螺旋藻食品与饮料市场：现况分析与预测（2024-2032）

Spirulina Food & Beverage Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 132 Pages | 商品交期: 最快1-2个工作天内

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由于新产品配方和口味的积极开发，螺旋藻食品和饮料市场预计将以约 9.5% 的速度稳定成长。例如，2022 年 2 月，食品科技新创公司 Gavan 利用其专有技术开发了一系列用于热饮和冷饮的天然蓝色着色剂。其中包括一种提取纯天然、纯蓝色的方法，这种蓝色引人注目，同时提供高性能和稳定性。着色溶液基于螺旋藻。在预测期内，有几个因素推动市场成长，包括消费者健康意识的增强、对植物蛋白来源的需求增加、分销管道的扩大以及与健康和保健公司的策略联盟。除此之外，螺旋藻食品和饮料的可负担性和可用性的提高也推动了该市场的稳定发展。

依类型，市场分为固体食品和饮料。到 2023 年，固体食品细分市场将在细分市场中占据主导地位。螺旋藻食品和饮料市场的固体食品部分主要包括以螺旋藻为主要成分的各种产品，提供营养价值和健康益处。零食棒、饼干、义大利麵或麵条、蛋白质棒、烘焙产品、含有螺旋藻以增加营养成分的片剂或胶囊是更健康的替代品。这些固体食品满足了消费者寻求更健康的食品选择、植物性蛋白质来源和天然补充剂的需求，以支持他们的整体健康。随着消费者对植物性营养和永续食物来源越来越感兴趣，螺旋藻固体食品市场持续成长。因此，在类型中，固体食品细分市场在2023年占据了重要的市场占有率。

依应用，市场分为膳食补充剂、强化剂、食用色素等。营养强化剂细分市场将在 2023 年占据主导地位。在强化细分市场，各种产品旨在为消费者提供浓缩剂量的螺旋藻营养益处。螺旋藻蛋白粉结合了螺旋藻和其他植物蛋白的优点，如豌豆蛋白、大麻蛋白和糙米蛋白。谷物棒、格兰诺拉麦片或混合零食等食品都添加了螺旋藻，以增强其营养成分。随着人们对螺旋藻营养价值的认识不断增强，对这些产品的需求预计将增加，并推动螺旋藻食品和饮料市场的进一步创新。例如，2022年4月，印度将在邦政府新的旗舰计画 "奥里萨邦加速营养之路策略" （SOPAN）下为儿童提供螺旋藻（一种蓝绿藻）的营养补充剂，这是一项创新举措。 Sondergard 是印度东部首个此类计画。透过 3,801 个 Anganwadi 中心，为超过 142,000 名儿童提供了螺旋藻食品和饮料补充剂。 7 个月至 2 岁的儿童服用螺旋藻糖，2 至 6 岁的儿童服用富含螺旋藻的 "Chikki" 。因此，从应用来看，营养强化细分市场将在 2023 年占据很大的市场。

依产品，市场分为线上和线下。线上业务预计在预测期内将以复合年增长率大幅成长。在细分市场的线上细分市场中，企业利用电子商务平台接触到寻求螺旋藻产品的广泛消费者。该细分市场包括各种线上零售通路。专门从事健康、营养和保健产品的网站通常以螺旋藻为特色，并允许消费者购买螺旋藻补充剂。线上细分市场具有可近性、便利性、能够接触到世界各地消费者等几个优点。消费者可以轻鬆研究产品、比较价格、阅读评论并在舒适的家中购买，为数位时代螺旋藻市场的成长和扩张做出贡献。因此，线上类别预计在预测期内将以显着的复合年增长率成长。

为了更瞭解螺旋藻食品饮料的市场介绍，市场有北美（美国、加拿大等北美地区）、欧洲（德国、英国、法国、西班牙、义大利等欧洲地区））、亚太地区（根据世界其他地区（中国、日本、印度、亚太其他地区）和世界其他地区的全球影响力进行分析。在目前的 2023 年情境中，由于产品发布、公司扩张、公司联盟和收购的增加，北美将主导市场。例如，2024年3月，义大利公益企业、健康食品先驱Andriani S.p.A.宣布进军北美市场，引进Felicia。该品牌将在阿纳海姆西部天然产品博览会上首次亮相，重点介绍其独家有机种植的螺旋藻麵食的创新产品组合。越来越多地采用植物性蛋白质补充剂、价格实惠和可用性正在推动该地区的市场成长。因此，在这些地区中，北美将在2023年占据很大的市场占有率。

Spirulina is a type of blue-green algae that's often consumed as a dietary supplement. It's rich in protein, vitamins, and minerals, making it popular among health enthusiasts. People add it to smoothies and juices or sprinkle it on salads for an extra nutritional boost. It's also available in tablet or powder form for easy consumption. The increasing adoption of plant-based proteins has led to the market's growth. Several other factors, such as rising technological advancements and a surge in company collaborations & acquisitions, are driving the spirulina food & beverage market globally.

The Spirulina Food & Beverage Market is expected to grow at a steady rate of around 9.5% owing to the rising development of new product formulations and flavors. For instance, in February 2022, Food-tech start-up Gavan created a wide range of natural blue colorings for hot and cold drinks via proprietary technology. This includes a method for extracting an entirely natural, pure blue that delivers high performance and stability while being eye-catching. The coloring solutions are based on spirulina. Several factors, including the increasing health consciousness among consumers, the rising demand for plant-based protein sources, expanding distribution channels, and strategic partnerships with health and wellness companies, are driving the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of spirulina food & beverages are also driving this market at a steady rate.

Based on the type, the market is bifurcated into solid food and beverage. The solid food segment dominated the type segment in the year 2023. The solid food segment in the spirulina food & beverage market primarily consists of various products, with spirulina as a key ingredient, providing nutritional value and health benefits. Snack bars, cookies, pasta or noodles, protein bars, bread products, tablets, or capsules infused with spirulina for added nutritional content are healthier alternatives. These solid food products cater to consumers seeking healthier food options, plant-based protein sources, and natural supplements to support their overall well-being. The market for spirulina solid foods continues to grow as consumers become increasingly interested in plant-based nutrition and sustainable food sources. Thus, among the types, the solid food segment held a significant market share in 2023.

Based on the application, the market is segmented into dietary supplements, nutrient enrichment, color for food, and others. The nutrient enrichment segment dominated the market in the year 2023. In the nutrient enrichment segment of the spirulina food & beverage market, various products are designed to provide consumers with concentrated doses of spirulina's nutritional benefits. Spirulina protein powder combines the benefits of spirulina with additional plant-based proteins such as pea protein, hemp protein, or brown rice protein. Food products such as cereal bars, granola, or snack mixes are fortified with spirulina to enhance their nutritional profile. As awareness of spirulina's nutritional benefits continues to grow, the demand for these products is expected to increase, driving further innovation in the spirulina food & beverage market. For instance, in April 2022, in India, under Strategy for Odisha's Pathway to Accelerated Nutrition (SOPAN), a new flagship program of the state government, an innovative move was introduced to provide children with a dietary supplement of Spirulina, a highly nutritious blue-green algae. Sondergard was the first in eastern India to do so. Through 3,801 Anganwadi centers, more than 1.42 lakh children are supplied with Spirulina food & beverage supplements. Children aged seven months to two years are given Spirulina sugar, while children between two and six years are given Spirulina fortified 'Chikki's.' Thus, among the applications, the nutrient enrichment segment held a significant market share in 2023.

Based on the product, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period. In the online segment of the spirulina food & beverage market, companies leverage e-commerce platforms to reach a wide audience of consumers seeking spirulina products. This segment encompasses various online retail channels. Websites specializing in health, nutrition, and wellness products often feature spirulina, allowing consumers to purchase spirulina supplements. The online segment of the spirulina food & beverage market offers several advantages, including accessibility, convenience, and the ability to reach a global audience. Consumers can easily research products, compare prices, read reviews, and make purchases from the comfort of their homes, contributing to the growth and expansion of the spirulina market in the digital era. Thus, the online category is expected to grow with a significant CAGR in the forecast period.

For a better understanding of the market adoption of spirulina food & beverage, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominates the market in the current scenario of 2023 due to the rising product launches, company expansions, and rising company collaborations & acquisitions. For instance, in March 2024, Andriani S.p.A., an Italian benefit corporation and healthy food pioneer, announced its expansion into the North American market with the introduction of Felicia. The brand will debut at Natural Products Expo West in Anaheim, highlighting an innovative portfolio of spirulina pasta cultivated entirely from organic agriculture. Other factors, such as the rising adoption of plant-based protein supplements and improving affordability and accessibility, are propelling the market growth in the region. Thus, amongst regions, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Aztec Spirulina, Prolgae Spirulina Supplies Pvt Ltd, BATA FOOD, Lee Biscuits, RKS Healthcare, TABERUMO CORPORATION, DIC CORPORATION, Cyanotech Corporation, Sensient Technologies Corporation, Parry Nutraceuticals Limited.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Spirulina Food & Beverage Market
2.2. Research Methodology of the Spirulina Food & Beverage Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.8. Supply Side Analysis
- 4.8.1. Merger & Acquisition
- 4.8.2. Investment Scenario
- 4.8.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL SPIRULINA FOOD & BEVERAGE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET SEGMENT BY TYPE

7.1. Solid Food
7.2. Beverage

8.MARKET SEGMENT BY APPLICATION

8.1. Dietary supplement
8.2. Nutrient enrichment
8.3. Color for food
8.4. Others

9.MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

9.1. Online
9.2. Offline

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

13.1. Aztec Spirulina
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Prolgae Spirulina Supplies Pvt Ltd
13.3. BATA FOOD
13.4. Lee Biscuits
13.5. RKS Healthcare
13.6. TABERUMO CORPORATION
13.7. DIC CORPORATION
12.8. Cyanotech Corporation
13.9. Sensient Technologies Corporation
13.10. Parry Nutraceuticals Limited