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市场调查报告书
商品编码
1880409
低糖饮料市场预测至2032年:按产品类型、甜味剂类型、包装类型、类别、分销管道、最终用户和地区分類的全球分析Low-Sugar Beverages Market Forecasts to 2032 - Global Analysis By Product, Sweetener Type, Packaging Type, Category, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球低糖饮料市场价值将达到 208 亿美元,到 2032 年将达到 338 亿美元,预测期内复合年增长率为 7.2%。
低糖饮料是指添加糖量远低于传统甜饮料的饮品,旨在满足消费者对更健康饮品日益增长的需求。这类饮料包括软性饮料、果汁、风味水、运动饮料、茶饮和机能饮料,它们采用天然甜味剂、代糖或创新配方技术来降低卡路里含量,同时又不牺牲口感。低糖饮料旨在帮助消费者维持均衡饮食、控制体重,并降低糖尿病和肥胖等文明病的风险。低糖饮料口感清爽,糖含量极低,符合健康意识的潮流,深受全球注重健康的消费者的喜爱。
健康意识日益增强
消费者健康意识的增强是低糖饮料市场的主要驱动力。人们对过量摄取糖分的危害(包括肥胖、糖尿病和心血管疾病)的认识不断提高,促使偏好转向更健康的饮料选择。消费者积极寻找能够支持均衡饮食和健康目标的饮料。政府措施、营养宣传活动和健身运动进一步强化了这一趋势,使低糖饮料成为全球注重健康人士的首选。
味觉挑战
口味挑战仍然是低糖饮料市场的重要阻碍因素。许多消费者将减糖与口味降低联繫起来,这可能成为产品被接受的障碍。儘管天然甜味剂和糖替代品的技术不断进步,但要达到与传统含糖饮料相同的口味仍然是一个挑战。诸如糟糕的余味或甜度不足等负面感受会降低消费者的重复购买意愿,促使製造商加大研发投入,以提高口味的一致性和消费者的满意度。
口味和形式的创新
口味和形式的创新为低糖饮料市场带来了强劲的成长机会。製造商正尝试将异国水果混合、添加功能性成分并采用创新包装,以吸引不同的消费群体。添加维生素、益生菌和能量补充剂的机能饮料越来越受欢迎,而便利的即饮罐装和环保包装等形式也提高了产品的可及性。透过将健康益处与诱人的口味和现代化的包装相结合,企业可以扩大消费群并增强市场竞争力。
生产成本上升
生产成本的上升对低糖饮料市场构成重大威胁。与传统含糖饮料相比,使用优质天然甜味剂、先进的配方技术和专门的加工流程都会增加生产成本。此外,遵守健康法规和永续包装要求也会增加营运成本。这些因素可能会推高零售价格,进而抑制价格敏感型消费者的购买意愿。企业必须在创新和成本效益之间取得平衡,以确保盈利,同时在全球市场保持价格竞争力。
新冠疫情对低糖饮料市场产生了复杂的影响。一方面,供应链中断和零售活动减少暂时减缓了市场成长。另一方面,消费者对健康和免疫力的日益关注提振了对机能饮料饮料和低糖饮料的需求。线上销售管道和居家消费趋势加速了此类产品的普及,製造商也积极回应,扩大电商通路并推广健康产品。疫情最终强化了健康饮料选择的重要性,增强了市场的长期前景。
预计在预测期内,天然甜味剂细分市场将占据最大的市场份额。
预计在预测期内,天然甜味剂细分市场将占据最大的市场份额。这主要归功于消费者对更健康的精製糖替代品的偏好日益增长,以及对甜菊糖、罗汉果和龙舌兰等天然成分的认知度不断提高,从而推动了市场需求。这些甜味剂被认为安全且永续,符合健康趋势和鼓励减少糖摄取的监管措施。它们能够在不损害健康的前提下提供甜味,这是推动市场成长的最大因素。
预计低糖果汁细分市场在预测期内将呈现最高的复合年增长率。
预计在预测期内,低糖果汁细分市场将实现最高成长率,这主要得益于消费者对低糖果味饮料日益增长的需求,尤其是在註重健康的千禧世代和都市区居民中。製造商正在开发添加天然甜味剂、功能性成分和异国风味的产品,以增强其吸引力。人们对肥胖和糖尿病日益增长的担忧,进一步推动了消费者从传统高糖果汁转向低糖替代品,使该细分市场成为市场中成长最快的品类。
预计亚太地区在预测期内将保持最大的市场份额。中国、印度和日本等国的快速都市化、可支配收入的成长以及消费者健康意识的提高是主要驱动因素。该地区庞大的人口规模,加上健康生活方式的日益普及,正在推动低糖饮料的需求。全球和本地饮料製造商不断扩大的零售网络和积极的营销活动,进一步巩固了亚太地区作为关键区域市场的地位。
预计北美地区在预测期内将实现最高的复合年增长率,因为肥胖和糖尿病等文明病的日益普遍正在加速消费者对更健康饮品的需求。强而有力的监管措施推动了减糖进程,创新低糖产品的广泛普及也促进了市场成长。前瞻性的饮料产业,加上机能饮料的高渗透率,使北美成为全球成长最快的低糖饮料市场。
According to Stratistics MRC, the Global Low-Sugar Beverages Market is accounted for $20.8 billion in 2025 and is expected to reach $33.8 billion by 2032 growing at a CAGR of 7.2% during the forecast period. Low-sugar beverages are drinks formulated to contain significantly reduced amounts of added sugars compared to traditional sweetened options, catering to growing consumer demand for healthier alternatives. These beverages include soft drinks, juices, flavored waters, sports drinks, teas, and functional beverages that use natural sweeteners, sugar substitutes, or innovative formulations to maintain taste while lowering calorie content. They are designed to support balanced diets, weight management, and reduced risk of lifestyle-related health issues such as diabetes and obesity. By offering refreshing flavors with minimal sugar, low-sugar beverages align with wellness trends and appeal to health-conscious consumers worldwide.
Rising health consciousness
The rising health consciousness among consumers is a major driver of the low-sugar beverages market. Increasing awareness of the harmful effects of excessive sugar intake, such as obesity, diabetes, and cardiovascular diseases, has shifted preferences toward healthier drink alternatives. Consumers are actively seeking beverages that support balanced diets and wellness goals. This trend is further reinforced by government initiatives, nutrition campaigns, and fitness movements, making low-sugar beverages a preferred choice for health-conscious individuals worldwide.
Taste perception issues
Taste perception issues remain a significant restraint in the low-sugar beverages market. Many consumers associate reduced sugar content with compromised flavor, which can limit acceptance of these products. Despite advancements in natural sweeteners and sugar substitutes, achieving the same taste profile as traditional sugary drinks continues to be a challenge. Negative perceptions around aftertaste or lack of sweetness may discourage repeat purchases, requiring manufacturers to invest in R&D to improve flavor consistency and consumer satisfaction.
Innovation in flavors & formats
Innovation in flavors and formats presents a strong opportunity for growth in the low-sugar beverages market. Manufacturers are experimenting with exotic fruit blends, functional ingredients, and novel packaging to attract diverse consumer segments. Functional beverages with added vitamins, probiotics, or energy-boosting elements are gaining traction, while convenient formats such as ready-to-drink cans and eco-friendly packaging enhance accessibility. By combining health benefits with appealing taste and modern presentation, companies can expand their consumer base and strengthen market competitiveness.
Higher production costs
Higher production costs pose a notable threat to the low-sugar beverages market. The use of premium natural sweeteners, advanced formulations, and specialized processing technologies increases manufacturing expenses compared to traditional sugary drinks. Additionally, compliance with health regulations and sustainable packaging requirements adds to operational costs. These factors may lead to higher retail prices, potentially limiting affordability for price-sensitive consumers. Companies must balance innovation with cost efficiency to maintain profitability while ensuring competitive pricing in the global market.
The Covid-19 pandemic had a mixed impact on the low-sugar beverages market. On one hand, supply chain disruptions and reduced retail activity temporarily slowed growth. On the other, heightened consumer focus on health and immunity boosted demand for functional and low-sugar drinks. Online sales channels and home consumption trends accelerated adoption, while manufacturers adapted by expanding e-commerce presence and promoting wellness-oriented products. The pandemic ultimately reinforced the importance of healthier beverage choices, strengthening long-term market prospects.
The natural sweeteners segment is expected to be the largest during the forecast period
The natural sweeteners segment is expected to account for the largest market share during the forecast period, due to growing consumer preference for healthier alternatives to refined sugar, coupled with rising awareness of natural ingredients such as stevia, monk fruit, and agave, is driving demand. These sweeteners are perceived as safer and more sustainable, aligning with wellness trends and regulatory encouragement to reduce sugar intake. Their ability to deliver sweetness without compromising health makes them the largest contributor to market growth.
The low-sugar juices segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the low-sugar juices segment is predicted to witness the highest growth rate, due to demand for fruit-based beverages with reduced sugar content, especially among health-conscious millennials and urban populations, is fueling growth. Manufacturers are innovating with blends of natural sweeteners, functional ingredients, and exotic flavors to enhance appeal. Rising concerns about obesity and diabetes are further encouraging consumers to switch from traditional sugary juices to low-sugar alternatives, positioning this segment as the fastest-growing category in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising disposable incomes, and growing health awareness among consumers in countries like China, India, and Japan are key drivers. The region's large population base, coupled with increasing adoption of wellness-oriented lifestyles, is boosting demand for reduced-sugar drinks. Expanding retail networks and aggressive marketing by global and local beverage companies further strengthen Asia Pacific's position as the leading regional market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising prevalence of lifestyle-related health issues such as obesity and diabetes has accelerated consumer demand for healthier drink options. Strong regulatory initiatives promoting sugar reduction, combined with widespread availability of innovative low-sugar products, are fueling growth. The region's advanced beverage industry, coupled with high adoption of functional and flavored drinks, positions North America as the fastest-growing market for low-sugar beverages globally.
Key players in the market
Some of the key players in Low-Sugar Beverages Market include The Coca-Cola Company, Red Bull GmbH, PepsiCo, Inc., Unilever PLC, Nestle S.A., Keurig Green Mountain, Danone S.A., Arizona Beverages USA LLC, Keurig Dr Pepper Inc., Tata Consumer Products Limited, Suntory Holdings Limited, Asahi Group Holdings, Ltd., Monster Beverage Corporation, National Beverage Corp. and Britvic PLC.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.