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市场调查报告书
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1964181

语音助理市场－全球产业规模、份额、趋势、机会、预测：按技术、应用、地区和竞争格局划分，2021-2031年

Voice Assistant Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3个工作天内

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简介目录

全球语音助理市场预计将从 2025 年的 54.3 亿美元快速成长到 2031 年的 250.7 亿美元，复合年增长率达 29.04%。

这个市场由智慧软体代理商组成，这些代理商旨在解读人类语音，从而执行指令并存取各种数位平台上的资讯。推动这一增长的关键因素包括互联智慧家居设备的日益普及以及自然语言处理技术的显着进步，这些进步提高了用户互动的准确性。此外，汽车产业非接触式资讯娱乐系统的日益普及也加速了该技术在各个消费群体中的应用。

市场概览
预测期 2027-2031
市场规模：2025年 54.3亿美元
市场规模：2031年 250.7亿美元
复合年增长率：2026-2031年 29.04%
成长最快的细分市场 语音辨识
最大的市场 北美洲

儘管语音技术发展迅猛，但该产业在用户隐私和资料安全方面仍面临诸多挑战，这可能会阻碍注重隐私的消费者广泛接受语音技术。未经许可录製和储存私人对话的担忧仍然是开发者和服务供应商面临的主要障碍。根据美国国家公共媒体的数据显示，到2024年，62%的美国成年人将使用以智慧型手机为基础的语音助理。虽然这项数据显示语音技术的普及程度很高，但也凸显了解决信任问题对于维持未来市场发展动能至关重要。

市场驱动因素

智慧家庭和物联网生态系统的扩展是语音互动技术广泛应用的主要驱动力。随着智慧家电、照明和安防系统在家庭中的普及，语音助理正成为家庭自动化不可或缺的核心枢纽。跨品牌互通性标准的出现进一步强化了这一趋势，这些标准使得在单一平台上管理各种设备成为可能，从而提升了便利性和可靠性。例如，三星在其2024年9月发布的「三星SmartThings十週年」新闻稿中宣布，截至2024年8月，用户数量已超过3.5亿，这充分展现了依赖无缝语音互动的互联生活环境的庞大规模。

同时，生成式人工智慧和大规模语言模型的融合正在改变语音助理的功能，使其从简单的命令执行发展到流畅、情境感知的对话。这项技术进步克服了以往自然语言理解的局限性，能够处理更复杂的查询并提供个人化支持，因此吸引了精通数位技术的用户。根据 PYMNTS 2024 年 8 月发布的报告《生成式人工智慧与语音助理》，42% 的 Z 世代消费者使用智慧型手机整合的语音助手，这表明这些先进的互动在年轻一代中尤其受欢迎。功能的提升正在推动语音助理的普及，TELUS Digital 2024 年 10 月发布的报告《声音的未来》显示，81% 的美国人每天或每週都会使用语音技术。

市场挑战

用户隐私和资料安全的重大挑战正直接阻碍全球语音助理市场的成长。消费者越来越担心智慧软体代理可能会无意中录製私人对话或将敏感的个人资讯洩露给外部威胁。这种担忧造成了严重的信任危机，导致潜在买家推迟购买智慧家庭设备，现有用户也限制使用语音启动功能。因此，如果语音命令的便利性被认为会损害数位安全，那么这些系统在汽车和零售业的应用前景将大大降低。

为了说明这项担忧的严重性，互动广告局 (IAB) 在 2025 年的报告中指出，80% 的美国消费者担心他们的数据会被滥用。这一数字凸显了资料安全问题的严重性，而这已成为市场发展的一大障碍。只要人们对储存资讯的保护仍然存在严重的担忧，业界就难以将谨慎的用户转化为积极主动的用户，从而阻碍了可持续增长所需的用户普及率的提升。

市场趋势

语音商务和交易功能的兴起正在重塑市场格局，消费者越来越多地使用语音指令完成购买，而不仅仅是搜寻商品。这一发展，加上支付安全性的提升和支付流程的简化，标誌着消费者从被动的资讯收集转向主动的金融参与。零售商正积极采用语音购物解决方案，以吸引重视速度和便利性的年轻一代。例如，根据 PYMNTS 2024 年 7 月发布的《全球数位趋势报告》，30.4% 的 Z 世代消费者每週都会使用语音技术进行购物，这表明新兴消费群体正在迅速接受这种交易方式。

同时，由于针对特定行业的企业级语音助理的普及，客户服务营运正在经历一场变革。传统的互动语音回覆系统（IVR）系统柔软性，取而代之的是能够感知上下文的专业化语音助理。与通用型消费者助理不同，这些行业解决方案利用企业专属数据，以高精度管理复杂且关键的工作流程，例如银行交易和技术支援。这种专业化的方法使企业能够在维持服务品质标准的同时，实现大量互动的自动化。 Zendesk 于 2024 年 2 月发布的《2024 年客户体验趋势报告》反映了这一策略转变，报告指出，44% 的金融服务业领导者计划增加对语音技术的投资，将其作为支持渠道，这表明行业正在向自动化、产业专用的语音交互模式转变。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球语音助理市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 透过技术（语音辨识、文字转语音转换和识别、语音辨识和自然语言处理）
    • 按应用场景（聊天机器人、网站、客服中心等）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美语音助理市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲语音助理市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太语音助理市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲语音助理市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲语音助理市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球语音助理市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Amazon, Inc.
  • Apple Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Samsung Electronics Co., Ltd.
  • Baidu, Inc.
  • Nuance Communications, Inc.
  • Alibaba Group Holding Limited
  • Orange SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 3957

The Global Voice Assistant Market is projected to surge from USD 5.43 Billion in 2025 to USD 25.07 Billion by 2031, expanding at a CAGR of 29.04%. This market consists of intelligent software agents designed to interpret human speech for executing commands and accessing information across diverse digital platforms. Key factors propelling this growth include the widespread adoption of connected smart home devices and substantial advancements in natural language processing, which refine user interaction accuracy. Furthermore, the rising incorporation of contactless infotainment systems within the automotive industry is fostering wider adoption across various consumer groups.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.43 Billion
Market Size 2031USD 25.07 Billion
CAGR 2026-203129.04%
Fastest Growing SegmentSpeech Recognition
Largest MarketNorth America

Despite this significant expansion, the industry encounters a major obstacle regarding user privacy and data security, which threatens to limit broad acceptance among privacy-conscious consumers. Concerns regarding the unapproved recording and archiving of private conversations persist as a critical barrier for both developers and service providers. Data from National Public Media indicates that in 2024, 62 percent of the adult population in the United States utilized a smartphone-based voice assistant. While this statistic demonstrates the extensive reach of voice technology, it also emphasizes the essential need to resolve trust issues to maintain future market momentum.

Market Driver

The broadening of smart home and connected IoT ecosystems acts as a major catalyst for the widespread adoption of voice interface technology. As households increasingly install intelligent appliances, lighting, and security systems, voice assistants have become the indispensable central hub for home automation. This trend is reinforced by cross-brand interoperability standards that enable users to manage various devices via a single platform, thereby enhancing utility and reliance. For instance, Samsung reported in a September 2024 press release titled '10 Years With Samsung SmartThings' that their subscriber base exceeded 350 million by August 2024, illustrating the massive scale of connected living environments dependent on seamless voice interaction.

Concurrently, the incorporation of Generative AI and Large Language Models is transforming the capabilities of voice agents, transitioning them from strict command execution to fluid, context-sensitive dialogue. This technological evolution overcomes past limitations in understanding natural language, enabling more intricate queries and personalized support that appeals to digitally proficient users. A PYMNTS report from August 2024 titled 'GenAI and Voice Assistants' noted that 42 percent of Gen Z consumers used smartphone-integrated voice assistants, underscoring the specific attraction of these advanced interactions for younger generations. This improved functionality fosters wider engagement, with a TELUS Digital 'The Sound of the Future' report from October 2024 revealing that 81 percent of Americans engage with voice technology on a daily or weekly basis.

Market Challenge

The significant issue of user privacy and data security serves as a direct impediment to the growth of the Global Voice Assistant Market. Consumers are becoming increasingly cautious of intelligent software agents that might unintentionally record private discussions or reveal sensitive personal details to external threats. This anxiety generates a substantial lack of trust, causing prospective buyers to delay smart home device adoption and leading current users to restrict their usage of voice-activated capabilities. Consequently, when users feel that the convenience of voice commands compromises their digital security, the projected ubiquity of these systems in the automotive and retail sectors is seriously undermined.

Highlighting the gravity of these fears, the Interactive Advertising Bureau reported in 2025 that 80 percent of U.S. consumers were worried about their data being exploited for criminal purposes. This figure emphasizes the intensity of data security concerns, which function as a critical bottleneck for market advancement. As long as significant apprehension remains regarding the protection of stored information, the industry will face difficulties in converting cautious demographics into active users, thereby hindering the broad adoption rates required for sustained growth.

Market Trends

The rise of voice commerce and transactional functionalities is reshaping the market, with consumers increasingly utilizing verbal commands to execute complete purchases rather than just searching for items. This development marks a substantial transition from passive information gathering to active financial participation, facilitated by enhanced payment security and streamlined checkout processes. Retailers are actively implementing voice-enabled shopping solutions to attract younger demographics who value speed and convenience. For example, the PYMNTS 'How the World Does Digital' report from July 2024 indicated that 30.4 percent of Gen Z consumers used voice technology for weekly shopping, demonstrating the rapid acceptance of this transactional behavior among emerging consumer groups.

At the same time, the proliferation of domain-specific enterprise voice assistants is overhauling customer service operations by superseding inflexible interactive voice response systems with specialized, context-aware agents. In contrast to general-purpose consumer assistants, these industrial solutions utilize proprietary corporate data to manage complex, critical workflows like banking transactions and technical support with high accuracy. This focus enables organizations to automate large volumes of interactions while upholding quality standards. Reflecting this strategic shift, the Zendesk 'CX Trends 2024' report from February 2024 noted that 44 percent of financial services leaders intended to boost investment in voice as a support channel, indicating a move toward automated, industry-specific voice engagement.

Key Market Players

  • Amazon, Inc.
  • Apple Inc.
  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Samsung Electronics Co., Ltd.
  • Baidu, Inc.
  • Nuance Communications, Inc.
  • Alibaba Group Holding Limited
  • Orange SA

Report Scope

In this report, the Global Voice Assistant Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Voice Assistant Market, By Technology

  • Speech Recognition
  • Text to Speech Recognition
  • Voice Recognition & Natural Language Processing

Voice Assistant Market, By Application

  • Messenger Bots
  • Websites
  • Contact Centers & Others

Voice Assistant Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Voice Assistant Market.

Available Customizations:

Global Voice Assistant Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Voice Assistant Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Technology (Speech Recognition, Text to Speech Recognition, Voice Recognition & Natural Language Processing)
    • 5.2.2. By Application (Messenger Bots, Websites, Contact Centers & Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Voice Assistant Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Technology
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Voice Assistant Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Technology
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Voice Assistant Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Technology
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Voice Assistant Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Technology
        • 6.3.3.2.2. By Application

7. Europe Voice Assistant Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Technology
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Voice Assistant Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Technology
        • 7.3.1.2.2. By Application
    • 7.3.2. France Voice Assistant Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Technology
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Voice Assistant Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Technology
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Voice Assistant Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Technology
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Voice Assistant Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Technology
        • 7.3.5.2.2. By Application

8. Asia Pacific Voice Assistant Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Technology
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Voice Assistant Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Technology
        • 8.3.1.2.2. By Application
    • 8.3.2. India Voice Assistant Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Technology
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Voice Assistant Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Technology
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Voice Assistant Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Technology
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Voice Assistant Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Technology
        • 8.3.5.2.2. By Application

9. Middle East & Africa Voice Assistant Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Technology
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Voice Assistant Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Technology
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Voice Assistant Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Technology
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Voice Assistant Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Technology
        • 9.3.3.2.2. By Application

10. South America Voice Assistant Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Technology
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Voice Assistant Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Technology
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Voice Assistant Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Technology
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Voice Assistant Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Technology
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Voice Assistant Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Amazon, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Apple Inc.
  • 15.3. Google LLC
  • 15.4. Microsoft Corporation
  • 15.5. IBM Corporation
  • 15.6. Samsung Electronics Co., Ltd.
  • 15.7. Baidu, Inc.
  • 15.8. Nuance Communications, Inc.
  • 15.9. Alibaba Group Holding Limited
  • 15.10. Orange SA

16. Strategic Recommendations

17. About Us & Disclaimer