![]() |
市场调查报告书
商品编码
1961387
视讯串流基础设施市场 - 全球产业规模、份额、趋势、机会、预测:按串流媒体类型、串流媒体模型、部署方式、最终用户、地区和竞争对手划分,2021-2031 年Video Streaming Infrastructure Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Streaming Type, By Streaming Model, By Deployment, By End User, By Region & Competition, 2021-2031F |
||||||
全球影片串流基础设施市场预计将从 2025 年的 302.8 亿美元增长到 2031 年的 770.8 亿美元,复合年增长率达到 16.85%。
该市场涵盖了对数位影片内容进行编码、管理和透过网路传输所需的底层硬体、软体和服务。该领域的关键组成部分包括转码解决方案、内容传递网路(CDN) 和媒体管理平台,这些方案能够确保用户在各种装置上获得无缝的观看体验。推动市场成长的主要因素是全球向点播娱乐的转变,而这又得益于高速网路的日益普及。根据美国消费技术协会 (CTA) 的一份报告,预计到 2024 年,美国消费者在影片串流服务上的支出将达到 480 亿美元,这促使服务供应商和广播公司必须继续投资于可扩展的传输能力。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 302.8亿美元 |
| 市场规模:2031年 | 770.8亿美元 |
| 复合年增长率:2026-2031年 | 16.85% |
| 成长最快的细分市场 | 住宅 |
| 最大的市场 | 北美洲 |
儘管市场呈现成长态势,但仍面临诸多挑战,包括频宽和网路现代化带来的成本上涨。以低延迟传输4K视讯等资料密集型格式需要大量的资本投入和先进技术。这种财务负担,加上在流量高峰期确保可靠传输的复杂性,为全球串流媒体基础设施的持续扩张带来了巨大挑战。因此,该行业必须努力平衡高品质传输需求与支援先进网路功能所需的高昂成本。
OTT( Over-The-Top)平台的广泛发展正成为影片串流基础设施领域投资的主要催化剂。随着直接面向消费者的服务积极扩充其高品质原创内容库,可扩展内容传递网路和高级转码等强大后端技术的需求也随之成长。随着用户数量的增长,即使在高并发连接的情况下,也需要进行某些软硬体升级才能维持服务质量,这迫使基础设施供应商不断优化频宽分配和资料中心容量。根据Netflix于2024年10月发布的2024年第三季股东信,该公司光在该季度就新增了510万名付费用户。为了应对如此巨大的成长,开发更高密度的储存解决方案和高效的编码演算法对于处理不断增长的负载至关重要。
同时,5G网路和高速宽频的快速部署正在推动串流媒体架构的技术进步。更完善的连线标准使用户能够在行动装置上观看直播和4K影片等资料密集型内容,这促使运算任务向网路边缘转移,以降低延迟。这种转移需要广泛部署边缘运算节点,这些节点旨在应对波动的网路环境和自适应位元率串流技术。正如爱立信2024年6月发布的《行动报告》所述,行动网路数据流量从2023年第一季到2024年第一季成长了25%。此外,NBC环球报告称,其Peacock平台在2024年将提供235亿分钟的巴黎奥运报道,这凸显了能够维持海量且波动的数据吞吐量而不劣化的基础设施的重要性。
全球影片串流基础设施市场面临的主要障碍之一是频宽消耗和必要的网路升级成本飙升。随着观众偏好转向4K影片等资料密集型格式,传输所需的技术规格也变得高成本。这种财务压力迫使企业将过多的资金用于维持基本营运能力,而不是投资市场扩张和创新。高昂的基础设施成本降低了整体盈利,提高了小规模技术供应商的进入门槛,从而加剧了市场整合,扼杀了行业快速成长所必需的竞争多样性。
这种经济负担体现在维持服务品质所需的大量资本投资。根据美国有线电视协会 (NCTA) 统计,有线电视宽频供应商在 2024 年已投资 251 亿美元用于网路扩建和基础设施支援。如此庞大的投资凸显了在尖峰负载期间,如何在不产生过高成本的情况下管理可靠传输的难度。因此,全球影片串流基础设施市场难以维持其成长速度,因为服务收入往往会被内容传送所需的实体和数位设备的巨额成本所抵消。
为了因应大量数据消耗对环境的影响,开发节能环保的绿色串流技术已成为当务之急。随着视讯流量在全球网路中占据主导地位,基础设施供应商正在重新设计编码工作流程和资料中心,以优化每位元传输的能耗。这不仅是降低成本,更着眼于碳责任制。日益增强的环保意识正在改变筹资策略,尤其关注那些能够在密集转码作业期间最大限度降低电力消耗的硬体和转码器。根据 InterDigital 于 2025 年 1 月发布的报告《聚焦永续发展:迈向更环保的电视和影片价值链》,影片串流媒体产业占全球排放的 4%,这凸显了市场亟需向符合监管压力和企业永续发展政策的环保传输机制转型。
同时,WebRTC 和 SRT 等低延迟通讯协定正迅速成为确保在不可预测的公共网路中传输可靠性的标准。边缘运算解决了物理接近性,而安全可靠传输 (SRT) 的整合则保证了封包的恢復和安全性,避免了传统基于 HTTP 的传输方式中常见的缓衝延迟。对于体育赛事直播和需要即时同步的互动应用而言,此通讯协定层至关重要,它有效地以灵活的网路传输方式取代了传统的光纤和卫星传输链路。根据 Haivision 于 2025 年 2 月发布的《2025 年广播转型报告》,广播公司对 SRT通讯协定的采用率将达到 77%,基础设施供应商将被迫将这些通讯协定原生整合到其采集和播放解决方案中,以支援高清即时体验。
The Global Video Streaming Infrastructure Market is projected to expand from USD 30.28 Billion in 2025 to USD 77.08 Billion by 2031, achieving a compound annual growth rate of 16.85%. This market encompasses the fundamental hardware, software, and services necessary to encode, manage, and transmit digital video content via the internet. Key components of this sector include transcoding solutions, content delivery networks, and media management platforms that facilitate smooth viewing experiences across a variety of devices. The central force driving this market growth is the worldwide transition toward on-demand entertainment, facilitated by the increasing availability of high-speed internet. As reported by the Consumer Technology Association, consumer expenditure on video streaming services in the United States was anticipated to hit 48 billion dollars in 2024, creating a strong economic imperative for service providers and broadcasters to continually invest in scalable delivery capabilities.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 30.28 Billion |
| Market Size 2031 | USD 77.08 Billion |
| CAGR 2026-2031 | 16.85% |
| Fastest Growing Segment | Residential |
| Largest Market | North America |
Despite this growth trajectory, the market faces a major hurdle regarding the rising costs associated with bandwidth and network modernization. Delivering data-heavy formats such as 4K video while maintaining low latency demands substantial capital investment and advanced technical capabilities. This financial burden, combined with the complexity of ensuring reliable transmission during periods of peak traffic, presents a significant challenge to the ongoing expansion of global streaming infrastructure. Consequently, the industry must navigate the difficulty of balancing high-quality delivery requirements with the immense costs required to support sophisticated network capabilities.
Market Driver
The widespread growth of Over-the-Top (OTT) platforms acts as a primary catalyst for investment within the video streaming infrastructure sector. As direct-to-consumer services aggressively enlarge their libraries with high-quality original content, the demand for powerful backend technologies, such as scalable content delivery networks and advanced transcoding, rises proportionally. This increase in viewership requires specific software and hardware upgrades to preserve service quality during times of high concurrency, compelling infrastructure providers to continuously optimize bandwidth allocation and data center capacity. According to Netflix's "Third Quarter 2024 Letter to Shareholders" from October 2024, the company gained 5.1 million paid memberships in that quarter alone, a volume that necessitates the development of denser storage solutions and more efficient encoding algorithms to handle the increasing load.
Simultaneously, the rapid rollout of 5G networks and high-speed broadband is driving the technical evolution of streaming architecture. Improved connectivity standards allow users to consume data-intensive formats, such as live broadcasts and 4K video, on mobile devices, which prompts a shift of computational tasks closer to the network edge to reduce latency. This transition requires the broad deployment of edge computing nodes and adaptive bitrate streaming technologies designed to handle variable network conditions. As noted in the "Ericsson Mobility Report" from June 2024, mobile network data traffic increased by 25 percent between the first quarter of 2023 and the first quarter of 2024. Furthermore, NBCUniversal reported streaming 23.5 billion minutes of Paris Olympics coverage on Peacock in 2024, highlighting the critical need for infrastructure capable of sustaining massive, fluctuating data throughput without degradation.
Market Challenge
The central obstacle hindering the Global Video Streaming Infrastructure Market is the escalating cost associated with bandwidth consumption and necessary network upgrades. As viewer preferences shift toward data-rich formats like 4K video, the technical specifications required for delivery become increasingly expensive. This financial pressure forces companies to allocate a disproportionate amount of capital toward maintaining basic operational capacity rather than investing in market expansion or innovation. High infrastructure expenses reduce overall profitability and establish significant barriers to entry for smaller technology vendors, effectively consolidating the market and suppressing the competitive diversity needed for rapid industry growth.
This economic strain is quantitatively evident in the massive capital expenditures required to uphold service quality. According to the NCTA, cable broadband providers invested 25.1 billion dollars in 2024 specifically for network expansion and infrastructure support. This substantial financial commitment highlights the difficulty of managing reliable transmission during peak loads without incurring prohibitive costs. Consequently, the Global Video Streaming Infrastructure Market struggles to sustain its expansion rate as the revenue generated from services is increasingly absorbed by the sheer cost of the physical and digital machinery required to deliver the content.
Market Trends
The development of energy-efficient and sustainable green streaming technologies is emerging as a top priority to address the environmental impact of massive data consumption. With video traffic dominating global networks, infrastructure providers are redesigning encoding workflows and data centers to optimize energy usage per delivered bit, moving beyond simple cost reduction to focus on carbon accountability. This environmental awareness is transforming procurement strategies, with a specific emphasis on hardware and codecs that minimize power drain during intensive transcoding tasks. According to the "Spotlight on Sustainability: Towards a greener TV and video value chain" report by InterDigital in January 2025, the video streaming industry is responsible for 4 percent of total global emissions, underscoring the urgent market shift toward eco-conscious delivery mechanisms that align with regulatory pressures and corporate sustainability mandates.
In parallel, the utilization of low-latency protocols like WebRTC and SRT is rapidly becoming the standard for ensuring transport reliability across unpredictable public networks. While edge computing addresses physical proximity, the integration of Secure Reliable Transport (SRT) ensures packet recovery and security without the buffering delays associated with legacy HTTP-based delivery. This protocol layer is essential for live sports and interactive applications where real-time synchronization is critical, effectively replacing older fiber and satellite contribution links with agile internet-based transport. According to Haivision's "2025 Broadcast Transformation Report" from February 2025, the usage of the SRT protocol among broadcasters has grown to 77 percent, compelling infrastructure vendors to natively embed these protocols into their ingest and playback solutions to support high-fidelity, real-time experiences.
Report Scope
In this report, the Global Video Streaming Infrastructure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Infrastructure Market.
Global Video Streaming Infrastructure Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: