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市场调查报告书
商品编码
1971015

榛果酱市场－全球产业规模、份额、趋势、机会和预测（按包装类型、销售管道、地区和竞争格局划分，2021-2031年）

Hazelnut Paste Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Packaging Type (Jar, Tubes, Pouches, Others), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球榛果酱市场预计将从 2025 年的 23.9 亿美元成长到 2031 年的 43.4 亿美元，复合年增长率为 10.45%。

榛果酱是重要的加工原料，由烘焙榛果研磨而成，质地均匀细腻，是烘焙食品、涂抹酱和糖果甜点馅料的主要原料。全球巧克力和糖果甜点产业的强劲需求以及消费者对植物蛋白产品日益增长的偏好，是推动榛果酱市场发展的主要动力。这些经济因素促使食品生产商将榛果酱应用于从乳製品替代品到手工酥皮点心等各种产品中，从而拓展了榛果酱的商业应用范围，并维持了其持续的工业需求。

市场概览
预测期 2027-2031
市场规模：2025年 23.9亿美元
市场规模：2031年 43.4亿美元
复合年增长率：2026-2031年 10.45%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，主要产区的病虫害问题以及气候变迁导致的原物料价格波动，是市场稳定成长的主要障碍。这些环境挑战严重影响产量，并可能扰乱供应链，迫使加工商应对不可预测的成本。根据黑海榛果及製品出口商协会统计，2024年榛果出口量达323,244吨，出口额达26亿美元。这种对集中农业生产的高度依赖凸显了该产业易受供应衝击的影响，并对市场的持续发展构成潜在威胁。

市场驱动因素

全球榛果酱市场的主要驱动力是巧克力和糖果甜点产业需求的激增。主要生产商将榛果酱作为巧克力酱、果仁糖馅料和涂层糖果甜点的关键成分，而充足稳定的加工榛子供应对于维持生产线至关重要。这种行业依赖性从主要市场参与者的财务表现中可见一斑。例如，费列罗集团在其2024年2月发布的「2022/2023财年合併财务报表」中报告称，销售额达170亿欧元，同比增长20.7%，这主要得益于大量依赖榛子原料的成品销量增长。为了满足如此庞大的生产需求，维持榛果种植规模至关重要。美国农业部海外农业局预测，土耳其的榛果产量将在2024年达到60万吨。

全球糕点烘焙业的扩张进一步加速了市场成长，而这又源自于消费者对高品质手工食品原料日益增长的偏好。专业糕点师和工业烘焙企业越来越多地在饼干、可颂麵包和蛋糕中使用榛果酱，以增强风味并提升口感，从而在竞争激烈的市场环境中脱颖而出。这一趋势与向餐饮服务客户提供高品质榛子酱的供应商数量不断增长相吻合，百乐嘉利宝（Barry Callebaut）在2024年11月发布的“2023/24财年业绩报告”中，榛子酱总销售量228万吨，便印证了这一点。因此，烘焙业已成为加工商稳定的收入来源，使市场应用范围从糖果甜点领域扩展到其他领域，并增强了衍生衍生品的商业性可行性。

市场挑战

全球榛果酱市场成长面临的主要障碍之一是原物料价格因气候变迁和虫害而波动。榛果酱生产高度依赖稳定的农业供应链，但当主要产区遭遇极端天气或虫害时，收成的不确定性会导致严重的供应衝击。这些中断迫使加工商应对投入成本的波动，从而增加利润率管理和财务规划的困难。因此，无法确保价格稳定可能会阻碍大型糖果甜点製造商签订长期合同，并降低对原材料的依赖，以最大限度地降低供应风险。

近期产业数据显示，榛果产量下降，凸显了问题的严重性。根据国际坚果及干果理事会（INDFC）截至2025年11月的最新预测，受恶劣天气影响，2025-2026年度土耳其榛果产量预计将降至50万吨，较上年下降36%。作为全球最大的榛果生产国，如此大幅的减产势必会推高价格，直接阻碍市场实现永续的商业性成长。

市场趋势

高端品牌正加速在其供应链中采用区块链和先进的溯源技术，以检验公平贸易采购和永续农业实践。这项策略性措施旨在因应消费者日益增长的对榛果种植的社会和环境影响的质疑，尤其是土耳其等主要产区的劳工问题。透过使用数位帐本追踪从果园到最终榛果酱的整个过程，製造商可以为下游买家提供检验的道德合规性和原产地证明。费列罗在2025年7月发布的《永续发展报告》中指出，其采购的榛果中有超过94%可以追溯到农场层面，这反映了其对供应链透明度的产业承诺。

同时，产品开发呈现出明显的趋势，即满足消费者对「洁净标示」的期望，重点在于去除棕榈油等乳化剂并减少添加糖。製造商正在重新思考榛果酱的配方，利用榛果本身的天然甜味和天然甜味剂，有效地取代了传统上用于降低成本和稳定质地的工业填充剂。这项转变的驱动力是消费者健康意识的不断增强，促使消费者主动查看成分錶，并关注加工糖和人工添加剂的含量。产业数据也印证了这项需求。根据《食品业高管》杂誌于2024年12月开展的「行业洞察」调查，50%的食品业专业人士认为「洁净标示」是消费者的首要需求，这迫使製造商优先考虑简化配料，而非仅仅关注延长保质期。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球榛果酱市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依包装类型（瓶装、管装、袋装、其他）
    • 销售管道（超级市场/大卖场、便利商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美榛果酱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲榛果酱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区榛果酱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲榛果酱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美榛子酱市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球榛果酱市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Ferrero International SA
  • The Hershey Company
  • Mondelez International, Inc.
  • General Mills Inc.
  • Olam Group Limited
  • Unilever PLC
  • Barry Callebaut AG
  • Post Holdings, Inc.
  • Mars, Incorporated
  • Nestle SA

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26721

The Global Hazelnut Paste Market is projected to expand from a valuation of USD 2.39 Billion in 2025 to reach USD 4.34 Billion by 2031, progressing at a CAGR of 10.45%. Hazelnut paste serves as a crucial processed ingredient, created by grinding roasted hazelnuts into a homogenized, smooth substance that acts as a foundational element for bakery items, spreads, and confectionery fillings. The market is chiefly driven by substantial demand from the global chocolate and confectionery sectors, coupled with an increasing consumer inclination toward plant-based protein options. These economic factors prompt food manufacturers to incorporate the ingredient into a wide array of products, ranging from dairy substitutes to artisanal pastries, thereby widening commercial applications and maintaining industrial demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.39 Billion
Market Size 2031USD 4.34 Billion
CAGR 2026-203110.45%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, steady market growth faces a significant hurdle due to the volatility of raw material prices caused by pest issues and climatic instability in key cultivation areas. These environmental challenges can severely impact crop yields and interrupt supply networks, compelling processors to manage unpredictable costs. According to the Black Sea Hazelnut and Products Exporters' Association, hazelnut export volumes totaled 323,244 metric tons with a value of 2.6 billion dollars in 2024. This heavy reliance on concentrated agricultural production underscores the sector's susceptibility to supply shocks, which poses a potential threat to consistent market advancement.

Market Driver

The primary catalyst for the global hazelnut paste market is the surging demand from the chocolate and confectionery industries. Major manufacturers rely on this ingredient as a vital component for chocolate spreads, praline fillings, and coated treats, requiring massive and steady volumes of processed nuts to keep production lines operational. This industrial dependency is highlighted by the financial performance of key market players; for instance, the Ferrero Group reported a turnover of 17 billion Euros in their 'Consolidated Financial Statements 2022/2023' press release in February 2024, marking a 20.7% increase driven by sales of finished products heavily dependent on hazelnut inputs. To meet such extensive manufacturing needs, cultivation volume remains essential, with the USDA Foreign Agricultural Service forecasting hazelnut production in Turkey to reach 600,000 metric tons in 2024.

Market development is further accelerated by the expansion of the global patisserie and bakery sectors, fueled by a growing preference for artisanal and premium food ingredients. Professional pastry chefs and industrial bakeries are increasingly using hazelnut paste in cookies, croissants, and cakes to improve flavor profiles and provide textural differentiation in a competitive retail environment. This trend aligns with suppliers scaling operations to offer high-quality pastes to food service clients, evidenced by Barry Callebaut reporting a total sales volume of 2.28 million tonnes in their 'Full-Year Results 2023/24' in November 2024. Consequently, the bakery segment provides a reliable revenue stream for processors, diversifying the market beyond confectionery applications and strengthening the commercial viability of hazelnut derivatives.

Market Challenge

A major obstacle to the growth of the global hazelnut paste market is the volatility of raw material prices resulting from climatic instability and pest infestations. Hazelnut paste production depends heavily on a stable agricultural supply chain; however, when key cultivation regions experience erratic weather or infestations, the resulting yield uncertainty leads to severe supply shocks. These disruptions force processors to deal with fluctuating input costs, complicating margin management and financial planning. Consequently, the inability to ensure price stability discourages large-scale confectionery manufacturers from entering long-term contracts, potentially leading them to reduce their reliance on the ingredient to minimize supply risks.

The gravity of this issue is underscored by recent industry data regarding harvest reductions. According to the International Nut and Dried Fruit Council, updated projections in November 2025 indicated that the Turkish hazelnut harvest for the 2025-2026 season was expected to drop to 500,000 metric tons, a 36 percent year-on-year decrease caused by adverse climate conditions. Such a significant contraction in output from the world's primary producer inevitably creates an inflationary pricing environment, which directly hinders the market's capacity to sustain consistent commercial growth.

Market Trends

Premium brands are increasingly adopting blockchain and advanced traceability technologies within their supply chains to verify fair trade sourcing and sustainable farming practices. This strategic approach aims to address growing consumer skepticism regarding the social and environmental impact of hazelnut cultivation, particularly concerning labor issues in major producing regions like Turkey. By using digital ledgers to track the nut's journey from orchard to final paste, manufacturers can offer verifiable proof of ethical compliance and origin to downstream buyers. In its 'Sustainability Report' released in July 2025, Ferrero reported achieving over 94% traceability of its sourced hazelnuts to the farm level, demonstrating the industrial scale of this commitment to supply chain transparency.

Concurrently, there is a distinct trend in product development focused on removing emulsifiers such as palm oil and reducing added sugars to meet clean label expectations. Manufacturers are reformulating hazelnut pastes to utilize the nut's natural sweetness or alternative natural sweeteners, effectively replacing industrial fillers traditionally used for cost reduction and texture stabilization. This shift is driven by rising health consciousness among consumers who actively check ingredient lists for processed sugars and artificial additives. This demand is supported by industry data; according to the 'Industry Insights' survey by Food Industry Executive in December 2024, 50% of food industry professionals identified clean label ingredients as the top consumer demand, compelling processors to prioritize ingredient simplicity over preservation-centric formulations.

Key Market Players

  • Ferrero International S.A.
  • The Hershey Company
  • Mondelez International, Inc.
  • General Mills Inc.
  • Olam Group Limited
  • Unilever PLC
  • Barry Callebaut AG
  • Post Holdings, Inc.
  • Mars, Incorporated
  • Nestle S.A.

Report Scope

In this report, the Global Hazelnut Paste Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hazelnut Paste Market, By Packaging Type

  • Jar
  • Tubes
  • Pouches
  • Others

Hazelnut Paste Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Hazelnut Paste Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hazelnut Paste Market.

Available Customizations:

Global Hazelnut Paste Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hazelnut Paste Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Packaging Type (Jar, Tubes, Pouches, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Hazelnut Paste Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Packaging Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hazelnut Paste Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Packaging Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Hazelnut Paste Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Packaging Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Hazelnut Paste Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Packaging Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Hazelnut Paste Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Packaging Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hazelnut Paste Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Packaging Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Hazelnut Paste Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Packaging Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Hazelnut Paste Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Packaging Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Hazelnut Paste Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Packaging Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Hazelnut Paste Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Packaging Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Hazelnut Paste Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Packaging Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hazelnut Paste Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Packaging Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Hazelnut Paste Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Packaging Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Hazelnut Paste Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Packaging Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Hazelnut Paste Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Packaging Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Hazelnut Paste Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Packaging Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Hazelnut Paste Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Packaging Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hazelnut Paste Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Packaging Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Hazelnut Paste Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Packaging Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Hazelnut Paste Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Packaging Type
        • 9.3.3.2.2. By Sales Channel

10. South America Hazelnut Paste Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Packaging Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hazelnut Paste Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Packaging Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Hazelnut Paste Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Packaging Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Hazelnut Paste Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Packaging Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hazelnut Paste Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ferrero International S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Hershey Company
  • 15.3. Mondelez International, Inc.
  • 15.4. General Mills Inc.
  • 15.5. Olam Group Limited
  • 15.6. Unilever PLC
  • 15.7. Barry Callebaut AG
  • 15.8. Post Holdings, Inc.
  • 15.9. Mars, Incorporated
  • 15.10. Nestle S.A.

16. Strategic Recommendations

17. About Us & Disclaimer