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市场调查报告书
商品编码
1948743

脸部润肤霜市场－全球产业规模、份额、趋势、机会及预测（依产品类型、通路、地区及竞争格局划分，2021-2031年）

Face Balm Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Moisturizing Face Balm, Anti-aging Face Balm, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球脸部润肤霜市场预计将从 2025 年的 2.6925 亿美元成长到 2031 年的 5.0116 亿美元，复合年增长率为 10.91%。

这些产品被定义为含有蜡、乳木果油和植物油的无水护肤配方，旨在深层保湿并强化肌肤的保湿屏障。市场成长的主要驱动力是消费者对永续、无水美容产品的日益青睐，这类产品能够减少包装废弃物和防腐剂的使用。此外，注重效率的消费者对多功能、多用途产品（例如卸妆和夜间修护等功效的产品）的需求也持续推动着这类产品的普及。

市场概览
预测期 2027-2031
市场规模：2025年 2.6925亿美元
市场规模：2031年 5.0116亿美元
复合年增长率：2026-2031年 10.91%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，这类润肤膏在感官特性方面面临着巨大的市场挑战，因为其浓稠的质地常常被油性皮肤的人视为黏腻。儘管如此，整个产业依然保持着强劲的成长动能。根据英国化妆品、盥洗用品及香水协会（CTPA）的数据，在高端产品市场的强劲表现的推动下，预计到2024年，英国护肤品销售额将增长12.2%。这种有利的经济环境预示着乳霜等专业小众产品的持续扩张将拥有良好的条件。

市场驱动因素

全球乳霜市场的主要驱动力是消费者对修復皮肤屏障和深层保湿的日益关注。这推动了对能够锁住水分、修復受损肌肤的封闭性配方产品的需求。乳霜富含脂质，不含水，因此比普通乳液更能有效地防止经表皮水分流失，这一特性也体现在「深夜深层清洁」和密集夜间护理的日益流行上。这一趋势的商业性成功显而易见：根据拜尔斯道夫公司2024年10月发布的声明，该公司旗下无水护理软膏领域的领先品牌Aquaphor仅在第三季度就实现了16%的有机销售增长。

同时，洁净标示和植物来源成分正在重塑产品开发格局。无水润唇膏无需添加合成防腐剂，本身就具有稳定性。通过去除水分，品牌可以避免使用水溶性防腐剂，并提供更简洁、更透明的成分列表，从而吸引具有环保意识的消费者。这种对天然认证产品的追求趋势意义重大；根据NATRUE 2024年5月发布的报告，截至2023年底，已有超过9,200种产品获得认证。大众市场的健康发展也支撑着这一细分市场的成长，欧莱雅消费品部门2024年前九个月的销售额年增6.4%便印证了这一点。

市场挑战

脸部润肤霜的质地特性是其广泛市场推广的一大障碍。这些无水配方大量依赖油脂和蜡质，导致质地厚重不透明，许多消费者感觉「黏腻」或「厚重」。这种质地特性令混合性和油性肌肤的消费者望而却步，因为他们更重视轻盈不致粉刺的妆感。因此，毛孔堵塞和泛油光的担忧也让许多潜在客户望而却步，实际上将市场限制在了干性和成熟肌肤的消费者群体中。

这种排除直接阻碍了销售成长，因为它疏远了许多受皮脂分泌失调困扰的人。油性皮肤病的高发生率凸显了这种限制的严重性。根据美国皮肤病学会预测，痤疮将在2024年继续成为美国最常见的皮肤病，每年影响约5,000万人。这项数据表明，相当一部分消费者出于健康考量，倾向于避免使用厚重油腻的产品，从而自然地限制了乳霜类别的成长潜力。

市场趋势

随着卫生便携的棒状润肤膏的兴起，全球脸部润肤膏市场正经历着一场根本性的变革，以满足消费者对便携性和非接触式涂抹的需求。与需要手指直接接触的传统罐装润肤膏不同，棒状润肤膏提供了一种卫生且便于携带的解决方案，满足了现代快节奏生活方式的便捷需求。这种创新形式可以精准涂抹于干燥部位，并可在一天中多次轻鬆补涂，使其用途不再局限于晨间护肤。这种涂抹方式的成功显而易见：英国化妆品、盥洗用品和香水协会发布的2024年报告指出，棒状洗漱用品的销量增长了43%，这标誌着消费者正朝着更便捷的固态产品方向做出重大转变。

同时，随着益生元和后生元等有益微生物群的成分的融入，该品类也在不断发展，从简单的封闭式护理转向主动的生物平衡。各大品牌越来越多地采用发酵衍生的活性成分，以滋养肌肤有益菌群，增强肌肤对环境压力的天然抵抗力。这种科学的转变吸引了注重长期生态系统维护而非短暂表面保湿的消费者群体。欧莱雅2024财年的财务表现也印证了这项策略的经济可行性：其皮肤科化妆品部门（旗下拥有众多专注于微生物群的品牌）实现了9.8%的同比增长，显着优于整体市场表现。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球乳霜市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（保湿乳霜、抗老乳霜、其他）
    • 按分销管道（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美脸部润肤霜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲脸部润肤霜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区脸部润肤霜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲脸部润肤霜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲脸部润肤霜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球脸部润肤霜市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Silicon2 Co., Ltd.
  • Purity Cosmetics
  • REN Clean Skincare
  • Maycoop Co., Ltd.
  • Pangaea Holdings Inc.
  • WS Badger Company, Inc.
  • UpCircle Beauty
  • Franline Ltd
  • Vilot LLC
  • Pinch of Colour LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 18923

The Global Face Balm Market is projected to expand from USD 269.25 Million in 2025 to USD 501.16 Million by 2031, registering a CAGR of 10.91%. Defined as anhydrous skincare formulations containing waxes, butters, and oils, these products are engineered to deliver deep hydration and strengthen the skin's moisture barrier. The market is largely driven by a growing preference for sustainable, waterless beauty options, which reduce packaging waste and the need for preservatives. Additionally, the demand for versatile, multi-functional products that handle tasks like makeup removal and overnight repair continues to encourage adoption among efficiency-minded consumers.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 269.25 Million
Market Size 2031USD 501.16 Million
CAGR 2026-203110.91%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market encounters a significant hurdle regarding the sensory profile of these balms, as their rich texture is often perceived as greasy by individuals with oily skin. Despite this challenge, the broader industry remains robust. Data from the Cosmetic, Toiletry and Perfumery Association indicates that skincare sales in Great Britain rose by 12.2% in 2024, supported by strong results in prestige segments. This positive economic backdrop suggests a conducive environment for the continued expansion of specialized niche products like face balms.

Market Driver

A primary force driving the Global Face Balm Market is the intensifying consumer focus on skin barrier repair and deep hydration, leading to increased demand for occlusive formulations that lock in moisture and aid compromised skin. With their lipid-rich, waterless composition, face balms are uniquely suited to prevent transepidermal water loss more effectively than standard lotions, a capability highlighted by the popularity of the "slugging" trend and intensive overnight treatments. The commercial success of this focus is evident; Beiersdorf's October 2024 statement reported that its Aquaphor brand, a leader in anhydrous healing ointments, achieved 16% organic sales growth in the third quarter alone.

Simultaneously, the shift toward clean-label and plant-based ingredients is reshaping product development, as anhydrous balms offer inherent stability without the need for synthetic preservatives. By eliminating water, brands can avoid water-soluble preservatives and offer shorter, clearer ingredient lists that appeal to eco-conscious shoppers. This trend toward certified natural products is substantial, with NATRUE's May 2024 report confirming that over 9,200 products carried their label by the end of 2023. This niche growth is bolstered by a healthy mass market, underscored by L'Oreal's Consumer Products Division reporting a 6.4% like-for-like sales increase in the first nine months of 2024.

Market Challenge

The sensory characteristics of face balms present a major obstacle to widespread market adoption. Since these anhydrous formulas rely heavily on oils and waxes, they often result in a thick, occlusive texture that many consumers categorize as greasy or heavy. This physical attribute acts as a deterrent for those with combination or oily skin types who prioritize lightweight, non-comedogenic finishes. Consequently, fears regarding skin congestion or an unwanted shiny appearance discourage a significant portion of potential buyers, effectively limiting the core addressable market to individuals with dry or mature skin profiles.

This exclusion directly hampers volume growth by alienating a vast demographic that struggles with sebum regulation. The scale of this limitation is highlighted by the prevalence of oil-related skin conditions; according to the American Academy of Dermatology Association, acne remained the most common skin condition in the United States in 2024, affecting approximately 50 million people annually. This statistic emphasizes the large number of consumers who are medically inclined to avoid heavy, oil-based products, thereby placing a natural ceiling on the expansion potential of the face balm category.

Market Trends

The Global Face Balm Market is being fundamentally altered by the rise of hygienic, on-the-go stick formats, responding to consumer demand for portability and touchless application. Unlike traditional jars that require direct finger contact, stick balms provide a sanitary, travel-friendly solution that fits the convenience needs of modern, active lifestyles. This format innovation allows for precise application on dry patches and effortless reapplication throughout the day, extending usage beyond the morning routine. The success of this delivery system is clear; the Cosmetic, Toiletry and Perfumery Association's 2024 report for Great Britain noted a 43% surge in sales for stick-format toiletries, signaling a decisive shift toward these user-friendly solids.

Concurrently, the category is evolving through the integration of microbiome-supporting prebiotics and postbiotics, moving beyond simple occlusion to active biological balancing. Brands are increasingly formulating with fermented actives to nourish the skin's beneficial flora, enhancing the barrier's natural resilience against environmental stressors. This scientific shift appeals to educated consumers who value long-term ecosystem maintenance over temporary surface hydration. The financial viability of this approach is reflected in L'Oreal's 2024 annual results, where its Dermatological Beauty Division, which houses microbiome-focused brands, achieved 9.8% like-for-like sales growth, significantly outperforming the broader market.

Key Market Players

  • Silicon2 Co., Ltd.
  • Purity Cosmetics
  • REN Clean Skincare
  • Maycoop Co., Ltd.
  • Pangaea Holdings Inc.
  • W.S. Badger Company, Inc.
  • UpCircle Beauty
  • Franline Ltd
  • Vilot LLC
  • Pinch of Colour LLC

Report Scope

In this report, the Global Face Balm Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Face Balm Market, By Product Type

  • Moisturizing Face Balm
  • Anti-aging Face Balm
  • Others

Face Balm Market, By Distribution Channel

  • Offline
  • Online

Face Balm Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Face Balm Market.

Available Customizations:

Global Face Balm Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Face Balm Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Moisturizing Face Balm, Anti-aging Face Balm, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Face Balm Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Face Balm Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Face Balm Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Face Balm Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Face Balm Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Face Balm Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Face Balm Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Face Balm Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Face Balm Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Face Balm Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Face Balm Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Face Balm Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Face Balm Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Face Balm Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Face Balm Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Face Balm Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Face Balm Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Face Balm Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Face Balm Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Face Balm Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Face Balm Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Face Balm Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Face Balm Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Face Balm Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Face Balm Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Silicon2 Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Purity Cosmetics
  • 15.3. REN Clean Skincare
  • 15.4. Maycoop Co., Ltd.
  • 15.5. Pangaea Holdings Inc.
  • 15.6. W.S. Badger Company, Inc.
  • 15.7. UpCircle Beauty
  • 15.8. Franline Ltd
  • 15.9. Vilot LLC
  • 15.10. Pinch of Colour LLC

16. Strategic Recommendations

17. About Us & Disclaimer