查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1970773

马克杯市场－全球产业规模、份额、趋势、机会和预测：按材质、分销管道、地区和竞争格局划分，2021-2031年

Mug Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

全球马克杯市场预计将从 2025 年的 274 亿美元成长到 2031 年的 427.4 亿美元，复合年增长率为 7.69%。

该行业主要涉及耐用型带把手饮料容器的贸易，这些容器采用陶瓷、瓷器和玻璃等材料製成，用于盛装热饮。推动成长的关键因素包括全球咖啡和茶消费量的成长，以及消费者对高端家居用餐环境日益增长的偏好，而这种偏好需要高品质的餐具。此外，为减少废弃物，人们普遍转向使用可重复使用的容器，这极大地促进了该行业的销售，使其成为一次性容器的替代品。根据美国咖啡协会预测，到2024年，67%的美国成年人将在过去24小时内饮用咖啡，这将是20年来的最高水平，这直接凸显了对各种饮料容器产品的持续需求。

市场概览
预测期 2027-2031
市场规模：2025年 274亿美元
市场规模：2031年 427.4亿美元
复合年增长率：2026-2031年 7.69%
成长最快的细分市场 在线的
最大的市场 北美洲

同时，原材料成本和能源价格波动是市场面临的重大挑战。生产商需要应对黏土和燃料等关键投入品成本的不可预测性，这往往迫使他们在经济低迷时期提高价格，从而降低消费者的购买力。已开发地区产品饱和进一步加剧了这种财务压力，因为马克杯固有的耐用性延长了其更换週期，限制了销售快速成长的潜力。

市场驱动因素

消费者对高端、手工设计的偏好日益增长，正从根本上重塑全球马克杯市场。他们的购买行为不再只关注低价实用性，而是更重视产品的耐用性、保温性和美观性。这一趋势在真空隔热不銹钢容器和设计师陶瓷产品的销售成长中尤其明显，这些产品既是实用工具，也是生活方式的装饰。消费者对高品质品牌饮料容器的需求仍然强劲，他们愿意投资购买具有卓越保温性和防漏性能的产品。根据 Yeti Holdings（2025 年 2 月）发布的“2024 财年第四季度及全年财务业绩报告”，该公司 2024 财年饮料容器类别的净销售额增长了 7%。这一转变与消费者从一次性产品转向高端可重复使用产品以及更广泛的环保目标密切相关。根据《墨西哥商业新闻》报道，在 2025 年，星巴克墨西哥在全国范围内推广其可持续发展倡议后不久，就售出了超过 50 万杯使用可重复使用杯子的饮品。

企业礼品和促销品市场的成长进一步推动了市场扩张，越来越多的企业使用品牌马克杯来客户维繫并提升员工敬业度。饮具凭藉其极高的实用价值以及在办公室和远距办公环境中反覆展示品牌的能力，继续保持着该领域的主要品类地位。企业选择以金额为准较高的客製化马克杯，以提升品牌形象并契合其永续发展目标。根据广告专业产品协会 (ASI) 于 2025 年 2 月发布的年度业绩分析新闻稿，促销品产业在 2024 年实现了创纪录的 266 亿美元销售额。这一强劲的财务表现表明，企业仍依赖有形行销产品，而高檔马克杯正成为加强业务关係和提升企业知名度的重要工具。

市场挑战

目前，全球马克杯市场面临严峻挑战：原材料和能源成本的快速波动严重阻碍因素产业的扩张。陶瓷和玻璃马克杯的生产是一个高能耗过程，高温烧製需要窑炉消耗大量天然气，同时也需要黏土和二氧化硅等关键原料。当这些原物料价格出现不可预测的波动时，製造商将面临营运成本的即时上升，而这在不影响利润率的情况下难以承受。

这种金融不稳定可能直接阻碍市场成长，迫使生产商提高产品价格，进而导致消费者需求下降，削弱其与低成本进口产品的竞争力。近期产业数据显示，这问题的严重性不容忽视。英国陶瓷协会指出，到2025年，能源和碳排放成本将占到业界许多製造商总生产成本的三分之一。这种不平衡的成本负担限制了可用于创新和产能扩张的资金，在经济不稳定时期有效地抑制了市场规模成长的潜力。

市场趋势

随着製造商致力于实现化学永续生命週期，向可生物降解和植物来源製造材料的转变正在彻底改变生产方式。企业正在使用源自竹纤维等可再生资源的生物聚合物来生产可堆肥马克杯，这不仅关乎可重复使用性，更着眼于解决容器本身对环境的影响。工业产能的扩张为这一转变提供了支持。根据欧洲生质塑胶协会于2024年12月发布的《2024年生质塑胶市场发展更新报告》，全球生质塑胶产能预计将从2024年的247万吨增加到2029年的573万吨。这一成长将使品牌能够扩大植物来源杯的生产，并满足消费者对不含石油衍生塑胶产品的需求。

高度个人化和按需印刷服务的扩展正在改变人们的购买模式，使客製化独一无二的饮具成为可能。与大量生产的企业礼品不同，这一趋势允许个人透过数位市场委託客製化独特的艺术品，将马克杯定位为一种自我表达的媒介。这种模式降低了库存风险，同时满足了小众的美学需求，并体现在平台的绩效上。根据 Articor 集团于 2024 年 8 月发布的 2024 财年年度报告，其 TeePublic 市场由于优化了按需印刷网络，毛利增长了 13%。这凸显了客製化生产的商业性可行性，这种生产方式创造了与批量生产商品截然不同的价值。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球马克杯市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依材质（强化玻璃、纯瓷、搪瓷、不銹钢、塑胶、其他）
    • 分销通路（线下、线上）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美马克杯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲马克杯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区马克杯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲马克杯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美马克杯市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球马克杯市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Hamilton Housewares Pvt. Ltd
  • Thermos LLC
  • Tervis Tumbler Company
  • Newell Brands Inc.
  • YETI Coolers, LLC
  • Steel Technology LLC
  • Pacific Market International, LLC
  • Vista Outdoor Inc.
  • Lifetime Brands, Inc.
  • Zojirushi America Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 21599

The Global Mug Market is projected to expand from USD 27.40 Billion in 2025 to USD 42.74 Billion by 2031, reflecting a CAGR of 7.69%. This sector encompasses the trade of durable drinking vessels, typically characterized by a handle and constructed from materials like ceramic, porcelain, or glass for hot beverage consumption. Growth is primarily driven by rising global coffee and tea intake, coupled with a growing consumer inclination towards premium home dining aesthetics that demand high-quality tableware. Furthermore, the widespread transition toward reusable containers to mitigate environmental waste significantly supports industry sales by replacing single-use alternatives. According to the National Coffee Association, in 2024, 67% of American adults consumed coffee within the past day, representing a twenty-year peak that directly reinforces the sustained demand for diverse drinkware products.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 27.40 Billion
Market Size 2031USD 42.74 Billion
CAGR 2026-20317.69%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the market faces significant headwinds regarding the volatility of raw material costs and energy prices. Producers encounter unpredictable expenses for essential inputs like clay and fuel, which often necessitates price increases that can reduce consumer spending leverage during economic downturns. This financial pressure is further aggravated by product saturation in developed regions, where the inherent durability of mugs extends replacement cycles and limits the potential for rapid volume growth.

Market Driver

The increasing consumer preference for premium and artisanal designs is fundamentally reshaping the Global Mug Market, as buyers prioritize durability, thermal performance, and aesthetic appeal over low-cost utility. This trend is particularly evident in the growing sales of vacuum-insulated stainless steel vessels and designer ceramics that serve as both functional tools and lifestyle accessories. The demand for high-quality, branded drinkware has proven resilient, with customers willing to invest in superior products that offer extended temperature retention and spill-proof features. According to Yeti Holdings, February 2025, in the 'Fourth Quarter and Fiscal Year 2024 Results' report, net sales for the company's Drinkware category increased by 7% for the fiscal year 2024. This shift is often intertwined with broader environmental goals, as consumers replace disposable options with high-end reusables; according to Mexico Business News, in 2025, Starbucks Mexico served over 500,000 beverages in reusable cups shortly after expanding its nationwide sustainability initiative.

The growth of the corporate gifting and promotional products sector further propels market expansion, as organizations increasingly utilize branded mugs for client retention and employee engagement. Drinkware remains a dominant category in this space due to its high practical value and potential for repeated brand exposure in both office and remote work environments. Companies are selecting higher-value, customized mugs to align with corporate sustainability goals and elevate their brand image. According to the Advertising Specialty Institute, February 2025, in a press release analyzing annual performance, the promotional products industry achieved a record $26.6 billion in sales in 2024. This robust financial performance indicates a sustained corporate reliance on tangible marketing merchandise, with premium mugs serving as a staple instrument for strengthening business relationships and enhancing organizational visibility.

Market Challenge

The Global Mug Market is currently grappling with the severe challenge of volatile raw material and energy costs, which acts as a primary restraint on industry expansion. Producing ceramic and glass mugs is an energy-intensive process that relies heavily on natural gas for firing kilns at high temperatures, alongside essential raw inputs like clay and silica. When the prices of these commodities fluctuate unpredictably, manufacturers face immediate and sharp increases in operating expenses that are difficult to absorb without eroding profit margins.

This financial instability directly hampers market growth by forcing producers to raise product prices, which can dampen consumer demand and reduce competitiveness against lower-cost imports. The severity of this issue is highlighted by recent industry data. According to the British Ceramic Confederation, in 2025, energy and carbon costs accounted for up to one-third of total production costs for many manufacturers within the sector. Such a disproportionate cost burden limits the capital available for innovation or capacity expansion, effectively stalling the market's potential for volume growth during periods of economic instability.

Market Trends

The Transition to Biodegradable and Plant-Based Manufacturing Materials is revolutionizing production as manufacturers move toward chemically sustainable lifecycles. Companies are utilizing biopolymers derived from renewable resources like bamboo fibers to fabricate compostable mugs, addressing the vessel's environmental footprint beyond simple reusability. This shift is supported by expanding industrial capabilities; according to European Bioplastics, December 2024, in the 'Bioplastics Market Development Update 2024', global bioplastics production capacity is projected to increase from 2.47 million tonnes in 2024 to 5.73 million tonnes in 2029. This growth enables brands to scale plant-based mug production, catering to buyers demanding products free from petroleum-based plastics.

The Expansion of Hyper-Personalized and Print-on-Demand Services is altering purchasing patterns by enabling bespoke, one-off drinkware creation. Unlike bulk corporate gifting, this trend empowers individuals to commission unique artwork through digital marketplaces, positioning mugs as mediums for self-expression. This model reduces inventory risk while satisfying demands for niche aesthetics, a dynamic reflected in platform performance. According to Articore Group, August 2024, in the 'FY24 Annual Report', the company's TeePublic marketplace delivered a 13% increase in gross profit, driven by its optimized print-on-demand network. This highlights the commercial viability of manufacturing where customization drives value distinct from mass-produced options.

Key Market Players

  • Hamilton Housewares Pvt. Ltd
  • Thermos L.L.C.
  • Tervis Tumbler Company
  • Newell Brands Inc.
  • YETI Coolers, LLC
  • Steel Technology LLC
  • Pacific Market International, LLC
  • Vista Outdoor Inc.
  • Lifetime Brands, Inc.
  • Zojirushi America Corporation

Report Scope

In this report, the Global Mug Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mug Market, By Material

  • Strengthened Glass
  • True Porcelain
  • Vitreous Enamel
  • Stainless Steel
  • Plastic
  • Others

Mug Market, By Distribution Channel

  • Offline
  • Online

Mug Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mug Market.

Available Customizations:

Global Mug Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mug Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material (Strengthened Glass, True Porcelain, Vitreous Enamel, Stainless Steel, Plastic, Others)
    • 5.2.2. By Distribution Channel (Offline, Online)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mug Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mug Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Mug Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Mug Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material
        • 6.3.3.2.2. By Distribution Channel

7. Europe Mug Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mug Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Mug Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Mug Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Mug Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Mug Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Mug Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mug Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Mug Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Mug Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Mug Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Mug Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Mug Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mug Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Mug Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Mug Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material
        • 9.3.3.2.2. By Distribution Channel

10. South America Mug Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mug Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Mug Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Mug Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mug Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hamilton Housewares Pvt. Ltd
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Thermos L.L.C.
  • 15.3. Tervis Tumbler Company
  • 15.4. Newell Brands Inc.
  • 15.5. YETI Coolers, LLC
  • 15.6. Steel Technology LLC
  • 15.7. Pacific Market International, LLC
  • 15.8. Vista Outdoor Inc.
  • 15.9. Lifetime Brands, Inc.
  • 15.10. Zojirushi America Corporation

16. Strategic Recommendations

17. About Us & Disclaimer