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语音商务市场规模、份额和成长分析（按组件、部署模式、应用和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1917195

语音商务市场规模、份额和成长分析（按组件、部署模式、应用和地区划分）－2026-2033年产业预测

Voice Commerce Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球语音商务市场规模将达到 72.1 亿美元，到 2025 年将成长至 82.5 亿美元，到 2033 年将成长至 241.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 14.4%。

全球语音商务市场正经历强劲成长，主要得益于技术进步、消费者偏好转变以及智慧设备的普及。免持语音介面使产品搜寻和重新订购更加便捷，从而提升了用户体验，并推动了语音商务在各种装置上的广泛应用。这些功能与行动应用、智慧电视、穿戴式装置和物联网系统的集成，进一步拓展了市场覆盖范围。在食品配送、旅游和医疗保健等对快速高效服务要求极高的行业，语音商务的需求尤其旺盛。此外，多语言支援和在地化技术的进步，使品牌能够触及多元化的用户群，从而促进新兴市场的成长。人工智慧、机器学习和区块链技术的融合，透过提升用户体验和确保交易安全，正在革新这一行业。

全球语音商务市场驱动因素

智慧音箱的日益普及正透过简化购物流程，在推动全球语音商务市场成长方面发挥关键作用。这种整合使得消费者无需浏览网站或应用程式即可轻鬆重新订购先前的购买商品、搜寻产品提案并完成交易。这些设备的普及得益于其经济实惠的价格、全球互联网接入的不断扩展以及语音辨识技术的持续进步。此外，这些设备提供的便利性和无缝体验正在增强消费者对人工智慧语音介面的信任，最终推动语音商务平台在用户中广泛接受和发展。

全球语音商务市场面临的限制因素

由于消费者对隐私和资料安全的担忧，全球语音商务市场面临严峻挑战。随着语音助理日益融入购物体验，许多用户担心对话会被录音，以及敏感资讯可能被滥用。在完成涉及支付资讯或家庭住址等敏感资讯的购物时，这种顾虑尤其明显。此外，语音商务交易缺乏传统网路购物中常见的可见验证步骤，这加剧了用户的不安全感，使他们担心发生意外或欺诈性购买。

全球语音商务市场趋势

随着与智慧家庭生态系统的融合日益普及，全球语音商务市场正经历变革性的转捩点。亚马逊 Echo、Google Nest 和苹果 HomePod 等平台已发展成为关键枢纽，协助打造无缝购物体验，并透过便利性和自动化提升用户参与度。这种流畅的购物环境营造了个人化、免持的消费体验，与不断增长的全球智慧家庭用户群完美契合。随着科技的不断进步和消费者偏好转向更直觉的解决方案，语音商务市场必将重新定义零售交易，提升日常交易的便利性和效率，并重塑电子商务格局。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Amazon（United States）
Google LLC（United States）
Apple Inc.（United States）
Alibaba Group Holding Ltd.（China）
Samsung Electronics Co.（South Korea）
Microsoft Corp.（United States）
Baidu Inc.（China）
Tencent（China）
Walmart（United States）
Nuance Communications（United States）
IBM（United States）
Salesforce Inc.（United States）
Adobe Inc.（United States）
Sony Corp.（Japan）
LG Electronics（South Korea）
Panasonic Corporation（Japan）
SoundHound AI（United States）
Twilio Inc.（United States）
Sonos Inc.（United States）
BigCommerce Pty. Ltd.（Australia）

结论与建议

简介目录

Product Code: SQMIG45A2687

Global Voice Commerce Market size was valued at USD 7.21 Billion in 2024 and is poised to grow from USD 8.25 Billion in 2025 to USD 24.19 Billion by 2033, growing at a CAGR of 14.4% during the forecast period (2026-2033).

The global voice commerce market is experiencing robust growth driven by technological advancements, evolving consumer preferences, and the widespread adoption of smart devices. The hands-free nature of voice interfaces enhances product searches, reordering, and overall user convenience, leading to increased usage of voice commerce across various devices. The integration of these features into mobile apps, smart TVs, wearables, and IoT systems broadens market accessibility. Voice commerce is particularly gaining traction in sectors like food delivery, travel, and healthcare, where swift and efficient service is essential. Additionally, advancements in multilingual support and localization enable brands to engage with diverse populations, fostering growth in emerging markets. The incorporation of AI, machine learning, and blockchain technology is revolutionizing the landscape, enhancing user experience and ensuring secure transactions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Commerce Market Segments Analysis

Global Voice Commerce Market is segmented by Component, Deployment Mode, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Automotive, Consumer Electronics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Commerce Market

The expansion of smart speakers plays a pivotal role in boosting the Global Voice Commerce market by facilitating a smoother purchasing process. This integration enables consumers to easily reorder past purchases, seek product suggestions, and execute transactions without the need to browse through websites or applications. The increasing adoption of these devices is fueled by their cost-effectiveness, broader Internet access worldwide, and ongoing enhancements in voice recognition technology. Furthermore, the convenience and seamless experience they provide foster greater consumer trust in AI-driven voice interfaces, ultimately prompting widespread acceptance and growth of voice commerce platforms among users.

Restraints in the Global Voice Commerce Market

The Global Voice Commerce market faces significant challenges due to consumer concerns regarding privacy and data security. As voice assistants are increasingly incorporated into shopping experiences, many users express apprehension about their conversations being recorded and the risk of misuse of sensitive information. This hesitation is particularly pronounced when it comes to executing purchases that involve confidential details, such as payment information and home addresses. Additionally, the absence of visible confirmation steps in voice commerce transactions, which are typically present in conventional online shopping, contributes to a sense of vulnerability, leaving users wary of potential accidental or fraudulent purchases.

Market Trends of the Global Voice Commerce Market

The global voice commerce market is experiencing a transformative shift as integration with smart home ecosystems becomes increasingly prevalent. Platforms such as Amazon Echo, Google Nest, and Apple HomePod are evolving into essential hubs for facilitating seamless shopping experiences, driving user engagement through convenience and automation. This frictionless shopping environment fosters a personalized and hands-free consumer journey, aligning perfectly with the growing number of smart home users worldwide. As technology continues to advance and consumer preferences lean towards intuitive solutions, the voice commerce market is set to redefine retail interactions, enhancing accessibility and efficiency in everyday transactions while reshaping the landscape of e-commerce.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Voice Commerce Market Size by Component & CAGR (2026-2033)

Market Overview
Solutions
Services

Global Voice Commerce Market Size by Deployment Mode & CAGR (2026-2033)

Market Overview
On-Premises
Cloud

Global Voice Commerce Market Size by Application & CAGR (2026-2033)

Market Overview
Retail & E-commerce
BFSI
Healthcare
Automotive
Consumer Electronics
Others

Global Voice Commerce Market Size & CAGR (2026-2033)

North America (Component, Deployment Mode, Application)
- US
- Canada
Europe (Component, Deployment Mode, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Amazon (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corp. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nuance Communications (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoundHound AI (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonos Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BigCommerce Pty. Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments