绩效指标中也可见一斑。根据良好食品研究所(Good Food Institute)的数据显示,截至2024年7月14日的52週内,美国豆奶零售额稳定在约2.12亿美元,而销售量则下降了3.9%。这一下滑凸显了消费者支出向新兴细分市场的显着转移,也显示豆奶饮料未能充分利用消费者对非乳製品替代品日益增长的需求这一整体趋势,导致其增长势头与整个品类相比略显疲软。
为了抢占不断成长的咖啡店市场,各公司纷纷推出专为咖啡师打造的豆奶,这些豆奶添加了稳定剂和酸度调节剂,以防止结块并确保最佳的起泡效果和微泡沫。这项技术进步满足了专业咖啡製作的特定质地要求,使豆奶饮料不仅能够依靠零售通路,还能在盈利的餐饮服务通路与乳製品直接竞争。向餐饮服务通路的策略转型正切实提升市场渗透率。根据植物性食品协会发布的《2024年植物性食品市场趋势报告》(2025年5月),到2024年,植物基奶将占餐饮服务牛奶总销售额的12%,证实了咖啡馆和餐厅对这些专业配方豆奶的成功采用。
市场对添加活性益生菌的发酵豆奶饮料(例如豆奶优格和Kefir)的需求也激增,这迎合了消费者对肠道菌群健康日益增长的关注。与旨在模仿乳製品营养成分的传统强化方式不同,这一趋势侧重于开发功能性、以消化健康为导向的产品,这些产品利用发酵技术,并提供明确的治疗功效。这种对功能性健康的关注正在推动主要品类参与者绩效的持续提升。根据达能于2025年7月发布的“2025财年上半年财务业绩报告”,该公司旗下基础乳製品及植物基产品部门连续七个季度实现了销量和构成比的正增长。这项业绩主要得益于其功能性产品组合的强劲成长势头,其中包括Alpro的植物性产品线和Kefir产品。
The Global Soy Beverage Market is projected to expand from USD 24.15 Billion in 2025 to USD 34.49 Billion by 2031, achieving a CAGR of 6.12%. As plant-based liquid refreshments derived from soybeans, these beverages serve as high-protein, lactose-free alternatives to traditional dairy milk. This growth is primarily underpinned by the rising global prevalence of lactose intolerance and a decisive consumer shift toward sustainable, plant-forward nutrition. Validating this demand environment, the Good Food Institute reported that global sales of non-dairy alternatives reached $22.4 billion in 2024, highlighting the robust market conditions anchoring the soy beverage sector.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 24.15 Billion |
| Market Size 2031 | USD 34.49 Billion |
| CAGR 2026-2031 | 6.12% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite this positive trajectory, the market contends with significant challenges arising from intense competition by emerging plant-based substitutes like oat and almond milk. These alternatives frequently attract consumers seeking distinct flavor profiles or those managing soy-specific allergies, resulting in a fragmented competitive landscape. Consequently, this rivalry limits the ability of soy beverages to secure a larger share of the expanding non-dairy category, as they must compete against substrates that offer different sensory experiences.
Market Driver
The Increasing Global Adoption of Vegan and Plant-Based Diets acts as a major catalyst for the soy beverage market, driven by a profound consumer transition toward ethical and sustainable nutrition. This movement has evolved from a niche lifestyle into a mainstream dietary pattern, prompting retailers to allocate substantial shelf space to soy products that offer a complete amino acid profile comparable to animal protein. The durability of this trend is confirmed by consumer behavior; the Good Food Institute's '2023 State of the Industry Report' from May 2024 notes that plant-based milk achieved a strong 79% repeat purchase rate, indicating that consumers rarely revert entirely to dairy after switching. This loyalty reinforces the category's economic footprint, further supported by the Plant Based Foods Association's '2023 State of the Marketplace' report from May 2024, which shows plant-based milk commanded a 15% dollar share of the total fluid milk market, highlighting its entrenched position against traditional dairy.
Strategic Product Innovations in Flavors and Fortified Formulations further accelerate market expansion by addressing historical barriers related to taste and texture. Manufacturers are heavily investing in research and development to introduce sophisticated flavor profiles and low-sugar variants that appeal to health-focused demographics while masking the grassy notes often associated with raw soy. These value-added enhancements are critical for differentiation in a crowded shelf environment and have yielded tangible financial results for major players. For instance, Vitasoy International Holdings Limited's 'Annual Results FY2023/24' from June 2024 reported a 155% increase in shareholder profit, a surge partly driven by the successful execution of portfolio innovations including new low-sugar formulations. Such advancements allow soy beverages to remain competitive against emerging nut and grain alternatives by offering enhanced palatability alongside their inherent nutritional benefits.
Market Challenge
The expansion of the Global Soy Beverage Market is significantly hampered by intensifying competition from alternative plant-based substrates, particularly oat and almond milk. These competitors have effectively disrupted the sector by offering distinct sensory attributes and hypoallergenic profiles that appeal to modern consumers. While soy beverages were once the undisputed category leader, the neutral flavor profile of almond milk and the creamy, dairy-mimicking texture of oat milk have captivated a significant demographic that finds soy's taste polarizing or holds concerns regarding soy-specific allergens. This shift has created a highly fragmented landscape where maintaining brand loyalty is increasingly difficult, forcing soy beverage manufacturers to fight for shelf space in a crowded category rather than driving new adoption.
This erosion of market standing is evident in recent performance metrics within key mature regions. According to the Good Food Institute, for the 52-week period ending July 14, 2024, U.S. retail sales of soy milk plateaued at approximately $212 million, while unit sales experienced a 3.9% decline. This contraction highlights a critical diversion of consumer spending toward emerging sub-segments, preventing soy beverages from capitalizing on the broader surge in demand for non-dairy alternatives and effectively stalling its growth momentum relative to the wider category.
Market Trends
To capture the growing coffee shop market, companies are launching specialized "Barista Editions" of soy milk formulated with stabilizers and acidity regulators to prevent curdling and ensure optimal frothing and micro-foam performance in hot beverages. This technical evolution addresses the specific textural requirements of professional coffee preparation, allowing soy beverages to compete directly with dairy in the lucrative out-of-home channel rather than solely relying on retail consumption. The strategic pivot toward foodservice is generating tangible market penetration; according to the Plant Based Foods Association, May 2025, in the '2024 Plant-Based Foods State of the Marketplace Report', plant-based milk held a 12% share of total food service milk sales in 2024, underscoring the successful adoption of these specialized formulations in cafes and restaurants.
The market is also seeing a surge in fermented soy beverages, such as soy-based drinkable yogurts and kefirs, which are infused with live probiotics to target the growing consumer interest in gut microbiome health. Unlike standard fortification which seeks to mimic dairy's nutritional profile, this trend focuses on leveraging fermentation to create functional, digestive-health-oriented products that offer distinct therapeutic benefits. This focus on functional wellness is driving sustained operational performance for major category players; according to Danone, July 2025, in the 'First Half 2025 Results' report, the company's Essential Dairy and Plant-Based division recorded its seventh consecutive quarter of positive volume/mix growth, a performance notably driven by the strong momentum of functional portfolios including Alpro's plant-based lines and kefir products.
Report Scope
In this report, the Global Soy Beverage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Soy Beverage Market.
Global Soy Beverage Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: