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市场调查报告书
商品编码
1965459

家用空气清净机产品市场－全球产业规模、份额、趋势、机会和预测（依产品类型、通路、地区和竞争格局划分，2021-2031年）

Household Air Care Product Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

全球家用空气清净机市场预计将从 2025 年的 678.3 亿美元成长到 2031 年的 899.2 亿美元，复合年增长率为 4.81%。

这些产品，包括气雾剂、电动香氛机、凝胶和香氛蜡烛，旨在消除异味，改善室内氛围。推动这一市场扩张的关键因素包括：快速的都市化导致生活空间日益缩小，需要有效的除臭产品；全球卫生意识的增强，强调清洁与香氛之间的联繫；以及宠物饲养量的增加，从而推高了对专业除臭产品的需求。国际肥皂、清洁剂和维护产品协会 (IASDMP) 的报告显示，欧洲家庭护理市场规模将在 2024 年达到 378 亿欧元，这反映了该行业的经济规模。

市场概览
预测期 2027-2031
市场规模：2025年 678.3亿美元
市场规模：2031年 899.2亿美元
复合年增长率：2026-2031年 4.81%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管市场需求强劲，但由于日益严格的环境和安全法规，该行业面临许多挑战。製造商必须应对有关挥发性有机化合物 (VOC) 和合成过敏原的复杂合规要求，这需要昂贵的成分重组和透明的成分标籤。这种监管压力迫使企业在产品功效和环保化学标准之间寻求平衡，这可能会阻碍产品的快速开发，并减缓在要求严格的地区市场扩张的速度。

市场驱动因素

消费者对芳香疗法和健康香氛日益增长的偏好正在从根本上改变市场格局。人们越来越将居家香氛视为提升心理健康的工具，而不仅仅是除臭剂。这种被称为「香氛景观」的趋势，正在推动高端香氛蜡烛、精油和香氛机的需求成长，这些产品旨在缓解压力、改善睡眠、提升活力。各大品牌纷纷开发出精緻的香水级香氛，力求还原高端水疗中心和自然的气息。这种趋势的经济影响在零售业绩中显而易见。例如，Bath & Body Works在2024年第三季财报中公布的净销售额为16.1亿美元，主要得益于消费者对其核心家居香氛产品线创新产品的强劲反响。

持续开发兼具永续性和自动喷洒功能的产品是满足现代消费者对便利性和一致嗅觉体验需求的第二个关键驱动力。製造商正积极升级其产品线，从基础气雾剂产品转向先进的电池供电智慧可调节设备，从而推动产品优质化和定期补充装的销售。这种对先进喷洒系统的策略性关注正在推动主要企业的成长。利洁时2024财年第三季快报，其卫生用品业务（包括Airwick品牌）净销售额达15.25亿英镑，销售成长与创新密切相关。同时，宝洁公司公布其2024财年家庭护理业务有机销售额实现了中等个位数成长。

市场挑战

全球家用空气清净市场面临的一大挑战是环境和安全法规日益复杂化，尤其是在挥发性有机化合物 (VOC) 和合成过敏原方面。这种监管碎片化迫使製造商投入大量资金重新设计现有产品线以满足不同的地区标准，而不是投资创新。针对特定司法管辖区定製配方和包装的需求导致供应链效率低下，延缓了新型空气净化解决方案的商业化进程，并直接影响了关键市场的获利能力。

近期立法趋势凸显了监管力道的加强，也加剧了合规负担。据美国家用及商用产品协会（H&CP）称，2024年，已有九个州出台了专门针对化学品管理和产品报告标准的严格立法。区域监管活动的激增迫使企业应对错综复杂的监管要求，导致营运成本上升，并分散了企业用于市场扩张的资源。因此，遵守这些不断变化的透明度和安全义务的高门槛限制了产业快速适应消费者趋势的能力，并阻碍了整体市场成长。

市场趋势

向永续、可重复填充、无塑胶包装解决方案的转变正在从根本上改变生产标准，製造商正积极主动地将成长与原生塑胶的使用脱钩。为了满足具有环保意识的消费者对循环经济的需求，各公司正在加速用高品质的可重复使用系统和浓缩补充装取代一次性气雾剂和塑胶容器。这种转变在财务和声誉方面都具有积极意义，因为高效的补充装模式可以降低材料成本，并确保长期的品牌忠诚度。根据利洁时于2025年3月发布的《2024年永续发展报告》，其更永续的产品收入净额将占其总收入的34.9%，这凸显了以生态为中心的库存模式的商业性可行性。

同时，洁净标示的透明度和天然成分的采用正在推动销售量显着成长，这与功能性健康趋势截然不同。消费者正在仔细检视产品标籤上的合成添加剂，迫使品牌重新设计其空气净化产品线。市场正转向使用升级再造的植物成分、可生物降解分子和植物来源精油的配方，这些配方能够提供真实自然的嗅觉体验，而无需复杂的化学成分。这种对「更温和」成分的偏好正在重振大众市场。根据 Synrise 于 2025 年 1 月发布的 2024 财年财务业绩报告，消费者香氛业务部门实现了两位数的有机销售成长，这主要得益于家居护理和身体保养品类的强劲表现。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：家用空气清净机产品全球市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品类型（蜡烛、家居香氛、空气清净机、其他）
    • 分销通路（超级市场/大卖场、便利商店、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美家用空气清净机产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲家用空气清净机产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区家用空气清净机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲家用空气清净机产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲家用空气清净机产品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球家用空气清净机产品市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Reckitt Benckiser Group Plc.
  • Pour Home Products Private Limited
  • Sneh Chemical Industries
  • Parveen Industries Private Limited
  • Aroma360 Holdings LLC
  • N. Ranga Rao & Sons Pvt. Ltd
  • Newell Brands Inc.
  • Diptyque SAS
  • Rad Brands Pvt. Ltd
  • Welburn Candles Private Limited

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 28199

The Global Household Air Care Product Market is projected to expand from USD 67.83 Billion in 2025 to USD 89.92 Billion by 2031, registering a CAGR of 4.81%. These products, encompassing aerosol sprays, electric diffusers, gels, and candles, are designed to neutralize unpleasant odors and improve indoor ambiance. Primary drivers for this expansion include rapid urbanization, which demands effective odor management in smaller living spaces, and a heightened global emphasis on hygiene where fragrance is associated with cleanliness, alongside rising pet ownership rates that sustain demand for specialized odor elimination. As an indicator of the sector's economic scale, the International Association for Soaps, Detergents and Maintenance Products reported that the European household care market reached a valuation of 37.8 billion euros in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 67.83 Billion
Market Size 2031USD 89.92 Billion
CAGR 2026-20314.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this robust demand, the industry encounters significant hurdles due to increasingly stringent environmental and safety regulations. Manufacturers must navigate complex compliance landscapes regarding Volatile Organic Compounds and synthetic allergens, necessitating expensive reformulations and transparent ingredient labeling. This regulatory pressure compels companies to balance product efficacy with environmentally conscious chemical standards, which can impede rapid product development and slow market expansion in jurisdictions with strict requirements.

Market Driver

A growing consumer preference for aromatherapy and wellness-oriented fragrances is fundamentally transforming the market, as individuals increasingly treat home scent as a tool for psychological well-being rather than merely for odor elimination. This trend, often called "scent-scaping," fuels demand for premium candles, essential oils, and diffusers intended to alleviate stress, improve sleep, or boost energy, with brands launching complex, perfume-grade profiles mimicking luxury spas or nature. The economic impact is evident in retail performance; for example, Bath & Body Works Inc. reported net sales of $1.61 billion in its 'Third Quarter 2024 Results', driven by strong customer response to innovation in its core home fragrance portfolio.

Continuous product innovation in long-lasting and automated dispensing formats acts as a second critical catalyst, addressing the modern need for convenience and consistent olfactory experiences. Manufacturers are aggressively upgrading portfolios from basic aerosols to sophisticated, battery-operated, and smart-enabled devices with adjustable settings, encouraging premiumization and recurring refill purchases. This strategic focus on advanced delivery systems propels growth for major players; Reckitt's 'Q3 2024 Trading Update' noted that its Hygiene business unit, housing the Air Wick brand, generated net revenue of £1,525 million with volume growth explicitly linked to innovation, while Procter & Gamble reported high single-digit organic sales growth for its Home Care segment in the 2024 fiscal year.

Market Challenge

The significant challenge hindering the Global Household Air Care Product Market is the escalating complexity of environmental and safety compliance, particularly concerning Volatile Organic Compounds (VOCs) and synthetic allergens. This regulatory fragmentation forces manufacturers to dedicate substantial capital toward reformulating existing product lines to meet divergent regional standards instead of investing in innovation. The necessity to customize formulations and packaging for specific jurisdictions creates supply chain inefficiencies and delays the commercialization of new air care solutions, directly stalling revenue potential in key markets.

This intensified scrutiny is highlighted by recent legislative trends that underscore the growing compliance burden. According to the Household & Commercial Products Association, in 2024, nine individual states introduced rigorous legislation specifically targeting chemical management and product reporting standards. This surge in localized regulatory activity obliges companies to navigate a patchwork of requirements, increasing operational costs and diverting resources away from market expansion efforts. Consequently, the high barrier of adhering to these evolving transparency and safety mandates restricts the industry's ability to swiftly adapt to consumer trends and limits overall market growth.

Market Trends

The shift toward sustainable, refillable, and plastic-free packaging solutions is fundamentally altering production standards as manufacturers actively decouple growth from virgin plastic usage. Companies are increasingly replacing single-use aerosol canisters and plastic vessels with high-quality reusable systems and concentrated refills to meet the circular economy demands of eco-conscious consumers. This transition is financially accretive as well as reputational, as efficient refill models reduce material costs and secure long-term brand loyalty; according to Reckitt's 'Sustainability Report 2024' released in March 2025, the company's net revenue from more sustainable products expanded to reach 34.9% of its total portfolio, underscoring the commercial viability of eco-centric inventory.

Concurrently, the adoption of clean-label transparency and natural ingredient formulations is driving significant volume growth, distinct from the functional wellness trend. Consumers are rigorously scrutinizing product labels for synthetic additives, prompting brands to reformulate air care lines with upcycled botanicals, biodegradable molecules, and plant-derived essential oils that offer olfactory authenticity without chemical complexity. This preference for "better-for-you" composition is revitalizing the mass market; according to Symrise's '2024 Financial Results' from January 2025, the Consumer Fragrance business unit delivered double-digit percentage organic sales growth, driven largely by robust performance in the home care and body care categories.

Key Market Players

  • Reckitt Benckiser Group Plc.
  • Pour Home Products Private Limited
  • Sneh Chemical Industries
  • Parveen Industries Private Limited
  • Aroma360 Holdings LLC
  • N. Ranga Rao & Sons Pvt. Ltd
  • Newell Brands Inc.
  • Diptyque SAS
  • Rad Brands Pvt. Ltd
  • Welburn Candles Private Limited

Report Scope

In this report, the Global Household Air Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Household Air Care Product Market, By Product Type

  • Candles
  • Home Fragrances
  • Air Freshener
  • Others

Household Air Care Product Market, By Distribution Channel

  • Supermarket & Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Household Air Care Product Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Household Air Care Product Market.

Available Customizations:

Global Household Air Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Household Air Care Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Candles, Home Fragrances, Air Freshener, Others)
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Household Air Care Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Household Air Care Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Household Air Care Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Household Air Care Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Household Air Care Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Household Air Care Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Household Air Care Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Household Air Care Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Household Air Care Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Household Air Care Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Household Air Care Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Household Air Care Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Household Air Care Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Household Air Care Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Household Air Care Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Household Air Care Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Household Air Care Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Household Air Care Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Household Air Care Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Household Air Care Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Household Air Care Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Household Air Care Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Household Air Care Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Household Air Care Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Household Air Care Product Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Reckitt Benckiser Group Plc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Pour Home Products Private Limited
  • 15.3. Sneh Chemical Industries
  • 15.4. Parveen Industries Private Limited
  • 15.5. Aroma360 Holdings LLC
  • 15.6. N. Ranga Rao & Sons Pvt. Ltd
  • 15.7. Newell Brands Inc.
  • 15.8. Diptyque SAS
  • 15.9. Rad Brands Pvt. Ltd
  • 15.10. Welburn Candles Private Limited

16. Strategic Recommendations

17. About Us & Disclaimer