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市场调查报告书
商品编码
1946439

拉格啤酒市场 - 全球产业规模、份额、趋势、机会及预测（依产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Lager Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球淡啤酒市场预计将从 2025 年的 3,891.7 亿美元成长到 2031 年的 4,750.7 亿美元，复合年增长率为 3.38%。

拉格啤酒是一种独特的啤酒，采用低温底部发酵酵母酿造，口感清爽干净，泡沫丰富。新兴经济体消费者可支配收入的成长推动了拉格啤酒市场的发展，促使消费者转向高端饮品。此外，有组织的零售通路和餐饮业的蓬勃发展也是关键促进者，确保了拉格啤酒的广泛供应，并提供了超越短暂潮流的可持续消费机会。

市场概览
预测期 2027-2031
市场规模：2025年 3891.7亿美元
市场规模：2031年 4750.7亿美元
复合年增长率：2026-2031年 3.38%
成长最快的细分市场 优质的
最大的市场 欧洲

然而，原物料成本波动为市场带来了巨大挑战，利润空间受到挤压，定价策略也变得更加复杂。製造商难以应对大麦、啤酒花和包装等关键原材料的价格波动，这阻碍了其长期财务规划。根据美国酿酒商协会预测，到2024年，美国啤酒生产成本预计将逐年增长1.0%，这凸显了行业相关人员为维持增长而必须应对的持续财务压力。

市场驱动因素

随着消费者越来越重视品质和品牌价值而非数量，市场优质化加速，消费者对高端产品的需求不断增长，全球拉格啤酒市场格局正在重塑。这种「饮用更优质啤酒」的趋势使得生产商能够透过提高国际和特色拉格啤酒的价格来抵消原材料价格上涨的影响。大型啤酒生产商正抓住这一机会，在新兴市场（尤其是中产阶级人口不断增长的地区）拓展其旗舰高端品牌。根据喜力公司于2025年2月发布的2024年度报告，该公司预计高端有机啤酒的销量将增长5%，这表明儘管面临更广泛的经济挑战，该细分市场依然保持强劲势头，并能有效缓衝成熟市场销量停滞不前的影响。

同时，随着注重健康的消费者寻求适度饮酒而不牺牲口感，低醇和无醇啤酒的市场正在蓬勃发展。酿造技术的进步使生产商能够在无醇产品中复製传统啤酒的清爽口感，从而创造新的消费机会。根据嘉士伯集团于2025年2月发布的《2024年财务业绩报告》，无醇啤酒的销售量将成长6%，超过传统啤酒的成长速度。这一成长对产业的稳定至关重要。巴特哈斯报告称，到2025年7月，全球啤酒产量将下降0.3%至18.75亿百公升，这意味着未来的收入将不再取决于产量的成长，而是取决于产品多元化和高附加价值产品的开发。

市场挑战

原料成本的波动是全球拉格啤酒市场成长的一大障碍。製造商经常面临大麦、啤酒花等关键农产品价格的大幅上涨，以及铝、玻璃等包装材料成本的波动。这种财务上的不确定性阻碍了长期策略规划，迫使啤酒厂在利润空间内运作。当生产商无法消化这些成本上涨时，他们往往被迫提价，这可能导致价格敏感型细分市场的消费者需求下降。因此，维持稳定价格结构的难度限制了啤酒厂投资扩张和开发新市场的能力，实际上阻碍了整个产业的成长动能。

这些经济压力带来的直接影响在近期市场产量萎缩的指标中显而易见。根据美国酿酒商协会预测，2024年美国精酿啤酒产业产量预计将年减3.9%。这一降幅凸显了持续的营运成本和供应链不稳定如何严重抑制了产业成长，迫使相关人员将整合和生存置于追求产量目标之上。

市场趋势

在监管压力日益增大和消费者对环保责任的需求不断增长的相关人员，全球拉格啤酒市场正在重新定义製造优先事项，而永续和循环包装解决方案的采用正是这一趋势的驱动力。领先的啤酒厂正在逐步淘汰一次性塑料，并提高包装中再生材料的比例，以减少碳足迹并实现生产闭环。这项策略不仅降低了对原生原料的依赖和对波动大宗商品价格的依赖，也有助于提升品牌价值。根据嘉士伯集团于2025年2月发布的2024年度报告，该公司瓶罐的回收率已达到76%，这充分证明了业界范围内的押金返还计画和循环基础设施的有效性。

同时，直销（DTC）和电子商务分销管道的扩张正在从根本上重塑拉格啤酒的销售方式，使其触角延伸至传统实体店之外。透过利用专有的B2B数位平台和消费者应用程序，生产商能够获得详细的购买行为数据，从而实现精准行销和优化库存管理。这种数位化转型简化了市场管道，并透过数位化生态系统实现了更高的利润率。根据百威英博于2025年10月发布的“2025年第三季度财务业绩”，该公司B2B数位平台BEES创造了133亿美元的商品交易总额，同比增长11%，凸显了数位商务在维持收入增长方面发挥的关键作用。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球拉格啤酒市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（标准型、高级型）
    • 依销售管道（超级市场/大卖场、专卖店、便利商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美拉格啤酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲拉格啤酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区拉格啤酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲拉格啤酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美拉格啤酒市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球拉格啤酒市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer（Holdings）Company Limited
  • Diageo Plc
  • Heineken NV
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21121

The Global Lager Market is projected to expand from USD 389.17 Billion in 2025 to USD 475.07 Billion by 2031, registering a CAGR of 3.38%. Lager is characterized as a distinct beer category brewed with bottom-fermenting yeast at low temperatures, resulting in a clean, crisp profile and an effervescent finish. The market is fundamentally underpinned by rising disposable incomes in emerging economies, which are driving a consumer shift toward premium beverage options. Furthermore, the growth of organized retail channels and the hospitality sector acts as a primary catalyst, ensuring widespread product accessibility and sustained consumption opportunities beyond temporary flavor trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 389.17 Billion
Market Size 2031USD 475.07 Billion
CAGR 2026-20313.38%
Fastest Growing SegmentPremium
Largest MarketEurope

However, the market confronts a substantial hurdle regarding the volatility of input costs, which squeezes profit margins and complicates competitive pricing strategies. Manufacturers face the challenge of navigating fluctuating prices for essential raw materials, including barley, hops, and packaging, which hinders long-term financial planning. According to the Beer Institute, the cost of beer production in the United States rose by 1.0% in 2024 compared to the previous year, underscoring the ongoing financial pressures that industry stakeholders must manage to maintain growth.

Market Driver

The acceleration of market premiumization and the demand for high-end products is reshaping the global lager landscape as consumers increasingly value quality and brand prestige over volume. This trend toward "drinking better" allows manufacturers to offset raw material inflation by setting higher price points for international and specialty lagers. Major brewers are capitalizing on this by expanding their flagship premium brands in developing regions with growing middle-class demographics. According to Heineken N.V.'s '2024 Annual Report' from February 2025, the company realized a 5% growth in premium organic beer volume, demonstrating the segment's strength despite broader economic challenges and its role as a buffer against volume stagnation in mature markets.

Simultaneously, the expansion of low-alcohol and non-alcoholic lager portfolios is attracting significant investment as health-conscious consumers seek moderation without compromising on flavor. Technological advancements in brewing have enabled producers to replicate the refreshing characteristics of traditional lager in zero-proof formats, creating new consumption occasions. According to the Carlsberg Group's 'FY 2024 Financial Statement' released in February 2025, alcohol-free brews increased by 6%, outperforming traditional beer styles. This growth is critical for industry stability, particularly given that BarthHaas reported a 0.3% decline in global beer production to 1.875 billion hectoliters in July 2025, suggesting future revenue will depend on diversified, value-added products rather than volume growth.

Market Challenge

The volatility of input costs serves as a significant obstacle to the growth of the Global Lager Market. Manufacturers frequently face rapid price increases for essential agricultural commodities, such as barley and hops, along with fluctuating costs for packaging materials like aluminum and glass. This financial unpredictability disrupts long-term strategic planning and forces breweries to operate with tighter profit margins. If producers are unable to absorb these rising costs, they are often forced to raise prices, which risks reducing consumer demand in price-sensitive segments. Consequently, the difficulty in maintaining stable pricing structures restricts the ability of breweries to invest in expansion or new market penetration, effectively stalling industry momentum.

The direct impact of these economic pressures is evident in recent metrics showing a contraction in market output. According to the Brewers Association, production volume for the United States craft brewing industry fell by 3.9% in 2024 compared to the prior year. This decline highlights how the persistent burden of operational costs and supply chain instability actively hampers growth, compelling stakeholders to prioritize consolidation and survival over the pursuit of higher production targets.

Market Trends

The adoption of sustainable and circular packaging solutions is redefining manufacturing priorities within the Global Lager Market as stakeholders respond to increasing regulatory pressure and consumer demand for environmental responsibility. Major breweries are shifting away from single-use plastics and increasing the recycled content of their containers to lower carbon footprints and close production loops. This strategy not only reduces reliance on virgin materials, thereby mitigating exposure to volatile commodity prices, but also enhances brand equity. According to the Carlsberg Group's 'Annual Report 2024' from February 2025, the company achieved a 76% collection and recycling rate for its bottles and cans, illustrating the effectiveness of industry-wide deposit return schemes and circular infrastructure.

Concurrently, the expansion of Direct-to-Consumer (DTC) and e-commerce distribution channels is fundamentally restructuring how lager is sold, extending reach beyond traditional brick-and-mortar boundaries. By utilizing proprietary B2B digital platforms and direct-to-consumer apps, producers are acquiring granular data on purchasing behaviors, enabling hyper-targeted marketing and optimized inventory management. This digital transformation simplifies the route to market and captures higher margins through digitized ecosystems. According to Anheuser-Busch InBev's 'Third Quarter 2025 Results' from October 2025, their B2B digital platform, BEES, generated 13.3 billion USD in gross merchandise value, an 11% increase over the same period the previous year, highlighting the essential role of digital commerce in sustaining revenue growth.

Key Market Players

  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer (Holdings) Company Limited
  • Diageo Plc
  • Heineken N.V.
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

Report Scope

In this report, the Global Lager Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Lager Market, By Product Type

  • Standard
  • Premium

Lager Market, By Sales Channel

  • Supermarkets and Hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Online
  • Others

Lager Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lager Market.

Available Customizations:

Global Lager Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Lager Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Standard, Premium)
    • 5.2.2. By Sales Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Lager Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Lager Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Lager Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Lager Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Lager Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Lager Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Lager Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Lager Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Lager Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Lager Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Lager Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Lager Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Lager Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Lager Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Lager Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Lager Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Lager Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Lager Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Lager Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Lager Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Lager Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Lager Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Lager Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Lager Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Lager Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Anheuser-Busch Companies LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Asahi Breweries Ltd.
  • 15.3. Carlsberg Breweries A/S
  • 15.4. China Resources Beer (Holdings) Company Limited
  • 15.5. Diageo Plc
  • 15.6. Heineken N.V.
  • 15.7. Kirin Brewery Company Limited
  • 15.8. Molson Coors Beverage Company
  • 15.9. Tsingtao Brewery Company Limited
  • 15.10. United Breweries Holdings Limited

16. Strategic Recommendations

17. About Us & Disclaimer