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市场调查报告书
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1964114

个人卫生用品市场－全球产业规模、份额、趋势、机会与预测：按产品、销售管道、地区和竞争对手划分，2021-2031年

Personal Hygiene Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球个人卫生用品市场预计将从 2025 年的 5,970 亿美元成长到 2031 年的 7,571.4 亿美元，复合年增长率为 4.04%。

该行业涵盖一系列维持清洁和健康所需的产品，包括沐浴用品、干洗手剂、女性用卫生用品和口腔清洁用品。市场成长主要受社会经济因素驱动，例如全球卫生意识的提高、可支配收入的增加以及快速的都市化进程提升了产品的可及性。这些结构性因素为持续的需求奠定了坚实的基础，从而推动了产业的稳定扩张，使其不受短暂的消费趋势或市场波动的影响。

市场概览
预测期 2027-2031
市场规模：2025年 5970亿美元
市场规模：2031年 7571.4亿美元
复合年增长率：2026-2031年 4.04%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，该行业在环境永续性方面面临严峻挑战。尤其值得注意的是，监管机构和消费者越来越强烈地要求消除一次性塑胶和不可生物降解的废弃物。这项挑战迫使製造商重组现有供应链，并承担与环保包装解决方案相关的成本增加。儘管存在这些营运难题，该行业仍然具有巨大的经济价值。根据欧洲化妆品协会（Cosmetics Europe）预测，2024年，欧洲化妆品和个人护理市场零售将达到1,040亿欧元。这一数字凸显了个人护理产品在主要区域经济体中持续重要的经济地位。

市场驱动因素

电子商务和直销管道的兴起正在从根本上改变全球个人护理市场。这使得製造商能够绕过传统零售的限制，直接与不同的消费群体建立联繫。这种数位转型使品牌能够利用订阅模式和个人化行销，确保刮鬍刀、女性卫生用品和口腔清洁用品等日常必需品的持续供应。宅配的便利性，加上消费者能够在线上查询成分和产品功效，正在加速实体店向线上平台的转变。宝洁公司在其2024年8月发布的2024年度报告中也印证了这一趋势：电子商务销售额增长了9%，目前占公司总收入的18%，这表明该管道在现代个人护理产品消费中扮演着至关重要的角色。

同时，消费者对有机、可生物降解和永续产品日益增长的需求，正成为推动创新和市场差异化的强大动力。消费者越来越重视成分錶和包装，摒弃含有刺激性化学物质和微塑胶的产品，转而选择兼顾环保和个人卫生的产品。这种行为转变迫使大型企业和利基市场参与者都投资于透明的采购和清洁标籤，以保持竞争力。这种符合伦理的消费方式的经济意义显而易见。根据英国土壤协会于2024年4月发布的《有机美容与健康市场报告》，在英国，获得透明认证的清洁产品的销售量增加了11%。此外，联合利华于2024年2月发布的《2023年全年财务业绩》显示，个人保健部门的销售额达到138亿欧元，这反映出该行业规模庞大，并且不断适应消费者需求的变化。

市场挑战

全球个人卫生用品市场面临严峻的限制，这主要源自于严格的环境永续性要求，尤其是法规和消费者对消除一次性塑胶和不可生物降解废弃物的需求。这些要求迫使製造商拆解并重组现有供应链，而这个过程需要对替代材料和加工技术进行大量投资。由于企业需要承担与环保包装和绿色生产合规相关的额外成本，原本可用于区域扩张和产品多元化的资金却被这些必要的营运调整所消耗。

这种资本转移阻碍了市场扩张，迫使该行业优先考虑合规而非激进的成长策略。投入生产流程变革的巨额资源清楚地展现了这结构性转型的规模。据个人护理产品协会（个人保健产品 Council）称，行业领导企业在2024年成功将其范围1温室气体排放减少了8.7%。这项数据证实，企业目前正专注于永续发展倡议，而遵守环境法规则成为一项资源密集型障碍，限制了该产业近期的经济成长动能。

市场趋势

身体保养和头髮护理领域的「护肤化」趋势代表着市场的重大转变。消费者越来越要求日常清洁产品中含有烟碱酰胺、神经酰胺和视网醇等药用级活性成分。这一趋势模糊了医学皮肤科和普通个人护理之间的界限，因为使用者寻求的配方不仅能清洁皮肤，还能修復皮肤屏障，促进皮肤健康，从而将基本的卫生用品转变为一种疗癒仪式。这种对临床功效的需求在商业性至关重要，促使製造商专注于研发有科学依据的产品线，并设定更高的价格。欧莱雅于2024年2月发布的《2023财年财务业绩报告》印证了这个快速成长趋势。报告显示，公司皮肤科化妆品部门的销售额年增高达28.4%，显着优于整体市场表现。

同时，男士私人护理和个人护理产品市场也不断拓展，从传统的刮鬍工具发展到涵盖全身、鬍鬚和私人护理的全面产品系列。这项转变的驱动力在于男性自我护理观念的逐渐消除，以及男性形象的重新定义──强调整体照护的重要性。领导品牌纷纷推出针对男性生理特征量身订製的先进护理系统。随着越来越多的男性选择专业产品而非通用中性产品，该领域展现出强大的韧性和优质化潜力。这一上升趋势也体现在财务表现；根据宝洁公司于2024年8月发布的2024年度报告，全球个人护理行业的有机销售额增长了7%，凸显了儘管面临诸多经济挑战，消费者对创新型男士专业卫生用品的需求依然旺盛。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球个人卫生用品市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品类别（肥皂、干洗手剂、淋浴设备产品、脸部保养产品、其他）
    • 销售管道（百货公司、大卖场/超级市场、药局、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美个人卫生用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲个人卫生用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区个人卫生用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲个人卫生用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲个人卫生用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球个人卫生市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • The Procter & Gamble Company
  • Unicharm Corporation
  • Essity AB
  • Hengan International Group Company Limited
  • Ontex BV
  • Edgewell Personal Care Company
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Reckitt Benckiser Group plc
  • Loreal SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23590

The Global Personal Hygiene Market is projected to expand from USD 597.00 Billion in 2025 to USD 757.14 Billion by 2031, registering a CAGR of 4.04%. This sector covers a wide range of products essential for maintaining cleanliness and health, such as bath essentials, hand sanitizers, feminine hygiene items, and oral care solutions. The market's growth is largely supported by foundational socioeconomic factors, including heightened global awareness of sanitation standards, increasing disposable incomes, and rapid urbanization that enhances product accessibility. These structural drivers create a reliable base for ongoing demand, distinguishing the industry's steady expansion from fleeting consumer fads or temporary market shifts.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 597.00 Billion
Market Size 2031USD 757.14 Billion
CAGR 2026-20314.04%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the industry faces significant obstacles related to environmental sustainability, particularly the mounting regulatory and consumer pressure to eliminate single-use plastics and non-biodegradable waste. This challenge forces manufacturers to restructure established supply chains and absorb the increased costs associated with eco-friendly packaging solutions. Despite these operational difficulties, the sector retains immense economic value; according to Cosmetics Europe, the European cosmetics and personal care market achieved a retail sales value of €104 billion in 2024. This figure highlights the persistent financial importance of personal care commodities within key regional economies.

Market Driver

The rise of e-commerce and direct-to-consumer channels is fundamentally transforming the Global Personal Hygiene Market, providing manufacturers with opportunities to bypass traditional retail limitations and connect with diverse consumer groups. This digital transition enables brands to utilize subscription models and personalized marketing to guarantee the consistent replenishment of daily essentials such as razors, sanitary protection, and oral care products. The convenience of home delivery, combined with the ability to research ingredients and product efficacy online, has hastened the shift from physical stores to digital platforms. Highlighting this trend, Procter & Gamble reported in their '2024 Annual Report' from August 2024 that e-commerce sales rose by 9%, now accounting for 18% of the company's total revenue, signifying the channel's pivotal role in modern hygiene consumption.

Simultaneously, the escalating demand for organic, biodegradable, and sustainable products serves as a strong driver for innovation and market differentiation. Consumers are increasingly examining ingredient lists and packaging, turning away from items containing harsh chemicals or microplastics in favor of options that balance environmental responsibility with personal cleanliness. This shift in behavior compels both major conglomerates and niche players to invest in transparent sourcing and clean labeling to remain competitive. The financial relevance of this ethical consumption is clear; according to the Soil Association's 'Organic Beauty and Wellbeing Market Report' from April 2024, sales of clean products with transparent credentials increased by 11% in the United Kingdom. Furthermore, Unilever's 'Full Year 2023 Results' from February 2024 noted that their Personal Care division generated a turnover of €13.8 billion, reflecting the vast scale of the sector adapting to these changing consumer needs.

Market Challenge

The Global Personal Hygiene Market encounters a significant constraint due to strict environmental sustainability mandates, particularly the regulatory and consumer demand to remove single-use plastics and non-biodegradable waste. This requirement necessitates that manufacturers dismantle and rebuild established supply chains, a process requiring substantial investment in alternative materials and processing technologies. As companies bear the premium costs linked to eco-friendly packaging and green manufacturing compliance, capital that would otherwise fuel regional expansion or product diversification is instead consumed by these mandatory operational adjustments.

This redirection of capital creates a barrier to market acceleration, compelling the industry to prioritize regulatory alignment over aggressive growth tactics. The scale of this structural transition is demonstrated by the significant resources allocated to modifying production footprints. According to the Personal Care Products Council, industry leaders succeeded in reducing Scope 1 greenhouse gas emissions by 8.7% in 2024. This statistic underscores the intense focus and financial dedication companies are currently applying toward sustainability initiatives, confirming that environmental compliance acts as a resource-intensive hurdle that limits the sector's immediate economic momentum.

Market Trends

The 'skinification' of body care and hair hygiene indicates a major market shift wherein consumers increasingly seek active, pharmaceutical-grade ingredients-such as niacinamide, ceramides, and retinol-in their everyday washing products. This trend transforms basic sanitation items into therapeutic rituals, blurring the distinction between medical dermatology and standard personal care as users look for formulations that offer barrier repair and skin health benefits beyond mere cleansing. The commercial significance of this demand for clinical efficacy is profound, prompting manufacturers to focus on science-backed product lines to command higher price points. This rapid growth is validated by L'Oreal's '2023 Annual Results' from February 2024, which reported that their Dermatological Beauty division achieved a remarkable like-for-like sales increase of 28.4%, significantly outpacing the broader market.

In parallel, the broadening of specialized men's intimate hygiene and grooming portfolios is expanding the industry beyond traditional shaving tools into comprehensive body, beard, and intimate care regimens. This evolution is propelled by the destigmatization of male self-care and a redefinition of masculinity that values holistic grooming, leading brands to introduce sophisticated systems designed specifically for male physiology. This segment shows strong resilience and potential for premiumization, as men increasingly choose dedicated products over generic unisex options. This upward trajectory is reflected in financial results; according to Procter & Gamble's '2024 Annual Report' released in August 2024, organic sales for the Grooming segment grew by 7% globally, highlighting the persistent consumer demand for specialized male hygiene innovation despite wider economic challenges.

Key Market Players

  • The Procter & Gamble Company
  • Unicharm Corporation
  • Essity AB
  • Hengan International Group Company Limited
  • Ontex BV
  • Edgewell Personal Care Company
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Reckitt Benckiser Group plc
  • Loreal S.A.

Report Scope

In this report, the Global Personal Hygiene Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personal Hygiene Market, By Product

  • Soaps
  • Hand Sanitizers
  • Bath & Shower Products
  • Face Care Products
  • Others

Personal Hygiene Market, By Sales Channel

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Online
  • Others

Personal Hygiene Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personal Hygiene Market.

Available Customizations:

Global Personal Hygiene Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Personal Hygiene Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Soaps, Hand Sanitizers, Bath & Shower Products, Face Care Products, Others)
    • 5.2.2. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Pharmacies, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Personal Hygiene Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Personal Hygiene Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Personal Hygiene Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Personal Hygiene Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Personal Hygiene Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Personal Hygiene Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Personal Hygiene Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Personal Hygiene Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Personal Hygiene Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Personal Hygiene Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Personal Hygiene Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Personal Hygiene Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Personal Hygiene Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Personal Hygiene Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Personal Hygiene Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Personal Hygiene Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Personal Hygiene Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Personal Hygiene Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Personal Hygiene Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Personal Hygiene Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Personal Hygiene Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Personal Hygiene Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Personal Hygiene Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Personal Hygiene Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Personal Hygiene Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unicharm Corporation
  • 15.3. Essity AB
  • 15.4. Hengan International Group Company Limited
  • 15.5. Ontex BV
  • 15.6. Edgewell Personal Care Company
  • 15.7. Unilever plc
  • 15.8. Johnson & Johnson Services, Inc.
  • 15.9. Reckitt Benckiser Group plc
  • 15.10. Loreal S.A.

16. Strategic Recommendations

17. About Us & Disclaimer