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市场调查报告书
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1967737

条形音箱市场－全球产业规模、份额、趋势、机会和预测：按安装类型、连接方式、销售管道、地区和竞争格局划分，2021-2031年

Soundbar Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Installation Type, By Connectivity, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球条形音箱市场预计将从 2025 年的 87.6 亿美元成长到 2031 年的 140.7 亿美元，复合年增长率为 8.22%。

这个市场由专用的扬声器单元组成，这些单元安装在宽大的机壳中，专为提升影像显示设备的声学性能而设计。推动市场成长的主要因素是消费者对身临其境型家庭剧院环境日益增长的需求，以及平面电视需要外接音讯设备才能达到足够的音质。此外，紧凑型居住空间的趋势也使得这些节省空间的产品比笨重的传统音响系统更受欢迎。 2024年，美国消费科技协会（CTA）报告称，条形音箱已成为美国成年人拥有最多的家用音响设备，拥有率达51%。

市场概览
预测期 2027-2031
市场规模：2025年 87.6亿美元
市场规模：2031年 140.7亿美元
复合年增长率：2026-2031年 8.22%
成长最快的细分市场 壁挂式
最大的市场 北美洲

另一方面，市场成长面临一个重大障碍：全球经济波动限制了消费者对非必需电子产品的自愿支出。这种谨慎的消费态度迫使製造商降低利润率以保持竞争力，这往往阻碍了高阶机型的研发和推广。因此，在成本意识较强的市场中，消费者可能会选择更便宜的替代品，或者干脆推迟设备升级，这使得该行业难以维持盈利。

市场驱动因素

OTT（ Over-The-Top）串流服务的快速成长是全球长条音箱市场的主要驱动力。随着串流媒体服务供应商投入资源打造高画质内容和戏院级音效，观众也纷纷升级家庭音响系统，以营造出显影院般的氛围。这种媒体消费的成长体现在各大平台的各项指标中。例如，Netflix在2024年10月发布的2024年第三季财报中披露，其全球付费用户已达507万，证实了其高端娱乐受众群体的扩张。这种消费模式直接转化为条形音箱的销量，因为消费者希望弥补电视内建扬声器的不足，并充分体验动态音效环境。

同时，空间音讯技术的进步和杜比全景声的整合正在改变消费者的标准，并加速产品更换。无需复杂布线即可重现多维音效的紧凑型条形音箱的出现，使得高阶音讯产品得以惠及更广泛的使用者群体。杜比实验室在2024年11月发布的2024财年财务报告中显示，其总收入达12.7亿美元，这主要得益于杜比全景声在消费电子产品领域的普及。伴随着这项技术发展势头，硬体製造商也积极利用这些特性。例如，Sonos在2024年实现了15.2亿美元的年收入，凸显了高阶音讯设备在智慧家庭领域的巨大经济影响力。

市场挑战

全球经济波动是限制全球条形音箱市场的主要阻碍因素，显着降低了消费者的自由裁量权支出。由于条形音箱通常被视为家庭娱乐的可选配件而非必需品，因此在经济不确定时期，潜在客户往往会推迟购买或选择更经济实惠的替代品。这种购买意愿的下降导致更换週期延长，高阶音响系统的需求大幅下降，迫使製造商在价格策略而非产品功能方面展开激烈竞争。

近期行业数据显示，严峻的经济状况显而易见。 2024年7月，美国消费科技协会（CTA）报告称，美国消费科技产业的硬体收入已连续第三年下滑。硬体价值的持续下降凸显了企业在鼓励注重预算的消费者购买实体设备方面所面临的挑战。因此，企业被迫降低利润率以维持销量，这限制了用于开发和推广高级产品的资金。这反过来又延缓了尖端音频技术的推出，并阻碍了整体市场价值的成长。

市场趋势

环保製造流程和永续材料的应用正在显着改变全球条形音箱市场的生产策略。在日益严格的法规和消费者环保意识不断增强的推动下，製造商正积极从使用全新塑胶转向使用再生塑胶（PCR）和可生物降解的包装材料。这项策略转变不仅确保了符合严格的国际环境标准，也成为一项重要的竞争优势，透过减少家庭娱乐产品对环境的影响，增强了具有环保意识的消费者对品牌的忠诚度。 LG电子于2025年7月发布的《2024-2025年永续发展报告》便是此一趋势的显着例证。报告显示，与前一年相比，再生塑胶的使用量增加了36%，这表明硬体产业正在迅速采用永续的实践方法。

同时，条形音箱与智慧家庭和物联网生态系统的融合正在重新定义家庭音讯设备的功能。现代条形音箱的设计不再局限于电视配件，而是成为互联网络中的智慧节点，能够处理语音指令并与各种智慧型设备同步。这种连接性实现了无缝的多房间音讯设定和集中管理，有效地促进了消费者与独特软体生态系统的互动，从而提升了产品在基本音质之外的价值。为了反映这一转变，Sonos 在 2025 年 11 月发布的「2025 财年第四季及全年业绩」报告中宣布，其全年营收达到 14.4 亿美元。这凸显了以软体为中心、整合化的音讯解决方案所创造的巨大市场价值。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球条形音箱市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 安装类型（桌面式、壁挂式）
    • 连接方式（Wi-Fi、蓝牙）
    • 销售管道（大型超级市场/超级市场、专卖店、线上通路、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美条形音箱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲条形音箱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区条形音箱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲条形音箱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美条形音箱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球条形音箱市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Hisense International Co., Ltd.
  • Xiaomi Corporation
  • Sonos Inc.
  • Sennheiser electronic SE & Co. KG
  • Bose Corporation
  • Samsung Electronics Co. Ltd
  • LG Electronics Inc.
  • Sony Corporation
  • Koninklijke Philips NV
  • Panasonic Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26734

The Global Soundbar Market is projected to expand from USD 8.76 Billion in 2025 to USD 14.07 Billion by 2031, reflecting a CAGR of 8.22%. This market consists of specialized loudspeaker units contained in wide enclosures, specifically engineered to enhance the acoustic performance of visual display units. Growth is largely fueled by escalating consumer desire for immersive home cinema setups and the ubiquity of ultra-slim televisions that rely on external audio support for sufficient sound quality. Furthermore, the trend toward compact living environments favors these space-saving devices over bulky traditional systems. In 2024, the Consumer Technology Association noted that soundbars became the most possessed home audio device among U.S. adults, reaching a 51% ownership level.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 8.76 Billion
Market Size 2031USD 14.07 Billion
CAGR 2026-20318.22%
Fastest Growing SegmentWall Mount
Largest MarketNorth America

Conversely, market growth confronts a major obstacle in the form of global economic volatility, which limits discretionary expenditure on non-essential electronic goods. This fiscal caution compels manufacturers to cut margins to stay competitive, often obstructing the creation and promotion of premium models. As a result, the sector faces challenges in maintaining revenue expansion in cost-conscious markets, where consumers might choose cheaper options or postpone upgrading their equipment altogether.

Market Driver

The swift growth of Over-the-Top (OTT) streaming services acts as a key driver for the Global Soundbar Market. As streaming providers pour resources into high-definition content featuring cinema-quality audio, viewers are motivated to modernize their home audio systems to mimic a theater-like atmosphere. This increase in media consumption is reflected in the metrics of leading platforms; for instance, Netflix revealed in its 'Third Quarter 2024 Earnings' in October 2024 that it gained 5.07 million global paid subscribers, underscoring a rising audience for premium entertainment. This consumption pattern is directly linked to soundbar sales, as consumers look to overcome the deficiencies of integrated TV speakers to fully experience dynamic audio environments.

At the same time, innovations in spatial audio and the integration of Dolby Atmos are altering consumer standards and accelerating product replacement cycles. Advances that enable compact soundbars to produce multi-dimensional sound without the need for complicated wiring have made high-end audio available to a wider audience. Dolby Laboratories reported in November 2024, within its 'Fiscal 2024 Financial Results', total revenue of $1.27 billion, largely driven by the widespread adoption of Dolby Atmos in consumer electronics. This technological momentum is paralleled by hardware producers capitalizing on these features; Sonos, for example, recorded annual revenue of $1.52 billion in 2024, highlighting the substantial financial impact of premium audio equipment in the smart home sector.

Market Challenge

Volatility in the global economy serves as a major constraint on the Global Soundbar Market by substantially reducing consumer discretionary spending. Since soundbars are generally viewed as optional enhancements for home entertainment rather than critical necessities, potential customers frequently delay these acquisitions or choose more affordable options during times of financial instability. This reluctance results in prolonged replacement cycles and a distinct reduction in demand for high-end audio systems, compelling manufacturers to compete intensely on pricing strategies instead of product features.

This adverse economic climate is evident in recent industry data. In July 2024, the Consumer Technology Association reported that the U.S. consumer technology industry experienced its third straight year of decreasing hardware revenues. This continuous drop in hardware value highlights the challenges companies encounter in persuading budget-minded consumers to purchase physical devices. Consequently, the necessity to slash margins to uphold sales volumes restricts the funds available for creating and promoting premium units, thereby delaying the rollout of cutting-edge acoustic technologies and impeding total market value expansion.

Market Trends

The rise of eco-friendly manufacturing and the use of sustainable materials is significantly transforming production strategies within the Global Soundbar Market. Driven by tightening regulations and growing consumer concern for environmental issues, manufacturers are actively shifting from virgin plastics to post-consumer recycled (PCR) materials and biodegradable packaging. This strategic change not only ensures adherence to rigorous global environmental mandates but also acts as a key competitive advantage, building brand loyalty among environmentally conscious consumers by lowering the ecological impact of home entertainment products. Highlighting this trend, LG Electronics noted in its '2024-2025 Sustainability Report' from July 2025 that it increased its usage of recycled plastic by 36% year-over-year, demonstrating the swift adoption of sustainable practices in the hardware industry.

Concurrently, the integration of soundbars into Smart Home and IoT ecosystems is reshaping the functionality of home audio devices. Modern soundbars are increasingly designed as smart nodes within a connected network, capable of processing voice commands and syncing with various smart devices rather than serving merely as standalone TV accessories. This connectivity enables seamless multi-room audio setups and centralized management, effectively anchoring consumers within proprietary software ecosystems that enhance the product's value beyond basic sound reproduction. Reflecting this shift, Sonos, Inc. reported in its 'Fourth Quarter and Fiscal 2025 Results' in November 2025 that it achieved fiscal year revenue of $1.44 billion, emphasizing the significant market value created by these integrated, software-centric audio solutions.

Key Market Players

  • Hisense International Co., Ltd.
  • Xiaomi Corporation
  • Sonos Inc.
  • Sennheiser electronic SE & Co. KG
  • Bose Corporation
  • Samsung Electronics Co. Ltd
  • LG Electronics Inc.
  • Sony Corporation
  • Koninklijke Philips NV
  • Panasonic Corporation

Report Scope

In this report, the Global Soundbar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Soundbar Market, By Installation Type

  • Tabletop
  • Wall Mount

Soundbar Market, By Connectivity

  • Wi-Fi
  • Bluetooth

Soundbar Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others

Soundbar Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Soundbar Market.

Available Customizations:

Global Soundbar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Soundbar Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Installation Type (Tabletop, Wall Mount)
    • 5.2.2. By Connectivity (Wi-Fi, Bluetooth)
    • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Soundbar Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Installation Type
    • 6.2.2. By Connectivity
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Soundbar Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Installation Type
        • 6.3.1.2.2. By Connectivity
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Soundbar Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Installation Type
        • 6.3.2.2.2. By Connectivity
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Soundbar Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Installation Type
        • 6.3.3.2.2. By Connectivity
        • 6.3.3.2.3. By Sales Channel

7. Europe Soundbar Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Installation Type
    • 7.2.2. By Connectivity
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Soundbar Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Installation Type
        • 7.3.1.2.2. By Connectivity
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Soundbar Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Installation Type
        • 7.3.2.2.2. By Connectivity
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Soundbar Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Installation Type
        • 7.3.3.2.2. By Connectivity
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Soundbar Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Installation Type
        • 7.3.4.2.2. By Connectivity
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Soundbar Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Installation Type
        • 7.3.5.2.2. By Connectivity
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Soundbar Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Installation Type
    • 8.2.2. By Connectivity
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Soundbar Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Installation Type
        • 8.3.1.2.2. By Connectivity
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Soundbar Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Installation Type
        • 8.3.2.2.2. By Connectivity
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Soundbar Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Installation Type
        • 8.3.3.2.2. By Connectivity
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Soundbar Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Installation Type
        • 8.3.4.2.2. By Connectivity
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Soundbar Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Installation Type
        • 8.3.5.2.2. By Connectivity
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Soundbar Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Installation Type
    • 9.2.2. By Connectivity
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Soundbar Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Installation Type
        • 9.3.1.2.2. By Connectivity
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Soundbar Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Installation Type
        • 9.3.2.2.2. By Connectivity
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Soundbar Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Installation Type
        • 9.3.3.2.2. By Connectivity
        • 9.3.3.2.3. By Sales Channel

10. South America Soundbar Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Installation Type
    • 10.2.2. By Connectivity
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Soundbar Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Installation Type
        • 10.3.1.2.2. By Connectivity
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Soundbar Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Installation Type
        • 10.3.2.2.2. By Connectivity
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Soundbar Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Installation Type
        • 10.3.3.2.2. By Connectivity
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Soundbar Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Hisense International Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Xiaomi Corporation
  • 15.3. Sonos Inc.
  • 15.4. Sennheiser electronic SE & Co. KG
  • 15.5. Bose Corporation
  • 15.6. Samsung Electronics Co. Ltd
  • 15.7. LG Electronics Inc.
  • 15.8. Sony Corporation
  • 15.9. Koninklijke Philips NV
  • 15.10. Panasonic Corporation

16. Strategic Recommendations

17. About Us & Disclaimer