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市场调查报告书
商品编码
1945819

零售业物联网市场－全球产业规模、份额、趋势、机会及预测（依产品、应用、区域及竞争格局划分，2021-2031年）

Internet Of Things, In Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球零售物联网市场预计将从 2025 年的 158.4 亿美元成长到 2031 年的 472.3 亿美元，复合年增长率达 19.97%。

该市场的发展动力源自于实体店及整个供应链中互联设备、感测器和软体的部署，促进了自动化和即时数据交换。关键驱动因素包括透过自动化库存管理提高供应链透明度和营运效率。这些技术使零售商能够简化物流并优化库存水平，以满足消费者期望。根据 GS1 美国 2025 年报告，拥有即时追踪功能的企业获得更高可见度和库存管理效率的可能性高出 68%。

市场概览
预测期 2027-2031
市场规模：2025年 158.4亿美元
市场规模：2031年 472.3亿美元
复合年增长率：2026-2031年 19.97%
成长最快的细分市场 智慧货架
最大的市场 亚太地区

儘管具备这些营运优势，但市场在资料隐私和网路安全方面仍面临严峻挑战。联网终端的快速成长扩大了潜在攻击面，使敏感的个人和财务资讯面临洩漏风险。因此，保护这些复杂网路免受网路威胁所需的大量投资已成为许多零售商广泛采用该技术的一大障碍。

市场驱动因素

消费者对个人化、互动式店内体验的需求日益增长，推动了市场扩张。零售商正部署物联网解决方案，以弥合线上和线下商务之间的鸿沟。透过整合感测器、信标和智慧显示屏，商店可以在消费者进店时识别其身份，并即时提供量身定制的产品推荐和动态定价。这种店内体验的个人化客製化能力，透过复製网路购物的个人化体验，显着提升了客户参与和忠诚度。 TransPerfect 于 2025 年 2 月发布的报告显示，超过 70% 的消费者更倾向于购买能够识别其偏好的品牌的产品。

此外，对即时库存可见性和优化的日益增长的需求，正推动着从人工追踪向基于感测器的自动化营运模式的转变。零售商正在采用电脑视觉和物品等级RFID技术，以精准管理库存水平，最大限度地减少缺货情况，并实现高效的全通路策略，例如线上购买、商店。斑马技术公司在2025年11月指出，84%的决策者将即时库存同步放在首位。同时，霍尼韦尔公司在2025年1月发布的报告显示，超过80%的零售商计划扩大自动化和人工智慧的应用范围，以提高效率。

市场挑战

全球零售物联网 (IoT) 市场的扩张正受到日益严重的网路安全威胁和资料隐私问题的严重阻碍。随着零售商将互联设备和感测器整合到其实体和数位基础设施中，网路犯罪分子的攻击面显着扩大，消费者的敏感财务资料和个人识别资讯面临洩漏风险。因此，零售商被迫将预防置于创新之上，由于资料窃盗带来的巨大声誉和财务风险，他们不得不推迟采用先进的物联网系统。

加强这些复杂网路所需的大量投资进一步阻碍了市场成长。保护庞大的终端生态系统需要严格的通讯协定和持续的监控，这增加了营运成本，并降低了物联网计划的即时投资回报。根据零售和饭店资讯共用与分析中心 (RH-ISAC) 发布的《2025 年首席资讯安全长基准报告》，70% 的资讯安全安全长认为勒索软体是他们面临的首要网路安全风险。这些重大威胁的高发生率迫使零售公司将资金重新分配到安全合规和风险缓解方面，而不是扩展物联网能力，从而减缓了整个行业的采用速度。

市场趋势

自动化和无人结帐系统的普及正在改变店内结帐流程，智慧购物车和电脑视觉区域的引入消除了传统的摩擦点。这些物联网驱动的解决方案不仅能即时扫描商品，提升顾客的便利性，还能提供零售商以往无法追踪的详细购买行为数据。根据 Capital One Shopping 于 2025 年 2 月发布的一项研究，美国约 40% 的杂货店收银台已升级为自助结帐系统终端，凸显了向自主交易模式的大规模转变。

同时，为实现永续性，智慧型能源管理优先考虑将物联网感测器与暖通空调和照明系统集成，以便根据即时客流量动态调整能耗。这种智慧控制使零售商能够主动识别导致能源浪费的低效环节，从而显着降低碳排放和营运成本。根据 Facilities Dive 2025 年 11 月发布的报告，能源管理领域在 2025 年第三季实现了 10% 的年成长，这主要得益于零售客户对节能软体的需求。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球零售物联网 (IoT) 市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 透过提供（硬体、平台、服务）
    • 按应用领域（智慧货架、资产管理、客户体验管理、地理行销）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

6. 北美物联网 (IoT) 零售市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲零售业物联网 (IoT) 市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区零售业物联网市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东和非洲零售业物联网 (IoT) 市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

10. 南美洲物联网零售市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球零售业物联网 (IoT) 市场：SWOT 分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • IBM Corporation
  • Cisco Systems, Inc.
  • Intel Corporation.
  • Microsoft Corporation
  • SAP SE
  • Amazon Web Services
  • PTC Inc.
  • Hewlett Packard Enterprise
  • Oracle Corporation
  • Siemens AG

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 18739

The Global Internet of Things (IoT) in Retail Market is projected to expand from USD 15.84 Billion in 2025 to USD 47.23 Billion by 2031, registering a CAGR of 19.97%. This market involves the deployment of interconnected devices, sensors, and software across physical stores and supply chains to facilitate automation and real-time data exchange. Key drivers include the critical need for enhanced supply chain transparency and operational efficiency through automated inventory management. These technologies allow retailers to streamline logistics and optimize stock levels to meet consumer expectations, with GS1 US reporting in 2025 that companies implementing real-time tracking are 68% more likely to observe improved visibility and inventory control.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 15.84 Billion
Market Size 2031USD 47.23 Billion
CAGR 2026-203119.97%
Fastest Growing SegmentSmart Shelf
Largest MarketAsia Pacific

Despite these operational advantages, the market faces significant challenges regarding data privacy and cybersecurity. The rapid proliferation of connected endpoints expands the potential attack surface, leaving sensitive personal and financial information vulnerable to breaches. Consequently, the substantial investment required to secure these complex networks against cyber threats serves as a major impediment to broader adoption for many retail enterprises.

Market Driver

The rising demand for personalized and interactive in-store experiences stimulates market expansion as retailers deploy IoT solutions to bridge the gap between digital and physical commerce. By integrating sensors, beacons, and smart displays, stores can identify individual shoppers upon entry and deliver tailored product recommendations or dynamic pricing in real-time. This ability to curate the physical journey significantly enhances customer engagement and loyalty by replicating the customized nature of online shopping; according to a February 2025 report by TransPerfect, over 70% of consumers indicate they are more likely to shop with brands that recognize their individual preferences.

Additionally, the growing necessity for real-time inventory visibility and stock optimization forces a shift from manual tracking to automated, sensor-based operational models. Retailers are increasingly adopting computer vision and item-level RFID technologies to maintain precise oversight of stock levels, thereby minimizing out-of-stock scenarios and enabling efficient omnichannel fulfillment strategies like buy-online-pickup-in-store. Zebra Technologies noted in November 2025 that 84% of decision-makers now prioritize real-time inventory synchronization, while Honeywell reported in January 2025 that more than 80% of retailers plan to increase their use of automation and artificial intelligence to enhance efficiency.

Market Challenge

The expansion of the Global Internet of Things (IoT) in Retail Market is significantly hindered by escalating cybersecurity threats and data privacy concerns. As retailers integrate more interconnected devices and sensors into their physical and digital infrastructures, the attack surface available to cybercriminals widens considerably, exposing sensitive consumer financial data and personally identifiable information to potential breaches. Consequently, retail enterprises are often forced to prioritize defensive measures over innovation, delaying the deployment of advanced IoT systems due to the immense reputational and financial risks associated with potential data theft.

The substantial investment required to fortify these complex networks further impedes market growth. Securing a vast ecosystem of endpoints demands rigorous protocols and continuous monitoring, which drives up operational costs and reduces the immediate return on investment for IoT projects. According to the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC) in its 2025 CISO Benchmark Report, ransomware was identified as the top cybersecurity risk by 70% of information security leaders; this high prevalence of critical threats compels retailers to divert capital toward security compliance and risk mitigation rather than expanding their IoT capabilities, thereby slowing overall industry adoption.

Market Trends

The expansion of automated and cashier-less checkout systems is reshaping the in-store payment process by eliminating traditional friction points through the deployment of smart carts and computer vision-enabled zones. These IoT-driven solutions not only enhance customer convenience by allowing immediate product scanning but also provide retailers with granular data on shopping behaviors that were previously untrackable. According to Capital One Shopping in February 2025, nearly 40% of grocery store registers in the U.S. are now self-checkout kiosks, highlighting the massive shift toward autonomous transaction models.

Simultaneously, the implementation of smart energy management for sustainability has prioritized the integration of IoT sensors with HVAC and lighting systems to dynamically adjust consumption based on real-time foot traffic. This intelligent regulation enables retailers to significantly lower their carbon footprint and operational costs by identifying inefficiencies before they lead to energy wastage. According to Facilities Dive in November 2025, the energy management segment reported 10% year-over-year growth in Q3 2025, driven significantly by demand from retail customers for efficiency software.

Key Market Players

  • IBM Corporation
  • Cisco Systems, Inc.
  • Intel Corporation.
  • Microsoft Corporation
  • SAP SE
  • Amazon Web Services
  • PTC Inc.
  • Hewlett Packard Enterprise
  • Oracle Corporation
  • Siemens AG

Report Scope

In this report, the Global Internet Of Things (IoT) In Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Internet Of Things (IoT) In Retail Market, By Offering

  • Hardware
  • Platform
  • Service

Internet Of Things (IoT) In Retail Market, By Application

  • Smart Shelf
  • Asset Management
  • Customer Experience Management
  • Geomarketing

Internet Of Things (IoT) In Retail Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Internet Of Things (IoT) In Retail Market.

Available Customizations:

Global Internet Of Things (IoT) In Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Internet Of Things (IoT) In Retail Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Offering (Hardware, Platform, Service)
    • 5.2.2. By Application (Smart Shelf, Asset Management, Customer Experience Management, Geomarketing)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Internet Of Things (IoT) In Retail Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Offering
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Offering
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Offering
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Offering
        • 6.3.3.2.2. By Application

7. Europe Internet Of Things (IoT) In Retail Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Offering
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Offering
        • 7.3.1.2.2. By Application
    • 7.3.2. France Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Offering
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Offering
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Offering
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Offering
        • 7.3.5.2.2. By Application

8. Asia Pacific Internet Of Things (IoT) In Retail Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Offering
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Offering
        • 8.3.1.2.2. By Application
    • 8.3.2. India Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Offering
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Offering
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Offering
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Offering
        • 8.3.5.2.2. By Application

9. Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Offering
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Offering
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Offering
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Offering
        • 9.3.3.2.2. By Application

10. South America Internet Of Things (IoT) In Retail Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Offering
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Offering
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Offering
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Offering
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Internet Of Things (IoT) In Retail Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. IBM Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Cisco Systems, Inc.
  • 15.3. Intel Corporation.
  • 15.4. Microsoft Corporation
  • 15.5. SAP SE
  • 15.6. Amazon Web Services
  • 15.7. PTC Inc.
  • 15.8. Hewlett Packard Enterprise
  • 15.9. Oracle Corporation
  • 15.10. Siemens AG

16. Strategic Recommendations

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