经济型度假村市场－全球产业规模、份额、趋势、机会和预测：按度假村类型、客户群、预订管道、地区和竞争格局划分，2021-2031年

全球低成本度假村市场预计将从 2025 年的 915.7 亿美元成长到 2031 年的 1,159.3 亿美元，复合年增长率为 4.01%。

此细分市场包括提供价格适中的休閒设施和休閒的住宿设施，尤其针对中等收入和注重性价比的旅客。推动该产业发展的关键因素包括全球中产阶级的壮大和国际旅游业的持续復苏，这两方面都刺激了人们对高性价比度假选择的需求。世界旅游及旅行理事会（WTTC）的数据显示，预计到2025年，国际观光支出将达到创纪录的2.1兆美元，这预示着大量资金的流入将促进整个酒店业的復苏。

另一方面，市场面临着许多障碍，尤其是与劳动力和能源相关的营运成本不断上涨，这对注重性价比的度假村的利润率造成了不成比例的影响。由于经济型度假村的利润率通常低于豪华度假村，持续的通膨压力限制了它​​们在保持价格竞争力的同时吸收不断增长的成本的能力。因此，如何在高投入成本和可负担的价格之间取得平衡，限制了供应成长和整体盈利。

市场驱动因素

新兴市场可支配收入的成长和中产阶级的快速成长正在从根本上改变全球经济型度假村产业。随着亚太和拉丁美洲等地区经济状况稳定，首次出国旅行的游客越来越倾向于寻求性价比高的休閒体验。这一趋势表明消费者行为正在发生结构性转变，游客倾向于优先考虑经济型住宿设施，并将更多预算用于旅游活动。根据联合国世界旅游组织（UNWTO）2025年9月发布的报告，今年上半年亚太地区的国际观光数量年增11%，凸显了这些发展中经济体在维持经济型住宿设施需求方面发挥的重要作用。

同时，廉价航空公司（LCC）的扩张和航空网络的改善显着降低了跨国旅行的经济门槛。廉价航空公司提供的较低运输成本使精打细算的游客能够将更多资金用于度假村住宿，从而直接惠及经济型市场。航空业和住宿业之间的这种相互联繫在近期的旅客数据中有所体现。 2026年1月，国际航空运输协会（IATA）报告称，在供应增加的支撑下，2025年11月全球旅客需求年增5.7%。为了充分利用这一日益增长的出行便利，领先的酒店品牌正在积极拓展其低价位酒店业务。例如，2025年2月，温德姆饭店集团宣布2024年全球客房数量将成长4%，进而增强市场供应。

市场挑战

营运成本上涨是全球经济型度假村市场成长的主要障碍。与可以透过提高房价将成本上涨转嫁给顾客的豪华度假村不同，经济型度假村本质上依赖利润率较低的价值导向经营模式。这种价格敏感度限制了其策略性柔软性，而提高房价以弥补不断飙升的能源和人事费用，则有可能疏远其核心客户群——那些注重成本的消费者。因此，这些度假村被迫承担额外的支出，这往往会导致用于设施维护、服务改善和扩张所需的资金减少，从而阻碍其发展。

近期酒店业的劳动力统计数据鲜明地凸显了这种财务压力。根据美国饭店及住宿协会预测，2024年美国饭店业的薪资和薪资支出预计将达到创纪录的1,230亿美元，反映出劳动力竞争加剧以及由此导致的薪资上涨。对于低价型饭店而言，固定人事费用的急剧上升将导致其利润率比全服务酒店下降得更为严重。由于无法以与投入成本成长速度相同的速度增加收入，经济型度假酒店面临严峻的商业环境，这直接阻碍了其整体市场发展。

市场趋势

对于经济型度假村而言，成本效益高的永续实践和环境认证正成为吸引具有环保意识的旅客并控制高昂营运成本的关键策略。由于能源和水成本不断攀升，利润空间日益缩水，低成本营运商正加速采用可再生能源系统和减少废弃物的通讯协定，并将这些措施作为竞争优势。第三方数据也印证了这项转变。根据雅高集团于2025年3月发布的《2024年综合报告》，其旗下36%的品牌饭店已获得生态认证，显示主要企业正在将永续性制度化，以提升经济型饭店的资产价值和营运效率。

同时，企业明显更加重视直接数位行销，旨在减少对线上旅行社 (OTA) 的依赖，并加强客户关係管理。独立经济型度假村和中檔连锁饭店正优先发展行动应用程式生态系统和会员忠诚度计画，透过特价和个人化礼遇鼓励顾客直接预订。这一趋势正在加速独立酒店向软品牌酒店集团的转型，使其能够即时接触到现有会员群。根据《旅游世界》(Travel and Tour World) 2025 年 5 月的数据显示，洲际酒店集团 (IHG Hotels & Resorts) 在 2025 年第一季全球新开业的酒店中，约有 60% 为软品牌酒店，业主希望利用集团庞大的会员忠诚度网络来增加直接收入。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球经济型度假村市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 度假村类型（海滩度假村、山区度假村、生态度假村、水疗度假村）
  • 依客户类型（家庭、情侣、独自旅行者、团体旅行者）
  • 预订管道（线上旅行社、直接预订、旅行社、行动应用程式）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美经济型度假村市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲经济型度假村市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区经济型度假村市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲经济型度假村市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲经济型度假村市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球经济型度假村市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Accor SA
• Wyndham Hotels & Resorts, Inc.
• Sun Communities, Inc.
• InterContinental Hotels Group PLC
• Airbnb, Inc.
• Booking Holdings Inc.
• Choice Hotels International, Inc.
• Bluegreen Vacations Holding Corporation
• Hilton Worldwide Holdings Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Affordable Resorts Market is projected to expand from USD 91.57 Billion in 2025 to USD 115.93 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.01%. This market segment consists of lodging establishments that offer recreational amenities and leisure services at budget-friendly rates, specifically targeting middle-income earners and cost-conscious tourists. Key factors driving this sector include the growth of the global middle class and a sustained recovery in international travel, both of which stimulate demand for value-oriented vacation options. Data from the World Travel & Tourism Council indicates that international visitor spending is expected to hit a record USD 2.1 trillion in 2025, highlighting the significant capital inflows fueling the recovery of the broader hospitality industry.

Conversely, the market faces a major obstacle in the form of rising operational costs, particularly regarding labor and energy, which disproportionately impact profit margins within the budget tier. Because affordable resorts generally operate on tighter financial margins than luxury properties, continuing inflationary pressures limit their ability to absorb increased expenses while keeping prices competitive. As a result, the necessity to balance higher input costs with affordable pricing acts as a constraint on both supply growth and overall profitability.

Market Driver

Increasing disposable incomes and the rapid growth of the middle class in emerging markets are fundamentally transforming the global affordable resorts sector. As economic conditions stabilize in regions like Asia-Pacific and Latin America, a growing wave of first-time international travelers is seeking value-focused leisure experiences. This trend represents a structural shift in consumer behavior, with travelers prioritizing economical accommodation to allocate more of their budget toward activities. According to UN Tourism in September 2025, international tourist arrivals in the Asia-Pacific region rose by 11% in the first half of the year, underscoring the vital role these developing economies play in sustaining demand for budget-friendly hospitality.

Simultaneously, the expansion of low-cost carriers (LCCs) and improved air connectivity have significantly lowered the financial barriers to cross-border travel. By reducing transportation costs, LCCs allow cost-conscious tourists to redirect funds toward resort stays, directly benefitting the affordable segment. This alignment between aviation and hospitality is reflected in recent traffic data; the International Air Transport Association reported in January 2026 that global passenger demand grew by 5.7% year-on-year in November 2025, supported by increased capacity. To capitalize on this accessibility, major hospitality brands are aggressively expanding their budget portfolios; for instance, Wyndham Hotels & Resorts announced in February 2025 that its global room count increased by 4% in 2024, strengthening the supply side of the market.

Market Challenge

The rising cost of operations constitutes a significant barrier to the growth of the global affordable resorts market. Unlike luxury establishments that can pass increased costs on to guests through higher room rates, affordable resorts rely on a value-centric business model with inherently narrow profit margins. This price sensitivity restricts their strategic flexibility; raising rates to cover surging energy and labor expenses threatens to alienate their core cost-conscious demographic. Consequently, these resorts are often compelled to absorb the additional overheads, depleting the capital needed for facility maintenance, service enhancements, and expansion, thereby stalling their ability to scale operations.

This financial strain is starkly highlighted by recent labor statistics within the hospitality sector. According to the American Hotel & Lodging Association, the U.S. hotel industry paid a record USD 123 billion in wages and salaries in 2024, reflecting fierce competition for labor and resulting wage inflation. For budget-tier operators, such a sharp rise in fixed labor costs erodes profitability far more severely than it does for full-service hotels. Without the capacity to increase revenue at the same pace as these rising input costs, the affordable resort segment faces a restricted operational environment that directly hinders its overall market trajectory.

Market Trends

The adoption of cost-effective sustainable practices and eco-certifications has become a crucial strategy for affordable resorts to manage high operational costs while attracting environmentally conscious travelers. With energy and water expenses squeezing thin margins, budget operators are increasingly implementing renewable energy systems and waste reduction protocols, using these initiatives as a competitive marketing differentiator. This shift is validated by third-party data; according to Accor's '2024 Integrated Report' released in March 2025, 36% of its branded hotels have achieved eco-certification, demonstrating how major players are institutionalizing sustainability to boost asset value and operational efficiency in the economy segment.

At the same time, there is a distinct focus on direct-to-consumer digital marketing aimed at reducing reliance on Online Travel Agencies (OTAs) to reclaim commission fees and control the guest relationship. Independent affordable resorts and midscale chains are prioritizing mobile app ecosystems and loyalty programs that encourage direct bookings through exclusive rates and personalized perks. This trend is accelerating the conversion of independent properties into soft-branded collections that offer immediate access to established member bases; as reported by Travel And Tour World in May 2025, conversion properties made up approximately 60% of IHG Hotels & Resorts' global openings in the first quarter of 2025, as owners sought to leverage the group's extensive loyalty network to drive direct revenue.

Key Market Players

• Accor S.A.
• Wyndham Hotels & Resorts, Inc.
• Sun Communities, Inc.
• InterContinental Hotels Group PLC
• Airbnb, Inc.
• Booking Holdings Inc.
• Choice Hotels International, Inc.
• Bluegreen Vacations Holding Corporation
• Hilton Worldwide Holdings Inc.

Report Scope

In this report, the Global Affordable Resorts Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Affordable Resorts Market, By Resort Type

• Beach Resorts
• Mountain Resorts
• Eco-Resorts
• Spa Resorts

Affordable Resorts Market, By Customer

• Families
• Couples
• Solo Travelers
• Group Travelers

Affordable Resorts Market, By Booking Channel

• Online Travel Agencies
• Direct Booking
• Travel Agents
• Mobile Apps

Affordable Resorts Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Affordable Resorts Market.

Available Customizations:

Global Affordable Resorts Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Affordable Resorts Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Resort Type (Beach Resorts, Mountain Resorts, Eco-Resorts, Spa Resorts)
  • 5.2.2. By Customer (Families, Couples, Solo Travelers, Group Travelers)
  • 5.2.3. By Booking Channel (Online Travel Agencies, Direct Booking, Travel Agents, Mobile Apps)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Affordable Resorts Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Resort Type
  • 6.2.2. By Customer
  • 6.2.3. By Booking Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Affordable Resorts Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Resort Type
      • 6.3.1.2.2. By Customer
      • 6.3.1.2.3. By Booking Channel
  • 6.3.2. Canada Affordable Resorts Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Resort Type
      • 6.3.2.2.2. By Customer
      • 6.3.2.2.3. By Booking Channel
  • 6.3.3. Mexico Affordable Resorts Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Resort Type
      • 6.3.3.2.2. By Customer
      • 6.3.3.2.3. By Booking Channel

7. Europe Affordable Resorts Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Resort Type
  • 7.2.2. By Customer
  • 7.2.3. By Booking Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Affordable Resorts Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Resort Type
      • 7.3.1.2.2. By Customer
      • 7.3.1.2.3. By Booking Channel
  • 7.3.2. France Affordable Resorts Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Resort Type
      • 7.3.2.2.2. By Customer
      • 7.3.2.2.3. By Booking Channel
  • 7.3.3. United Kingdom Affordable Resorts Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Resort Type
      • 7.3.3.2.2. By Customer
      • 7.3.3.2.3. By Booking Channel
  • 7.3.4. Italy Affordable Resorts Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Resort Type
      • 7.3.4.2.2. By Customer
      • 7.3.4.2.3. By Booking Channel
  • 7.3.5. Spain Affordable Resorts Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Resort Type
      • 7.3.5.2.2. By Customer
      • 7.3.5.2.3. By Booking Channel

8. Asia Pacific Affordable Resorts Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Resort Type
  • 8.2.2. By Customer
  • 8.2.3. By Booking Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Affordable Resorts Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Resort Type
      • 8.3.1.2.2. By Customer
      • 8.3.1.2.3. By Booking Channel
  • 8.3.2. India Affordable Resorts Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Resort Type
      • 8.3.2.2.2. By Customer
      • 8.3.2.2.3. By Booking Channel
  • 8.3.3. Japan Affordable Resorts Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Resort Type
      • 8.3.3.2.2. By Customer
      • 8.3.3.2.3. By Booking Channel
  • 8.3.4. South Korea Affordable Resorts Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Resort Type
      • 8.3.4.2.2. By Customer
      • 8.3.4.2.3. By Booking Channel
  • 8.3.5. Australia Affordable Resorts Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Resort Type
      • 8.3.5.2.2. By Customer
      • 8.3.5.2.3. By Booking Channel

9. Middle East & Africa Affordable Resorts Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Resort Type
  • 9.2.2. By Customer
  • 9.2.3. By Booking Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Affordable Resorts Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Resort Type
      • 9.3.1.2.2. By Customer
      • 9.3.1.2.3. By Booking Channel
  • 9.3.2. UAE Affordable Resorts Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Resort Type
      • 9.3.2.2.2. By Customer
      • 9.3.2.2.3. By Booking Channel
  • 9.3.3. South Africa Affordable Resorts Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Resort Type
      • 9.3.3.2.2. By Customer
      • 9.3.3.2.3. By Booking Channel

10. South America Affordable Resorts Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Resort Type
  • 10.2.2. By Customer
  • 10.2.3. By Booking Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Affordable Resorts Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Resort Type
      • 10.3.1.2.2. By Customer
      • 10.3.1.2.3. By Booking Channel
  • 10.3.2. Colombia Affordable Resorts Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Resort Type
      • 10.3.2.2.2. By Customer
      • 10.3.2.2.3. By Booking Channel
  • 10.3.3. Argentina Affordable Resorts Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Resort Type
      • 10.3.3.2.2. By Customer
      • 10.3.3.2.3. By Booking Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Affordable Resorts Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Accor S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Wyndham Hotels & Resorts, Inc.
• 15.3. Sun Communities, Inc.
• 15.4. InterContinental Hotels Group PLC
• 15.5. Airbnb, Inc.
• 15.6. Booking Holdings Inc.
• 15.7. Choice Hotels International, Inc.
• 15.8. Bluegreen Vacations Holding Corporation
• 15.9. Hilton Worldwide Holdings Inc.

16. Strategic Recommendations

17. About Us & Disclaimer