短期度假租赁市场－全球产业规模、份额、趋势、机会和预测：按住宿类型、预订方式、地点、地区和竞争格局划分，2021-2031年

全球短期度假租赁市场预计将从 2025 年的 1,393.5 亿美元成长到 2031 年的 2,296 亿美元，复合年增长率为 8.68%。

该行业涵盖为旅行者提供的短期住宿选择，包括配备家具的住宅单元（例如私人住宅和公寓），作为传统酒店的替代选择。推动这一成长的关键因素包括消费者对身临其境型本地旅行体验的需求不断增长，以及透过先进的数位预订系统轻鬆预订房源。此外，可观的收入前景也持续吸引业主进入市场。事实上，度假租赁管理协会 (VRMA) 的报告显示，2024 年短期租赁供应量年增约 4%，进一步印证了这项持续的经济奖励。

另一方面，由于全球主要旅游目的地法规结构日益严格，该产业正面临许多挑战。地方政府为缓解住宅短缺和社区问题，经常推出诸如限制性分区条例、许可证限制和强制登记等措施。这些错综复杂的合规义务给房东造成了营运障碍和法律上的不稳定性，可能阻碍房源扩张，并限制全球市场的整体扩充性。

市场驱动因素

数位预订和分销平台的广泛应用是推动短期度假租赁行业成长的主要动力。这些线上市场降低了房东的进入门槛，简化了房客的预订流程，从而提升了全球交易量。即时确认的便利性和使用者回馈的透明度，以及其他因素，正在提升消费者对整个产业的信任度和接受度。例如，Airbnb 在 2024 年第三季致股东信中指出，其住宿数和体验预订量年增了 8%。同样，Booking Holdings Inc. 也透露，2024 年第二季度，其非传统住宿设施的住宿数同比增长了 12%，凸显了数位管道的扩充性。

此外，远距办公和「商务休閒」（商务+休閒）旅行的激增显着改变了需求，使人们更倾向于选择住宅式住宿设施而非传统酒店。灵活的工作安排让专业人士能够兼顾工作与休閒，因此，配备专属工作空间、可靠网路连线和适合长期居住的厨房设施的租赁房产需求日益增长。这一趋势缓解了租赁市场的季节性波动，并为数位游牧者和家庭的物业管理公司创造了新的商机。 Airbnb 2024 年第一季致股东信中指出，长期住宿占总住宿的 17%，这印证了这一转变，也凸显了市场对支持混合生活方式的住宿设施的持续需求。

市场挑战

日益严格的法规环境是全球短期度假租赁市场发展的主要障碍。在主要旅游目的地，地方政府经常实施限制性政策来管理住宅供应问题，例如严格的区域划分禁令、许可证数量限制和复杂的安全标准。这些合规要求给房东带来了沉重的经济和行政负担，往往使小规模企业难以维持营运。因此，企业纷纷撤出房产或将其转为长期租赁，导致市场上的活跃房源数量下降，并有效地抑制了库存成长。

此外，这些日益严格的监管造成了不稳定的商业环境，抑制了投资兴趣，并限制了产业有效扩大规模的能力。这些监管对企业营运的影响显着且可衡量。例如，苏格兰自助式住宿设施协会在2024年报告称，新的短期住宿许可法规出台后，77%的经营者经历了负面的营运影响。此类监管趋势不可避免地会限制市场供应，并抑制整个行业的获利能力。

市场趋势

人工智慧驱动的动态定价的广泛应用正在改变短期度假租赁行业的收益管理模式。营运商正逐渐抛弃季节性固定定价，转而采用自动化演算法，根据即时市场需求、竞争对手动态和预订情况调整每日价格。这种技术整合使房东能够在淡季提高运转率，并在旺季最大化收益，从而透过即时回应旅客需求的变化，最终提升整体盈利。根据 Hostaway 2024 年 5 月发布的报告，物业经理对人工智慧工具的采用率在六个月内增长了 63%，其中 41% 的用户专门将这些解决方案应用于动态定价。

同时，受消费者价值观转变的影响，环保永续租赁房源的激增已成为重要的竞争因素。旅客越来越倾向于选择注重环境保护的住宿设施，这促使房东采取节能係统、减少废弃物、使用本地产品等绿色措施。这一趋势已将永续性从小众行销元素提升为吸引具有环保意识的客人的必要营运要求。 Booking.com 发布的《2024 年永续旅游报告》也印证了这一转变，报告显示，75% 的全球旅客计划在未来一年内选择更永续的旅行方式，这凸显了住宿设施提供者提供符合这些环保偏好的服务的必要性。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球短期度假租赁市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 住宿设施类型（独立式住宅、公寓、度假村/公寓式饭店、其他）
  • 预订方式（线上、线下）
  • 依地理位置（都市区、乡村地区、海滩、山区、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美短期度假租赁市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲短期度假租赁市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区短期度假租赁市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲短期度假租赁市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲短期度假租赁市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球短期度假租赁市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• 9flats PTE. Limited
• Airbnb, Inc.
• Booking Holdings Inc.
• Expedia Group, Inc.
• MTCH AG
• MakeMyTrip（India）Private Limited
• Awaze A/S
• Oravel Stays Limited
• Tripadvisor LLC
• Wyndham Destinations Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Short-term Vacation Rental Market is projected to expand from USD 139.35 Billion in 2025 to USD 229.60 Billion by 2031, exhibiting a CAGR of 8.68%. This sector encompasses furnished residential units, including private homes and apartments, offered to travelers for brief stays as a substitute for conventional hotels. Key factors fueling this growth include a rising consumer demand for immersive, local travel experiences and the ease of accessing properties via sophisticated digital booking systems. Furthermore, the prospect of substantial income continues to motivate property owners to join the market; indeed, the Vacation Rental Management Association noted in 2024 that short-term rental supply grew by roughly 4% year-over-year, underscoring this ongoing economic incentive.

Conversely, the industry confronts significant hurdles due to increasingly strict regulatory frameworks in major global tourist destinations. Local governments are frequently enacting restrictive zoning ordinances, limits on licenses, and mandatory registration protocols to mitigate housing shortages and community issues. This intricate web of compliance obligations generates operational obstacles and legal instability for hosts, which threatens to severely hamper the expansion of inventory and restrict the overall scalability of the global market.

Market Driver

The extensive utilization of digital booking and distribution platforms acts as a major engine for the growth of the short-term vacation rental industry. These online marketplaces have reduced entry barriers for property owners and simplified the reservation experience for guests, leading to higher transaction volumes worldwide. The ease of instant confirmations, combined with the transparency of user feedback, bolsters consumer trust and adoption rates throughout the sector. Illustrating this engagement, Airbnb reported in its Q3 2024 Shareholder Letter that Nights and Experiences Booked rose by 8% year-over-year. Similarly, Booking Holdings Inc. revealed that room nights booked for alternative accommodations increased by 12% year-over-year in the second quarter of 2024, emphasizing the scalability enabled by digital channels.

Additionally, the surge in remote work and "bleisure" travel has significantly transformed demand, creating a preference for residential-style lodgings over standard hotels. As flexible work arrangements permit professionals to merge their jobs with leisure, there is a growing need for rentals featuring dedicated workspaces, robust internet connectivity, and kitchen amenities for longer stays. This trend has dampened rental seasonality and generated new revenue opportunities for managers targeting digital nomads and families. As evidence of this shift, Airbnb's Q1 2024 Shareholder Letter noted that long-term stays accounted for 17% of total nights booked, highlighting the enduring demand for accommodations that facilitate a hybrid lifestyle.

Market Challenge

The escalation of rigorous regulatory environments creates a major barrier to the growth of the global short-term vacation rental market. In key tourist centers, local authorities are frequently enacting restrictive policies, such as strict zoning bans, caps on the number of licenses, and complicated safety codes, to manage housing supply issues. These compliance mandates place significant financial and administrative strains on hosts, often making small-scale ventures economically unsustainable. As a result, the market sees a decline in active listings as operators remove their properties or convert them to long-term leases, effectively halting the growth of inventory.

Furthermore, this tightening of regulations fosters an unstable business environment that deters investment and restricts the sector's capacity to scale effectively. The operational impact of these rules is both significant and measurable; for instance, the Association of Scotland's Self-Caterers reported in 2024 that 77% of businesses experienced negative operational consequences following the introduction of new short-term let licensing rules. Such trends of increased oversight inevitably constrain market supply and suppress the revenue potential for the industry at large.

Market Trends

The broad implementation of AI-powered dynamic pricing is transforming revenue management approaches within the short-term vacation rental sector. Operators are progressively abandoning static seasonal pricing in favor of automated algorithms that evaluate real-time market demand, competitor actions, and booking windows to adjust daily rates. This integration of technology enables hosts to boost occupancy during slower periods and secure maximum yields during high-demand events, thereby improving overall profitability by responding immediately to shifts in traveler interest. According to a May 2024 report by Hostaway, the adoption of artificial intelligence tools by property managers rose by 63% over six months, with 41% of users specifically applying these solutions for dynamic pricing.

Concurrently, the normalization of eco-friendly and sustainable rentals has become a vital competitive factor influenced by changing consumer values. Travelers are increasingly seeking accommodations that exhibit environmental stewardship, urging property owners to adopt green measures like energy-efficient systems, waste reduction strategies, and locally sourced supplies. This trend has elevated sustainability from a niche marketing feature to an essential operational requirement for attracting environmentally conscious guests. Reinforcing this shift, Booking.com's 'Sustainable Travel Report 2024' indicated that 75% of global travelers plan to travel more sustainably in the coming year, underscoring the pressure on hosts to match their offerings with these eco-friendly preferences.

Key Market Players

• 9flats PTE. Limited
• Airbnb, Inc.
• Booking Holdings Inc.
• Expedia Group, Inc.
• MTCH AG
• MakeMyTrip (India) Private Limited
• Awaze A/S
• Oravel Stays Limited
• Tripadvisor LLC
• Wyndham Destinations Inc.

Report Scope

In this report, the Global Short-term Vacation Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Short-term Vacation Rental Market, By Accommodation Type

• Home
• Apartments
• Resort/Condominium
• Others

Short-term Vacation Rental Market, By Booking Mode

• Online
• Offline

Short-term Vacation Rental Market, By Location

• Urban
• Rural
• Beach
• Mountain
• Others

Short-term Vacation Rental Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Short-term Vacation Rental Market.

Available Customizations:

Global Short-term Vacation Rental Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Short-term Vacation Rental Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Accommodation Type (Home, Apartments, Resort/Condominium, Others)
  • 5.2.2. By Booking Mode (Online, Offline)
  • 5.2.3. By Location (Urban, Rural, Beach, Mountain, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Short-term Vacation Rental Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Accommodation Type
  • 6.2.2. By Booking Mode
  • 6.2.3. By Location
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Short-term Vacation Rental Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Accommodation Type
      • 6.3.1.2.2. By Booking Mode
      • 6.3.1.2.3. By Location
  • 6.3.2. Canada Short-term Vacation Rental Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Accommodation Type
      • 6.3.2.2.2. By Booking Mode
      • 6.3.2.2.3. By Location
  • 6.3.3. Mexico Short-term Vacation Rental Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Accommodation Type
      • 6.3.3.2.2. By Booking Mode
      • 6.3.3.2.3. By Location

7. Europe Short-term Vacation Rental Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Accommodation Type
  • 7.2.2. By Booking Mode
  • 7.2.3. By Location
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Short-term Vacation Rental Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Accommodation Type
      • 7.3.1.2.2. By Booking Mode
      • 7.3.1.2.3. By Location
  • 7.3.2. France Short-term Vacation Rental Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Accommodation Type
      • 7.3.2.2.2. By Booking Mode
      • 7.3.2.2.3. By Location
  • 7.3.3. United Kingdom Short-term Vacation Rental Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Accommodation Type
      • 7.3.3.2.2. By Booking Mode
      • 7.3.3.2.3. By Location
  • 7.3.4. Italy Short-term Vacation Rental Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Accommodation Type
      • 7.3.4.2.2. By Booking Mode
      • 7.3.4.2.3. By Location
  • 7.3.5. Spain Short-term Vacation Rental Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Accommodation Type
      • 7.3.5.2.2. By Booking Mode
      • 7.3.5.2.3. By Location

8. Asia Pacific Short-term Vacation Rental Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Accommodation Type
  • 8.2.2. By Booking Mode
  • 8.2.3. By Location
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Short-term Vacation Rental Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Accommodation Type
      • 8.3.1.2.2. By Booking Mode
      • 8.3.1.2.3. By Location
  • 8.3.2. India Short-term Vacation Rental Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Accommodation Type
      • 8.3.2.2.2. By Booking Mode
      • 8.3.2.2.3. By Location
  • 8.3.3. Japan Short-term Vacation Rental Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Accommodation Type
      • 8.3.3.2.2. By Booking Mode
      • 8.3.3.2.3. By Location
  • 8.3.4. South Korea Short-term Vacation Rental Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Accommodation Type
      • 8.3.4.2.2. By Booking Mode
      • 8.3.4.2.3. By Location
  • 8.3.5. Australia Short-term Vacation Rental Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Accommodation Type
      • 8.3.5.2.2. By Booking Mode
      • 8.3.5.2.3. By Location

9. Middle East & Africa Short-term Vacation Rental Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Accommodation Type
  • 9.2.2. By Booking Mode
  • 9.2.3. By Location
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Short-term Vacation Rental Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Accommodation Type
      • 9.3.1.2.2. By Booking Mode
      • 9.3.1.2.3. By Location
  • 9.3.2. UAE Short-term Vacation Rental Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Accommodation Type
      • 9.3.2.2.2. By Booking Mode
      • 9.3.2.2.3. By Location
  • 9.3.3. South Africa Short-term Vacation Rental Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Accommodation Type
      • 9.3.3.2.2. By Booking Mode
      • 9.3.3.2.3. By Location

10. South America Short-term Vacation Rental Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Accommodation Type
  • 10.2.2. By Booking Mode
  • 10.2.3. By Location
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Short-term Vacation Rental Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Accommodation Type
      • 10.3.1.2.2. By Booking Mode
      • 10.3.1.2.3. By Location
  • 10.3.2. Colombia Short-term Vacation Rental Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Accommodation Type
      • 10.3.2.2.2. By Booking Mode
      • 10.3.2.2.3. By Location
  • 10.3.3. Argentina Short-term Vacation Rental Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Accommodation Type
      • 10.3.3.2.2. By Booking Mode
      • 10.3.3.2.3. By Location

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Short-term Vacation Rental Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. 9flats PTE. Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Airbnb, Inc.
• 15.3. Booking Holdings Inc.
• 15.4. Expedia Group, Inc.
• 15.5. MTCH AG
• 15.6. MakeMyTrip (India) Private Limited
• 15.7. Awaze A/S
• 15.8. Oravel Stays Limited
• 15.9. Tripadvisor LLC
• 15.10. Wyndham Destinations Inc.

16. Strategic Recommendations

17. About Us & Disclaimer