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市场调查报告书
商品编码
1948745

休閒服饰市场 - 全球产业规模、份额、趋势、机会及预测（依最终用户、销售管道、地区及竞争格局划分，2021-2031年）

Loungewear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By End User (Female, Male, Kids), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球家居服市场预计将从 2025 年的 71.1 亿美元成长到 2031 年的 118.3 亿美元，复合年增长率达到 8.86%。

这个细分市场主要包括旨在放鬆和舒适的服装（例如运动裤、睡衣、睡袍），逐渐模糊了居家服和公共场合休閒服饰之间的界线。市场成长的驱动力在于混合办公模式的兴起，这种模式使得注重舒适的服装在职场变得普遍。关键成长要素是消费者持续偏好身体舒适而非严格的正式感，从而推动了对兼具功能性柔软舒适和美观性的多功能服装的需求。

市场概览
预测期 2027-2031
市场规模：2025年 71.1亿美元
市场规模：2031年 118.3亿美元
复合年增长率：2026-2031年 8.86%
成长最快的细分市场 女士
最大的市场 欧洲

儘管需求因素有利，但该行业仍面临许多挑战，例如国际贸易壁垒和原材料价格波动等因素削弱了供应链的稳定性。关税和不一致的监管政策经常推高生产成本，挤压利润空间，迫使价格敏感型买家接受更高的价格。即使在消费高峰期，这种经济压力依然存在。根据美国棉花公司（Cotton Incorporated）预测，到2025年，29%的消费者会将卫衣列为上个月穿着频率最高的服装。这项数据凸显了卫衣品类的重要性，儘管它面临复杂的物流和财务挑战。

市场驱动因素

对符合道德规范且永续的材料日益增长的需求，正在从根本上改变休閒服饰产业的生产策略。随着环保意识日益增强的消费者群体将个人舒适与生态责任结合，各大品牌正迅速从传统的棉和合成纤维混纺转向有机纤维和再生纤维。这种转变需要对供应链透明度和循环时尚计画进行大规模投资，因为环保资格不再是小众差异化因素，而是成为市场准入的先决条件。根据H&M集团于2024年3月发布的《2023年度报告和永续发展报告》，该公司在其商业系列产品中使用再生或永续来源材料的比例已达到85%，显示这种转变正在大规模发生。

整体健康趋势与休閒的融合，将身体健康习惯与日常放鬆需求联繫起来，进一步推动了市场扩张。随着消费者对健康福祉的日益重视，他们需要兼具吸湿排汗和耐用性等功能性，以及传统睡衣柔软舒适的款式。这种功能性融合支撑了高端定价策略，并使其收入在经济波动中保持成长。根据 Lululemon Athletica 于 2024 年 3 月发布的“2023 年第四季度及全年业绩”，净销售额增长 19% 至 96 亿美元，反映出消费者对健康导向型服装的强劲需求。此外，Inditex 于 2024 年 3 月发布的「2023 财年业绩」显示，线上销售额成长 16% 至 91 亿欧元，印证了全球对多功能时尚服饰的强劲需求。

市场挑战

原材料价格波动和国际贸易壁垒严重阻碍了全球家居服市场的扩张，导致供应链不稳定和生产成本上升。这些经济摩擦为生产过程带来波动，使品牌难以预测成本，也难以维持罩衣、运动裤等基本款产品的稳定库存水准。当关税和监管政策的不一致导致商品落地成本上升时，製造商面临盈利下降的困境，往往被迫提高零售价格。这种价格上涨削弱了家居服的价值提案，因为家居服的价值很大程度上依赖消费者的购买力和频繁的更换。

这种衝击迫使企业优先考虑保护利润率而非提升销售量，限制了市场潜力。无法保护消费者免受成本上涨的影响，直接影响了对价格敏感族群的需求。根据美国时尚产业理事会预测，到2025年，超过70%的受访企业表示，关税上涨导致采购成本增加，最终推高了消费者的购买价格。这种财务压力抑制了对新产品线的投资，限制了品牌利用舒适性趋势的能力，最终减缓了整个产业的成长速度。

市场趋势

随着智慧材料和温控布料的融合，居家服市场正迅速发展，超越了基本的舒适性，提供功能性的体温调节。各大品牌正越来越多地将吸湿排汗聚合物和保暖纤维等技术应用于罩衣和睡衣套装中，以满足消费者对能够适应室内气候变化并改善睡眠卫生的服装的需求。这种技术革新使家居服转变为以实用性为导向的品类，凭藉其切实的性能优势，即使在成熟市场也能推动销售成长。根据迅销有限公司截至2024年8月的财年财务报告（于2024年10月发布），优衣库国际业务的销售额年增19.1%，成长主要得益于其功能性LifeWear产品线（包括先进的热感技术）的全球扩张。

同时，市场正经历一场结构性变革，其重点转向包容性强、性别中立的尺码，从根本上扩大了潜在市场规模。製造商们摒弃了传统的尺寸表，转而采用自适应合身设计和扩大尺寸范围，从而触及了以往服务不足的消费群体，这些群体更注重合身度而非传统的性别标籤。这种整体性策略能够有效提升收入，使新参与企业能够迅速从老牌内衣品牌手中夺取市场份额。根据《The Impression》杂誌2024年5月刊发表的题为《Skims从名流Start-Ups发展成为全球时尚公司》的报导，这家主打包容性家居服和塑身衣的品牌预计在2022年至2024年间将实现37%的复合年增长率，充分展现了其倡导身体理念的产品系列的巨大商业性扩充性。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球休閒服饰市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依最终用户（女性、男性、儿童）划分
    • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美休閒服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲休閒服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章 亚太休閒服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲休閒服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲休閒服饰市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球休閒服饰市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • L Brands Inc.
  • H & M
  • Triumph International Holding GMBH
  • Authentic Brands Group LLC
  • Urban Outfitters
  • Nordstrom Inc.
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Marks & Spencer Group Plc
  • PVH Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21115

The Global Loungewear Market is projected to expand from a valuation of USD 7.11 Billion in 2025 to USD 11.83 Billion by 2031, achieving a CAGR of 8.86%. This sector comprises apparel designed principally for relaxation and comfort, such as joggers, sleepwear, and robes, which increasingly obscure the boundaries between domestic attire and public casual fashion. The market is underpinned by the permanence of hybrid work arrangements, which have normalized comfort-oriented clothing for professional settings. A core growth catalyst is the sustained consumer preference for physical well-being over strict formality, fostering demand for versatile clothing that combines functional softness with aesthetic appeal.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.11 Billion
Market Size 2031USD 11.83 Billion
CAGR 2026-20318.86%
Fastest Growing SegmentFemale
Largest MarketEurope

Despite these positive demand signals, the industry encounters significant hurdles due to international trade obstacles and volatile raw material costs that disrupt supply chain stability. Tariffs and inconsistent regulations frequently escalate manufacturing expenses and compress profit margins, forcing price increases on price-sensitive buyers. This economic pressure persists even amidst high usage rates; according to Cotton Incorporated, 29 percent of consumers in 2025 reported wearing sweats most frequently in the preceding month. This statistic underscores the category's enduring relevance even as it navigates complex logistical and financial challenges.

Market Driver

The rising demand for ethically sourced and sustainable materials is fundamentally transforming production strategies within the loungewear industry. Brands are swiftly transitioning from conventional cotton and synthetic blends to organic fibers and recycled textiles to satisfy an environmentally conscious demographic that links personal comfort with ecological responsibility. This shift necessitates major investment in supply chain transparency and circular fashion efforts, as green credentials become a prerequisite for market entry rather than a niche differentiator. According to the H&M Group's 'Annual and Sustainability Report 2023' released in March 2024, the use of recycled or sustainably sourced materials in their commercial collections reached 85 percent, illustrating the industrial scale of this transition.

The convergence of holistic wellness trends with athleisure further fuels market expansion by merging physical health routines with daily relaxation needs. As consumers prioritize well-being, they seek versatile apparel that integrates technical performance properties, such as moisture management and durability, with the soft silhouettes of traditional sleepwear. This functional integration supports premium pricing strategies and maintains revenue growth despite economic fluctuations. According to Lululemon Athletica Inc., in their 'Fourth Quarter and Full Year Fiscal 2023 Results' from March 2024, net revenue rose 19 percent to 9.6 billion dollars, reflecting robust uptake of wellness-centric apparel. Furthermore, Inditex reported in their 'FY2023 Results' in March 2024 that online sales grew 16 percent to 9.1 billion euros, underscoring strong global demand for versatile fashion.

Market Challenge

Fluctuating raw material costs and international trade barriers constitute a formidable obstacle to the expansion of the global loungewear market, primarily by destabilizing supply chains and inflating production expenses. These economic frictions introduce volatility into the manufacturing process, making it difficult for brands to forecast costs or maintain consistent inventory levels for staple items like robes and joggers. When tariffs and regulatory inconsistencies increase the landed cost of goods, manufacturers face reduced profitability and are frequently compelled to raise retail prices. This inflation undermines the value proposition of loungewear, which relies heavily on accessibility and frequent replacement by consumers.

This disruption limits market potential by forcing companies to prioritize margin protection over volume growth. The inability to shield consumers from rising costs directly impacts demand among price-sensitive demographics. According to the United States Fashion Industry Association, in 2025, over 70 percent of surveyed companies reported that higher tariffs increased sourcing costs and subsequently led to higher consumer prices. Such financial strain deters investment in new product lines and restricts the ability of brands to capitalize on the trend toward comfort, effectively dampening the sector's overall growth trajectory.

Market Trends

The integration of smart and temperature-regulating textiles is rapidly advancing the loungewear market, moving beyond basic comfort to offer functional thermoregulation. Brands are increasingly embedding technology such as moisture-wicking polymers and heat-retaining fibers into robes and sleep sets, catering to consumers who require garments that adapt to fluctuating indoor climates and improve sleep hygiene. This technical evolution transforms loungewear into a utility-focused category, driving sales even in mature markets by offering tangible performance benefits. According to Fast Retailing Co., Ltd., in October 2024, in the 'Consolidated Financial Results for the Year Ended August 31, 2024', revenue for UNIQLO International increased 19.1 percent year-on-year, a growth trajectory heavily supported by the global expansion of their functional LifeWear product lines which include advanced thermal technologies.

Simultaneously, the market is experiencing a structural pivot through the emphasis on inclusive and gender-neutral sizing, which fundamentally widens the total addressable market. By abandoning standard sizing charts in favor of adaptive fits and extended size ranges, manufacturers are capturing previously underserved demographics who prioritize fit precision over traditional gender labels. This inclusivity strategy has proven to be a potent revenue multiplier, allowing new entrants to rapidly seize market share from legacy intimate brands. According to The Impression, May 2024, in the article 'Skims is Evolving From Celebrity Startup to Global Fashion Powerhouse', the inclusive loungewear and shapewear brand achieved a compound annual growth rate of 37 percent between 2022 and 2024, illustrating the immense commercial scalability of body-positive product assortments.

Key Market Players

  • L Brands Inc.
  • H & M
  • Triumph International Holding GMBH
  • Authentic Brands Group LLC
  • Urban Outfitters
  • Nordstrom Inc.
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Marks & Spencer Group Plc
  • PVH Corporation

Report Scope

In this report, the Global Loungewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Loungewear Market, By End User

  • Female
  • Male
  • Kids

Loungewear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others

Loungewear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Loungewear Market.

Available Customizations:

Global Loungewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Loungewear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By End User (Female, Male, Kids)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Loungewear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End User
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Loungewear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By End User
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Loungewear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By End User
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Loungewear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By End User
        • 6.3.3.2.2. By Sales Channel

7. Europe Loungewear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End User
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Loungewear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End User
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Loungewear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End User
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Loungewear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End User
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Loungewear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By End User
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Loungewear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By End User
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Loungewear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End User
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Loungewear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End User
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Loungewear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End User
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Loungewear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End User
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Loungewear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End User
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Loungewear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End User
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Loungewear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End User
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Loungewear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End User
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Loungewear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End User
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Loungewear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End User
        • 9.3.3.2.2. By Sales Channel

10. South America Loungewear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End User
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Loungewear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End User
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Loungewear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End User
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Loungewear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End User
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Loungewear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L Brands Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. H & M
  • 15.3. Triumph International Holding GMBH
  • 15.4. Authentic Brands Group LLC
  • 15.5. Urban Outfitters
  • 15.6. Nordstrom Inc.
  • 15.7. Hanesbrands Inc.
  • 15.8. Jockey International Inc.
  • 15.9. Marks & Spencer Group Plc
  • 15.10. PVH Corporation

16. Strategic Recommendations

17. About Us & Disclaimer