气泡食品饮料市场－全球产业规模、份额、趋势、机会、预测：按类型、原料、分销管道、地区和竞争格局划分，2021-2031年

全球食品饮料市场预计将从 2025 年的 49.9 亿美元大幅成长至 2031 年的 83.5 亿美元，复合年增长率为 8.96%。

该行业以口感为特色的食品为主，例如有嚼劲的粉圆、爆爆珠或淀粉球，主要用于茶饮、甜点和烘焙食品。市场成长的主要驱动力是亚洲茶文化在国际上日益普及，以及消费者对注重口感的感官体验的需求不断增长。此外，跨境创新正在拓展该行业的版图，传统配料被融入冰淇淋和煎饼等多种食品中，使其吸引力超越了专卖店的范畴。

然而，该产业面临与供应链不稳定相关的重大挑战，尤其是对木薯根等农业原料的高度依赖，这些原料是生产淀粉的关键。影响作物产量的环境因素可能严重扰乱全球供应和价格稳定。根据泰国木薯贸易协会的数据，2024年1月至11月，作为泡泡产品重要原料的木薯淀粉出口额达到367亿泰铢。过度依赖特定产区对该产业的持续扩张和稳定营运构成重大风险。

市场驱动因素

进军北美和欧洲市场的策略性扩张正在重塑全球市场格局，各大品牌纷纷采用积极的直营加盟模式来吸引西方消费者。企业正利用在地化的行销策略和优化的供应链，在传统亚洲市场以外的这些盈利的地区建立业务。关键的财务表现支撑了这一成长，证明了手摇茶饮加盟店在非传统市场的扩充性。例如，QSR Media Asia在2025年4月报道称，贡茶2024财年系统销售额突破6亿美元。这一里程碑的实现得益于其在美国市场的强劲表现以及向新地区的战略扩张。

同时，Z世代和千禧世代消费的成长正在扩大市场规模，巩固了饮料作为一种易于客製化的生活方式产品的地位。这些群体对「轻鬆享受的偏好」的偏好正在推动大众市场品牌销量的大幅增长，凸显了该行业对高频交易的依赖。根据Mikue集团2025年2月发布的招股说明书，该公司在2024财年第一季至第三季的九个月内售出了约71亿杯饮料。虽然大众市场的销售量可观，但高端市场也创造了相当可观的价值。四川百茶百道实业有限公司在2025年公布的2024财年全年营收为49.2亿元人民币（约880亿日圆），展现了不同消费群体多元化的经济潜力。

市场挑战

对特定农业投入品（尤其是用于淀粉生产的木薯根）的过度依赖，严重阻碍了全球珍珠奶茶及相关甜点市场的稳定和成长。由于手摇茶饮及相关甜点完全依赖木薯作为主要原料，因此该产业极易受到环境因素导致的供应链波动的影响。当主要产区遭遇恶劣天气或植物疾病时，製造商即时面临原料短缺和成本上涨的局面。这种不可预测性会扰乱生产计画，迫使品牌承担增加的成本，并可能阻碍新产品线的推出或延迟进入新兴市场。

近期农业统计数据凸显了这些供应限制的严重性。根据泰国木薯贸易协会报告，2024年新鲜木薯根的总产量较上年度下降约20%。这一降幅归因于持续干旱和植物疾病。原料供应的大幅减少直接限制了木薯淀粉的供应，迫使市场参与企业优先考虑库存管理而非业务扩张。因此，缺乏稳定的原料供应保障使得制定长期产业计画变得困难，并减缓了整个产业的整体发展。

市场趋势

随着主要企业积极适应日益严格的环境法规和不断变化的消费者价值观，向永续和可生物降解包装解决方案的转变正在从根本上改变全球泡腾食品饮料市场的营运标准。各大品牌正逐步淘汰一次性塑胶製品，并积极推行全面的减废弃物倡议，包括采用聚乳酸（PLA）材料和倡导消费者养成环保意识。此举超越了单纯的合规要求，成为现代品牌形象的核心，企业主动揭露其塑胶使用量的减少情况，以建立社会信任。根据Mikue集团2025年4月发布的ESG报告，绿色消费推广措施已促成1.86亿份顾客订单减少包装袋的使用，到2024年底，这显示消费者对永续性措施的参与度很高。

同时，功能性和健康导向成分的兴起正在重塑产品开发，使珍珠奶茶从单纯的偏好转变为健康补水饮品。生产商积极更新产品菜单，推出新鲜蔬果混合饮品和低糖替代品，将手摇茶饮定位为健康生活方式的组成部分。即使注重健康的消费者可能更倾向于避免含糖饮料，这项策略调整也透过提高购买频率，有助于稳定品牌收入。这项策略的经济成效体现在奈雪控股株式会社于2025年8月公布的中期财务表现。该公司直营店的同店销售额成长了2.3%，这一成长趋势显然与健康导向策略以及「每日蔬果水瓶」系列的推出密切相关。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球泡沫食品饮料市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 类别（水果零食、甜点、果汁饮料、手摇茶饮、其他）
  • 依成分（木薯粉底，爆破气泡）
  • 分销通路（线上、线下）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美泡沫食品饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲泡沫食品饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区泡泡食品饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲新兴食品饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美泡沫食品饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球泡泡食品饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Del Monte Foods Inc.
• Modoo Food Ltd.
• Bubble Tea Club Pty Ltd
• Zacely Limited
• Fokus Inc.
• Gong Cha Global Limited
• La Kaffa International Co. Ltd.
• Karat Packaging, Inc.
• Bubble Tea Supply
• Qbubble Troika JC Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Bubble Food & Beverages Market is projected to expand significantly, rising from USD 4.99 Billion in 2025 to USD 8.35 Billion by 2031, reflecting a CAGR of 8.96%. This sector is defined by culinary items featuring chewy tapioca pearls, popping boba, or starch-based spheres, which are predominantly found in tea-based drinks, desserts, and bakery products. Market momentum is primarily sustained by the growing international acceptance of Asian tea culture and an increasing consumer desire for texture-oriented sensory experiences. Additionally, cross-border innovation is broadening the industry's scope, as traditional toppings are increasingly incorporated into diverse formats like ice cream and pancakes, extending appeal beyond specialty tea shops.

However, the sector confronts substantial obstacles related to supply chain volatility, specifically its acute dependence on agricultural raw materials such as cassava roots for starch production. Environmental factors affecting crop yields can cause severe disruptions in global availability and price stability. Data from the Thai Tapioca Trade Association indicates that from January to November 2024, the export value of tapioca starch-a vital ingredient for bubble products-amounted to 36.7 billion Thai Baht. This heavy reliance on concentrated sourcing regions presents a considerable risk to the industry's continuous expansion and the maintenance of consistent operations.

Market Driver

Strategic expansion into North American and European markets is redefining the global landscape, with brands aggressively implementing direct franchising models to engage Western consumers. Companies are venturing beyond traditional Asian strongholds by utilizing localized marketing strategies and optimized supply chains to establish a presence in these lucrative regions. This growth is corroborated by major financial achievements that prove the scalability of bubble tea franchises in non-traditional markets; for example, QSR Media Asia reported in April 2025 that Gong cha achieved system-wide sales surpassing $600 million for the 2024 fiscal year, a milestone driven by strong performance in the United States and strategic entries into new territories.

Simultaneously, rising consumption among Gen Z and Millennial demographics is fueling market volume, cementing the beverage's position as an accessible, customizable lifestyle product. The preference for on-the-go indulgence within these groups has generated massive sales numbers for mass-market brands, highlighting the industry's dependence on high-frequency transactions. According to a February 2025 prospectus from Mixue Group, the company sold roughly 7.1 billion cups in the first nine months of 2024 alone. While mass-market volume is essential, the premium segment also generates significant value; Sichuan Baicha Baidao Industrial Co., Ltd. reported an annual revenue of RMB 4.92 billion for the 2024 fiscal year in 2025, demonstrating the varied economic potential across different consumer tiers.

Market Challenge

The intense dependence on specific agricultural inputs, notably cassava roots for starch production, constitutes a major hurdle to the stability and growth of the Global Bubble Food & Beverages Market. Because the essential ingredients for bubble tea and related desserts rely wholly on this crop, the industry is intrinsically susceptible to supply chain fluctuations triggered by environmental conditions. When primary sourcing regions suffer from adverse weather or plant diseases, manufacturers encounter immediate shortages and rising input costs. This unpredictability interferes with production schedules and compels brands to absorb increased expenses, potentially hindering the creation of new product lines and delaying entry into emerging markets.

Recent agricultural statistics underscore the severity of these supply constraints. As reported by the Thai Tapioca Trade Association, the total yield of fresh cassava roots dropped by approximately 20 percent in 2024 compared to the prior crop year, a decline attributed to extended drought and plant disease. Such a significant contraction in raw material supplies directly limits the availability of tapioca starch, forcing market participants to prioritize inventory management over business expansion. Consequently, the failure to guarantee a steady stream of ingredients compromises long-term operational planning and decelerates the sector's overall progress.

Market Trends

The shift toward sustainable and biodegradable packaging solutions is fundamentally transforming operational standards within the Global Bubble Food & Beverages Market as major companies adapt to stricter environmental regulations and evolving consumer values. Brands are increasingly abandoning single-use plastics in favor of comprehensive waste reduction initiatives, such as adopting polylactic acid (PLA) materials and encouraging eco-friendly customer habits. This move represents more than just regulatory compliance; it is central to modern brand identity, with firms actively disclosing plastic footprint reductions to foster community trust. According to Mixue Group's April 2025 ESG Report, initiatives promoting green consumption led to 186 million orders where customers opted out of packaging bags by the end of 2024, demonstrating immense consumer engagement in sustainability efforts.

Concurrently, the rise of functional and wellness-oriented ingredients is reshaping product development, steering the category from pure indulgence toward health-conscious hydration. Manufacturers are aggressively updating menus to feature fresh fruits, vegetable blends, and low-sugar alternatives, thereby positioning bubble tea as a legitimate part of a healthy lifestyle. This strategic adjustment helps brands stabilize revenue by boosting purchase frequency among health-aware consumers who might otherwise avoid sugary drinks. The financial success of this approach is reflected in Nayuki Holdings Limited's August 2025 interim results, which noted a 2.3 percent rise in same-store sales at self-operated locations, a growth trend explicitly linked to its health-focused strategy and the introduction of the "Daily Fruit & Vegetable Bottle" series.

Key Market Players

• Del Monte Foods Inc.
• Modoo Food Ltd.
• Bubble Tea Club Pty Ltd
• Zacely Limited
• Fokus Inc.
• Gong Cha Global Limited
• La Kaffa International Co. Ltd.
• Karat Packaging, Inc.
• Bubble Tea Supply
• Qbubble Troika J C Inc.

Report Scope

In this report, the Global Bubble Food & Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bubble Food & Beverages Market, By Type

• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Bubble Food & Beverages Market, By Source

• Tapioca-based
• Bursting Bubble

Bubble Food & Beverages Market, By Distribution Channel

• Online
• Offline

Bubble Food & Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bubble Food & Beverages Market.

Available Customizations:

Global Bubble Food & Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bubble Food & Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Fruit Snacks, Desserts, Fruit Beverages, Bubble Tea, Others)
  • 5.2.2. By Source (Tapioca-based, Bursting Bubble)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Bubble Food & Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Source
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bubble Food & Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Bubble Food & Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Bubble Food & Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Distribution Channel

7. Europe Bubble Food & Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Source
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bubble Food & Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Bubble Food & Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Bubble Food & Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Bubble Food & Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Bubble Food & Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Bubble Food & Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Source
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bubble Food & Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Bubble Food & Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Bubble Food & Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Bubble Food & Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Bubble Food & Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Bubble Food & Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Source
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bubble Food & Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Bubble Food & Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Bubble Food & Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Distribution Channel

10. South America Bubble Food & Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Source
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bubble Food & Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Bubble Food & Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Bubble Food & Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bubble Food & Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Del Monte Foods Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Modoo Food Ltd.
• 15.3. Bubble Tea Club Pty Ltd
• 15.4. Zacely Limited
• 15.5. Fokus Inc.
• 15.6. Gong Cha Global Limited
• 15.7. La Kaffa International Co. Ltd.
• 15.8. Karat Packaging, Inc.
• 15.9. Bubble Tea Supply
• 15.10. Qbubble Troika J C Inc.

16. Strategic Recommendations

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