榨汁机市场 - 全球产业规模、份额、趋势、机会及预测（依产品类型、应用、销售管道、地区及竞争格局划分，2021-2031年）

全球榨汁机市场预计将从 2025 年的 31.8 亿美元成长到 2031 年的 47.9 亿美元，年复合成长率为 7.07%。

榨汁机是一种专门的厨房电器，它透过挤压或碾压的方式从水果和蔬菜中提取液体营养成分。推动这一全球市场发展的关键因素包括全球对健康和保健日益增长的关注，消费者越来越重视新鲜营养的食品。此外，快速的都市化和不断增长的可支配收入也催生了越来越多的消费者，他们需要高效便捷的厨房解决方案，以最少的努力实现健康的生活方式。

然而，市场成长面临一个重大障碍：高阶机型的高昂前期成本限制了其在发展中地区注重预算的消费者中的普及。此外，价格亲民的预製保健饮品的广泛供应，为消费者提供了一种便捷的替代选择，进一步加剧了这项挑战。关于行业表现，中国消费电子协会发布的《2024年报告》指出，“家用电器累计出口额将达到1124.2亿美元，其中小家电的销量和销售额均将全面復苏。”

市场驱动因素

消费者健康意识的提升正在从根本上改变全球榨汁机市场，他们越来越重视自製营养饮品，以增强免疫力，提升生活品质。这种对营养日益增长的兴趣，使得榨汁机的消费群不再局限于小众的健康爱好者，而是扩展到包括追求健康饮食的家庭和年轻消费者。对支持这些健康习惯的家用电器的需求，正推动着瞄准国际健康趋势的製造商实现显着的出口成长。例如，根据《中国日报》2024年5月一篇题为《家电製造商聚焦全球扩张》的报导报道，贝尔电器股份有限公司的海外销售额年增105.66%。这主要得益于国际消费者对个人健康和食品安全的日益关注。

同时，冷压和慢速定序技术的进步正在解决消费者长期以来面临的噪音、氧化和清洁难题等问题，从而提升市场价值。製造商透过推出配备高扭力马达和紧凑设计的高阶机型，以适应都市生活，即使在充满挑战的经济环境下，也能成功推动产品更换并保持获利能力。例如，Breville集团在其2024年年度报告（2024年8月）中指出，公司营收超过15.2亿澳元，主导，这主要得益于全球范围内的新产品推出。同样，SEB集团在其2024年初步营收报告（2025年1月）中预测，全年总销售额将达到82.66亿欧元，小家电市场将因持续的产品创新而保持强劲增长。

市场挑战

阻碍全球榨汁机市场扩张的一大障碍是高阶榨汁机技术相关的高昂前期成本。具备先进功能的机型，例如能够更好地保留营养成分的冷压榨汁机或慢速榨汁机，其价格通常超出大众市场消费者的可支配支出范围。这种价格差异对注重预算的消费者构成了明显的进入门槛，尤其是在价格敏感度较高的发展中地区。因此，潜在客户越来越多地放弃购买专业设备，转而选择更实惠的替代品，例如无需大量初始投资即可立即饮用的健康饮品。

这种经济摩擦直接影响了销售量，导致消费者延后非必需品购买，进而造成非高端家电市场停滞不前。在经济不确定时期，消费者不愿投资昂贵的家电，趋势也反映在近期的产业绩效指标。根据德国电气电子工业协会（ZVEI）预测，2024年德国大型和小型家电的国内销售额将达到约101亿欧元，这意味着由于消费者信心不足，市场将维持在较低水准。这些数据凸显了，即使健康和养生趋势日益受到关注，经济谨慎情绪仍然限制了专业厨房电器的普及，阻碍了市场充分发挥其成长潜力。

市场趋势

携带式和无线榨汁机的普及正在改变市场格局。随着消费者追求更高的行动性，这一趋势迎合了现代生活方式，使他们能够随时随地製作新鲜饮品，摆脱有线设备的束缚。製造商们也积极响应，推出了体积小巧、电池供电的榨汁机，在提升便利性的同时，也保持了出色的性能。这一策略转变正在带来实际的财务收益。根据SharkNinja于2025年8月发布的“2025财年第二季度财务业绩”，该公司净销售额增长15.7%，达到14.449亿美元，这主要得益于其食品加工设备部门（包括携带式解决方案）的出色表现。

随着都会居住者对性价比和空间利用率的追求，多功能和混合厨房电器的兴起势头强劲。消费者越来越青睐将果汁机和搅拌机功能整合于一体的产品，以节省空间并提升多功能性。这种功能整合使其价格更高，也促进了更换11.5%，达到15.936亿美元，这主要得益于「多功能突破型营养大师」等多功能产品的推动。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球榨汁机市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（手动榨汁机、电动榨汁机）
  • 按用途（住宅、商用）
  • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美榨汁机市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章 欧洲榨汁机市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太榨汁机市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲榨汁机市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲榨汁机市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球榨汁机市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Procter & Gamble
• Breville USA, Inc.
• Sunbeam Products, Inc.
• Hurom India
• Cuisinart
• KUVINGS
• Koninklijke Philips NV
• Panasonic Corporation
• AB Electrolux
• Midea Retail（PTY）Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Juicer Market is projected to expand from USD 3.18 Billion in 2025 to USD 4.79 Billion by 2031, reflecting a CAGR of 7.07%. Juicers are specialized kitchen appliances designed to extract liquid nutrition from fruits and vegetables through crushing or squeezing mechanisms. The primary drivers fueling this global market include a rising worldwide focus on health and wellness, with consumers increasingly prioritizing fresh and nutritious dietary options. Additionally, rapid urbanization and growing disposable incomes have broadened the consumer base for efficient, convenient kitchen solutions that facilitate healthy living with minimal effort.

However, market growth faces a major hurdle due to the high upfront cost of premium models, which restricts adoption among budget-conscious demographics in developing regions. This challenge is further complicated by the widespread availability of affordable, prepackaged healthy beverages that serve as convenient substitutes. Regarding industrial performance, the 'China Household Electrical Appliances Association' noted in '2024' that 'cumulative exports of home appliances totaled 112.42 billion USD with small home appliances showing a comprehensive rebound in both volume and value'.

Market Driver

Rising Consumer Health and Wellness Consciousness is fundamentally transforming the global juicer market, as individuals increasingly prioritize homemade, nutrient-rich beverages to enhance immunity and lifestyle quality. This elevated focus on nutrition is widening the consumer base beyond niche health enthusiasts to include families and younger demographics seeking control over their food ingredients. The demand for appliances that support these healthy habits has led to substantial export growth for manufacturers targeting international wellness trends. For instance, according to a 'China Daily' article from May 2024 titled 'Home appliance makers eye bigger global reach', Bear Electric Appliance Co Ltd reported a 105.66 percent year-on-year surge in overseas sales revenue, driven largely by international consumers paying greater attention to personal health and food safety.

Technological Advancements in Cold-Press and Slow Juicing are concurrently driving market value by addressing persistent consumer pain points regarding noise, oxidation, and cleaning difficulties. Manufacturers are successfully stimulating replacement cycles by introducing premium models featuring high-torque motors and compact footprints suited for modern urban living, thereby sustaining revenue despite a challenging economic environment. Highlighting the financial impact of this innovation-led strategy, the Breville Group reported in its 'Annual Report 2024' from August 2024 that it achieved record revenue exceeding 1.52 billion AUD, significantly supported by new product launches globally. Similarly, Groupe SEB's 'Provisional Sales 2024' report from January 2025 indicated total annual sales of 8,266 million Euros, noting that the small domestic equipment market remained buoyant due to continuous product innovation.

Market Challenge

The primary obstacle hindering the expansion of the global juicer market is the prohibitive initial cost associated with premium juicing technologies. Advanced models, particularly cold-press and masticating juicers that offer superior nutrient retention, command prices that often exceed the discretionary spending power of mass-market consumers. This pricing disparity creates a distinct barrier to entry for budget-conscious demographics, especially in developing regions where price sensitivity is high. Consequently, potential customers frequently forgo dedicated appliances in favor of more accessible alternatives, such as affordable, prepackaged healthy beverages which provide immediate convenience without requiring a significant capital investment.

This economic friction directly impacts sales volumes, leading to stagnation in non-premium segments as consumers postpone discretionary purchases. The reluctance to invest in high-cost appliances during periods of economic uncertainty is reflected in recent industry performance metrics. According to the 'ZVEI' (German Electrical and Electronic Manufacturers' Association), domestic turnover for large and small household appliances in '2024' reached approximately 10.1 billion Euros, indicating a market stabilizing at a low level due to a restrained consumer climate. This data underscores how financial caution limits the widespread adoption of specialized kitchen appliances, preventing the market from realizing its full growth potential despite prevailing health and wellness trends.

Market Trends

The Proliferation of Portable and Cordless Juicing Devices is altering the market as consumers increasingly demand greater mobility. This trend caters to modern lifestyles by enabling users to prepare fresh beverages while in transit, eliminating the constraints of wired devices. Manufacturers are responding with compact, battery-powered units that maintain performance while enhancing convenience. This strategic pivot is yielding tangible financial results; according to SharkNinja's 'Second Quarter 2025 Results' from August 2025, the company reported a 15.7% increase in net sales to 1,444.9 million USD, supported by the performance of its food preparation appliances segment which includes these on-the-go solutions.

The Emergence of Multifunctional and Hybrid Kitchen Appliances is gaining traction as urban residents seek value and space efficiency. Consumers increasingly favor machines that combine juicing and blending capabilities into a single footprint to save space and offer broader utility. This consolidation justifies premium price points and drives replacement cycles. The success of this innovation is evident in recent industrial performance; according to JS Global Lifestyle Company Limited's 'Annual Results Announcement 2024' from March 2025, the group achieved an 11.5% revenue increase to 1,593.6 million USD, driven by versatile products like the Multi-purpose Wall Breaking Nutrition Master.

Key Market Players

• Procter & Gamble
• Breville USA, Inc.
• Sunbeam Products, Inc.
• Hurom India
• Cuisinart
• KUVINGS
• Koninklijke Philips N.V
• Panasonic Corporation
• AB Electrolux
• Midea Retail (PTY) Ltd.

Report Scope

In this report, the Global Juicer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Juicer Market, By Product Type

• Manual Juicers
• Electric Juicers

Juicer Market, By Application

• Residential
• Commercial

Juicer Market, By Sales Channel

• Supermarket/Hypermarket
• Specialty Stores
• Online
• Others

Juicer Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Juicer Market.

Available Customizations:

Global Juicer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Juicer Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Manual Juicers, Electric Juicers)
  • 5.2.2. By Application (Residential, Commercial)
  • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Juicer Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Application
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Juicer Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Juicer Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Juicer Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Sales Channel

7. Europe Juicer Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Application
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Juicer Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Juicer Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Juicer Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Juicer Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Juicer Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Juicer Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Application
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Juicer Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Juicer Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Juicer Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Juicer Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Juicer Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Juicer Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Application
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Juicer Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Juicer Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Juicer Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Sales Channel

10. South America Juicer Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Application
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Juicer Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Juicer Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Juicer Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Juicer Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Procter & Gamble
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Breville USA, Inc.
• 15.3. Sunbeam Products, Inc.
• 15.4. Hurom India
• 15.5. Cuisinart
• 15.6. KUVINGS
• 15.7. Koninklijke Philips N.V
• 15.8. Panasonic Corporation
• 15.9. AB Electrolux
• 15.10. Midea Retail (PTY) Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer