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市场调查报告书
商品编码
1965796
直接营运商计费市场 - 全球产业规模、份额、趋势、机会、预测:按类型、平台、最终用户、地区和竞争格局划分,2021-2031 年Direct Carrier Billing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Platform, By End User, By Region & Competition, 2021-2031F |
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全球直接营运商收费市场预计将从 2025 年的 618.5 亿美元成长到 2031 年的 1,182.7 亿美元,复合年增长率为 11.41%。
直接营运商计费 (DCB) 是一种行动支付解决方案,可让消费者将数位服务和内容的费用添加到每月行动电话帐单中,或从预付余额中扣除。这一成长主要源自于数位娱乐产业对便利、无摩擦支付方式日益增长的需求,以及为没有银行帐户、无法使用传统信用卡的人提供普惠金融服务的需求。此外,该市场正扩展到娱乐以外的领域,例如停车和公共交通。例如,根据法国多媒体服务与应用程式推广协会 (AF2M) 的一份报告,预计到 2024 年,法国基于简讯的交通票务销售额将达到 4,250 万欧元,这表明该技术在公共产业领域已成功应用。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 618.5亿美元 |
| 市场规模:2031年 | 1182.7亿美元 |
| 复合年增长率:2026-2031年 | 11.41% |
| 成长最快的细分市场 | iOS |
| 最大的市场 | 亚太地区 |
儘管有这些有利因素,但由于行动网路业者收取的高额交易费(远高于其他支付方式),市场仍面临许多障碍。这些高成本阻碍了商家将直接借记卡(DCB)作为主要支付方式,尤其是在低利润实体商品领域,并限制了其在电子商务领域的广泛应用。此外,各地法规环境的差异也增加了全球商家合规的难度,进一步阻碍了DCB的市场普及。
快速成长的行动游戏产业和应用程式内微交易是全球营运商计费市场的主要驱动力。随着消费者越来越多地使用免费增值游戏模式,对便捷、频繁购买的支付方式的需求日益增长,而运营商计费避免了输入信用卡信息的繁琐流程,成为衝动消费的最佳选择。这种机制对于将免费用户转化为付费用户至关重要,因为它简化了皮肤和货币包等数位商品的支付流程。这些交易量庞大;根据Boku于2025年3月发布的“截至2024年12月31日止年度审核财务业绩”,该公司总交易额(TPV)达到124亿美元,其中大部分来自数位娱乐业务。
此外,通讯业者与数位内容提供商之间的策略合作正将数位内容计费(DCB)从一次性交易扩展到订阅商品搭售,加速了市场普及。营运商正利用这些合作,透过提供OTT影片和音乐串流服务的捆绑存取来降低解约率,并将行动计费转变为数位生活方式管理的核心枢纽。订阅聚合商的激增支撑了这一趋势;Bango PLC于2025年9月发布的「2025财年上半年」报告显示,其数位自动贩卖机平台上的活跃订阅用户数量翻了一番,达到1920万。这种整合凸显了行动生态系统的巨大经济规模,GSMA于2025年3月发布的「2025年行动经济」报告指出,行动技术已为全球经济创造了6.5兆美元的附加价值。
行动网路营运商收取的高额交易费是全球营运商直接支付市场扩张的主要障碍。与通常收取个位数低费率的信用卡处理机构和数位钱包不同,营运商支付费用往往高得多。这种定价结构使得销售电子产品和服装等实体商品的企业难以获利,因为它们利润微薄,无法负担这些高额费用。因此,营运商直接支付的普及主要局限于数位内容领域,因为该领域的供应商利润率高,能够承担这些高额费用,这也阻碍了营运商直接支付进入更广泛的电子商务市场。
这些经济限制阻碍了该技术的广泛应用,也使其无法与传统金融工具直接竞争。由于其在高利润行业的应用有限,其潜在市场规模受到限制,导致收入来源局限于特定的数位领域。根据法国多营运商和多媒体服务发展协会(AF2M)预测,到2024年,法国透过营运商计费处理的交易总额将达到7.9亿欧元。虽然这一数字表明市场活动已达到一定水平,但由于高昂的商家费用阻碍了其在普通零售领域的整合,更广泛的市场潜力仍未得到充分发挥。
营运商直接支付、云端游戏平台和电竞博彩生态系统的整合正在从根本上改变市场走向。随着5G网路实现即时博彩和低延迟游戏串流媒体,营运商支付已成为处理高频、小额微交易的重要基础设施,无需繁琐的银行认证流程。这种协同效应在电竞领域尤其显着,即时支付对于游戏内投注和数位物品购买至关重要。 Xsolla于2025年4月发布的报告《游戏与运营商支付:通讯业者的巨大胜利》揭示了这一领域的规模,报告显示,2024年全球运营商支付支出将达到785亿美元,其中游戏行业是主要贡献者。这表明,静态数位下载模式正向依赖营运商支付的动态、基于会话的收入模式转变。
同时,通讯业者主导的超级应用和数位钱包生态系统的兴起,正将营运商直接计费的效用拓展到简单的内容消费之外。行动网路营运商正将其支付介面转型为综合金融平台,将营运商直接计费与P2P转帐、保险和商家支付等服务整合起来。这一演变将使通讯业者能够透过提供满足多样化金融需求的统一生态系统,扩大其在客户数位钱包中的市场份额。这一策略转变的财务影响十分显着。根据MTN集团于2025年8月发布的“截至2025年6月30日的六个月中期财务业绩”,由于先进付款管道的加速普及,金融科技收入增长了37.3%,这表明运营商计费正日趋成熟,成为支撑更广泛的普惠金融和数位商务超级应用的基础层。
The Global Direct Carrier Billing Market is projected to expand from USD 61.85 Billion in 2025 to USD 118.27 Billion by 2031, reflecting a CAGR of 11.41%. Direct Carrier Billing (DCB) functions as a mobile payment solution that permits consumers to charge digital services and content costs to their monthly phone bill or deduct them from a prepaid balance. This growth is largely underpinned by the increasing demand for seamless, friction-free payment options in the digital entertainment industry and the need to offer financial inclusion to unbanked individuals who lack access to traditional credit cards. Additionally, the market is broadening into sectors beyond entertainment, such as parking and transportation; for instance, the Association Francaise pour le developpement de services et usages Multimedias Multi-operateurs (AF2M) reported that the value of SMS-based transport ticketing in France hit €42.5 million in 2024, demonstrating successful adoption in utility sectors.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 61.85 Billion |
| Market Size 2031 | USD 118.27 Billion |
| CAGR 2026-2031 | 11.41% |
| Fastest Growing Segment | iOS |
| Largest Market | Asia Pacific |
Despite these favorable drivers, the market encounters a substantial obstacle due to the high transaction fees charged by mobile network operators relative to other payment processing methods. These elevated costs frequently discourage merchants from establishing DCB as a primary payment option, particularly for low-margin physical goods, which restricts the method's wider application in general e-commerce. Moreover, the inconsistent regulatory environments across various regions add complexity to compliance for global merchants, creating further barriers to achieving universal market penetration.
Market Driver
The booming mobile gaming sector and in-app microtransactions serve as the primary catalyst for the Global Direct Carrier Billing market. As consumers increasingly engage with freemium game models, the demand for a frictionless, high-frequency payment method has positioned carrier billing as the preferred choice for impulse purchases, avoiding the cumbersome process of entering credit card details. This mechanism is crucial for converting free users into paying customers by simplifying the checkout process for digital goods, such as skins and currency packs. The volume of these transactions is significant; according to Boku's 'Audited Results for the year ended 31 December 2024' released in March 2025, the company's Total Payment Volume (TPV) reached $12.4 billion, driven largely by digital entertainment merchants.
Furthermore, strategic partnerships between telecommunications operators and digital content providers are accelerating market adoption by extending DCB from simple transactions to subscription bundling. Operators utilize these alliances to reduce churn by providing bundled access to OTT video and music streaming services, effectively turning the mobile bill into a central hub for digital lifestyle management. This trend is evidenced by the surge in subscription aggregators; Bango PLC's 'H1 2025 Results' from September 2025 indicated that active subscriptions on their Digital Vending Machine platform doubled to 19.2 million. Such integration underscores the immense economic scale of the mobile ecosystem, with the GSMA's 'The Mobile Economy 2025' report from March 2025 noting that mobile technologies generated $6.5 trillion in global economic value added.
Market Challenge
The substantial transaction fees imposed by mobile network operators constitute a primary barrier to the expansion of the Global Direct Carrier Billing Market. Unlike credit card processors or digital wallets that typically charge low single-digit percentages, carrier billing fees are often significantly higher. This pricing structure renders the payment method economically unviable for merchants selling physical goods, such as electronics or clothing, who operate on thin profit margins and cannot absorb such costs. Consequently, the adoption of direct carrier billing remains largely restricted to the digital content sector, where higher margins allow providers to accommodate these elevated rates, thereby stalling the market's entry into the broader general e-commerce landscape.
This economic constraint prevents the technology from achieving universal penetration and competing directly with traditional financial instruments. By confining usage to high-margin verticals, the total addressable market volume is capped, limiting revenue streams to specific digital niches. According to the Association Francaise pour le developpement de services et usages Multimedias Multi-operateurs (AF2M), the total transaction value processed via carrier billing in France reached €790 million in 2024. While this figure demonstrates activity, the market's broader potential remains unrealized as high merchant fees deter the integration of mass-market retail sectors.
Market Trends
The convergence of Direct Carrier Billing with cloud gaming platforms and eSports betting ecosystems is fundamentally altering the market's trajectory. With 5G networks enabling real-time wagering and low-latency game streaming, carrier billing has become critical infrastructure for processing high-frequency, low-value microtransactions without the friction of banking authentication. This synergy is particularly prominent in the eSports sector, where immediate payment settlement is essential for in-play betting and digital item acquisition. Highlighting the scale of this segment, Xsolla's April 2025 report, 'Gaming and direct carrier billing: Telco's big win,' notes that global direct carrier billing spending reached $78.5 billion in 2024, with the gaming vertical serving as a primary contributor, signaling a shift from static digital downloads to dynamic, session-based revenue models reliant on carrier payments.
Simultaneously, the rise of carrier-led super apps and digital wallet ecosystems is expanding the utility of direct carrier billing beyond simple content consumption. Mobile network operators are increasingly transforming their payment interfaces into comprehensive financial platforms that bundle DCB with services such as peer-to-peer transfers, insurance, and merchant payments. This evolution allows carriers to retain a larger share of the customer's digital wallet by offering a unified ecosystem for diverse financial needs. The financial impact of this strategic pivot is significant; according to MTN Group's 'Interim Financial Results for the six-month period ended 30 June 2025' released in August 2025, fintech revenue increased by 37.3%, driven by the accelerated adoption of these advanced payment platforms, indicating that carrier billing is maturing into a foundational layer for broader financial inclusion and digital commerce super apps.
Report Scope
In this report, the Global Direct Carrier Billing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Direct Carrier Billing Market.
Global Direct Carrier Billing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: