查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1946407

车载资讯娱乐市场－全球产业规模、份额、趋势、机会及预测（依安装类型、车辆类型、地区及竞争格局划分，2021-2031年）

In-Vehicle Infotainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Installation Type, By Vehicle Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

全球车载资讯娱乐市场预计将从 2025 年的 278.5 亿美元成长到 2031 年的 444.7 亿美元，复合年增长率为 8.11%。

这些车载资讯娱乐系统由整合的软硬体解决方案组成，旨在透过视讯、音讯和触控萤幕介面为车内乘客提供互联、资讯和娱乐功能。市场成长趋势的主要驱动力是消费者对无缝智慧型手机整合的需求不断增长，以及电动车的普及化——电动车需要先进的数位显示器来进行路线规划和电池管理。欧洲汽车製造商协会 (ACEA) 的报告显示，到 2024 年，西欧超过 45% 的新车将至少配备一项付费连网服务，这反映了汽车产业向以软体为中心的收入模式转变的趋势。

市场概览
预测期 2027-2031
市场规模：2025年 278.5亿美元
市场规模：2031年 444.7亿美元
复合年增长率：2026-2031年 8.11%
成长最快的细分市场 搭乘用车
最大的市场 亚太地区

然而，市场扩张的一大障碍是与互联出行相关的网路安全漏洞风险日益增加。随着车辆越来越依赖开放原始码软体和外部资料网路，资料被盗和骇客攻击的风险也随之上升，迫使汽车製造商在安全通讯协定方面投入大量资金。此外，严格遵守不断变化的全球安全法规往往会延长研发週期，并显着增加汽车製造商的生产成本。

市场驱动因素

高速5G和V2X通讯技术的快速普及正在变革车载资讯娱乐产业，实现身临其境型内容传送和即时数据交换。随着汽车製造商采用这些先进标准，车辆正在演变为行动枢纽，能够支援高频宽功能，例如高级导航、高清串流媒体和空中软体更新。这一转变离不开大规模的基础建设。根据GSMA于2024年2月发布的《2024年行动经济》报告，预计2029年，5G将占全球行动连线总数的一半以上，从而建构一个对下一代互联出行至关重要的强大网路环境。

此外，电动车 (EV) 市场的成长需要引入先进的数位驾驶座来处理复杂的电池系统和充电数据。与传统的内燃机汽车不同，电动车依靠集中式数位介面来传递关键讯息，例如能耗、续航里程和路线效率。这促使人们越来越多地安装大型高解析度显示器。这一趋势与电气化的发展同步。国际能源总署 (IEA) 于 2024 年 4 月发布的《2024 年全球电动车展望》预测，到 2023 年，全球电动车销量将接近 1,400 万辆。高通公司的数据也印证了这项转型带来的经济意义。该公司公布的 2024 财年第四季汽车业务营收年增 68%，这主要归功于其数位驾驶座平台的应用。

市场挑战

互联出行领域日益严峻的网路安全漏洞威胁，已成为全球车载资讯娱乐市场扩张的一大障碍。现代汽车越来越依赖开放原始码软体和外部资料网路来获取资讯和娱乐，这使其成为未授权存取和恶意骇客攻击的主要目标。这些漏洞迫使汽车製造商投入大量技术和资金来实施严格的安全通讯协定，而非专注于功能创新。因此，他们必须遵守不断变化的全球安全法规，导致生产成本上升，研发週期延长。这有效地降低了利润率，并延缓了先进资讯娱乐系统的大规模普及。

这种软体复杂性带来的财务和营运影响十分严重且可衡量。例如，美国国家公路交通安全管理局 (NHTSA) 报告称，2024 年，美国约有 220 万辆汽车因软体相容性问​​题而大规模召回。如此大规模的产品变更凸显了整合数位系统固有的巨大风险。大规模的实体维修和空中升级 (OTA) 责任为原始设备製造商 (OEM) 带来了不确定性，迫使企业采取更谨慎且资本密集的互联互通方式，从而抑制了市场成长，并减缓了下一代技术的快速推广。

市场趋势

随着汽车製造商从基本的语音指令转向由大型语言模型 (LLM) 驱动的虚拟助手，人工智慧 (AI) 在打造高度个人化用户体验方面的应用正在从根本上改变车载领域。这些虚拟助理能够主动适应乘客的偏好。这种变革需要强大的车载运算能力来处理即时数据并实现直觉的操作，从而推动了对集中式运算平台和高效能 AI 处理器的需求激增。这一趋势的财务影响在供应链指标中清晰可见。 NVIDIA 在 2025 年 12 月发布的「2026 财年第三季财务业绩」中报告称，其汽车业务收入同比增长 32% 至 5.92 亿美元，这主要得益于其 AI 计算和自动驾驶解决方案的加速普及。

同时，汽车产业正进行策略转型，从依赖智慧型手机应用程式转向原生Android Automotive和开放原始码作业系统，强调深度嵌入式架构，以控制车辆的核心功能。汽车製造商正日益利用这些原生生态系统来简化开发，并提供对第三方应用程式的无缝访问，而无需连接行动装置。这一趋势正迅速获得商业性动力。 2025年5月，Android开发者部落格发表了一篇题为「全新的车载应用体验」的文章，报导全球已有超过50款车型内建了Google功能，这凸显了汽车产业对整合媒体、导航和车辆设定的软体平台的重视。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球车载资讯娱乐市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依安装类型（车载资讯娱乐系统、后座资讯娱乐系统）
    • 依车辆类型（乘用车、商用车）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美车载资讯娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲车载资讯娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区车载资讯娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲车载资讯娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美车载资讯娱乐市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球车载资讯娱乐市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Denso Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman International Industries Inc.
  • Magnetic Marelli SpA
  • Kenwood Corporation
  • Alpine Electronics Inc.
  • Mitsubishi Electric Corporation
  • Visteon Corporation
  • Pioneer Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 2082

The Global In-Vehicle Infotainment Market is projected to experience substantial growth, expanding from USD 27.85 Billion in 2025 to USD 44.47 Billion by 2031, with a Compound Annual Growth Rate (CAGR) of 8.11%. These infotainment systems comprise integrated software and hardware solutions designed to provide vehicle occupants with connectivity, information, and entertainment via video, audio, and touchscreen interfaces. The market's upward trajectory is primarily driven by increasing consumer demand for seamless smartphone integration and the widespread adoption of electric vehicles, which necessitate advanced digital displays for route planning and battery management. Highlighting the industry's pivot toward software-centric revenue models, the European Automobile Manufacturers' Association reported that in 2024, over 45% of new cars in Western Europe featured at least one paid connected service.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.85 Billion
Market Size 2031USD 44.47 Billion
CAGR 2026-20318.11%
Fastest Growing SegmentPassenger Cars
Largest MarketAsia Pacific

However, a major obstacle threatening market expansion is the rising danger of cybersecurity vulnerabilities linked to connected mobility. As vehicles depend increasingly on open-source software and external data networks, they become more susceptible to data theft and hacking, compelling manufacturers to invest heavily in security protocols. The requirement for strict adherence to evolving global safety regulations often prolongs development cycles and significantly raises production costs for automotive original equipment manufacturers.

Market Driver

The rapid implementation of high-speed 5G and V2X communication technologies is transforming the in-vehicle infotainment sector by facilitating immersive content delivery and real-time data exchange. As automakers adopt these advanced standards, vehicles are becoming mobile hubs capable of supporting high-bandwidth functions like enhanced navigation, high-definition streaming, and over-the-air software updates. This shift is supported by substantial infrastructure development; according to the GSMA's 'The Mobile Economy 2024' report from February 2024, 5G is expected to comprise more than half of all global mobile connections by 2029, establishing the robust network environment essential for next-generation connected mobility.

Additionally, the growth of the electric vehicle (EV) market requires the deployment of sophisticated digital cockpits to handle complex battery systems and charging data. Unlike traditional combustion engine vehicles, EVs rely on centralized digital interfaces to relay critical information about energy consumption, range, and route efficiency, leading to the increased installation of larger, high-resolution displays. This trend parallels the rise in electrification; the International Energy Agency's 'Global EV Outlook 2024' from April 2024 notes that global electric car sales neared 14 million units in 2023. The financial significance of this transition is underscored by Qualcomm, which reported a 68% year-over-year revenue increase in its automotive segment during the fourth fiscal quarter of 2024, largely due to the adoption of its digital cockpit platforms.

Market Challenge

The growing threat of cybersecurity vulnerabilities in connected mobility creates a significant barrier to the expansion of the Global In-Vehicle Infotainment Market. Because modern vehicles increasingly rely on open-source software and external data networks to provide information and entertainment, they are becoming prime targets for unauthorized data access and malicious hacking. This vulnerability forces automotive manufacturers to divert considerable technical and financial resources toward implementing rigorous security protocols instead of focusing on feature innovation. Consequently, the need to comply with changing global safety regulations increases production costs and extends development timelines, effectively eroding profit margins and delaying the mass rollout of advanced infotainment systems.

The financial and operational consequences of this software complexity are severe and measurable. For example, the National Highway Traffic Safety Administration (NHTSA) reported in 2024 that software-related compliance issues caused a single major safety recall involving nearly 2.2 million vehicles in the United States. Such extensive product corrections highlight the immense risks inherent in integrated digital systems. The responsibility for executing large-scale physical repairs or over-the-air updates creates instability for original equipment manufacturers, impeding market growth by forcing companies to take a more cautious, capital-intensive approach to connectivity, which slows the aggressive deployment of next-generation technologies.

Market Trends

The integration of Artificial Intelligence for hyper-personalized user experiences is radically transforming vehicle interiors, as automakers shift from basic voice commands to virtual assistants powered by Large Language Models that proactively adapt to occupant preferences. This evolution demands substantial onboard computing power to process real-time data and facilitate intuitive interactions, driving a surge in demand for centralized computing platforms and high-performance AI processors. The financial impact of this trend is evident in supply chain metrics; NVIDIA reported in its 'Financial Results for Third Quarter Fiscal 2026' in December 2025 that automotive revenue reached $592 million, a 32% increase from the prior year, largely attributed to the accelerated adoption of its AI-enabled computing and self-driving solutions.

Simultaneously, the industry is witnessing a strategic shift toward Native Android Automotive and open-source operating systems, moving away from smartphone projection in favor of deeply embedded architectures that control core vehicle functions. Manufacturers are increasingly utilizing these native ecosystems to simplify development and provide seamless access to third-party applications without needing a mobile device connection. This trend is gaining rapid commercial momentum; the Android Developers Blog noted in a May 2025 article titled 'New in-car app experiences' that over 50 vehicle models globally now feature Google built-in, emphasizing the industry's dedication to integrated software platforms that unify media, navigation, and vehicle settings.

Key Market Players

  • Denso Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman International Industries Inc.
  • Magnetic Marelli SpA
  • Kenwood Corporation
  • Alpine Electronics Inc.
  • Mitsubishi Electric Corporation
  • Visteon Corporation
  • Pioneer Corporation

Report Scope

In this report, the Global In-Vehicle Infotainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

In-Vehicle Infotainment Market, By Installation Type

  • In-dash Infotainment
  • Rear Seat Infotainment

In-Vehicle Infotainment Market, By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles

In-Vehicle Infotainment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global In-Vehicle Infotainment Market.

Available Customizations:

Global In-Vehicle Infotainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global In-Vehicle Infotainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Installation Type (In-dash Infotainment, Rear Seat Infotainment)
    • 5.2.2. By Vehicle Type (Passenger Cars, Commercial Vehicles)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America In-Vehicle Infotainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Installation Type
    • 6.2.2. By Vehicle Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States In-Vehicle Infotainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Installation Type
        • 6.3.1.2.2. By Vehicle Type
    • 6.3.2. Canada In-Vehicle Infotainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Installation Type
        • 6.3.2.2.2. By Vehicle Type
    • 6.3.3. Mexico In-Vehicle Infotainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Installation Type
        • 6.3.3.2.2. By Vehicle Type

7. Europe In-Vehicle Infotainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Installation Type
    • 7.2.2. By Vehicle Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany In-Vehicle Infotainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Installation Type
        • 7.3.1.2.2. By Vehicle Type
    • 7.3.2. France In-Vehicle Infotainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Installation Type
        • 7.3.2.2.2. By Vehicle Type
    • 7.3.3. United Kingdom In-Vehicle Infotainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Installation Type
        • 7.3.3.2.2. By Vehicle Type
    • 7.3.4. Italy In-Vehicle Infotainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Installation Type
        • 7.3.4.2.2. By Vehicle Type
    • 7.3.5. Spain In-Vehicle Infotainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Installation Type
        • 7.3.5.2.2. By Vehicle Type

8. Asia Pacific In-Vehicle Infotainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Installation Type
    • 8.2.2. By Vehicle Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China In-Vehicle Infotainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Installation Type
        • 8.3.1.2.2. By Vehicle Type
    • 8.3.2. India In-Vehicle Infotainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Installation Type
        • 8.3.2.2.2. By Vehicle Type
    • 8.3.3. Japan In-Vehicle Infotainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Installation Type
        • 8.3.3.2.2. By Vehicle Type
    • 8.3.4. South Korea In-Vehicle Infotainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Installation Type
        • 8.3.4.2.2. By Vehicle Type
    • 8.3.5. Australia In-Vehicle Infotainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Installation Type
        • 8.3.5.2.2. By Vehicle Type

9. Middle East & Africa In-Vehicle Infotainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Installation Type
    • 9.2.2. By Vehicle Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia In-Vehicle Infotainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Installation Type
        • 9.3.1.2.2. By Vehicle Type
    • 9.3.2. UAE In-Vehicle Infotainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Installation Type
        • 9.3.2.2.2. By Vehicle Type
    • 9.3.3. South Africa In-Vehicle Infotainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Installation Type
        • 9.3.3.2.2. By Vehicle Type

10. South America In-Vehicle Infotainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Installation Type
    • 10.2.2. By Vehicle Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil In-Vehicle Infotainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Installation Type
        • 10.3.1.2.2. By Vehicle Type
    • 10.3.2. Colombia In-Vehicle Infotainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Installation Type
        • 10.3.2.2.2. By Vehicle Type
    • 10.3.3. Argentina In-Vehicle Infotainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Installation Type
        • 10.3.3.2.2. By Vehicle Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global In-Vehicle Infotainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Denso Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Robert Bosch GmbH
  • 15.3. Continental AG
  • 15.4. Harman International Industries Inc.
  • 15.5. Magnetic Marelli SpA
  • 15.6. Kenwood Corporation
  • 15.7. Alpine Electronics Inc.
  • 15.8. Mitsubishi Electric Corporation
  • 15.9. Visteon Corporation
  • 15.10. Pioneer Corporation

16. Strategic Recommendations

17. About Us & Disclaimer