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市场调查报告书
商品编码
1967630

蛋糕市场－全球产业规模、份额、趋势、机会、预测：按类型、销售管道、地区和竞争格局划分，2021-2031年

Cake Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球蛋糕市场预计将从 2025 年的 973.9 亿美元成长到 2031 年的 1,258.1 亿美元，复合年增长率为 4.36%。

烘焙点心主要由麵粉、糖、鸡蛋和油脂等原料製成，这一品类仍占据着重要的市场地位，既是个人偏好，也是庆祝活动中的必备佳品。全球可支配收入的成长和快速的都市化，巩固了人们在社交场合购买烘焙点心的文化习俗，从而推动了市场成长。此外，产品种类的丰富性和消费者对高端产品的强劲需求也进一步强化了这些经济因素。根据美国烘焙协会（ABA）预测，到2024年，71%的消费者将明确表示他们希望烘焙点心具有季节性口味，凸显了创新对于维持销售动能的重要性。

市场概览
预测期 2027-2031
市场规模：2025年 973.9亿美元
市场规模：2031年 1258.1亿美元
复合年增长率：2026-2031年 4.36%
成长最快的细分市场 在线的
最大的市场 欧洲

儘管前景乐观，但市场在劳动力供应方面仍面临许多挑战，可能会严重限制生产扩充性。随着製造业技术纯熟劳工短缺问题日益严重，供应链瓶颈正在显现，限制了企业满足不断增长的订单量的能力。这种结构性短缺迫使製造商限制产能或推迟扩张计划，严重阻碍了他们掌握全球蛋糕产品日益增长的需求。

市场驱动因素

在口味、配料和融合产品形式方面持续进行产品创新，是竞争格局中的关键差异化因素，使製造商能够抵御来自自有品牌的竞争压力，并把握不断变化的消费者偏好。各大品牌正积极更新其产品组合，推出「甜美」口味、怀旧风味重塑和混合概念产品，以支撑其高价策略。这种对新颖性的策略关注，直接提升了那些优先考虑敏捷产品开发的关键产业参与者的财务表现。例如，Premier Foods 在其 2025 年 11 月的半年度财报中宣布，其甜点业务的收入增长了 9.4%，并将这一增长明确归功于其强大的创新计划和新产品推出。透过超越传统主食，各公司正成功打造出符合现代零食市场需求的「可接受的零食」。

同时，店内烘焙坊、咖啡馆和咖啡连锁店的蓬勃发展正在改变分销模式，它们强调食品的新鲜度和「呈现方式」。超级市场和咖啡连锁店正在扩大即时产品的种类，以满足消费者的衝动购买需求，从而有效地创造了与包装食品区截然不同的高成长管道。这种转变在大型零售商的业绩中得到了清晰的体现，这些零售商已在周边烘焙业务方面投入巨资，以吸引年轻客户。根据英国《烘焙师》杂誌2025年11月发表的一篇报导《Z世代消费者对零食的需求推动了Waitrose店内烘焙业务的增长》，Waitrose报告称，其店内烘焙和糕点部门的销售额同比增长了15%。更广泛的市场数据也支持了该行业的强劲发展势头。根据《食品製造》杂誌2025年2月的数据显示，英国烘焙市场整体价值成长了1.8%，达到66.5亿英镑，证实了零售环境的持续需求。

市场挑战

熟练劳动力短缺是全球蛋糕市场持续扩张的一大障碍。随着製造商努力满足不断增长的订单量，劳动力短缺造成了严重的营运瓶颈，并限制了产量。这种短缺使得工厂无法充分利用现有基础设施或增加必要的班次，迫使企业人为地限制产能。因此，製造商常常被迫推迟策略扩张计画或错失新的商机，儘管消费者对烘焙食品的需求强劲，但这直接阻碍了市场的上升趋势。

近期有关技术生产职位的产业数据显示，这种结构性短缺造成的经济影响尤其显着。根据美国烘焙协会 (ABA) 预测，到 2025 年，86% 的商业麵包店将面临严重的机器操作员技能短缺问题。这种技术能力差距尤其严重，因为它会降低自动化生产线的投资报酬率。缺乏合格的操作人员来管理高生产率设备，阻碍了蛋糕生产商实现扩充性，从而无法掌握全球市场机会，最终导致潜在市场份额和收入的实际损失。

市场趋势

随着消费者对既能满足口腹之欲又能兼顾整体健康目标的偏好日益增长，功能性和「更健康」配方的兴起正在重塑全球蛋糕市场。製造商们正在重新思考传统配方，并添加高纤维、植物蛋白和益生菌等增值成分，不再只是减少糖分，而是致力于提供切实的健康益处。这种转变在促进肠道健康的成分的兴起中尤其明显，使得品牌能够将蛋糕同时定位为「偏好」和「营养来源」。根据瑞典Bekels杂誌2025年3月发表的题为《2025年烘焙业的五大趋势》的报导，声称能够改善肠道健康的烘焙产品在2023年至2024年间实现了22%的年增长率，这证实了消化健康与糖果甜点相结合的商业性可行性。

同时，受家庭规模缩小和社群媒体美学广泛影响的推动，人们对「便当」和单人份包装的需求激增，从根本上改变了产品的尺寸和包装策略。与传统的圆形蛋糕不同，这些「便当式」迷你蛋糕可客製化且上镜，非常适合个人喜庆或需要控制份量的零食，有效地弥合了切片甜点和完整尺寸甜点之间的差距。这一趋势高度依赖视觉吸引力和“开箱体验”，为烘焙店创造了天然的数位行销机会。根据DeliFrance于2025年2月发布的《2025年十大值得关注的烘焙趋势》报告，便当式蛋糕趋势在2024年产生了约50万次社交媒体互动，同比增长245%，凸显了这种包装形式的巨大互动潜力。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球蛋糕市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（纸杯蛋糕、甜点蛋糕、起司蛋糕、海绵蛋糕、其他）
    • 销售管道（大型超级市场/超级市场、专卖店、便利商店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美蛋糕市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲蛋糕市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太蛋糕市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲蛋糕市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲蛋糕市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球蛋糕市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Grupo Bimbo SAB de CV
  • Hostess Brands, Inc.
  • Dofreeze LLC.
  • McKee Foods Corporation
  • Flowers Foods, Inc.
  • Bonn Nutrients Pvt. Ltd.
  • Yamazaki Baking Co., Ltd.
  • Britannia Industries Limited
  • Monginis Foods Private Limited
  • Valeo Foods Group

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 23032

The Global Cake Market is projected to expand from USD 97.39 Billion in 2025 to USD 125.81 Billion by 2031, reflecting a CAGR of 4.36%. This sector, defined by sweet baked goods primarily made from flour, sugar, eggs, and fats, remains a staple for both personal indulgence and celebratory events. Market growth is fundamentally underpinned by increasing global disposable incomes and rapid urbanization, which have solidified the cultural habit of purchasing baked treats for social gatherings. These economic drivers are further strengthened by a robust consumer appetite for product variety and premium options. According to the American Bakers Association, 71% of consumers in 2024 indicated a specific desire for seasonal flavors in baked goods, underscoring the necessity of innovation in maintaining sales momentum.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 97.39 Billion
Market Size 2031USD 125.81 Billion
CAGR 2026-20314.36%
Fastest Growing SegmentOnline
Largest MarketEurope

Despite this positive outlook, the market faces a substantial hurdle regarding workforce availability, which threatens to severely limit production scalability. The widening shortage of skilled labor for manufacturing operations creates supply chain bottlenecks and restricts the ability of companies to fulfill rising order volumes. This structural deficiency compels manufacturers to cap production capacity or postpone expansion initiatives, presenting a significant barrier to capitalizing on the increasing global demand for cake products.

Market Driver

Continuous product innovation in flavors, ingredients, and fusion formats acts as a vital differentiator in the competitive landscape, allowing manufacturers to counter private-label pressure and capture shifting consumer preferences. Brands are actively refreshing their portfolios with "swicy" (sweet and spicy) profiles, nostalgic recreations, and hybrid concepts to justify premium pricing. This strategic focus on novelty directly boosts financial performance for major industry players who prioritize agile product development. For example, Premier Foods reported in their November 2025 'Half Year Results' that revenue for their Sweet Treats division rose by 9.4%, a growth explicitly attributed to a strong program of innovation and new product launches. By moving beyond traditional staples, companies are successfully creating permissible indulgences that fit modern snacking occasions.

Simultaneously, the proliferation of in-store bakeries, cafes, and coffee shop chains is reshaping distribution by prioritizing freshness and the "theatre" of food retail. Supermarkets and coffee chains are broadening their immediate consumption offerings to cater to impulse-driven behaviors, effectively creating a high-growth channel distinct from the packaged aisle. This shift is evident in the performance of major retailers who have heavily invested in their perimeter bakery operations to attract younger demographics. According to a British Baker article from November 2025 titled 'Treat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery,' Waitrose reported a 15% year-on-year sales increase within its in-store bakery and patisserie categories. Broader market data confirms this sector's resilience; Food Manufacture noted in February 2025 that the total UK bakery market value rose by 1.8% to £6.65 billion, highlighting sustained demand across retail environments.

Market Challenge

The scarcity of a skilled workforce constitutes a critical impediment to the continued expansion of the Global Cake Market. As manufacturers attempt to meet increasing order volumes, the lack of available labor creates severe operational bottlenecks that restrict manufacturing output. This deficiency prevents facilities from fully utilizing their existing infrastructure or adding necessary shifts, forcing companies to artificially cap their production capacity. Consequently, manufacturers are frequently compelled to delay strategic expansion plans and decline new business opportunities, directly stalling the market's upward trajectory despite strong consumer demand for baked goods.

The financial implications of this structural deficiency are underscored by recent industry data regarding technical production roles. According to the American Bakers Association, 86% of commercial baking companies reported facing significant skill shortages when hiring for machine operator positions in 2025. This gap in technical proficiency is particularly damaging as it renders investments in automated production lines less effective. Without qualified operators to manage high-volume equipment, cake manufacturers cannot achieve the scalability required to capitalize on global market opportunities, resulting in a tangible loss of potential market share and revenue.

Market Trends

The rise of functional and "Better-For-You" formulations is reshaping the Global Cake Market as consumers increasingly seek permissible indulgence that aligns with holistic wellness goals. Manufacturers are reformulating traditional recipes to include value-added ingredients such as high fiber, plant-based proteins, and probiotics, moving beyond simple sugar reduction to offer tangible health benefits. This shift is particularly evident in the growing prominence of gut-friendly ingredients, which allow brands to market cakes as both a treat and a nutritional contributor. According to a Bakels Sweden article from March 2025 titled 'Five top bakery trends for 2025,' the sector witnessed a 22% year-over-year growth in bakery products featuring gut health claims between 2023 and 2024, underscoring the commercial viability of combining digestive wellness with confectionery.

Concurrently, the surge in demand for "bento" and single-serve formats is fundamentally altering product dimensions and packaging strategies, driven by smaller household sizes and the viral influence of social media aesthetics. Unlike standard whole cakes, these "lunchbox" style mini-cakes offer a highly customizable and photogenic option perfect for individual celebration or portion-controlled snacking, effectively bridging the gap between a slice and a full-sized dessert. This trend relies heavily on visual appeal and the "unboxing" experience, creating organic digital marketing opportunities for bakeries. According to the Delifrance 'Top 10 bakery trends to follow in 2025' report from February 2025, the bento cake trend generated nearly 500,000 social media interactions in 2024, representing a 245% increase compared to the previous year, confirming the format's massive engagement potential.

Key Market Players

  • Grupo Bimbo S.A.B. de C.V.
  • Hostess Brands, Inc.
  • Dofreeze LLC.
  • McKee Foods Corporation
  • Flowers Foods, Inc.
  • Bonn Nutrients Pvt. Ltd.
  • Yamazaki Baking Co., Ltd.
  • Britannia Industries Limited
  • Monginis Foods Private Limited
  • Valeo Foods Group

Report Scope

In this report, the Global Cake Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cake Market, By Type

  • Cupcakes
  • Dessert Cakes
  • Cheesecakes
  • Sponge Cakes
  • Others

Cake Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

Cake Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cake Market.

Available Customizations:

Global Cake Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cake Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Cupcakes, Dessert Cakes, Cheesecakes, Sponge Cakes, Others)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Cake Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cake Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Cake Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Cake Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Cake Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cake Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Cake Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Cake Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Cake Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Cake Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Cake Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cake Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Cake Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Cake Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Cake Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Cake Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Cake Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cake Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Cake Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Cake Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Cake Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cake Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Cake Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Cake Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cake Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Grupo Bimbo S.A.B. de C.V.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Hostess Brands, Inc.
  • 15.3. Dofreeze LLC.
  • 15.4. McKee Foods Corporation
  • 15.5. Flowers Foods, Inc.
  • 15.6. Bonn Nutrients Pvt. Ltd.
  • 15.7. Yamazaki Baking Co., Ltd.
  • 15.8. Britannia Industries Limited
  • 15.9. Monginis Foods Private Limited
  • 15.10. Valeo Foods Group

16. Strategic Recommendations

17. About Us & Disclaimer