服饰市场 - 全球产业规模、份额、趋势、机会及预测（按产品类型、最终用户、销售管道、地区和竞争格局划分，2021-2031年）

全球服饰市场预计将从 2025 年的 148.9 亿美元成长到 2031 年的 225.9 亿美元，复合年增长率为 7.19%。

这个市场涵盖专门针对睡眠和放鬆的服饰，包括睡衣、罩衣、浴袍和家居服。推动这一市场成长的关键因素是消费者日益关注整体健康。这使得睡眠卫生成为一项重要的健康事项，从而带动了对功能性和透气性布料的需求。此外，远距办公的持续普及也使得人们需要适合在家休息和工作的多功能服装。美国棉花公司（Cotton Incorporated）的一项研究也印证了这一品类的渗透率之高，该研究报告称，到2025年，80%的消费者将至少拥有一套睡衣。

然而，原材料成本上涨为市场带来了巨大阻力，尤其是优质天然纤维和永续纺织品，这些产品的需求正在不断增长。供应链的不稳定性以及高品质原料价格的上涨迫使製造商接受更低的利润率，或将这些成本转嫁给消费者。这种财务负担可能会使品牌难以提供价格合理的环保睡衣，从而疏远价格敏感型消费者，并阻碍大众市场的销售成长。

市场驱动因素

睡衣与多功能家居服的融合正在从根本上改变整个行业的格局，因为消费者越来越追求能够轻鬆从卧室过渡到公共场合的百搭服装。这种「睡衣到街头」的趋势模糊了传统的品类界限，促使品牌打造兼具精緻美感、不透面料和时尚廓形的混合型服装，使其既适合远程办公，也适合休閒社交场合。这种转变有效地拓展了睡衣的用途，使其不再局限于居家，睡衣和睡袍也摇身一变，成为日常穿着的理想选择。对于那些将舒适与时尚完美结合的品牌而言，这种演变也带来了丰厚的回报。根据《奢侈品论坛报》（Luxury Tribune）报道，塑身衣和家居服品牌SKIMS预计到2025年将创造约9亿美元的收入，其成长主要得益于其多元化的产品策略。

同时，日益增强的环保意识和监管压力正推动市场向永续材料采购方向显着转变。为了满足具有环保意识的消费者的需求，製造商正在加速从合成材料和石油基材料转向有机棉、天丝和再生纤维。这种向负责任采购的转变正在推动实际的经济成长。根据美国棉花公司（Cotton Incorporated）发布的《2025年全球生活方式监测调查》，59%的全球消费者愿意为天然纤维服饰支付溢价。儘管这些材料在物流方面存在复杂性，但市场规模依然庞大。维多利亚的秘密（Victoria's Secret）于2025年3月发布的2024财年财务业绩（净销售额达62.3亿美元）凸显了全球内衣和睡衣市场的巨大规模。

市场挑战

原料成本上涨和供应链不稳定对全球睡衣市场的扩张构成重大阻碍。这些经济压力直接影响高品质、永续服饰的生产，而这些服装正是该产业目前以健康为导向的成长策略的核心。随着天然纤维和高檔纺织品价格的上涨，製造商面临利润空间压缩的困境。为了维持运营，这些不断上涨的投入成本往往转嫁给消费者，导致零售价格上涨，并可能疏远对价格敏感的大众市场消费者。

因此，环保睡衣价格难以控制，阻碍了销售成长，也限制了一般收入家庭的市场进入。生产成本上涨与消费者价格接受度之间的矛盾，造成了寻求扩大规模的品牌瓶颈。根据国际纺织製造商联合会（ITMF）2024年的一项调查，27%的全球纺织品生产商表示，原材料成本高昂是影响其业务的主要挑战。这种持续的资金限制使製造商无法充分利用市场对永续产品的需求，从而减缓了整体市场的发展势头。

市场趋势

包容性和适应性尺寸的转变是一个显着的趋势，它推动市场超越标准尺寸范围，以满足残障人士和行动不便者的特定需求。各大品牌越来越意识到这个服务不足群体蕴藏的经济潜力，因此设计出具有功能性增强的服装，例如磁性扣件、适合坐姿的剪裁以及触感舒适的结构。这种转变不再只是将整体性视为一种行销策略，而是代表设计架构上的演进，将无障碍设计融入核心产品线。例如，《卫报》报道称，Primark 于 2025 年 1 月推出了一个包含 49 件单品的无障碍系列，其中包括带有无障碍扣件的专用女用贴身内衣和睡衣，直接面向残障消费者群体。

同时，具备温度调节和吸湿排汗功能的智慧纺织品的应用，正将床上用品从基本的舒适性提升为以功能性为导向的健康保健工具。製造商利用纤维技术，开发出能够主动调节体温环境的布料，以满足夜间出汗和更年期荷尔蒙波动等生理需求。这项创新使现代寝具脱颖而出，在不牺牲柔软度的前提下，优先考虑主动吸湿排汗和温度稳定性。例如，兰精公司于2025年3月发布的2024年度报告和永续发展报告重点介绍了疏水性纤维素纤维的引入，为功能性睡衣应用提供了卓越的吸湿排汗和干爽性能。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球服饰市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（上衣、下装、罩衣、睡衣套装）
  • 依最终用户（女性、男性、儿童）划分
  • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美服饰市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章 欧洲服饰市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区服饰市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲服饰市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲服饰市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球服饰市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• AEO Management Co.
• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Marks and Spencer Group plc
• Boohoo Group plc
• Hudson's Bay Company
• Selfridges & Co.
• Under Armour Inc.
• Victoria's Secret

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Sleepwear Market is projected to experience substantial growth, expanding from USD 14.89 Billion in 2025 to USD 22.59 Billion by 2031, reflecting a compound annual growth rate of 7.19 percent. This market encompasses apparel specifically tailored for sleep and relaxation, such as pajamas, nightgowns, robes, and loungewear. The primary catalysts for this growth include a growing consumer emphasis on holistic wellness, which elevates sleep hygiene to a health priority and drives demand for functional, breathable fabrics. Furthermore, the persistence of remote work has maintained the necessity for versatile clothing that serves both rest and home-based tasks. The depth of this category's penetration is highlighted by Cotton Incorporated, which noted that in 2025, 80 percent of consumers possessed at least one pair of pajamas.

However, the market faces significant headwinds due to the rising costs of raw materials, particularly regarding the premium natural fibers and sustainable textiles that are increasingly in demand. Instability within the supply chain and elevated prices for high-quality inputs compel manufacturers to either accept reduced margins or transfer these costs to buyers. This financial strain makes it challenging for brands to offer affordable, eco-friendly sleepwear, potentially excluding price-sensitive demographics and hindering overall volume growth within the mass market.

Market Driver

The convergence of sleepwear with multi-functional loungewear is fundamentally reshaping the industry, as consumers increasingly seek versatile garments that move effortlessly from the bedroom to public settings. This "sleep-to-street" trend has obscured traditional category boundaries, prompting brands to create hybrid apparel characterized by sophisticated aesthetics, opaque fabrics, and stylish cuts appropriate for remote work or casual social engagements. This shift effectively extends the utility of sleepwear beyond the home, legitimizing pajamas and robes as acceptable daytime attire. This evolution has proven financially rewarding for brands that bridge the gap between comfort and fashion; according to Luxury Tribune, the shapewear and loungewear brand SKIMS achieved nearly 900 million dollars in revenue in 2025, a growth spurred largely by its versatile product strategy.

Simultaneously, the market is undergoing a pivotal shift toward sustainable material sourcing, driven by environmental awareness and regulatory pressures. Manufacturers are increasingly replacing synthetic, petroleum-based fabrics with organic cotton, Tencel, and recycled fibers to satisfy an eco-conscious customer base. This preference for responsible sourcing has become a tangible economic driver; according to the 2025 Global Lifestyle Monitor Survey by Cotton Incorporated, 59 percent of global consumers expressed a willingness to pay a premium for natural fiber clothing. Despite the logistical complexities of these materials, the market scale remains vast, as demonstrated by Victoria's Secret & Co., which reported net sales of 6.23 billion dollars for the fiscal year 2024 in March 2025, underscoring the magnitude of the global intimate and sleepwear sector.

Market Challenge

The rising cost of raw materials and supply chain instability present a major obstacle to the expansion of the Global Sleepwear Market. These economic pressures directly impact the production of premium and sustainable garments, which are central to the industry's current wellness-oriented growth strategy. As the prices for natural fibers and high-quality textiles increase, manufacturers face compressed profit margins. To remain viable, these higher input costs are often passed down to the consumer, resulting in elevated retail prices that may alienate price-sensitive buyers in the mass market.

Consequently, the difficulty in maintaining affordable pricing for eco-friendly sleepwear limits volume growth and restricts the market's accessibility for average-income households. This tension between escalating production expenses and consumer price tolerance creates a bottleneck for brands attempting to scale. According to the International Textile Manufacturers Federation in 2024, 27 percent of global textile producers identified high raw material costs as a major challenge affecting their operations. This persistent financial constraint prevents manufacturers from fully capitalizing on the demand for sustainable options, thereby slowing the overall momentum of the market.

Market Trends

The move toward inclusive and adaptive sizing is becoming a defining trend, pushing the market beyond standard ranges to address the specific needs of consumers with disabilities and mobility limitations. Brands are increasingly recognizing the economic potential of this underserved demographic by engineering garments with functional modifications, such as magnetic closures, seated-fit cuts, and sensory-friendly construction, rather than treating inclusivity merely as a marketing angle. This shift represents a structural evolution in design, integrating accessibility into core inventories. For instance, The Guardian reported in January 2025 that Primark launched a 49-piece adaptive collection, including specialized lingerie and sleepwear with accessible fastenings, to directly cater to disabled consumers.

In parallel, the integration of temperature-regulating and moisture-wicking smart textiles is upgrading sleepwear from basic comfort apparel to performance-driven wellness equipment. Manufacturers are leveraging fiber technology to create fabrics that actively manage body climate, addressing physiological needs such as night sweats or hormonal fluctuations associated with menopause. This technical innovation differentiates modern sleepwear by prioritizing active moisture management and thermal stability without compromising softness. As an example of this advancement, Lenzing's Annual and Sustainability Report 2024, released in March 2025, highlighted the introduction of hydrophobic cellulose fibers designed to provide superior moisture management and dryness for functional sleepwear applications.

Key Market Players

• AEO Management Co.
• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Marks and Spencer Group plc
• Boohoo Group plc
• Hudson's Bay Company
• Selfridges & Co.
• Under Armour Inc.
• Victoria's Secret

Report Scope

In this report, the Global Sleepwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sleepwear Market, By Product Type

• Top Wear
• Bottom Wear
• Night Dresses and Gowns
• Sleepwear Set

Sleepwear Market, By End User

• Female
• Male
• Kids

Sleepwear Market, By Sales Channel

• Supermarkets/Hypermarkets
• Exclusive Stores
• Online
• Others

Sleepwear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sleepwear Market.

Available Customizations:

Global Sleepwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sleepwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set)
  • 5.2.2. By End User (Female, Male, Kids)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sleepwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sleepwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Sleepwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Sleepwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Sleepwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sleepwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Sleepwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Sleepwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Sleepwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Sleepwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Sleepwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sleepwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Sleepwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Sleepwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Sleepwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Sleepwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Sleepwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sleepwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Sleepwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Sleepwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Sleepwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sleepwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Sleepwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Sleepwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sleepwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AEO Management Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Calvin Klein Inc.
• 15.3. Hanesbrands Inc.
• 15.4. Jockey International Inc.
• 15.5. Marks and Spencer Group plc
• 15.6. Boohoo Group plc
• 15.7. Hudson's Bay Company
• 15.8. Selfridges & Co.
• 15.9. Under Armour Inc.
• 15.10. Victoria's Secret

16. Strategic Recommendations

17. About Us & Disclaimer