泡泡食品饮料市场规模、份额及成长分析（按产品、成分、通路及地区划分）－产业预测（2026-2033）

预计到 2024 年，全球泡泡食品和饮料市场规模将达到 57.1 亿美元，到 2025 年将成长至 62.8 亿美元，到 2033 年将成长至 133.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 9.9%。

全球奶茶饮料市场正经历显着成长，这主要得益于手摇茶饮的爆款，尤其是在社群媒体达人中广受欢迎。东南亚已成为重要的成长中心，各大外送平台的手摇茶饮订单量大幅成长，奶茶专卖店数量也日益增加。这一热潮，加上消费者对更健康饮品的偏好不断变化，促使许多人放弃传统的碳酸饮料。投资热潮持续升温，各公司积极透过口味和食材的创新来丰富产品线，包括天然、有机和纯素产品。丰富多样的食材、酱料和口味组合不断吸引消费者，进一步推动了奶茶市场的扩张和创新。

全球食品饮料泡沫市场的驱动因素

全球泡泡茶饮料市场由丰富多样的口味和类型驱动，包括红茶、水果口味和茉莉绿茶等。尤其是水果口味的茶饮，提供了多种选择，例如甜味水果饮料和添加水果风味的奶油饮料。此外，还有不含乳糖的替代品，例如红茶和茉莉花绿茶，以满足更广泛的消费者需求。这种多样化的选择不仅拓宽了消费者的选择范围，也成为吸引更广泛客户群的有效行销策略。此外，各公司不断创新，开发新口味和独特配方，以进一步吸引消费者。

全球泡沫食品饮料市场面临的限制因素

手摇茶饮作为一种独特的饮品，其需求不断增长，但同时也面临着来自各种其他含咖啡因饮品的竞争，尤其是咖啡，在许多地区都越来越受欢迎。咖啡作为有效的能量来源，其便利的即饮形式也越来越受到消费者的青睐，以满足忙碌生活节奏的需求。咖啡消费量的激增催生了各种创新咖啡产品，包括冷萃咖啡、即溶咖啡和发泡气泡咖啡，这给珍珠奶茶市场带来了挑战，使其难以吸引消费者的注意。

全球泡泡食品和饮料市场趋势

随着社群媒体的影响力持续塑造消费者偏好，全球珍珠奶茶等饮品市场正经历强劲成长。凭藉着色彩鲜艳、配料诱人且便于社交共用的创新配方，手摇茶饮等视觉效果出众的饮品正迅速走红。这一趋势正将饮品打造成适合在Instagram上分享的创意美食，吸引顾客光顾咖啡馆和商店。此外，注重独特的产品呈现方式不仅能提升客户参与，还能增强品牌忠诚度，使美观的珍珠奶茶成为不断发展的食品饮料产业中的关键一环。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球泡泡食品饮料市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 水果零食
• 甜点
• 果汁饮料
• 手摇茶饮
• 其他的

全球泡泡食品饮料市场规模（依成分划分）及复合年增长率（2026-2033）

• 木薯粉
• 泡泡破裂

全球泡泡食品饮料市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 适用于零售商（Off-Trade）
  • 超级市场和大卖场
  • 在线的
  • 其他的
• On-Trade

全球泡泡食品饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Sharetea（Taiwan）
• Gong cha（Taiwan）
• CoCo Fresh Tea & Juice（Taiwan）
• Chatime（Taiwan）
• Kung Fu Tea（USA）
• Boba Guys（USA）
• Happy Lemon（China）
• Tiger Sugar（Taiwan）
• The Alley（Taiwan）
• Yi Fang Taiwan Fruit Tea（Taiwan）
• Vivi Bubble Tea（USA）
• Quickly（Taiwan）
• Presotea（Taiwan）
• Bubbleology（UK）
• Teapioca Lounge（USA）
• Milksha（Taiwan）
• Bobapop（USA）
• Trois Fois Vin（France）
• Bubble Tea Supply（USA）
• Lollicup USA, Inc.（USA）

结论与建议

Global Bubble Food and Beverages Market size was valued at USD 5.71 Billion in 2024 and is poised to grow from USD 6.28 Billion in 2025 to USD 13.35 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

The global bubble food and beverage market is witnessing significant growth driven primarily by the surging popularity of bubble tea, especially among social media-savvy consumers. Southeast Asia has become a notable hotspot, with major food delivery platforms reporting immense increases in bubble tea orders and a rising number of dedicated outlets. This boom is complemented by consumer preferences shifting towards healthier beverage options, steering many away from traditional carbonated drinks. The investment landscape is burgeoning, with companies actively enhancing product offerings through innovation in flavors and ingredients, including natural, organic, and vegan options. The diverse range of toppings, sauces, and flavor profiles available continues to captivate consumers, further propelling the market's expansion and creativity in bubble food experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food and Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food and Beverages Market Segments Analysis

Global Bubble Food and Beverages Market is segmented by Product, Source Product, Distribution Channel and region. Based on Product, the market is segmented into Fruit Snacks, Desserts, Fruit Beverages, Bubble Tea and Others. Based on Source Product, the market is segmented into Tapioca-based and Bursting Bubble. Based on Distribution Channel, the market is segmented into Off-trade and On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bubble Food and Beverages Market

The Global Bubble Food and Beverages market is driven by an extensive variety of flavors and types, including black, fruit-flavored, and green jasmine teas. Among these, fruit-flavored tea offers a diverse range of options, such as sweetened fruit drinks and creamy beverages infused with fruit flavors. With lactose-free alternatives like black and green jasmine teas available, the market caters to a broader audience. This diverse selection enhances consumer choices and serves as an effective marketing strategy to attract a larger customer base. Additionally, companies are constantly innovating by developing new flavors and unique blends to entice consumers further.

Restraints in the Global Bubble Food and Beverages Market

The increasing demand for bubble tea as a unique beverage faces competition from a wide range of alternative caffeinated drinks, particularly coffee, which has gained significant popularity in many regions. The perception of coffee as an effective energy booster has grown, coupled with its enhanced availability in convenient ready-to-drink formats, catering to the needs of consumers with hectic lifestyles. This surge in coffee consumption has led to the emergence of diverse and innovative coffee options, including cold brew, snap chilled varieties, and effervescent canned coffee, thereby presenting a challenge to the bubble food and beverages market as it vies for consumer attention.

Market Trends of the Global Bubble Food and Beverages Market

The Global Bubble Food and Beverages market is experiencing robust growth, fueled by the influence of social media in shaping consumer preferences. Visually appealing drinks, such as bubble tea, have garnered significant attention, as establishments craft innovative concoctions featuring vibrant colors and enticing toppings designed for social sharing. This trend has transformed beverage offerings into Instagram-worthy creations, driving traffic to cafes and shops. In turn, the emphasis on unique presentation not only enhances customer engagement but also stimulates brand loyalty, making aesthetically pleasing bubble drinks a key player in the evolving landscape of the food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bubble Food and Beverages Market Size by Product & CAGR (2026-2033)

• Market Overview
• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Global Bubble Food and Beverages Market Size by Source Product & CAGR (2026-2033)

• Market Overview
• Tapioca-based
• Bursting Bubble

Global Bubble Food and Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Off-trade
  • Supermarkets & Hypermarkets
  • Online
  • Others
• On-trade

Global Bubble Food and Beverages Market Size & CAGR (2026-2033)

• North America (Product, Source Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Source Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Source Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Source Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Source Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sharetea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong cha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoCo Fresh Tea & Juice (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kung Fu Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Fang Taiwan Fruit Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quickly (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubbleology (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapioca Lounge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milksha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobapop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trois Fois Vin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubble Tea Supply (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lollicup USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations