查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1946530

太阳眼镜市场 - 全球产业规模、份额、趋势、机会及预测（按产品类型、销售管道、地区及竞争格局划分，2021-2031年）

Sunglasses Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

全球太阳眼镜市场预计将从 2025 年的 317.3 亿美元成长到 2031 年的 476.7 亿美元，年复合成长率为 7.02%。

太阳眼镜是保护眼睛免受有害紫外线和眩光侵害的必备装备，同时也是个人风格的重要组成部分。市场成长的主要驱动力是全球对眼部健康风险意识的提高以及可支配收入的增加，这使得眼镜产品成为一种常见的时尚投资。为了说明该行业的经济规模，视觉委员会（The Vision Council）报告称，预计到2024年，美国非处方太阳眼镜市场的销售额将达到178亿美元。

市场概览
预测期 2027-2031
市场规模：2025年 317.3亿美元
市场规模：2031年 476.7亿美元
复合年增长率：2026-2031年 7.02%
成长最快的细分市场 在线的
最大的市场 欧洲

然而，市场面临着一个巨大的障碍：仿冒品的广泛流通，这不仅损害了收入来源，也损害了品牌信誉。这些未经授权的产品不符合认证的安全标准，并透过大量低价替代品充斥市场，蚕食了合法製造商的市场份额。因此，知名品牌被迫投入大量资源防伪，无暇顾及产品研发和业务拓展。

市场驱动因素

智慧眼镜技术的进步和创新的镜片设计正在将数位功能与传统眼镜融合，从而改变整个行业。製造商正积极地将人工智慧、扩增实境和音讯功能融入镜框，使太阳眼镜从被动的配件转变为可穿戴的智慧型装置。这种时尚与科技的融合吸引了追求多功能便利且不失时尚感的科技达人，其成功也体现在主要企业的财务表现中。例如，MarketScreener在2025年10月报道称，依视路陆逊梯卡(EssilorLuxottica)第三季销售额达69亿欧元，年比成长11.7%，这显然得益于消费者对该公司人工智慧驱动的可穿戴产品的强劲需求。

此外，时尚潮流和不断增长的社群媒体影响力正推动太阳眼镜成为必备的生活方式单品。奢侈品集团和独立品牌正利用与名人合作来引领美学潮流，并鼓励消费者购买多副太阳眼镜以适应不同场合。这使得太阳眼镜的价值在经济波动中保持了持续成长。例如，开云集团于2025年2月发布的2024年财务报告指出，其眼镜产品部门的销售额达到16亿欧元，年增6%，这主要得益于其强大的品牌组合。然而，市场仍然按价格区间划分。根据2025年视觉委员会的一项调查，58%的美国受访者最近一次购买眼镜的花费低于50美元，这凸显了在奢侈品市场增长的同时，消费者对价格适中的眼镜的需求依然旺盛。

市场挑战

猖獗的仿冒品对全球太阳眼镜市场的财务表现和长期稳定构成重大威胁。非法生产商向零售市场倾销劣质仿冒品，混淆消费者视听，并导致合法相关人员损失大量收入。这种市场饱和迫使知名品牌以人为压低的价格竞争，有效降低了利润率，并削弱了奢侈眼镜产品的独特性。此外，劣质产品也会损害消费者的信任。不知情的消费者购买仿冒品后，往往会将品质问题归咎于合法製造商，造成难以挽回的声誉损失。

问题的严重性迫使企业将大量资金重新分配到品牌保护而非成长导向措施。以配件产业非法贸易的严重性为例，法国製造商联合会（UNIFAB）报告称，2024年法国海关查获了超过2,147万件仿冒品，估计价值6.45亿欧元。如此大量的仿冒品涌入迫使製造商优先考虑执法和智慧财产权保护，而非产品创新和市场扩张，最终拖慢了整个产业的发展步伐。

市场趋势

随着消费者对环保产品的需求日益增长，向永续和生物基材料的转变正在从根本上改变製造流程。生产商正逐步以再生聚合物和生物基替代品取代传统的醋酸纤维，以减少碳排放并实现循环经济目标。这项转变需要对供应链进行重大重组，以确保符合全球环境、社会和治理 (ESG) 标准，同时保持产品的耐用性和美观性。 Safilo 集团在 2025 年 3 月发布的「2024 年永续发展声明」中表示，其新款眼镜产品系列中约 23% 将采用再生或生物基材料製成，这标誌着其在减少原生塑胶使用方面取得了显着进展。

同时，直销（D2C）和全通路零售的扩张正在重塑分销网络，使品牌能够绕过传统仲介业者，直接与终端用户建立联繫。将电商平台与体验式实体店结合，使企业能够控製品牌故事，取得第一方数据，并透过垂直整合提高利润率。这种通路演变对于成长至关重要，与批发模式相比，能够更灵活地回应消费者偏好。例如，Vision Monday在2025年10月报道称，依视路陆逊梯卡集团（EssilorLuxottica）的直销部门在今年前九个月的销售额增长了10.7%，证实了这种零售模式相对于第三方分销的战略优势。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球太阳眼镜市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（偏振光、非偏振光）
    • 依销售管道（超级市场/大卖场、专卖店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美太阳眼镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲太阳眼镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区太阳眼镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲太阳眼镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲太阳眼镜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球太阳眼镜市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Luxottica Group
  • Safilo Group
  • Maui Jim
  • De Rigo
  • Charmant
  • Specsavers Optical
  • Revo
  • Fielmann AG
  • Pivothead
  • LVMH Group

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 20868

The Global Sunglasses Market is projected to expand from USD 31.73 Billion in 2025 to USD 47.67 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.02%. Sunglasses function as both essential protective gear against harmful ultraviolet radiation and glare and as pivotal elements of personal style. The market's growth is primarily driven by heightened global awareness regarding eye health risks and rising disposable incomes, which position eyewear as a frequent lifestyle investment. Underscoring the sector's economic scale, The Vision Council reported that the non-prescription sunglasses segment in the United States generated $17.8 billion in sales value in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 31.73 Billion
Market Size 2031USD 47.67 Billion
CAGR 2026-20317.02%
Fastest Growing SegmentOnline
Largest MarketEurope

However, the market faces a substantial obstacle in the widespread proliferation of counterfeit goods, which compromise revenue streams and brand integrity. These unauthorized products fail to meet certified safety standards and flood the marketplace with low-cost alternatives, thereby eroding the market share of legitimate manufacturers. Consequently, established brands are compelled to divert significant resources toward anti-counterfeiting efforts instead of focusing on product development or commercial expansion.

Market Driver

Advancements in Smart Glass Technology and Innovative Lens Designs are reshaping the industry by merging digital capabilities with conventional eyewear. Manufacturers are actively embedding artificial intelligence, augmented reality, and audio features into frames, converting sunglasses from passive accessories into connected wearable devices. This fusion of fashion and technology attracts tech-oriented consumers desiring multifunctional convenience without sacrificing style, a success reflected in the financial results of major players. For instance, MarketScreener reported in October 2025 that EssilorLuxottica achieved an 11.7 percent year-on-year revenue increase to €6.9 billion in the third quarter, explicitly attributed to robust consumer demand for their AI-powered wearables.

Additionally, the Growing Influence of Fashion Trends and Social Media Endorsements serves as a parallel catalyst, reinforcing the status of sunglasses as essential lifestyle items. Luxury groups and independent brands utilize high-profile collaborations to drive aesthetic shifts, prompting consumers to acquire multiple pairs for various occasions, which sustains value growth despite economic volatility. As evidence, Kering's '2024 Annual Results' in February 2025 noted that Kering Eyewear reached €1.6 billion in revenue, a 6 percent comparable increase driven by its brand portfolio strength. However, the market remains segmented by price; The Vision Council indicated in 2025 that 58 percent of U.S. respondents spent less than $50 on their latest purchase, highlighting the enduring demand for affordability alongside luxury growth.

Market Challenge

The rampant circulation of counterfeit products constitutes a critical threat to the financial performance and long-term stability of the global sunglasses market. Illicit producers inundate the retail landscape with inferior replicas, confusing consumers and siphoning substantial revenue away from legitimate stakeholders. This saturation forces reputable brands to compete against artificially low prices, effectively eroding profit margins and diminishing the perceived exclusivity of premium eyewear. Moreover, substandard goods undermine consumer confidence, as buyers who unwittingly acquire fakes often attribute the poor quality to the genuine manufacturer, causing reputational damage that is difficult to reverse.

The magnitude of this issue necessitates that companies reallocate significant capital toward brand protection rather than growth-oriented initiatives. Highlighting the severity of illicit trade in the accessories sector, Union des Fabricants (UNIFAB) reported that French customs seized over 21.47 million counterfeit items worth an estimated €645 million in 2024. This overwhelming influx of fake merchandise compels manufacturers to prioritize legal enforcement and defensive intellectual property tactics over product innovation or market expansion, effectively retarding the industry's overall developmental trajectory.

Market Trends

The Shift Toward Sustainable and Bio-Based Materials is fundamentally changing manufacturing processes as companies address growing consumer insistence on environmentally conscious products. Producers are progressively substituting traditional acetate with recycled polymers and bio-based alternatives to lower carbon emissions and meet circular economy goals. This shift requires substantial supply chain reorganization to ensure adherence to global ESG standards while preserving product durability and aesthetics. In its '2024 Sustainability Statement' from March 2025, Safilo Group noted that approximately 23 percent of its new eyewear collections were made using recycled or bio-based materials, marking a significant operational move away from virgin plastics.

Simultaneously, the Expansion of Direct-to-Consumer and Omnichannel Retailing is transforming distribution networks, enabling brands to bypass traditional intermediaries and forge direct connections with end-users. By combining e-commerce platforms with experiential physical boutiques, companies can manage the brand narrative, acquire first-party data, and enhance profit margins through vertical integration. This channel evolution is vital for growth, offering superior agility in meeting consumer preferences compared to wholesale structures. For example, VisionMonday reported in October 2025 that EssilorLuxottica's direct-to-consumer division saw a 10.7 percent revenue rise in the first nine months of the year, underscoring the strategic advantage of this retail model over third-party distribution.

Key Market Players

  • Luxottica Group
  • Safilo Group
  • Maui Jim
  • De Rigo
  • Charmant
  • Specsavers Optical
  • Revo
  • Fielmann AG
  • Pivothead
  • LVMH Group

Report Scope

In this report, the Global Sunglasses Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sunglasses Market, By Product Type

  • Polarized
  • Non-polarized

Sunglasses Market, By Sales Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Sunglasses Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sunglasses Market.

Available Customizations:

Global Sunglasses Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sunglasses Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Polarized, Non-polarized)
    • 5.2.2. By Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Sunglasses Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sunglasses Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Sunglasses Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Sunglasses Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Sunglasses Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Sunglasses Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Sunglasses Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Sunglasses Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Sunglasses Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Sunglasses Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Sunglasses Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Sunglasses Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Sunglasses Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Sunglasses Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Sunglasses Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Sunglasses Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Sunglasses Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Sunglasses Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Sunglasses Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Sunglasses Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Sunglasses Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sunglasses Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Sunglasses Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Sunglasses Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Sunglasses Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Luxottica Group
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Safilo Group
  • 15.3. Maui Jim
  • 15.4. De Rigo
  • 15.5. Charmant
  • 15.6. Specsavers Optical
  • 15.7. Revo
  • 15.8. Fielmann AG
  • 15.9. Pivothead
  • 15.10. LVMH Group

16. Strategic Recommendations

17. About Us & Disclaimer