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市场调查报告书
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1965825

视讯串流市场－全球产业规模、份额、趋势、机会和预测（按串流类型、平台、收入模式、地区和竞争格局划分，2021-2031年）

Video Streaming Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Streaming Type, By Platform (Over-the-Top, Pay-Tv, IPTV), By Revenue Model, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

全球影片串流媒体市场预计将从 2025 年的 1,041.7 亿美元大幅成长至 2031 年的 3,436.5 亿美元，复合年增长率为 22.01%。

该行业指的是无需永久下载即可透过互联网即时传输音讯和影像媒体，其成长得益于高速宽频基础设施的广泛部署和智慧连网设备的全球普及。此外，消费者对灵活的随选娱乐方式的根本性转变也持续推动着产业需求。根据数位娱乐集团 (DEG) 预测，到 2025 年，美国消费者在订阅式串流媒体服务上的支出将增加 25.3%，并在 2024 年超过 520 亿美元。

市场概览
预测期 2027-2031
市场规模：2025年 1041.7亿美元
市场规模：2031年 3436.5亿美元
复合年增长率：2026-2031年 22.01%
成长最快的细分市场 交易类型
最大的市场 北美洲

儘管市场规模不断扩大，但仍面临许多挑战，例如订阅疲劳和市场饱和。随着竞争加剧，消费者为了减少支出而频繁更换服务，导致用户解约率上升，威胁持续收入的稳定性。这种分散化迫使服务提供者在维持不稳定的用户群和支付不断上涨的加值内容製作成本之间艰难地寻求平衡。

市场驱动因素

高速宽频和5G网路基础设施的普及是推动市场发展的关键因素，它实现了高清资料在不同地区的无缝传输。连接性的提升缓解了以往影响用户体验的延迟问题，从而提高了用户在行动装置和智慧电视上的参与度。爱立信于2024年6月发布的《行动报告》的最新数据进一步印证了这项技术发展趋势。报告显示，2024年第一季全球5G用户增加了1.6亿，总数达17亿人。这项基础设施的进步将使串流媒体服务供应商能够可靠地向其不断增长的用户群提供频宽密集型内容，例如4K解析度视讯和体育赛事直播，而不会出现任何中断。

同时，在平台间竞争日益激烈的背景下，各公司为留住用户，持续加大对原创和独家内容製作的投入。每家公司都优先发展自有知识产权，以实现服务差异化并降低用户流失的影响。例如，《综艺》杂誌在2024年1月报道称，Netflix已获得约170亿美元的製作预算，用于扩充其独家内容库。这种资本密集策略直接影响公司的财务表现和市占率稳定性。 Netflix在2024年第三季实现了15%的年成长，并新增了510万名付费用户。因此，能否为加值内容资金筹措并进行有效推广，仍是维持长期收入成长的关键因素。

市场挑战

全球影片串流媒体市场面临持续成长的重大挑战，包括用户订阅疲劳和市场高度饱和。随着可用平台数量的增加，消费者对累积成本的敏感度也随之提高，导致了一种被称为「取消后再续订」的行为模式，即用户在观看某些内容后立即取消订阅。这种波动性破坏了对长期稳定至关重要的经常性收入模式，也为服务供应商带来了不稳定的环境，迫使他们持续投资昂贵的优质内容製作以维持用户群。

这项挑战的直接后果是，随着观众精简支出，纯订阅收入的成长明显放缓。这一趋势正在阻碍市场维持近年来爆炸式成长动能的能力。根据数位娱乐集团（DEG）的数据显示，2024年第四季美国消费者在订阅串流媒体服务上的支出增加了18.3%，但与以往相比增速放缓，因为观众越来越多地选择价格更低、广告支援的套餐以控製家庭预算。这种转变迫使各公司在应对用户平均收入（ARPU）下降的同时，还要承受内容製作成本不断上涨的巨大压力。

市场趋势

向混合收入模式的策略转型代表整个产业产生收入的根本重组。平台透过整合低成本的广告支援计划来扩大用户覆盖范围，从而释放出高利润的广告位。这种双重收入模式减少了对订阅费的依赖，有效地实现了价格敏感型用户群的盈利，同时为广告商提供了传统电视无法实现的精准定向投放能力。这种模式的迅速普及表明，消费者偏好正在永久转向以价值为导向的存取方式。例如，Netflix 报告称，截至 2024 年 5 月，其广告支援计画的全球月有效用户已达 4,000 万，这表明消费者对这种价值交换模式的接受度很高。

同时，独家体育赛事直播权的整合正成为各大串流媒体服务商用户忠诚度的重要差异化优势。透过获得优质体育赛事的直播权，平台可以利用即时观众互动和定时观看功能，显着降低解约率，远胜于静态的点播内容库。这一转变标誌着体育赛事直播正从传统的有线电视套餐转向数位优先的发行模式，推动广播业的重组。为了佐证这一趋势，NBC环球在2024年1月宣布，在Peacock平台独家播出的NFL季后赛平均收视人数达到2300万，凸显了数位体育直播的巨大吸引力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球视讯串流媒体市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依串流媒体类型（即时影片串流、非线性影片串流）
    • 按平台Over-The-Top（OTT、付费电视、IPTV）
    • 收入模式（广告收入、交易收入、订阅收入）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美视讯串流市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲视讯串流媒体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太视讯串流市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲视讯串流市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲视讯串流媒体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球视讯串流媒体市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • International Business Machines Corporation
  • Google LLC
  • Amazon.com, Inc.
  • Netflix, Inc.
  • The Walt Disney Company
  • Apple, Inc.
  • Roku, Inc.
  • Haivision Systems Inc.
  • Brightcove, Inc.
  • Kaltura, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 15400

The Global Video Streaming Market is projected to expand significantly, growing from USD 104.17 Billion in 2025 to USD 343.65 Billion by 2031, reflecting a CAGR of 22.01%. Defined as the real-time internet transmission of audio and visual media without the need for permanent downloads, the sector's growth is supported by the widespread deployment of high-speed broadband infrastructure and the global proliferation of smart connected devices. Furthermore, a fundamental consumer transition toward flexible, on-demand entertainment continues to drive industry demand. According to the Digital Entertainment Group, in 2025, consumer spending on subscription streaming in the United States increased by 25.3 percent, exceeding $52 billion for the year 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 104.17 Billion
Market Size 2031USD 343.65 Billion
CAGR 2026-203122.01%
Fastest Growing SegmentTransactional
Largest MarketNorth America

Despite this expansion, the market faces a significant hurdle regarding subscription fatigue and saturation. As the number of competing platforms increases, consumers are more frequently rotating through services to control expenses, resulting in higher churn rates that jeopardize the stability of recurring revenue. This fragmentation compels providers to manage the difficult balance of retaining an unpredictable subscriber base while simultaneously financing the escalating costs associated with producing premium content.

Market Driver

The widespread adoption of high-speed broadband and 5G network infrastructure serves as a critical enabler for the market, allowing for the seamless transmission of high-definition data across various regions. Improved connectivity alleviates latency issues that previously hampered user experiences, thereby promoting higher engagement levels on mobile devices and connected televisions. This technological expansion is highlighted by recent data from the June 2024 'Ericsson Mobility Report', which noted that global 5G subscriptions grew by 160 million in the first quarter of 2024 to reach a total of 1.7 billion. Such infrastructure upgrades ensure that streaming providers can reliably deliver bandwidth-intensive formats, such as 4K resolution and live sports, to a growing audience without interruptions.

Concurrently, the surge in investment for original and exclusive content production remains a primary strategy for retaining subscribers amidst intensifying platform rivalry. Providers are prioritizing the development of proprietary intellectual property to distinguish their service offerings and mitigate the impact of subscription fatigue. For instance, Variety reported in January 2024 that Netflix confirmed a content budget of approximately $17 billion to strengthen its exclusive library. This capital-intensive strategy directly influences financial outcomes and market share stability; Netflix reported a 15 percent year-over-year revenue increase in the third quarter of 2024, adding 5.1 million paid memberships. Consequently, the capacity to fund and deploy premium content remains a decisive factor in sustaining long-term revenue growth.

Market Challenge

The Global Video Streaming Market confronts a substantial barrier to sustainable expansion in the form of subscription fatigue and intense market saturation. As the number of available platforms increases, consumers are becoming increasingly sensitive to cumulative costs, leading to a behavior known as "churn and return" where users cancel subscriptions immediately after consuming specific content. This volatility destabilizes the recurring revenue model that is essential for long-term stability, creating a precarious environment for service providers who must continuously invest in expensive premium productions to maintain their user base.

The direct impact of this challenge is a discernible deceleration in the growth of pure subscription-based revenue, as audiences seek to consolidate their spending. This trend hampers the market's ability to maintain the explosive financial trajectories seen in previous years. According to the Digital Entertainment Group, in the fourth quarter of 2024, consumer spending on subscription streaming in the United States grew by 18.3 percent, a slower rate than in earlier periods, as viewers increasingly migrated to lower-cost ad-supported plans to manage their household budgets. This shift forces companies to contend with reduced average revenue per user while facing the relentless pressure of rising content creation costs.

Market Trends

The strategic pivot toward hybrid monetization models represents a fundamental restructuring of revenue generation within the sector. Platforms are increasingly integrating lower-cost, ad-supported tiers to broaden accessibility and unlock high-margin advertising inventories. This dual-revenue approach mitigates reliance on subscription fees alone, allowing services to monetize price-sensitive demographics effectively while offering advertisers granular targeting capabilities not available on linear television. The rapid scale of this adoption indicates a permanent shift in consumer preference toward value-oriented access; for example, Netflix reported in May 2024 that its ad-supported tier reached 40 million global monthly active users, demonstrating significant consumer acceptance of this value exchange.

Simultaneously, the integration of exclusive live sports broadcasting rights has emerged as a high-value differentiator for major streaming entities to secure subscriber loyalty. By securing rights to premium athletic events, platforms capitalize on real-time engagement and appointment viewing, which significantly reduces churn compared to static on-demand libraries. This transition marks a decisive move of live sports from traditional cable bundles to digital-first distribution, forcing a realignment of the broadcasting landscape. Underscoring this trend, NBCUniversal announced in January 2024 that Peacock's exclusive broadcast of an NFL playoff game delivered an average audience of 23 million viewers, highlighting the massive draw of live digital sports.

Key Market Players

  • International Business Machines Corporation
  • Google LLC
  • Amazon.com, Inc.
  • Netflix, Inc.
  • The Walt Disney Company
  • Apple, Inc.
  • Roku, Inc.
  • Haivision Systems Inc.
  • Brightcove, Inc.
  • Kaltura, Inc.

Report Scope

In this report, the Global Video Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video Streaming Market, By Streaming Type

  • Live Video Streaming
  • Non-Linear Video Streaming

Video Streaming Market, By Platform

  • Over-the-Top (OTT)
  • Pay-Tv
  • IPTV

Video Streaming Market, By Revenue Model

  • Advertising
  • Transactional
  • Subscription

Video Streaming Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Market.

Available Customizations:

Global Video Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Video Streaming Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Streaming Type (Live Video Streaming, Non-Linear Video Streaming)
    • 5.2.2. By Platform (Over-the-Top (OTT), Pay-Tv, IPTV)
    • 5.2.3. By Revenue Model (Advertising, Transactional, Subscription)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Video Streaming Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Streaming Type
    • 6.2.2. By Platform
    • 6.2.3. By Revenue Model
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Video Streaming Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Streaming Type
        • 6.3.1.2.2. By Platform
        • 6.3.1.2.3. By Revenue Model
    • 6.3.2. Canada Video Streaming Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Streaming Type
        • 6.3.2.2.2. By Platform
        • 6.3.2.2.3. By Revenue Model
    • 6.3.3. Mexico Video Streaming Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Streaming Type
        • 6.3.3.2.2. By Platform
        • 6.3.3.2.3. By Revenue Model

7. Europe Video Streaming Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Streaming Type
    • 7.2.2. By Platform
    • 7.2.3. By Revenue Model
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Video Streaming Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Streaming Type
        • 7.3.1.2.2. By Platform
        • 7.3.1.2.3. By Revenue Model
    • 7.3.2. France Video Streaming Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Streaming Type
        • 7.3.2.2.2. By Platform
        • 7.3.2.2.3. By Revenue Model
    • 7.3.3. United Kingdom Video Streaming Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Streaming Type
        • 7.3.3.2.2. By Platform
        • 7.3.3.2.3. By Revenue Model
    • 7.3.4. Italy Video Streaming Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Streaming Type
        • 7.3.4.2.2. By Platform
        • 7.3.4.2.3. By Revenue Model
    • 7.3.5. Spain Video Streaming Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Streaming Type
        • 7.3.5.2.2. By Platform
        • 7.3.5.2.3. By Revenue Model

8. Asia Pacific Video Streaming Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Streaming Type
    • 8.2.2. By Platform
    • 8.2.3. By Revenue Model
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Video Streaming Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Streaming Type
        • 8.3.1.2.2. By Platform
        • 8.3.1.2.3. By Revenue Model
    • 8.3.2. India Video Streaming Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Streaming Type
        • 8.3.2.2.2. By Platform
        • 8.3.2.2.3. By Revenue Model
    • 8.3.3. Japan Video Streaming Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Streaming Type
        • 8.3.3.2.2. By Platform
        • 8.3.3.2.3. By Revenue Model
    • 8.3.4. South Korea Video Streaming Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Streaming Type
        • 8.3.4.2.2. By Platform
        • 8.3.4.2.3. By Revenue Model
    • 8.3.5. Australia Video Streaming Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Streaming Type
        • 8.3.5.2.2. By Platform
        • 8.3.5.2.3. By Revenue Model

9. Middle East & Africa Video Streaming Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Streaming Type
    • 9.2.2. By Platform
    • 9.2.3. By Revenue Model
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Video Streaming Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Streaming Type
        • 9.3.1.2.2. By Platform
        • 9.3.1.2.3. By Revenue Model
    • 9.3.2. UAE Video Streaming Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Streaming Type
        • 9.3.2.2.2. By Platform
        • 9.3.2.2.3. By Revenue Model
    • 9.3.3. South Africa Video Streaming Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Streaming Type
        • 9.3.3.2.2. By Platform
        • 9.3.3.2.3. By Revenue Model

10. South America Video Streaming Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Streaming Type
    • 10.2.2. By Platform
    • 10.2.3. By Revenue Model
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Video Streaming Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Streaming Type
        • 10.3.1.2.2. By Platform
        • 10.3.1.2.3. By Revenue Model
    • 10.3.2. Colombia Video Streaming Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Streaming Type
        • 10.3.2.2.2. By Platform
        • 10.3.2.2.3. By Revenue Model
    • 10.3.3. Argentina Video Streaming Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Streaming Type
        • 10.3.3.2.2. By Platform
        • 10.3.3.2.3. By Revenue Model

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Video Streaming Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. International Business Machines Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Google LLC
  • 15.3. Amazon.com, Inc.
  • 15.4. Netflix, Inc.
  • 15.5. The Walt Disney Company
  • 15.6. Apple, Inc.
  • 15.7. Roku, Inc.
  • 15.8. Haivision Systems Inc.
  • 15.9. Brightcove, Inc.
  • 15.10. Kaltura, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer