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市场调查报告书
商品编码
1965312

婴儿洗护用品市场－全球产业规模、份额、趋势、机会、预测：按产品、通路、地区和竞争格局划分，2021-2031年

Baby Toiletries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球婴儿洗护用品市场预计将从 2025 年的 72.9 亿美元成长到 2031 年的 110.3 亿美元，复合年增长率为 7.15%。

这些专业的个人护理产品，包括洗髮精、擦拭巾、润肤油、润肤露和婴儿皂，均采用特殊配方，专为婴幼儿娇嫩的肌肤而设计。市场成长的主要驱动力是家长对卫生标准的日益重视以及可支配收入的增加，这反过来又促使他们购买安全优质的产品。例如，欧洲化妆品协会（Cosmetics Europe）报告称，到2024年，欧洲化妆品和个人护理市场零售将达到1,040亿欧元，这体现了该行业巨大的经济规模。

市场概览
预测期 2027-2031
市场规模：2025年 72.9亿美元
市场规模：2031年 110.3亿美元
复合年增长率：2026-2031年 7.15%
成长最快的细分市场 在线的
最大的市场 亚太地区

阻碍市场成长的主要挑战之一是日益严格的产品安全和化学成分法规环境。製造商必须遵守严格的合规和测试通讯协定，以确保其产品不含任何有害物质。这项要求显着增加了生产成本，并延长了监管严格地区新产品上市的开发週期。

市场驱动因素

全球婴儿洗护用品市场正经历一场根本性的变革，其驱动力是消费者对天然、有机和无化学成分配方产品的需求激增，因为父母越来越重视产品的透明度和安全性。这一趋势的背后是对硫酸盐、对羟基苯甲酸酯和人工香料等合成添加剂日益严格的审查，促使消费者转向更容易引起皮肤刺激的植物来源产品。土壤协会于2024年4月发布的《2024年有机美容与健康市场报告》清晰地展现了这种偏好，该报告显示，母婴护理品类展现出惊人的韧性和需求，2023年增长率高达65%。因此，製造商正在调整产品系列，以符合严格的「洁净标示」标准，而这已成为进入市场的既定要求。

此外，数位分销管道和电子商务平台的快速发展显着提升了市场准入。这使得品牌能够绕过传统零售壁垒，直接触及精通科技的家长。这些数位管道透过个人化行销和订阅模式提供无与伦比的便利，对当今忙碌的家庭极具吸引力。数位化优先策略的成功也印证了这个转变。例如，The Honest Company 于 2024 年 11 月发布的 2024 年第三季财报显示，其最大的数位客户群的产品消费量增加了 19%。更广泛的零售数据也支持这一积极趋势；根据美国零售联合会 (NRF) 发布的 2025 年报告，2024 年假期季节期间，健康和个人保健部门的零售额同比增长了 3%。这表明，儘管经济波动，消费者对必需品的支出仍然强劲。

市场挑战

全球婴儿洗护用品市场的扩张主要受到日益严格的产品安全和化学成分法规的限制。随着世界各地的监管机构对保护婴幼儿脆弱的健康提出越来越严格的要求，製造商被迫遵守复杂且往往分散的合规体系。全面的安全检验和测试要求显着增加了营运成本，并延长了研发週期。因此，新配方上市所需的时间增加，导致企业错失灵活的商业机会，并减缓了整个产业的创新步伐。

满足这些高标准所带来的营运和财务负担，在业界对专业人才的需求上体现得淋漓尽致。根据个人保健产品协会预测，到2024年，该行业将僱用超过5700名STEM（科学、技术、工程和数学）领域的专业人士，致力于推动科学进步并确保严格的产品安全标准。对科学专业知识的大量投入凸显了监管合规的资源密集程度。对于製造商，尤其是中小企业而言，这些飙升的合规成本构成了准入壁垒，限制了竞争，最终限制了市场快速成长的潜力。

市场趋势

随着父母在安全性之外，对产品功效的要求也日益提高，全球婴儿洗护用品市场正经历着一场重塑，皮肤科医生认证和循证产品声明的兴起便是明证。现代消费者不再满足于泛泛的「温和」标籤，而是要求针对特定婴儿皮肤问题（例如异位性皮肤炎和湿疹）的产品提供临床检验。这一趋势推动了「皮肤护理化妆品」品牌的崛起，这些品牌透过严格的测试和医学可靠性赢得了商业性的信赖。欧莱雅集团于2025年2月发布的《2024年财务业绩报告》反映了这一显着发展的商业意义。报告显示，欧莱雅集团的皮肤护理化妆品部门（旗下拥有C'est la Vie和理肤泉等小儿科推荐品牌）实现了9.8%的同比增长，销售额首次突破70亿欧元。

第二个关键趋势是向可重复填充和可生物降解包装系统的转变，这主要受消费者压力和环境法规的推动，这些法规要求最大限度地减少塑胶废弃物。製造商正在重新设计产品生命週期以减少对环境的影响，从一次性原生塑胶转向填充用的包装袋以及用于清洁剂和洗髮精的再生塑胶（PCR）。这种结构性转型需要对供应链进行重大调整，但事实证明，这对合规性和品牌永续性至关重要。联合利华于2025年3月发布的2024财年年度报告清楚地表明了这一行业转变的规模，该报告指出，与2019年的基准值相比，原生塑料的使用量减少了23%。这标誌着个人护理行业向循环包装模式迈出了重要一步。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球婴儿洗护用品市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类别（护肤品、尿布、护髮产品、湿纸巾、沐浴产品、其他）
    • 分销通路（大型超级市场、药局/药局、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美婴儿洗护用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲婴儿洗护用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区婴儿洗护用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲婴儿洗护用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美婴儿盥洗用品市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球婴儿洗护用品市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Unilever PLC
  • Dabur India Limited
  • Hengan International Group Company Ltd.
  • Avon Healthcare
  • Himalaya Drug Company Private Limited
  • Beiersdorf AG
  • Reckitt Benckiser Group PLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26842

The Global Baby Toiletries Market is projected to expand from a valuation of USD 7.29 Billion in 2025 to USD 11.03 Billion by 2031, reflecting a CAGR of 7.15%. These specialized personal care products, including items such as shampoos, wipes, oils, lotions, and bath soaps, are formulated specifically for the delicate nature of infant and toddler skin. The market's growth is primarily propelled by increasing parental attention to hygiene standards and rising disposable incomes, which facilitate the purchase of safe, premium formulations. Highlighting the substantial economic scale supporting this sector, Cosmetics Europe reported that the European cosmetics and personal care market achieved a retail sales value of €104 billion in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.29 Billion
Market Size 2031USD 11.03 Billion
CAGR 2026-20317.15%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

One major challenge hindering market growth is the increasingly strict regulatory environment concerning product safety and chemical ingredients. Manufacturers are required to follow rigorous compliance and testing protocols to ensure their formulations are free from harmful substances. This necessity significantly raises production costs and extends the development timeline for new product introductions in regions with tight regulations.

Market Driver

The Global Baby Toiletries Market is being fundamentally transformed by a surging demand for natural, organic, and chemical-free formulations, as parents place a higher priority on product transparency and safety. This movement is fueled by intensified scrutiny regarding synthetic additives like sulfates, parabens, and artificial fragrances, leading to a substantial shift toward plant-based options that offer lower risks of skin irritation. The strength of this preference is highlighted by the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' from April 2024, which noted that the Mother and Baby Care category showed remarkable resilience and demand, achieving 65% growth in 2023. Consequently, manufacturers are reshaping their portfolios to adhere to strict "clean label" standards, establishing them as an essential prerequisite for entering the market.

Additionally, the rapid growth of digital distribution channels and e-commerce platforms has greatly improved market accessibility, enabling brands to circumvent traditional retail obstacles and connect directly with tech-savvy parents. These digital avenues provide unmatched convenience via personalized marketing and subscription models, which are highly attractive to modern families with busy schedules. The success of digital-first strategies quantifies this shift; for instance, The Honest Company's 'Third Quarter 2024 Results' from November 2024 reported a 19% increase in product consumption at its largest digital customer. Broader retail data supports this positive trend, with the National Retail Federation reporting in 2025 that retail sales for the health and personal care category rose by 3% year-over-year during the 2024 holiday season, emphasizing sustained consumer spending on essential care items despite economic variations.

Market Challenge

The expansion of the global baby toiletries market is primarily hindered by an increasingly strict regulatory landscape regarding product safety and chemical ingredients. As global authorities enforce tougher mandates to safeguard the vulnerable health of infants, manufacturers are compelled to navigate complex and frequently fragmented compliance systems. The requirement for comprehensive safety validation and testing drastically raises operational costs and prolongs the research and development process. As a result, the time required to bring new formulations to market increases, causing companies to miss agile commercial chances and slowing the general speed of innovation within the industry.

The operational and financial strain of meeting these high standards is clearly visible in the industry's demand for specialized human capital. According to the Personal Care Products Council, the sector employed more than 5,700 STEM professionals in 2024 dedicated to driving scientific progress and ensuring strict product safety standards. This significant investment in scientific expertise highlights how resource-intensive regulatory compliance has become. For manufacturers, especially smaller firms, these elevated compliance costs serve as a major barrier to entry, restricting competition and limiting the market's overall potential for rapid growth.

Market Trends

The Global Baby Toiletries Market is being reshaped by the emergence of dermatologist-certified and science-backed product claims, as parents increasingly seek efficacy in addition to safety. Modern consumers are looking past generic "gentle" labels, demanding clinical validation for products designed to treat specific infant skin issues like atopic dermatitis and eczema. This trend has driven the rise of "dermocosmetic" brands that utilize rigorous testing and medical credibility to establish trust. The commercial significance of this focus is reflected in L'Oreal Finance's '2024 Annual Results' from February 2025, which reported that their Dermatological Beauty Division-home to pediatrician-recommended brands such as CeraVe and La Roche-Posay-achieved like-for-like growth of 9.8%, exceeding €7 billion in sales for the first time.

A second significant trend is the move toward refillable and biodegradable packaging systems, spurred by consumer pressure to minimize plastic waste and environmental mandates. Manufacturers are re-engineering product lifecycles to reduce environmental impact, shifting away from single-use virgin plastics in favor of refillable pouch formats and post-consumer recycled (PCR) materials for washes and shampoos. While this structural shift necessitates substantial supply chain modifications, it is proving vital for regulatory compliance and brand sustainability. The magnitude of this industry-wide pivot is illustrated by Unilever's '2024 Annual Report' from March 2025, which noted a 23% decrease in virgin plastic usage compared to its 2019 baseline, marking a definitive step toward circular packaging models in the personal care sector.

Key Market Players

  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Unilever PLC
  • Dabur India Limited
  • Hengan International Group Company Ltd.
  • Avon Healthcare
  • Himalaya Drug Company Private Limited
  • Beiersdorf AG
  • Reckitt Benckiser Group PLC

Report Scope

In this report, the Global Baby Toiletries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Toiletries Market, By Product

  • Skin Care Products
  • Diapers
  • Hair Care Products
  • Wipes
  • Bathing Products
  • Others

Baby Toiletries Market, By Distribution Channel

  • Hypermarkets
  • Chemist and Pharmacy Stores
  • Online
  • Others

Baby Toiletries Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Toiletries Market.

Available Customizations:

Global Baby Toiletries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Toiletries Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Skin Care Products, Diapers, Hair Care Products, Wipes, Bathing Products, Others)
    • 5.2.2. By Distribution Channel (Hypermarkets, Chemist and Pharmacy Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Baby Toiletries Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Baby Toiletries Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Baby Toiletries Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Baby Toiletries Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Baby Toiletries Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Baby Toiletries Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Baby Toiletries Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Baby Toiletries Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Baby Toiletries Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Baby Toiletries Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Baby Toiletries Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Baby Toiletries Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Baby Toiletries Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Baby Toiletries Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Baby Toiletries Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Baby Toiletries Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Baby Toiletries Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Baby Toiletries Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Baby Toiletries Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Baby Toiletries Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Baby Toiletries Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Baby Toiletries Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Baby Toiletries Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Baby Toiletries Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Baby Toiletries Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Johnson & Johnson Services, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kimberly-Clark Corporation
  • 15.3. The Procter & Gamble Company
  • 15.4. Unilever PLC
  • 15.5. Dabur India Limited
  • 15.6. Hengan International Group Company Ltd.
  • 15.7. Avon Healthcare
  • 15.8. Himalaya Drug Company Private Limited
  • 15.9. Beiersdorf AG
  • 15.10. Reckitt Benckiser Group PLC

16. Strategic Recommendations

17. About Us & Disclaimer