B2B空气清净市场－全球产业规模、份额、趋势、机会、预测：依产品类型、应用、地区和竞争格局划分，2021-2031年

全球 B2B空气清净市场预计将从 2025 年的 149.8 亿美元成长到 2031 年的 213.3 亿美元，复合年增长率为 6.07%。

该市场专注于用于控制异味和维护公共及商业场所室内空气品质的产品和系统。该领域的成长主要受以下因素驱动：人们日益关注员工福祉，以及旅馆业越来越多地采用香氛行销策略来提升顾客满意度。此外，企业为确保卫生环境而实施的严格卫生通讯协定也持续支撑着对专业空气处理解决方案的稳定需求。

然而，市场在消费品的环境永续性方面面临严峻挑战，尤其是在气雾剂喷雾器中所含挥发性有机化合物方面。监管机构正在加强对化学物质排放的严格监管，迫使製造商承担开发环保产品所需的更高成本。根据国际肥皂、清洁剂和维护产品协会 (ISDMP) 的报告，商用清洁和卫生市场规模预计在 2024 年将达到 98 亿欧元。如此庞大的市场规模凸显了空气清净产业的巨大经济价值。

市场驱动因素

物联网赋能的智慧空气护理技术的普及正在从根本上改变B2B环境，将维护模式从被动响应转变为主动预测。设施管理人员越来越多地采用配备感测器的连网香氛分配器，这些感测器可以即时追踪香氛Rentokil和电池电量，从而减少不必要的维护次数，并确保空气品质的稳定性。 Rentokil Initial 2024年3月发布的年度报告重点强调了这一趋势，指出全球已部署超过25万台连网设备，显示数位化卫生解决方案的应用规模庞大。这些技术创新即使在经济波动时期也能支撑产业维持稳定的绩效。正如Reckitt 2024年10月发布的2024财年第三季财快报所示，其卫生业务部门实现了2.1%的净销售额年增，显示市场需求强劲。

同时，对环保和永续配方日益增长的需求正迫使製造商重新思考其产品生命週期，以符合严格的企业环境、社会和管治(ESG) 目标。商业客户越来越多地采用使用可生物降解原料、无推进剂分配系统和可回收包装材料的空气净化解决方案，以减少其对生态系统的影响。这种转变正在推动化学成分的创新，业界正从挥发性有机化合物转向更安全的水基或天然油基解决方案，这些解决方案在确保安全性的同时，也保证了有效性。根据艺康集团于 2024 年 5 月发布的《2023 年成长与影响报告》，该公司的永续技术可协助客户避免 380 万吨温室气体排放，充分体现了先进的环保配方在现代设施管理中的关键作用。

市场挑战

对环境永续性的严格要求，特别是关于气雾剂喷雾器中挥发性有机化合物（VOCs）的法规，是全球B2B空气清净市场成长的主要障碍。监管机构正在强制执行严格的排放标准，迫使製造商投入巨资研发符合标准且环保的耗材。资金的投入增加了生产成本，限制了可用于积极行销和业务扩张的资源。因此，高成本会波及整个供应链，影响采购决策，并降低整体市场流动性。

当前严峻的经济环境因近期整个产业的萎缩而更加凸显。根据国际清洁卫生协会（ISSA）预测，到2025年，清洁卫生产业的总销售额预计将年减7%。这项统计数据表明，市场相关人员在维持成长的同时，还要应对不断上涨的营运成本，以满足现代法规和卫生标准，这给他们带来了巨大挑战。

市场趋势

空气净化和香氛技术的融合正在加速发展。这是因为企业逐渐意识到室内空气品质 (IAQ) 与员工留任率之间的密切关联。企业不再将除臭和空气过滤视为两个独立的问题，而是越来越多地采用混合系统，在净化空气的同时散发功能性香氛，从而提升员工的幸福感。这项转变的主要驱动力是员工对更健康、压力更小的职场环境日益增长的期望，这使得空气净化从一项卫生必需品转变为提升生产力的工具。 Fellowes 于 2024 年 9 月发布的《2024 年国际清洁空气日调查》显示，64% 的美国员工表示，如果室内空气品质差，他们会考虑离职，这凸显了先进空气处理技术在人才招募策略中的重要性。

同时，订阅式空气护理管理模式的兴起正在重塑筹资策略，使企业能够从资本密集的设备采购转向灵活的营运支出模式。这种模式允许设施管理人员将分配器的维护、补货和电池更换外包，从而确保性能稳定，而无需承担库存管理的负担。这种服务主导型模式的经济可行性体现在提供整合设施解决方案的关键产业参与者的强劲业绩上。根据 Cintas 公司于 2024 年 7 月发布的《2024 年第四季及全年财务业绩报告》，包括卫生管理和空气护理解决方案在内的设施服务部门实现了 7.8% 的季度收入增长，这表明商业领域对设施维护外包的依赖程度日益提高。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球B2B空气清净机市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 产品类型（电动空气清新剂、喷雾/气雾剂空气清新剂、凝胶空气清新剂、液体空气清新剂、其他）
  • 按应用领域（酒店、医疗、企业、教育、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美B2B空气清净机市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲B2B空气清净机市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区B2B空气清净机市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲B2B空气清净机市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美B2B空气清净机市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球B2B空气清净机市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co. Inc.
• The Clorox Company
• Kimberly-Clark Corporation
• Ecolab Inc.
• Newell Brands Inc.
• WD-40 Company Limited

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global B2B Air Care Market is projected to expand from USD 14.98 Billion in 2025 to USD 21.33 Billion by 2031, registering a CAGR of 6.07%. This market encompasses products and systems designed to manage odors and maintain indoor air quality within institutional and commercial facilities. The sector's growth is primarily fueled by a growing emphasis on employee well-being and the increasing adoption of scent marketing strategies to boost customer satisfaction in the hospitality industry. Furthermore, the enforcement of strict hygiene protocols by corporate entities to ensure sanitary environments continues to support a steady demand for professional air treatment solutions.

However, the market encounters significant hurdles regarding the environmental sustainability of consumables, particularly concerning the presence of volatile organic compounds in aerosol dispensers. Regulatory authorities are increasingly enforcing rigorous guidelines on chemical emissions, compelling manufacturers to absorb higher costs for the development of eco-friendly products. As reported by the International Association for Soaps, Detergents and Maintenance Products, the professional cleaning and hygiene sector was valued at €9.8 billion in 2024. This substantial valuation underscores the significant economic scale of the industry segment in which air care serves as a crucial component.

Market Driver

The widespread adoption of IoT-enabled and smart air care technologies is fundamentally transforming the B2B landscape by shifting maintenance from reactive to predictive models. Facility managers are increasingly deploying connected dispensers equipped with sensors to track fragrance levels and battery life in real-time, thereby reducing unnecessary service visits and ensuring consistent air quality. Rentokil Initial's 'Annual Report 2023' from March 2024 highlights this trend, noting the global deployment of over 250,000 connected devices, which illustrates the massive scale of digital hygiene solution implementation. These technological advancements support steady sector performance even during economic fluctuations, as evidenced by Reckitt's October 2024 'Q3 2024 Trading Update', where the Hygiene business unit achieved a like-for-like net revenue growth of 2.1%, demonstrating resilient demand.

Concurrently, the rising demand for eco-friendly and sustainable formulations is forcing manufacturers to overhaul product lifecycles to align with stringent corporate environmental, social, and governance (ESG) goals. Commercial clients are favoring air care solutions that use biodegradable ingredients, propellant-free dispensing systems, and recycled packaging materials to lower their ecological footprint. This shift drives innovation in chemical composition, moving the industry away from volatile organic compounds toward safer water-based or natural oil solutions that ensure safety without sacrificing efficacy. According to Ecolab's '2023 Growth & Impact Report' from May 2024, the company's sustainable technologies enabled customers to avoid 3.8 million metric tons of greenhouse gas emissions, showcasing the vital role of advanced, eco-conscious formulations in modern facility management.

Market Challenge

The strict requirement for environmental sustainability, particularly regarding volatile organic compounds in aerosol dispensers, acts as a major impediment to the growth of the Global B2B Air Care Market. Regulatory bodies are enforcing rigorous emission standards that compel manufacturers to direct substantial investment toward the research and development of compliant, eco-friendly consumables. This financial diversion raises production costs and limits the resources available for aggressive marketing or commercial expansion. Consequently, the high price of compliance is often passed down the supply chain, creating friction in purchasing decisions and reducing overall market liquidity.

This difficult economic environment is further evidenced by recent contractions in broader sector volume. According to the ISSA, the cleaning and hygiene industry experienced a 7% year-over-year decline in total portfolio sales in 2025. This statistical downturn highlights the challenges market players face in sustaining growth while managing the elevated operational expenses associated with meeting modern regulatory and sanitary standards.

Market Trends

The convergence of air purification and scenting technologies is accelerating as businesses acknowledge the link between indoor air quality (IAQ) and workforce stability. Instead of treating odor control and air filtration as separate tasks, facilities are increasingly adopting hybrid systems that purify the air while dispersing functional scents to enhance occupant well-being. This shift is primarily driven by rising employee expectations for healthier, stress-reducing work environments, effectively transforming air care from a sanitary necessity into a productivity tool. In the '2024 International Day of Clean Air Survey' published by Fellowes in September 2024, 64% of U.S. employees indicated they would consider leaving their current job due to poor indoor air quality, highlighting the critical role of advanced air treatment in talent retention strategies.

Simultaneously, the rise of subscription-based air care management models is reshaping procurement strategies, allowing organizations to transition from capital-intensive equipment purchases to flexible operational expenditure models. This approach permits facility managers to outsource the maintenance, refill, and battery replacement of dispensers, ensuring consistent performance without the burden of inventory management. The financial viability of this service-driven model is reflected in the robust performance of major industry players offering bundled facility solutions. As reported in Cintas Corporation's 'Fiscal 2024 Fourth Quarter and Full Year Results' from July 2024, the Facility Services segment, which includes managed hygiene and air care solutions, achieved a revenue increase of 7.8% for the quarter, reflecting the growing commercial reliance on outsourced facility maintenance.

Key Market Players

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Church & Dwight Co. Inc.
• The Clorox Company
• Kimberly-Clark Corporation
• Ecolab Inc.
• Newell Brands Inc.
• WD-40 Company Limited

Report Scope

In this report, the Global B2B Air Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

B2B Air Care Market, By Product Type

• Electric Air Fresheners
• Spray/Aerosol Air Fresheners
• Gel Air Fresheners
• Liquid Air Fresheners
• Others

B2B Air Care Market, By Application

• Hospitality
• Healthcare
• Corporate
• Education
• Others

B2B Air Care Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global B2B Air Care Market.

Available Customizations:

Global B2B Air Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global B2B Air Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Electric Air Fresheners, Spray/Aerosol Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Others)
  • 5.2.2. By Application (Hospitality, Healthcare, Corporate, Education, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America B2B Air Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States B2B Air Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada B2B Air Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico B2B Air Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Application

7. Europe B2B Air Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany B2B Air Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Application
  • 7.3.2. France B2B Air Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Application
  • 7.3.3. United Kingdom B2B Air Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy B2B Air Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain B2B Air Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Application

8. Asia Pacific B2B Air Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China B2B Air Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Application
  • 8.3.2. India B2B Air Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Japan B2B Air Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Application
  • 8.3.4. South Korea B2B Air Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Application
  • 8.3.5. Australia B2B Air Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Application

9. Middle East & Africa B2B Air Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia B2B Air Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE B2B Air Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Application
  • 9.3.3. South Africa B2B Air Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Application

10. South America B2B Air Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil B2B Air Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia B2B Air Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina B2B Air Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global B2B Air Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Procter & Gamble Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Reckitt Benckiser Group plc
• 15.3. SC Johnson & Son, Inc.
• 15.4. Henkel AG & Co. KGaA
• 15.5. Church & Dwight Co. Inc.
• 15.6. The Clorox Company
• 15.7. Kimberly-Clark Corporation
• 15.8. Ecolab Inc.
• 15.9. Newell Brands Inc.
• 15.10. WD-40 Company Limited

16. Strategic Recommendations

17. About Us & Disclaimer