泡泡食品和饮料市场规模、份额及成长分析（按产品、供应商产品、分销管道和地区）－2025-2032 年产业预测

2023 年全球气泡食品和饮料市场规模价值 52 亿美元，预计将从 2024 年的 57.1 亿美元增长到 2032 年的 121.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.9%。

社群媒体是手摇茶饮突然流行的主要动力，GrabFood 到 2021 年 5 月将餐厅合作伙伴扩展到东南亚约 4,000 家餐厅，手摇茶饮订单量增加了 3,000%（成长了 200%）。这种增长归因于消费者选择碳酸饮料的更健康替代品。该领域的资金筹措也蓬勃发展，例如手摇茶饮 Club 投资 110 万美元以满足其不断扩大的客户群。此外，製造商也在不断创新，以应对消费者对有机和纯素日益增长的认识，例如 Botanist 在其东京咖啡馆推出蓝珍珠奶茶。多样化的口味、趋势和配料继续推动这一趋势并增加手摇茶饮在市场上的吸引力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

泡泡食品和饮料市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 水果零食
• 甜点
• 果汁饮料
• 手摇茶饮
• 其他的

泡泡食品和饮料市场规模（供应商产品和复合年增长率） (2025-2032)

• 市场概览
• 木薯底料
• 爆米花波霸

泡泡食品和饮料市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• Off-Trade
  • 超级市场和大卖场
  • 在线的
  • 其他的
• On-Trade

泡泡食品和饮料市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Sharetea（Taiwan）
• Gong cha（Taiwan）
• CoCo Fresh Tea & Juice（Taiwan）
• Chatime（Taiwan）
• Kung Fu Tea（USA）
• Boba Guys（USA）
• Happy Lemon（China）
• Tiger Sugar（Taiwan）
• The Alley（Taiwan）
• Yi Fang Taiwan Fruit Tea（Taiwan）
• Vivi Bubble Tea（USA）
• Quickly（Taiwan）
• Presotea（Taiwan）
• Bubbleology（UK）
• Teapioca Lounge（USA）
• Milksha（Taiwan）
• Bobapop（USA）
• Trois Fois Vin（France）
• Bubble Tea Supply（USA）
• Lollicup USA, Inc.（USA）

结论和建议

Global Bubble Food and Beverages Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 5.71 billion in 2024 to USD 12.16 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The surge in bubble tea's popularity is largely driven by social media, with Southeast Asia experiencing a remarkable 3,000% increase in bubble tea orders on GrabFood, which expanded its restaurant partnerships to nearly 4,000 by May 2021-a 200% growth. This rise is attributed to consumers increasingly opting for healthier alternatives over carbonated beverages. Funding in the sector has also blossomed, as exemplified by Bubble Tea Club's $1.1 million investment aimed at catering to its expanding customer base. Additionally, manufacturers are innovating in response to heightened consumer awareness of organic and vegan options, exemplified by Botanist introducing blue-hued boba tea in its Tokyo cafe. The diverse range of flavors, textures, and toppings fuels the ongoing trend, enhancing bubble tea's allure in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food And Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food And Beverages Market Segments Analysis

Global Bubble Food and Beverages Market is segmented by Product, Source Product, Distribution Channel and region. Based on Product, the market is segmented into Fruit Snacks, Desserts, Fruit Beverages, Bubble Tea and Others. Based on Source Product, the market is segmented into Tapioca-based and Bursting Bubble. Based on Distribution Channel, the market is segmented into Off-trade and On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bubble Food And Beverages Market

The Global Bubble Food and Beverages market is experiencing significant growth driven by its extensive variety of flavors and types, including black, fruit-flavored, and green jasmine tea. With offerings ranging from sweetened fruit drinks to cream beverages infused with fruit flavors, there is something for everyone, including lactose-intolerant consumers who can enjoy the diverse selection of black and green teas. This diverse product range enhances consumer choice, leading to increased customer engagement. Furthermore, companies are innovating by introducing unique flavors and blends to capture the attention of potential buyers, thereby contributing to the expansion of this vibrant market.

Restraints in the Global Bubble Food And Beverages Market

One significant challenge facing the global bubble food and beverages market is the increasing demand for diverse caffeinated options, particularly coffee, which competes directly with bubble tea. The growing popularity of coffee, especially in Western countries, has led to a surge in its consumption as a convenient energy-boosting drink. Coffee's versatility has further enhanced its appeal, as ready-to-drink products have become widely available to cater to the busy lifestyles of consumers. Innovative coffee varieties, including cold brew, snap-chilled, and effervescent canned coffee, provide a myriad of alternatives, thereby posing a restraint on the bubble tea segment in the market.

Market Trends of the Global Bubble Food And Beverages Market

The Global Bubble Food and Beverages Market is experiencing a dynamic shift driven by the influence of social media, which has transformed consumer engagement and marketing strategies. Platforms like Instagram and TikTok are fueling the popularity of visually appealing bubble drinks, drawing attention to vibrant colors, innovative toppings, and unique presentations that cater to a highly shareable experience. This trend has led to an increase in the number of bubble tea shops and cafes, as businesses leverage visually stimulating product offerings to attract a younger demographic eager to showcase their experiences online. Consequently, the market is witnessing robust growth and innovation as brands strive to capture the essence of social media-friendly aesthetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bubble Food and Beverages Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Global Bubble Food and Beverages Market Size by Source Product & CAGR (2025-2032)

• Market Overview
• Tapioca-based
• Bursting Bubble

Global Bubble Food and Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Off-trade
  • Supermarkets & Hypermarkets
  • Online
  • Others
• On-trade

Global Bubble Food and Beverages Market Size & CAGR (2025-2032)

• North America (Product, Source Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Source Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Source Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Source Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Source Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sharetea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong cha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoCo Fresh Tea & Juice (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kung Fu Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Fang Taiwan Fruit Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quickly (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubbleology (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapioca Lounge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milksha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobapop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trois Fois Vin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubble Tea Supply (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lollicup USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations