全球OTT市场－产业规模、份额、趋势、机会和预测：按内容类型、平台、用户类型、最终用户、地区和竞争对手划分，2021-2031年

全球OTT（Over The Top）市场预计将从2025年的6,521.6亿美元成长到2031年的1.97181兆美元，复合年增长率达到20.25%。

OTT服务的特点是透过网路直接向消费者传输音讯和影片等媒体内容，绕过有线电视、广播电视和卫星电视等传统仲介业者。市场成长的主要驱动力是全球高速宽频的普及以及支援网路功能的智慧型装置的广泛应用，这些都使得用户能够随时随地流畅观看内容。此外，与传统付费电视方案相比，OTT平台更具性价比，这持续吸引着注重价格且寻求灵活、无合约观看方式的用户。

近期数据显示，该行业，尤其是广告收入模式，正产生收入。根据互动广告局 (IAB) 发布的《2025》报告，预计到 2024 年，美国数位影片广告收入将达到 621 亿美元，年增 19.2%。然而，儘管成长势头强劲，该行业仍面临着一个重大挑战：订阅疲劳。随着内容分散在众多专属平台上，消费者越来越倾向于透过取消服务来精简支出，这一趋势可能会阻碍用户的持续成长。

市场驱动因素

在饱和的市场中，混合商业化战略和广告支援型订阅模式的采用正日益成为维持收入成长的重要手段。随着消费者对价格越来越敏感，平台纷纷推出低成本的广告支援型选项，以防止因价格上涨而导致用户流失，从而在确保用户留存的同时，拓展除标准订阅费之外的收入来源。正如Netflix在2024年5月的「Upfront 2024」发布会上所指出的，其广告支援套餐已在全球范围内吸引了4000万月有效用户，这表明，与价格昂贵的无广告套餐相比，注重性价比的观看选项正迅速获​​得消费者的青睐。

同时，对于争夺观众注意力的串流服务而言，直播体育赛事和独家赛事转播是一项强大的差异化优势。透过获得主要运动联盟的独家转播权，OTT平台可以大幅提升用户获取量，并培养仅靠点播服务难以实现的「定时观看习惯」。根据NBC环球2024年1月发布的Peacock独家转播NFL通用凭证的新闻稿，通用凭证赛的独家直播平均吸引了2300万观众，这表明大型体育赛事正在向数位化转型。华特迪士尼公司的报告进一步凸显了这个数位消费规模：Disney+的核心用户数量在2024年超过了1.18亿，证实了全球优质串流内容市场的巨大潜力。

市场挑战

订阅疲劳是全球OTT市场永续发展的一大障碍。随着内容在多个独家平台上趋于饱和，消费者不堪重负，因为管理多个帐户需要累积成本和精力。这种饱和迫使用户优先考虑价值，导致他们更倾向于根据特定内容的可用性切换服务，从而造成更高的解约率而非长期忠诚度。因此，平台提供者面临着不稳定的经常性收入和不断上涨的获客成本，直接阻碍了长期市场稳定所需的可预测用户成长。

这项挑战的严峻性在串流媒体观众不断变化的消费行为中得到了量化体现。根据互动广告协会 (IAA) 发布的《2025 年报告》，超过 50% 的消费者表示，他们更倾向于广告支援的串流服务，而非传统的订阅模式。这项数据表明，消费者为高级内容付费的意愿存在明显的极限，这意味着市场对纯粹订阅成长的依赖已接近极限。随着观众越来越倾向于避免同时使用多个付费服务所带来的经济负担，纯订阅模式的潜在市场规模正在萎缩，这成为限制整个产业成长潜力的因素。

市场趋势

全球平台正加速向超当地语系化内容策略转型，以推动成熟英语市场的成长，并吸引亚洲、拉丁美洲和非洲的观众。与好莱坞大片的广泛吸引力不同，这一趋势强调具有跨境出口潜力的文化特异性叙事，例如来自韩国和西班牙的原创作品，旨在与当地观众产生深刻共鸣。这种对在地化的重视是维繫客户维繫的关键策略，能够持续提供满足不同使用者群体需求的真实表达。这种区域专业化策略的经济影响显着。根据电讯盈科于2024年8月发布的“2024财年中期业绩报告”，截至2024年6月，Viu串流媒体服务付费用户已达1170万，这一里程碑式的成就主要得益于其强大的亚洲原创和本地化内容阵容。

免费、广告支援的串流电视（FAST）频道的兴起，标誌着一种结构性转变，即从传统的点播模式转向线性、定时播放模式。面对大量内容令消费者应接不暇的局面，FAST平台提供与传统有线电视相同的「轻鬆」便利，且完全免费，并透过基于播放量的节目广告获利。这种模式吸引了一部分不愿付费订阅的用户，从而创造了一种不同于混合型广告市场的新型广告空间。这种模式正在迅速普及。根据Tubi在2025年1月发布的新闻稿《Tubi预计在2024年实现月有效用户超过9700万，串流媒体播放时长超过100亿小时》，该平台已达到9700万月有效用户，这表明零成本的线性模式在大众市场也能取得成功。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章 全球OTT（Over-the-Top）市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按内容类型（IP电话、文字媒体、影片）
  • 按平台（智慧型手机、智慧型电视/机上盒、桌上型电脑/笔记型电脑、其他）
  • 依使用者类型（个人/家庭、中小企业、大型企业）
  • 按最终用户（媒体与娱乐、银行、金融服务和保险、IT与电信、零售、医疗保健、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章 北美OTT市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲OTT（Over-the-Top）市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区OTT市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲OTT（Over-The-Top）市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章 南美洲OTT市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章 全球OTT市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Amazon.com, Inc.
• Eros Now Services
• Hulu, LLC
• Netflix Inc
• Kuraakani Online
• Telstra Corporation Limited
• Home Box Office, Inc
• Apple Inc.,
• Nbcuniversal Media, Llc.
• CBS Interactive Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Over The Top (OTT) Market is projected to expand from USD 652.16 Billion in 2025 to USD 1971.81 Billion by 2031, achieving a CAGR of 20.25%. OTT services are characterized by the direct distribution of media, including audio and video, to consumers via the internet, thereby bypassing traditional intermediaries like cable, broadcast, and satellite television. The market's growth is primarily fueled by the increasing global availability of high-speed broadband and the widespread adoption of internet-capable smart devices, which enable seamless on-demand viewing. Additionally, the cost-effectiveness of OTT platforms compared to legacy pay-TV bundles continues to draw in price-conscious users looking for flexible, contract-free viewing options.

Recent data underscores the substantial revenue generation within the sector, particularly through advertising-supported models. As reported by the 'Interactive Advertising Bureau' in '2025', digital video advertising revenue in the United States hit $62.1 billion in 2024, representing a 19.2% increase from the prior year. However, despite this strong growth trajectory, the industry faces a significant hurdle in the form of subscription fatigue. As content becomes fragmented across numerous exclusive platforms, consumers are increasingly rationalizing their expenses by cancelling services, a trend that threatens to hinder sustained subscriber growth.

Market Driver

The implementation of hybrid monetization strategies and ad-supported subscription tiers has become a vital mechanism for maintaining revenue growth in a saturated market. With consumers becoming more price-sensitive, platforms are launching lower-cost, advertisement-funded options to retain subscribers who might otherwise churn due to rising fees. This approach enables providers to broaden their revenue sources beyond standard subscription charges while keeping users engaged. As noted by Netflix in their May 2024 'Upfront 2024' announcement, their ad-supported tier achieved 40 million global monthly active users, illustrating the swift consumer acceptance of value-driven viewing alternatives over premium, ad-free plans.

Simultaneously, the incorporation of live sports and exclusive event broadcasts serves as a powerful differentiator for streaming services competing for viewer attention. By acquiring exclusive rights to major sports leagues, OTT platforms can drive substantial spikes in user acquisition and foster appointment viewing habits that on-demand libraries rarely achieve on their own. According to NBCUniversal's January 2024 'Peacock Exclusive NFL Wild Card' press release, the exclusive livestream of the wild card game attracted an average audience of 23 million viewers, signaling a shift of major sports events to digital formats. This scale of digital consumption is further highlighted by The Walt Disney Company, which reported over 118 million core subscribers for Disney+ in 2024, confirming the vast global market for premium streaming content.

Market Challenge

Subscription fatigue stands as a significant barrier to the continued development of the global OTT market. As the landscape becomes saturated with content scattered across multiple exclusive platforms, consumers feel overwhelmed by the cumulative cost and effort required to manage numerous accounts. This saturation forces users to prioritize value, resulting in higher churn rates as subscribers rotate through services based on specific content availability rather than maintaining long-term loyalty. Consequently, platform providers face unstable recurring revenue streams and inflated customer acquisition costs, which directly hinder the predictable subscriber expansion necessary for long-term market stability.

The severity of this challenge is quantitatively reflected in the changing financial behaviors of streaming audiences. According to the 'Interactive Advertising Bureau' in '2025', over 50% of consumers indicated a preference for ad-supported streaming services rather than traditional subscription-based models. This data suggests a distinct limit to consumer willingness to pay for premium access, implying that the market's reliance on pure subscription growth is reaching a point of diminishing returns. As viewers actively reject the financial burden of stacking multiple paid services, the total addressable market for subscription-only tiers contracts, thereby limiting the sector's overall growth potential.

Market Trends

Global platforms are increasingly pivoting towards hyper-localized content strategies to drive growth in mature English-speaking markets and capture audiences in Asia, Latin America, and Africa. In contrast to the broad appeal of Hollywood blockbusters, this trend emphasizes culturally specific storytelling with cross-border export potential, such as Korean or Spanish originals, to resonate deeply with local viewers. This focus on localization serves as a vital retention tool, ensuring that services remain essential to diverse user bases seeking authentic representation. The financial impact of this regional focus is evident; according to PCCW's August 2024 'Interim Results 2024' announcement, the Viu streaming service reached 11.7 million paid subscribers by June 2024, a milestone largely driven by its strong lineup of Asian original productions and localized content.

The rise of Free Ad-Supported Streaming TV (FAST) channels marks a structural shift toward linear, scheduled viewing that contrasts sharply with traditional on-demand models. As consumers face decision paralysis from massive content libraries, FAST platforms provide a "lean-back" utility similar to legacy cable but entirely free, generating revenue through volume-based programmatic advertising. This model attracts a specific demographic of cord-cutters who avoid paid subscriptions, creating a new inventory class distinct from hybrid tiers. The scale of this adoption is expanding rapidly; according to Tubi's January 2025 press release, 'Tubi Surpasses 97 Million Monthly Active Users and 10 Billion Streaming Hours in 2024', the platform reached 97 million monthly active users, confirming the mass-market viability of the zero-cost linear paradigm.

Key Market Players

• Amazon.com, Inc.
• Eros Now Services
• Hulu, LLC
• Netflix Inc
• Kuraakani Online
• Telstra Corporation Limited
• Home Box Office, Inc
• Apple Inc.,
• Nbcuniversal Media, Llc.
• CBS Interactive Inc

Report Scope

In this report, the Global Over The Top (OTT) Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Over The Top (OTT) Market, By Content Type

• Voice Over IP
• Text & Media
• Video

Over The Top (OTT) Market, By Platform

• Smart Phones
• Smart TV & Set-Top Box
• Desktop & Laptop
• Others

Over The Top (OTT) Market, By User Type

• Individual/Home
• Small & Medium Enterprises
• Large Enterprises

Over The Top (OTT) Market, By End User

• Media & Entertainment
• BFSI
• IT & Telecom
• Retail
• Healthcare
• Others

Over The Top (OTT) Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Over The Top (OTT) Market.

Available Customizations:

Global Over The Top (OTT) Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Over The Top (OTT) Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Content Type (Voice Over IP, Text & Media, Video)
  • 5.2.2. By Platform (Smart Phones, Smart TV & Set-Top Box, Desktop & Laptop, Others)
  • 5.2.3. By User Type (Individual/Home, Small & Medium Enterprises, Large Enterprises)
  • 5.2.4. By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Healthcare, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Over The Top (OTT) Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Content Type
  • 6.2.2. By Platform
  • 6.2.3. By User Type
  • 6.2.4. By End User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Over The Top (OTT) Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Content Type
      • 6.3.1.2.2. By Platform
      • 6.3.1.2.3. By User Type
      • 6.3.1.2.4. By End User
  • 6.3.2. Canada Over The Top (OTT) Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Content Type
      • 6.3.2.2.2. By Platform
      • 6.3.2.2.3. By User Type
      • 6.3.2.2.4. By End User
  • 6.3.3. Mexico Over The Top (OTT) Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Content Type
      • 6.3.3.2.2. By Platform
      • 6.3.3.2.3. By User Type
      • 6.3.3.2.4. By End User

7. Europe Over The Top (OTT) Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Content Type
  • 7.2.2. By Platform
  • 7.2.3. By User Type
  • 7.2.4. By End User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Over The Top (OTT) Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Content Type
      • 7.3.1.2.2. By Platform
      • 7.3.1.2.3. By User Type
      • 7.3.1.2.4. By End User
  • 7.3.2. France Over The Top (OTT) Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Content Type
      • 7.3.2.2.2. By Platform
      • 7.3.2.2.3. By User Type
      • 7.3.2.2.4. By End User
  • 7.3.3. United Kingdom Over The Top (OTT) Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Content Type
      • 7.3.3.2.2. By Platform
      • 7.3.3.2.3. By User Type
      • 7.3.3.2.4. By End User
  • 7.3.4. Italy Over The Top (OTT) Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Content Type
      • 7.3.4.2.2. By Platform
      • 7.3.4.2.3. By User Type
      • 7.3.4.2.4. By End User
  • 7.3.5. Spain Over The Top (OTT) Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Content Type
      • 7.3.5.2.2. By Platform
      • 7.3.5.2.3. By User Type
      • 7.3.5.2.4. By End User

8. Asia Pacific Over The Top (OTT) Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Content Type
  • 8.2.2. By Platform
  • 8.2.3. By User Type
  • 8.2.4. By End User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Over The Top (OTT) Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Content Type
      • 8.3.1.2.2. By Platform
      • 8.3.1.2.3. By User Type
      • 8.3.1.2.4. By End User
  • 8.3.2. India Over The Top (OTT) Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Content Type
      • 8.3.2.2.2. By Platform
      • 8.3.2.2.3. By User Type
      • 8.3.2.2.4. By End User
  • 8.3.3. Japan Over The Top (OTT) Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Content Type
      • 8.3.3.2.2. By Platform
      • 8.3.3.2.3. By User Type
      • 8.3.3.2.4. By End User
  • 8.3.4. South Korea Over The Top (OTT) Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Content Type
      • 8.3.4.2.2. By Platform
      • 8.3.4.2.3. By User Type
      • 8.3.4.2.4. By End User
  • 8.3.5. Australia Over The Top (OTT) Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Content Type
      • 8.3.5.2.2. By Platform
      • 8.3.5.2.3. By User Type
      • 8.3.5.2.4. By End User

9. Middle East & Africa Over The Top (OTT) Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Content Type
  • 9.2.2. By Platform
  • 9.2.3. By User Type
  • 9.2.4. By End User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Over The Top (OTT) Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Content Type
      • 9.3.1.2.2. By Platform
      • 9.3.1.2.3. By User Type
      • 9.3.1.2.4. By End User
  • 9.3.2. UAE Over The Top (OTT) Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Content Type
      • 9.3.2.2.2. By Platform
      • 9.3.2.2.3. By User Type
      • 9.3.2.2.4. By End User
  • 9.3.3. South Africa Over The Top (OTT) Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Content Type
      • 9.3.3.2.2. By Platform
      • 9.3.3.2.3. By User Type
      • 9.3.3.2.4. By End User

10. South America Over The Top (OTT) Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Content Type
  • 10.2.2. By Platform
  • 10.2.3. By User Type
  • 10.2.4. By End User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Over The Top (OTT) Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Content Type
      • 10.3.1.2.2. By Platform
      • 10.3.1.2.3. By User Type
      • 10.3.1.2.4. By End User
  • 10.3.2. Colombia Over The Top (OTT) Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Content Type
      • 10.3.2.2.2. By Platform
      • 10.3.2.2.3. By User Type
      • 10.3.2.2.4. By End User
  • 10.3.3. Argentina Over The Top (OTT) Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Content Type
      • 10.3.3.2.2. By Platform
      • 10.3.3.2.3. By User Type
      • 10.3.3.2.4. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Over The Top (OTT) Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Amazon.com, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Eros Now Services
• 15.3. Hulu, LLC
• 15.4. Netflix Inc
• 15.5. Kuraakani Online
• 15.6. Telstra Corporation Limited
• 15.7. Home Box Office, Inc
• 15.8. Apple Inc.,
• 15.9. Nbcuniversal Media, Llc.
• 15.10. CBS Interactive Inc

16. Strategic Recommendations

17. About Us & Disclaimer