医疗保健领域数位身分市场—全球产业规模、份额、趋势、机会和预测：病患身分、药房和製药、医疗服务提供者身分、区域和竞争格局，2021-2031年

全球医疗保健产业的数位身分市场预计将从 2025 年的 37.5 亿美元大幅成长到 2031 年的 87.6 亿美元，复合年增长率为 15.19%。

该领域涵盖用于在整个医疗保健过程中验证医护人员、医疗设备和患者身份的检验系统和认证框架。推动该领域发展的关键因素包括：迫切需要保护电子健康记录免受未授权存取，以及对防范医疗资讯窃取措施的需求日益增长。此外，严格的监管要求（侧重于保护患者隐私）以及在复杂的数位环境中简化存取管理的营运需求，也推动了这些解决方案的普及应用。

儘管存在这些积极迹象，但持续且复杂的网路安全威胁阻碍了市场发展，这些威胁危及敏感的患者讯息，并削弱了人们对数位基础设施的信任。这些漏洞的频繁出现凸显了在快速的技术变革中，持续努力维护稳健的安全标准的重要性。例如，美国医院协会 (AHA) 报告称，到 2024 年，医疗机构将向美国卫生与公众服务部披露 725 起重大资料外洩事件，影响人数将达到创纪录的 2.59 亿。

市场驱动因素

医疗保健产业资料外洩和网路攻击的日益增多，是推动安全数位身分系统普及的主要动力。恶意攻击者经常攻击医疗保健资料库，窃取高度敏感的个人健康资讯 (PHI)，迫使各机构以先进的识别及存取管理 (IAM) 解决方案取代传统的密码保护。这种转变对于防止网路内部未经授权的横向移动以及限制只有经过身份验证的负责人才能存取至关重要。 Check Point Research 于 2024 年 9 月发布的数据凸显了这一严峻情况。报告指出，全球医疗保健产业平均每週每个机构面临 2018 次网路攻击，年增 32%。

同时，一项由政府主导的国家数位健康身分识别计画正透过财政支持老旧系统的现代化改造，为市场扩张奠定基础。公共部门的需求正在推动可互通的电子健康记录 (EHR) 和统一病患识别码的过渡，这需要复杂的身份验证系统才能确保跨辖区安全运作。这项基础设施建设将规范数据访问，并鼓励私人投资于合规技术。例如，正如 HTN Health Tech News 在 2024 年 3 月报导的那样，英国政府已拨款 34 亿英镑用于英国国家医疗服务体系 (NHS) 的技术现代化。此外，该计划还享有财政诱因。根据 IBM 预测，到 2024 年，医疗资料外洩的平均成本将达到 977 万美元，在所有行业中最高。

市场挑战

全球医疗保健产业数位身分市场的成长受到日益复杂的网路安全威胁的严重阻碍。随着医疗机构将存取通讯协定和患者记录数位化，它们面临更高的攻击风险，可能导致严重的声誉和经济损失。这导致原本用于高阶身分管理的投资资金被转移到其他领域。对资料外洩的普遍担忧导致人们不愿部署集中式数位身分系统，因为这些系统通常被视为潜在的单点故障，需要绝对的安全保障。

严重的营运中断进一步加剧了这种犹豫，耗尽了技术进步所需的资金。根据美国医学会 (AMA) 2024 年的一项调查，在 Change Healthcare 遭受网路攻击后，80% 的医生诊所经历了收入损失，85% 的诊所需要投入额外的资源和人力进行灾后回应。人力和财力资源的消耗迫使各机构优先考虑基本防御和即时恢復，而不是投资下一代数位身分解决方案，导致市场成长放缓。

市场趋势

先进生成式人工智慧的兴起正在推动身分验证方法发生重大变革，迫使医疗产业采用人工智慧驱动的自适应身分验证工具。由于传统的静态凭证已不足以抵御合成身分诈骗和深度造假等复杂威胁，各机构正在转向能够即时评估情境和使用者行为的动态系统。这种方法利用机器学习在会话期间持续监控风险，在确保可信任用户无缝存取的同时，突出显示异常行为。虽然这种转变对于增强系统韧性至关重要，但各机构的准备程度仍然较低。根据 Ping Identity 2024 年 4 月发布的报告，仅有 27% 的医疗保健机构制定了应对这些人工智慧产生威胁的具体策略。

同时，市场正明显转向以行动装置为中心的医疗保健认证钱包。这主要是由于患者希望以便携的方式集中管理自己的医疗保健资讯。与分散的医疗服务提供者入口网站不同，这些数位钱包允许个人将保险资讯、检验结果和处方笺整合到设备上的安全应用程式中。这一趋势注重可访问性和用户体验，最大限度地减少了跨多个医疗服务提供者管理医疗服务的行政负担。消费者的习惯也清楚反映了这种需求。根据 RXNT 于 2025 年 2 月发布的《医疗科技展望报告》，55% 的美国消费者现在更倾向于透过行动应用程式而非传统方式管理处方笺、病历和预约。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：医疗保健领域数位身分的全球市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 透过病患身分识别资讯（电子健康纪录、病患入口网站）
  • 药局和药品领域（电子处方笺、药物追踪）
  • 医疗服务提供者识别资讯（认证/许可、存取控制）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美医疗保健领域数位身分市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲医疗保健领域数位身分的市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区医疗保健领域数位身分市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲医疗保健领域数位身分的市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美医疗保健领域数位身分市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球医疗保健数位身分市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Epic Systems Corporation
• Veradigm LLC
• FF HealthKey Ltd
• Imprivata, Inc
• Medical Information Technology, Inc.
• McKesson Corporation
• SAP SE
• RSA Security LLC
• Verizon Communications Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Digital Identity in Healthcare Market is projected to expand significantly, rising from USD 3.75 Billion in 2025 to USD 8.76 Billion by 2031, representing a CAGR of 15.19%. This sector covers the verification systems and credentialing frameworks used to authenticate practitioners, medical devices, and patients throughout the healthcare continuum. Growth is largely fueled by the urgent necessity to protect electronic health records from unauthorized intrusion and the increasing need to fight medical identity theft. Additionally, the adoption of these solutions is supported by stringent regulatory requirements focused on patient privacy and the operational need to simplify access management within complex digital environments.

Despite these positive indicators, the market's progress is hindered by the persistence of advanced cybersecurity threats that endanger sensitive patient information and diminish confidence in digital infrastructures. The frequency of these vulnerabilities emphasizes the ongoing struggle to uphold strong security standards during rapid technological changes. For example, the American Hospital Association reported that in 2024, healthcare entities disclosed 725 major data breaches to the Department of Health and Human Services, affecting a record-breaking 259 million people.

Market Driver

The rising incidence of data breaches and cyberattacks in the healthcare sector serves as a major accelerator for the implementation of secure digital identity systems. Because malicious actors frequently target medical databases to harvest sensitive personal health information (PHI), organizations are under pressure to replace legacy password defenses with sophisticated identity and access management (IAM) solutions. This transition is essential for blocking unauthorized lateral movement within networks and ensuring access is restricted to verified personnel. The severity of the situation is highlighted by Check Point Research, which noted in September 2024 that the global healthcare sector faced an average of 2,018 weekly cyberattacks per organization, a 32 percent rise over the prior year.

Concurrently, government-backed national digital health identity programs are establishing a foundation for market expansion by financing the updating of outdated systems. Public sector requirements are driving a shift toward interoperable electronic health records (EHR) and unified patient identifiers, necessitating advanced credentialing systems to operate securely across jurisdictions. These infrastructure initiatives standardize data access and encourage private investment in compliant technologies. For example, HTN Health Tech News reported in March 2024 that the UK government designated £3.4 billion for NHS technology modernization. This push is financially motivated as well; according to IBM, the average cost of a healthcare data breach hit $9.77 million in 2024, the highest among all industries.

Market Challenge

The growth of the Global Digital Identity in Healthcare Market is notably obstructed by the continuous rise of complex cybersecurity threats. As medical institutions digitize access protocols and patient records, they increasingly become targets for attackers, leading to significant reputational and financial harm that redirects funds away from advanced identity management investments. The pervasive fear of data breaches causes reluctance to adopt centralized digital identity systems, which are frequently viewed as potential single points of failure demanding flawless security.

This hesitation is reinforced by severe operational disruptions that deplete the capital needed for technological advancement. According to a 2024 survey by the American Medical Association, 80% of physician practices experienced revenue losses following the cyberattack on Change Healthcare, with 85% required to dedicate extra resources and staff time to manage the aftermath. Such exhaustion of workforce capacity and financial reserves compels organizations to prioritize basic defense and immediate recovery over investing in next-generation digital identity solutions, effectively slowing market growth.

Market Trends

The rise of sophisticated generative AI has forced a critical evolution in identity verification, prompting the healthcare industry to adopt AI-driven adaptive authentication tools. With traditional static credentials failing to stop advanced threats like synthetic identity fraud and deepfakes, organizations are moving toward dynamic systems that evaluate context and user behavior in real time. This approach utilizes machine learning to continuously monitor risk during sessions, granting seamless access to trusted users while challenging anomalies. This shift is vital for resilience, yet preparedness remains low; Ping Identity reported in April 2024 that only 27% of healthcare organizations have a specific strategy to counter these AI-generated threats.

At the same time, the market is undergoing a clear shift toward mobile-centric health credential wallets, fueled by patients' desire for portable, unified control over their medical information. In contrast to disjointed provider portals that isolate data, these digital wallets allow individuals to consolidate insurance details, test results, and prescriptions into a secure app on their personal devices. This trend focuses on accessibility and user experience, minimizing the administrative burden of managing care across various providers. This demand is evident in consumer habits; according to the February 2025 RXNT 'Healthtech Perspectives Report', 55% of U.S. consumers now prefer managing their prescriptions, records, and appointments via mobile applications rather than traditional methods.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Epic Systems Corporation
• Veradigm LLC
• FF HealthKey Ltd
• Imprivata, Inc
• Medical Information Technology, Inc.
• McKesson Corporation
• SAP SE
• RSA Security LLC
• Verizon Communications Inc

Report Scope

In this report, the Global Digital Identity in Healthcare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Identity in Healthcare Market, By Patient Identity

• Electronic Health Records
• Patient Portals

Digital Identity in Healthcare Market, By Pharmacy & Medication

• E-Prescribing
• Medication Tracking

Digital Identity in Healthcare Market, By Provider Identity

• Credentialing & Licensing
• Access Control

Digital Identity in Healthcare Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Identity in Healthcare Market.

Available Customizations:

Global Digital Identity in Healthcare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Identity in Healthcare Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Patient Identity (Electronic Health Records, Patient Portals)
  • 5.2.2. By Pharmacy & Medication (E-Prescribing, Medication Tracking)
  • 5.2.3. By Provider Identity (Credentialing & Licensing, Access Control)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Digital Identity in Healthcare Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Patient Identity
  • 6.2.2. By Pharmacy & Medication
  • 6.2.3. By Provider Identity
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Identity in Healthcare Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Patient Identity
      • 6.3.1.2.2. By Pharmacy & Medication
      • 6.3.1.2.3. By Provider Identity
  • 6.3.2. Canada Digital Identity in Healthcare Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Patient Identity
      • 6.3.2.2.2. By Pharmacy & Medication
      • 6.3.2.2.3. By Provider Identity
  • 6.3.3. Mexico Digital Identity in Healthcare Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Patient Identity
      • 6.3.3.2.2. By Pharmacy & Medication
      • 6.3.3.2.3. By Provider Identity

7. Europe Digital Identity in Healthcare Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Patient Identity
  • 7.2.2. By Pharmacy & Medication
  • 7.2.3. By Provider Identity
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Digital Identity in Healthcare Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Patient Identity
      • 7.3.1.2.2. By Pharmacy & Medication
      • 7.3.1.2.3. By Provider Identity
  • 7.3.2. France Digital Identity in Healthcare Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Patient Identity
      • 7.3.2.2.2. By Pharmacy & Medication
      • 7.3.2.2.3. By Provider Identity
  • 7.3.3. United Kingdom Digital Identity in Healthcare Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Patient Identity
      • 7.3.3.2.2. By Pharmacy & Medication
      • 7.3.3.2.3. By Provider Identity
  • 7.3.4. Italy Digital Identity in Healthcare Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Patient Identity
      • 7.3.4.2.2. By Pharmacy & Medication
      • 7.3.4.2.3. By Provider Identity
  • 7.3.5. Spain Digital Identity in Healthcare Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Patient Identity
      • 7.3.5.2.2. By Pharmacy & Medication
      • 7.3.5.2.3. By Provider Identity

8. Asia Pacific Digital Identity in Healthcare Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Patient Identity
  • 8.2.2. By Pharmacy & Medication
  • 8.2.3. By Provider Identity
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Identity in Healthcare Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Patient Identity
      • 8.3.1.2.2. By Pharmacy & Medication
      • 8.3.1.2.3. By Provider Identity
  • 8.3.2. India Digital Identity in Healthcare Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Patient Identity
      • 8.3.2.2.2. By Pharmacy & Medication
      • 8.3.2.2.3. By Provider Identity
  • 8.3.3. Japan Digital Identity in Healthcare Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Patient Identity
      • 8.3.3.2.2. By Pharmacy & Medication
      • 8.3.3.2.3. By Provider Identity
  • 8.3.4. South Korea Digital Identity in Healthcare Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Patient Identity
      • 8.3.4.2.2. By Pharmacy & Medication
      • 8.3.4.2.3. By Provider Identity
  • 8.3.5. Australia Digital Identity in Healthcare Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Patient Identity
      • 8.3.5.2.2. By Pharmacy & Medication
      • 8.3.5.2.3. By Provider Identity

9. Middle East & Africa Digital Identity in Healthcare Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Patient Identity
  • 9.2.2. By Pharmacy & Medication
  • 9.2.3. By Provider Identity
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Digital Identity in Healthcare Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Patient Identity
      • 9.3.1.2.2. By Pharmacy & Medication
      • 9.3.1.2.3. By Provider Identity
  • 9.3.2. UAE Digital Identity in Healthcare Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Patient Identity
      • 9.3.2.2.2. By Pharmacy & Medication
      • 9.3.2.2.3. By Provider Identity
  • 9.3.3. South Africa Digital Identity in Healthcare Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Patient Identity
      • 9.3.3.2.2. By Pharmacy & Medication
      • 9.3.3.2.3. By Provider Identity

10. South America Digital Identity in Healthcare Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Patient Identity
  • 10.2.2. By Pharmacy & Medication
  • 10.2.3. By Provider Identity
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Digital Identity in Healthcare Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Patient Identity
      • 10.3.1.2.2. By Pharmacy & Medication
      • 10.3.1.2.3. By Provider Identity
  • 10.3.2. Colombia Digital Identity in Healthcare Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Patient Identity
      • 10.3.2.2.2. By Pharmacy & Medication
      • 10.3.2.2.3. By Provider Identity
  • 10.3.3. Argentina Digital Identity in Healthcare Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Patient Identity
      • 10.3.3.2.2. By Pharmacy & Medication
      • 10.3.3.2.3. By Provider Identity

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Identity in Healthcare Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. IBM Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. Oracle Corporation
• 15.4. Epic Systems Corporation
• 15.5. Veradigm LLC
• 15.6. FF HealthKey Ltd
• 15.7. Imprivata, Inc
• 15.8. Medical Information Technology, Inc.
• 15.9. McKesson Corporation
• 15.10. SAP SE
• 15.11. RSA Security LLC
• 15.12. Verizon Communications Inc

16. Strategic Recommendations

17. About Us & Disclaimer