饮料用具市场－全球产业规模、份额、趋势、机会、预测：按类型、应用、销售管道、地区和竞争格局划分，2021-2031年

全球饮具市场预计将从 2025 年的 44.1 亿美元成长到 2031 年的 57.6 亿美元，复合年增长率为 4.54%。

该行业涵盖种类繁多的饮料容器，从一次性产品到可重复使用的物品，例如玻璃杯、陶瓷杯、旅行杯和不銹钢水瓶。推动这一行业成长的主要因素是全球对永续性关注，这加速了消费者从一次性塑胶製品转向耐用环保替代品的趋势。此外，人们对个人健康和补水意识的提高，以及户外休閒活动的日益普及，持续刺激着住宅和商业领域对功能性便携补水解决方案的需求。

儘管市场环境有利，但饮料器具产业仍面临产品同质化和市场饱和等重大挑战，这给品牌差异化和定价策略带来了相当大的压力。製造商还必须应对原材料成本的波动，这使得生产计画和库存管理变得更加复杂。然而，该行业仍具有重要的经济意义。根据广告特产协会（ASI）预测，到2024年，饮料器具产品将占促销品产业总销售额的10.7%，市价约28亿美元。这些数据表明，饮料器具类别将保持强劲的地位，并在竞争激烈的消费品市场中继续发挥重要作用。

市场驱动因素

随着企业和消费者都在努力减少对环境的影响，对永续、环保和可重复使用产品的需求日益增长，市场格局正在发生根本性的转变。主要企业推出旨在以耐用替代品取代一次性塑胶的政策，这清楚地体现了这一转变。一个重要的进展是，2024年1月，星巴克成为美国和加拿大首家接受顾客自备可重复使用杯子进行行动点餐和得来速服务的全国性咖啡零售商。这项策略性措施旨在支持公司在2030年将废弃物减少50%的目标。这些努力正迫使製造商优先考虑符合循环经济原则的材料，从而刺激产品创新，并提高具有环保意识的消费者对可重复使用饮料容器的接受度，因为他们将饮料容器视为减少废弃物的重要工具。

同时，全球茶饮和咖啡文化的传播是推动产业扩张的重要催化剂，也催生了对便于携带饮用的保温容器的需求。根据美国咖啡协会2024年4月发布的数据，美国均咖啡日消费量达到20年来的最高水平，67%的成年人表示在过去24小时内饮用过咖啡。这种已形成的日常习惯正为迎合行动生活方式的高端品牌带来显着的收入成长。例如，Yeti Holdings在2024年11月宣布，其季度饮料容器销售额成长9%至2.75亿美元，主要得益于消费者对可靠的便携式饮水和咖啡解决方案的持续需求。这些趋势表明，生活方式和环保价值观正在相互作用，共同推动市场成长。

市场挑战

市场饱和和产品同质化的双重挑战是全球饮具产业获利成长的主要障碍。随着耐用、可重复使用的容器充斥市场，竞争产品之间的差异化日益缩小，消费者逐渐将高品质的饮水解决方案视为标准配置而非高端产品。这种供过于求的局面削弱了製造商的定价权，迫使他们大幅降价以维持销售量。价格竞争降低了利润率，减少了必要创新的资金，并形成了一个恶性循环：在竞争激烈的商业环境中，品牌难以仅凭功能性脱颖而出。

这种商品化趋势在近期消费者兴趣的变化中得到了经验性的体现，即对特异性用途实用商品的需求显着下降。根据广告特产协会（ASI）的数据显示，与前一年相比，2024年「旅行杯」和「不锈钢保温杯」等通用产品词的行业搜寻分别下降了30%和25%。这种急剧下降表明，市场已经发展到这样一个阶段：标准、平庸的功能不再能吸引消费者，市场饱和正在积极阻碍无差异化製造商的成长机会。

市场趋势

随着饮料容器演变为时尚生活配件，消费者的购买行为正在发生根本性的改变。容器不再只是实用必需品，而是令人梦寐以求的身份象征。社群媒体的病毒式传播效应和「限量版发售」的稀缺性模式加速了这一转变。品牌纷纷推出限量版配色和与名人联名款，以製造话题和提升收藏价值。如今，消费者会根据自己的服装搭配饮水容器，不再只是将其视为容器，而是视为衣柜中不可或缺的单品。这种转变为那些成功转型为「美学优先」策略的老牌品牌带来了爆炸性的利润成长。根据CNBC Make It在2024年12月报道，该品牌的Quencher保温杯销量年增275%，证实了病毒式行销和潮流主导的设计如今已成为高端市场收入成长的主要驱动力。

同时，向再生不銹钢和循环经济材料的转型代表着供应链的关键变革，製造商不再仅仅关注可重复使用性，而是着眼于原材料的影响。各大品牌正在加速生产线的改造，以充分利用经认证的消费后再生金属（PCR），从而显着减少与新钢开采相关的范围3排放。这一趋势吸引了那些重视材料循环性和透明度，并要求检验的环境管理的消费者。近期产业报告便是这项製造业转型的显着例证。根据Klean Kanteen发布的《2024年品牌影响总结报告》（2025年2月），其86%的产品线采用18/8不銹钢製造，其中90%的材料为消费后再生材料，这凸显了行业在实现生产闭环和减少耐用品碳足迹方面所做的切实努力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球饮品市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（瓶子、葡萄酒杯、啤酒杯、咖啡杯和茶杯、日常玻璃杯、鸡尾酒杯、烈酒杯、其他）
  • 按用途（住宅、商用）
  • 销售管道（超级市场/大卖场、专卖店、线上通路、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美饮料餐具市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲饮品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区饮品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲饮料菜餚市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美饮料饮品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球饮料餐具市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Newell Brands Inc.
• Amcor Group GmbH
• Mizu, Inc.
• Pacific Market International, LLC
• Thermos LLC
• Bormioli Luigi SpA
• Steel Technology LLC
• Klean Kanteen, Inc.
• The Boelter Companies, Inc.
• Vista Outdoor Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Drinkware Market is projected to expand from USD 4.41 Billion in 2025 to USD 5.76 Billion by 2031, reflecting a CAGR of 4.54%. This sector encompasses a wide variety of vessels designed for beverage consumption, ranging from disposable options to reusable items such as glass tumblers, ceramic mugs, travel cups, and stainless steel bottles. The primary catalyst for this growth is the increasing global focus on sustainability, which is accelerating the consumer shift away from single-use plastics toward durable, eco-friendly alternatives. Furthermore, heightened awareness regarding personal health and hydration, alongside the growing popularity of outdoor recreational activities, continues to stimulate the demand for functional and portable hydration solutions across both residential and commercial sectors.

Despite these positive conditions, the industry faces significant challenges related to product commoditization and market saturation, which exert intense pressure on brand differentiation and pricing strategies. Manufacturers must also contend with fluctuating raw material costs that complicate production planning and inventory management. However, the sector remains economically significant; according to the Advertising Specialty Institute, in 2024, drinkware products accounted for 10.7% of total promotional industry sales, amounting to a market value of approximately $2.8 billion. This data underscores the category's robust standing and continued relevance within the competitive landscape of consumer goods.

Market Driver

The escalating demand for sustainable and eco-friendly reusable products is fundamentally reshaping the market as both corporations and consumers strive to minimize their environmental impact. This shift is highlighted by major corporate policies aimed at replacing single-use plastics with durable alternatives. A key development occurred in January 2024 when, according to Starbucks, the company became the first national coffee retailer in the U.S. and Canada to accept personal reusable cups for mobile and drive-thru orders, a strategic move supporting their goal to reduce waste by 50% by 2030. Such initiatives force manufacturers to prioritize materials that align with circular economy principles, thereby fueling product innovation and increasing adoption rates among eco-conscious demographics who view drinkware as a necessary tool for waste reduction.

Simultaneously, the global proliferation of tea and coffee culture serves as a major catalyst for industry expansion, creating a need for temperature-retaining vessels suitable for on-the-go consumption. Data from the National Coffee Association in April 2024 reveals that daily coffee consumption in the United States reached a two-decade high, with 67% of adults reporting coffee intake in the past day. This entrenched daily habit translates into substantial revenue growth for premium brands catering to mobile lifestyles. For instance, according to Yeti Holdings in November 2024, the company reported that its quarterly drinkware sales increased by 9% to reach $275 million, driven largely by continued consumer demand for reliable, portable hydration and coffee solutions. These trends collectively underscore how lifestyle habits and environmental values are interlocked in propelling the market trajectory.

Market Challenge

The twin challenges of saturation and product commoditization act as substantial barriers to revenue expansion within the global drinkware industry. As durable, reusable vessels flood the marketplace, the distinction between competing products diminishes, creating an environment where consumers perceive high-quality hydration solutions as standard rather than premium. This oversupply strips manufacturers of pricing power, forcing them to engage in aggressive discounting to maintain sales volume. Such price wars erode profit margins and reduce the capital available for necessary innovation, creating a cycle where brands struggle to differentiate themselves solely on functionality in a crowded commercial landscape.

This trend toward commoditization is empirically evident in recent shifts in buyer interest, which show a marked decline in demand for non-specific utility items. According to the Advertising Specialty Institute, in 2024, industry searches for generic product terms such as "travel mug" and "stainless steel tumbler" declined by 30% and 25% respectively compared to the previous year. This sharp decrease indicates that the market has reached a point where standard, unbranded functionality no longer drives consumer engagement, confirming that saturation is actively suppressing growth opportunities for non-differentiated manufacturers.

Market Trends

The evolution of drinkware into high-fashion lifestyle accessories is fundamentally altering consumer purchasing behavior, shifting vessels from utilitarian necessities to coveted status symbols. This transformation is fueled by social media virality and the scarcity model of "limited edition drops," where brands release exclusive colors and celebrity collaborations to drive hype and collectibility. Consumers now coordinate their hydration vessels with personal attire, treating them as essential wardrobe elements rather than mere containers. This shift has generated explosive financial returns for heritage brands that successfully pivot to this aesthetic-first strategy; illustrating this rapid growth, according to CNBC Make It in December 2024, sales of the brand's Quencher tumblers surged by 275% compared to the previous year, confirming that viral marketing and trend-driven design are now the primary levers for revenue expansion in the premium sector.

Simultaneously, the transition to recycled stainless steel and circular economy materials represents a critical supply chain evolution as manufacturers move beyond simple reusability to address raw material impact. Brands are increasingly re-engineering their production lines to utilize certified post-consumer recycled (PCR) metals, thereby significantly lowering Scope 3 emissions associated with virgin steel extraction. This trend prioritizes material circularity and transparency, appealing to a demographic that demands verifiable environmental stewardship. A prominent example of this manufacturing shift is evident in recent industry reports; according to Klean Kanteen's February 2025 '2024 Brand Impact Summary', the company revealed that 86% of its product range was manufactured using 18/8 stainless steel containing 90% post-consumer recycled material, highlighting the industry's concrete steps toward closing the production loop and reducing the carbon footprint of durable goods.

Key Market Players

• Newell Brands Inc.
• Amcor Group GmbH
• Mizu, Inc.
• Pacific Market International, LLC
• Thermos L.L.C.
• Bormioli Luigi S.p.A.
• Steel Technology LLC
• Klean Kanteen, Inc.
• The Boelter Companies, Inc.
• Vista Outdoor Inc.

Report Scope

In this report, the Global Drinkware Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Drinkware Market, By Type

• Bottles
• Wine Glass
• Beer Glass
• Coffee Mugs & Tea Cups
• Everyday Glass
• Cocktail Glass
• Spirit Glass
• Others

Drinkware Market, By Application

• Residential
• Commercial

Drinkware Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Drinkware Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Drinkware Market.

Available Customizations:

Global Drinkware Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Drinkware Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Bottles, Wine Glass, Beer Glass, Coffee Mugs & Tea Cups, Everyday Glass, Cocktail Glass, Spirit Glass, Others)
  • 5.2.2. By Application (Residential, Commercial)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Drinkware Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Drinkware Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Drinkware Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Drinkware Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Sales Channel

7. Europe Drinkware Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Drinkware Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Drinkware Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Drinkware Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Drinkware Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Drinkware Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Drinkware Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Drinkware Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Drinkware Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Drinkware Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Drinkware Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Drinkware Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Drinkware Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Drinkware Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Drinkware Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Drinkware Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Sales Channel

10. South America Drinkware Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Drinkware Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Drinkware Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Drinkware Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Drinkware Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Newell Brands Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Amcor Group GmbH
• 15.3. Mizu, Inc.
• 15.4. Pacific Market International, LLC
• 15.5. Thermos L.L.C.
• 15.6. Bormioli Luigi S.p.A.
• 15.7. Steel Technology LLC
• 15.8. Klean Kanteen, Inc.
• 15.9. The Boelter Companies, Inc.
• 15.10. Vista Outdoor Inc.

16. Strategic Recommendations

17. About Us & Disclaimer