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市场调查报告书
商品编码
1856823

本地手工食品饮料市场预测至2032年：按产品类型、来源类型、分销管道、最终用户和地区分類的全球分析

Local Artisan Food & Beverage Market Forecasts to 2032 - Global Analysis By Product Type, Source Type, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球本地手工食品和饮料市场规模将达到 3,320 亿美元，到 2032 年将达到 6,273 亿美元，预测期内复合年增长率为 9.5%。

本地手工食品和饮料包括由当地生产者小批量手工製作的产品，这些生产者註重产品的原汁原味、精湛工艺和地理特色。这些产品往往体现了文化传承和社区认同，并以新鲜、创意和透明的采购来源为特色。消费者珍惜其独特的风味和个人化的体验。支持本地工匠有助于促进永续性，提振当地经济，并确保每件产品都体现了地域特色和文化传承。这个机芯将烹饪艺术与道德消费结合，以意义非凡、美味可口的选择丰富我们的日常生活。

人们对正宗本地产品的需求日益增长

消费者对本地特色产品日益增长的需求正在推动本地手工食品和饮料市场的发展。他们重视品质和文化内涵，越来越重视手工製品、传统配方和本地食材。随着人们对永续采购和「从农场到餐桌」理念的认识不断提高，手工製品在都市区和半都市区地区越来越受欢迎。社群媒体的影响以及体验式消费趋势的兴起，促使消费者积极寻求独特的风味和个人化的体验，使「地理特色」成为市场扩张的关键驱动力。

扩充性和分销障碍有限

扩充性有限和分销管道受阻仍然是限製本地手工生产者发展的关键因素。小规模生产往往面临产能限制，难以满足日益增长的消费者需求。此外，复杂的分销网络和零售合作关係也阻碍了市场渗透。供应链效率低、仓储空间有限以及产品易腐等问题进一步限制了其扩张。企业正透过利用本地合作、直销电商通路和微型分销模式来应对这些挑战，以期在维持产品品质的同时，将业务拓展至多个地区。

一个支援小型生产者的线上平台

支援小型生产商的线上平台为市场带来了巨大的成长机会。电商平台、订阅服务和数位化配送管道让手工品牌无需在实体店投入大量资金即可触及更多消费者。借助社群媒体行销和网红伙伴关係，这些平台能够促进消费者互动、品牌故事叙述和直接回馈。此外，线上平台还允许小型生产商展示限量版、季节性和客製化产品，打造高端体验，并协助他们在本地和全球市场实现业务的可持续成长。

假冒商品和产品真伪风险

假冒商品和产品真伪风险对本地手工食品饮料市场构成重大威胁。假冒仿冒品产品和大量生产的所谓「手工製品」会削弱消费者信任，降低品牌信誉。法律纠纷、智慧财产权侵权和品质不稳定等问题进一步威胁市场稳定。为了降低风险，企业正在采用认证专案、透明标籤和可追溯性解决方案。确保产品真实性和品质一致性对于维护消费者信任和支持全球手工产业的永续发展至关重要。

新冠疫情的影响：

新冠疫情加速了数位普及和居家消费趋势，对本地食品饮料市场产生了影响。受封锁措施的推动，消费者越来越多地转向线上平台购买手工和高端产品，从而提升了品牌知名度。儘管实体店关闭，本地生产商仍利用电子商务、订阅盒和社交媒体维持销售。此外，人们对健康、卫生和支持本地企业的日益关注也激发了消费者的兴趣。疫情过后，这种行为转变持续惠及全球小型生产商和以数位化为先导的市场策略。

预计在预测期内，时尚和服装行业将是最大的行业。

在预测期内，时尚服饰领域预计将占据最大的市场份额，这主要得益于消费者对本地生产的服饰、配件和可穿戴手工製品的日益增长的兴趣。随着消费者对永续和独特设计的偏好不断增强，工匠们正在打造限量版系列，以满足具有环保意识的消费者的需求。体验式零售概念、本地工艺品市集和设计师合作等措施进一步推动了市场接受度，使消费者能够购买到正宗的高品质时尚单品，同时支持全球小型生产商的发展。

预计在预测期内，市场平台细分市场将以最高的复合年增长率成长。

预计在预测期内，市场平台细分市场将实现最高成长率，这主要得益于电子商务和数位分销管道的日益普及。线上市场平台使小型手工艺者无需投入大量资金建设实体基础设施即可触及全球受众。借助社交媒体行销、网红伙伴关係和订阅模式，这些平台促进了产品发现和品牌互动。安全支付、即时追踪和客户评价的整合进一步增强了消费者信任，加速了基于市场的手工艺者销售成长。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于消费者对手工製品的认知度不断提高、可支配收入增加以及都市化加快。印度、中国和日本等国家对本地生产的手工食品、饮料和时尚产品的需求日益增长。电子商务的兴起、本地工艺品展销会的举办以及政府对中小企业的支持，进一步推动了市场的发展。亚太地区已成为全球手工製品消费和永续市场发展的关键区域。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于消费者对独特、永续和高品质手工产品的强劲需求。美国和加拿大正在见证线上市场、订阅盒和本地手工艺网络的日益普及。在健康生活方式、环保意识消费和社群媒体的影响下，手工艺者正逐渐接触到富裕的都市区消费者。产品供应和数位行销策略的持续创新，正确保北美本地手工食品和饮料市场保持强劲成长。

免费客製化服务：

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球本地手工食品和饮料市场（按产品类型划分）

  • 烘焙点心
  • 乳製品和乳酪
  • 肉类和熟食
  • 保存食品/调味料
  • 饮料
  • 零食和糖果甜点

6. 全球本地手工食品和饮料市场（依酱料类型划分）

  • 农场
  • 微型批量生产商
  • 合作社
  • 独立工匠

7. 全球本地手工食品和饮料市场（依分销管道划分）

  • 农夫市集
  • 当地零售商
  • 专卖店
  • 网路市集
  • 订阅盒

8. 全球本地手工食品和饮料市场（按最终用户划分）

  • 家庭
  • 餐厅
  • 饭店业
  • 企业买家

9. 全球本地手工食品和饮料市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Danone
  • General Mills
  • Nestle
  • Kraft Heinz Company
  • Conagra Brands
  • Kellogg Company
  • Campbell Soup Company
  • Bimbo Bakeries USA
  • Land O'Lakes
  • Chobani
  • Amy's Kitchen
  • Green Mountain Coffee Roasters
  • TreeHouse Foods
  • Hain Celestial Group
  • Post Consumer Brands
  • Utz Brands
Product Code: SMRC31695

According to Stratistics MRC, the Global Local Artisan Food & Beverage Market is accounted for $332.0 billion in 2025 and is expected to reach $627.3 billion by 2032 growing at a CAGR of 9.5% during the forecast period. Local Artisan Food & Beverage includes handmade, small-batch products crafted by local producers who prioritize authenticity, craftsmanship, and regional ingredients. These offerings often reflect cultural heritage and community identity, delivering freshness, creativity, and transparent sourcing. Consumers appreciate their unique flavors and personalized experiences. Supporting local artisans fosters sustainability and boosts local economies, making each product a celebration of place and tradition. This movement blends culinary artistry with ethical consumption, enriching daily routines with meaningful, flavorful choices.

Market Dynamics:

Driver:

Rising demand for local authenticity

Rising demand for local authenticity is driving growth in the local artisan food & beverage market. Consumers increasingly value handcrafted products, traditional recipes, and locally sourced ingredients, emphasizing quality and cultural connection. Fueled by growing awareness of sustainable sourcing and farm-to-table practices, artisanal offerings are gaining popularity across urban and semi-urban centers. Spurred by social media influence and experiential consumption trends, consumers are actively seeking unique flavors and personalized experiences, making authenticity a key driver for market expansion.

Restraint:

Limited scalability and distribution barriers

Limited scalability and distribution barriers remain key restraints for local artisan producers. Small-scale production often faces capacity constraints, making it challenging to meet rising consumer demand. Additionally, navigating complex distribution networks and retail partnerships can hinder market penetration. Supply chain inefficiencies, storage limitations, and perishability of products further restrict expansion. Companies are addressing these challenges by leveraging local collaborations, direct-to-consumer e-commerce channels, and micro-distribution models to maintain product quality while expanding reach across multiple regions.

Opportunity:

Online platforms supporting small producers

Online platforms supporting small producers present significant growth opportunities for the market. E-commerce marketplaces, subscription services, and digital delivery channels enable artisanal brands to reach wider audiences without heavy investment in physical retail. Spurred by social media marketing and influencer partnerships, these platforms facilitate consumer engagement, brand storytelling, and direct feedback. Additionally, online platforms allow small producers to showcase limited-edition products, seasonal offerings, and customizable items, creating premium experiences while scaling operations sustainably across local and global markets.

Threat:

Imitation and product authenticity risks

Imitation and product authenticity risks pose major threats to the local artisan food & beverage market. Counterfeit or mass-produced products labeled as "artisanal" can undermine consumer trust and erode brand credibility. Legal challenges, intellectual property infringements, and inconsistent quality further threaten market stability. To mitigate risks, companies are adopting certification programs, transparent labeling, and traceability solutions. Ensuring authenticity and quality consistency is critical to maintaining consumer confidence and supporting sustainable growth of the artisanal segment globally.

Covid-19 Impact:

The COVID-19 pandemic influenced the local artisan food & beverage market by accelerating digital adoption and home consumption trends. Spurred by lockdowns, consumers increasingly turned to online platforms for artisanal and gourmet products, enhancing brand visibility. Local producers leveraged e-commerce, subscription boxes, and social media to maintain sales despite physical store closures. Additionally, heightened focus on health, hygiene, and supporting local businesses drove consumer engagement. Post-pandemic, these behavioral shifts continue to benefit small producers and digital-first market strategies worldwide.

The fashion & apparel segment is expected to be the largest during the forecast period

The fashion & apparel segment is expected to account for the largest market share during the forecast period, owing to growing consumer interest in locally crafted clothing, accessories, and wearable artisanal products. Fueled by increasing preference for sustainable and unique designs, artisans are creating limited-edition collections that resonate with conscious shoppers. Market adoption is reinforced by experiential retail concepts, local craft fairs, and collaborations with designers, enabling consumers to access authentic, high-quality fashion items while supporting small-scale producers globally.

The marketplace platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the marketplace platforms segment is predicted to witness the highest growth rate, reinforced by the rising adoption of e-commerce and digital distribution channels. Online marketplaces allow small-scale artisans to reach a global audience without heavy investment in physical infrastructure. Fueled by social media marketing, influencer partnerships, and subscription models, these platforms drive product discovery and brand engagement. The integration of secure payments, real-time tracking, and customer reviews further enhances consumer trust, accelerating growth for marketplace-based artisanal sales.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to increasing consumer awareness of artisanal products, rising disposable incomes, and urbanization. Countries such as India, China, and Japan are witnessing growing demand for handcrafted, locally sourced food, beverages, and fashion items. E-commerce penetration, local craft fairs, and government support for SMEs further bolster market adoption. Asia Pacific is emerging as the leading region for artisan product consumption and sustainable market development globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer preference for unique, sustainable, and high-quality artisanal products. The U.S. and Canada are experiencing rising adoption of online marketplaces, subscription boxes, and local craft networks. Spurred by wellness trends, eco-conscious purchasing, and social media influence, artisans are increasingly able to reach urban, affluent consumers. Continuous innovation in product offerings and digital marketing strategies ensures robust growth for North America in the local artisan food & beverage market.

Key players in the market

Some of the key players in Local Artisan Food & Beverage Market include Danone, General Mills, Nestle, Kraft Heinz, Conagra Brands, Kellogg Company, Campbell Soup Company, Bimbo Bakeries, Land O'Lakes, Chobani, Amy's Kitchen, Green Mountain, TreeHouse Foods, Hain Celestial, Post Consumer Brands, Utz Brands, and Deluxe Pet Products.

Key Developments:

In September 2025, Danone inaugurated its OneBiome Laboratory in Paris-Saclay, focusing on gut health innovation through microbiome research. This investment strengthens its science-driven approach to personalized nutrition and supports its commitment to health-focused artisan food development

In May 2025, Nestle expanded its local sourcing and recipe adaptation strategy across Southeast Asia to meet rising demand for culturally relevant artisan foods. The initiative includes partnerships with regional producers and culinary schools to co-develop localized product lines

In February 2025, General Mills partnered with Regenerative Organic Alliance to scale regenerative farming practices for its artisan grain and snack lines. The collaboration aims to enhance soil health and traceability across its local food supply chains

Product Types Covered:

  • Baked Goods
  • Dairy & Cheese
  • Meat & Charcuterie
  • Preserves & Condiments
  • Beverages
  • Snacks & Confectionery

Source Type Covered:

  • Farm-Based
  • Micro-Batch Producers
  • Cooperative Collectives
  • Independent Artisans

Distribution Channels Covered:

  • Farmers Markets
  • Local Retail Outlets
  • Specialty Stores
  • Online Marketplaces
  • Subscription Boxes

End Users Covered:

  • Households
  • Restaurants
  • Hospitality Sector
  • Corporate Buyers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Local Artisan Food & Beverage Market, By Product Type

  • 5.1 Introduction
  • 5.2 Baked Goods
  • 5.3 Dairy & Cheese
  • 5.4 Meat & Charcuterie
  • 5.5 Preserves & Condiments
  • 5.6 Beverages
  • 5.7 Snacks & Confectionery

6 Global Local Artisan Food & Beverage Market, By Source Type

  • 6.1 Introduction
  • 6.2 Farm-Based
  • 6.3 Micro-Batch Producers
  • 6.4 Cooperative Collectives
  • 6.5 Independent Artisans

7 Global Local Artisan Food & Beverage Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Farmers Markets
  • 7.3 Local Retail Outlets
  • 7.4 Specialty Stores
  • 7.5 Online Marketplaces
  • 7.6 Subscription Boxes

8 Global Local Artisan Food & Beverage Market, By End User

  • 8.1 Introduction
  • 8.2 Households
  • 8.3 Restaurants
  • 8.4 Hospitality Sector
  • 8.5 Corporate Buyers

9 Global Local Artisan Food & Beverage Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Danone
  • 11.2 General Mills
  • 11.3 Nestle
  • 11.4 Kraft Heinz Company
  • 11.5 Conagra Brands
  • 11.6 Kellogg Company
  • 11.7 Campbell Soup Company
  • 11.8 Bimbo Bakeries USA
  • 11.9 Land O'Lakes
  • 11.10 Chobani
  • 11.11 Amy's Kitchen
  • 11.12 Green Mountain Coffee Roasters
  • 11.14 TreeHouse Foods
  • 11.15 Hain Celestial Group
  • 11.16 Post Consumer Brands
  • 11.17 Utz Brands

List of Tables

  • Table 1 Global Local Artisan Food & Beverage Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Local Artisan Food & Beverage Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Local Artisan Food & Beverage Market Outlook, By Baked Goods (2024-2032) ($MN)
  • Table 4 Global Local Artisan Food & Beverage Market Outlook, By Dairy & Cheese (2024-2032) ($MN)
  • Table 5 Global Local Artisan Food & Beverage Market Outlook, By Meat & Charcuterie (2024-2032) ($MN)
  • Table 6 Global Local Artisan Food & Beverage Market Outlook, By Preserves & Condiments (2024-2032) ($MN)
  • Table 7 Global Local Artisan Food & Beverage Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 8 Global Local Artisan Food & Beverage Market Outlook, By Snacks & Confectionery (2024-2032) ($MN)
  • Table 9 Global Local Artisan Food & Beverage Market Outlook, By Source Type (2024-2032) ($MN)
  • Table 10 Global Local Artisan Food & Beverage Market Outlook, By Farm-Based (2024-2032) ($MN)
  • Table 11 Global Local Artisan Food & Beverage Market Outlook, By Micro-Batch Producers (2024-2032) ($MN)
  • Table 12 Global Local Artisan Food & Beverage Market Outlook, By Cooperative Collectives (2024-2032) ($MN)
  • Table 13 Global Local Artisan Food & Beverage Market Outlook, By Independent Artisans (2024-2032) ($MN)
  • Table 14 Global Local Artisan Food & Beverage Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Local Artisan Food & Beverage Market Outlook, By Farmers Markets (2024-2032) ($MN)
  • Table 16 Global Local Artisan Food & Beverage Market Outlook, By Local Retail Outlets (2024-2032) ($MN)
  • Table 17 Global Local Artisan Food & Beverage Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 18 Global Local Artisan Food & Beverage Market Outlook, By Online Marketplaces (2024-2032) ($MN)
  • Table 19 Global Local Artisan Food & Beverage Market Outlook, By Subscription Boxes (2024-2032) ($MN)
  • Table 20 Global Local Artisan Food & Beverage Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Local Artisan Food & Beverage Market Outlook, By Households (2024-2032) ($MN)
  • Table 22 Global Local Artisan Food & Beverage Market Outlook, By Restaurants (2024-2032) ($MN)
  • Table 23 Global Local Artisan Food & Beverage Market Outlook, By Hospitality Sector (2024-2032) ($MN)
  • Table 24 Global Local Artisan Food & Beverage Market Outlook, By Corporate Buyers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.