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市场调查报告书
商品编码
1971057

芥末市场－全球产业规模、份额、趋势、机会和预测（按形式、销售管道、地区和竞争格局划分），2021-2031年

Mustard Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Seed, Powder, Oil, Paste), By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球芥末市场预计将从 2025 年的 69.8 亿美元成长到 2031 年的 98.9 亿美元，复合年增长率为 5.98%。

该市场主要包括从十字花科植物种子中提取的辛辣调味品的生产和供应，这些调味品以油、粉、膏等多种形式销售。推动这一市场成长的关键因素是消费者对洁净标示和有机食品日益增长的偏好，这促使生产商采用芥菜作为天然乳化剂和防腐剂。此外，芥菜油因其强大的抗发炎和抗菌特性，在治疗领域的应用日益广泛，这也成为其传统烹饪用途之外的独特增长动力。

市场概览
预测期 2027-2031
市场规模：2025年 69.8亿美元
市场规模：2031年 98.9亿美元
复合年增长率：2026-2031年 5.98%
成长最快的细分市场 在线的
最大的市场 北美洲

另一方面，由于主要产区气候模式不稳定导致原物料价格剧烈波动，该产业面临严峻挑战。这种环境不确定性经常扰乱供应链，阻碍稳定生产，并增加加工商的库存管理难度。例如，印度溶剂萃取协会（SEAI）预测，印度芥菜产量将在2024年达到创纪录的1,200万吨。这种对特定产地的依赖凸显了全球市场对区域农业风险和气候异常的脆弱性。

市场驱动因素

全球芥末市场的主要驱动力是消费者对植物来源和机能性食品配料日益增长的需求。随着消费者积极寻求动物性蛋白质替代品和功能性添加剂，芥末因其高蛋白质含量和健康益处而广受欢迎。这一趋势在植物来源替代品和强化食品的生产中尤其明显，芥末籽衍生在这些产品中可有效用作粘合剂和强化剂。近期农业调查强调了作物质量，也印证了这一向功能性方向发展的趋势。加拿大谷物委员会2025年5月发布的报告《2024年加拿大西部芥末籽品质》指出，黄芥末籽样本的平均蛋白质含量为36.5%，显示其非常适合用于高蛋白食品。

同时，消费者对有机和洁净标示调味品的需求日益增长，正在改变整个行业的筹资策略。食品生产商为了获得洁净标示认证，越来越多地用芥菜衍生成分取代合成添加剂，而这种转变对高品质原料的稳定供应提出了更高的要求。为了满足这一行业需求，主要生产商正在提高产量以确保市场平衡。根据加拿大统计局2024年12月发布的《主要田间作物产量报告》，加拿大国内芥菜籽产量预计为192,297公吨，显示加拿大政府已采取策略性措施来应对不断增长的市场需求。然而，其他一些主要地区仍然存在供应短缺的问题。美国农业部2025年1月发布的《作物概要》证实，2024年美国芥菜籽产量仅1.02亿磅（约45,500吨），凸显了各地区在满足全球需求方面存在的差距。

市场挑战

主要产区气候条件难以预测，导致原料成本剧烈波动，对全球芥菜市场构成重大挑战。这种环境不稳定性扰乱了供应链，使加工商对所需原材料的成本和供应感到极度不确定性。当恶劣天气影响收成时，製造商将面临投入成本的急剧上升，难以在不影响需求的情况下将这些成本转嫁给消费者。因此，这种不确定性降低了利润率，迫使企业将重点放在短期库存管理上，而非长期市场成长或产品创新。

此外，对特定地理中心的依赖加剧了这种脆弱性，因为单一区域性天气事件可能引发全球供不应求。根据印度溶剂萃取协会的数据，预计2025年油菜籽和芥菜籽的产量将达到1,152万吨，比上年度下降13%。这种显着的波动不仅削弱了该行业向国际买家保证可靠供应的能力，直接阻碍了其成长，而且还使满足日益增长的天然防腐剂需求所需的筹资策略变得更加复杂。

市场趋势

在消费者对能够提升家庭烹饪体验的精緻高端调味品的需求推动下，异国风味和融合风味的兴起正成为主流趋势。製造商们积极响应这项需求，推出添加辣椒、蜂蜜和松露等食材的改良版高级芥末酱，成功地将芥末酱品类拓展到传统黄芥末和棕芥末之外。这种向高价值、高风味产品的转变也体现在产业领导企业的业绩中。例如，根据味好美公司于2025年1月发布的2024财年财报，第四季度消费者业务销售额增长4%至10.85亿美元，这主要得益于强劲的销量和产品组合，反映了市场对独特风味日益增长的需求。

同时，向灵活环保包装解决方案的转变正在改变产品的物流和展示方式，以符合严格的永续性目标。各大品牌正积极以可回收包装袋和再生塑胶製成的材料取代硬质塑胶容器，以最大限度地减少对环境的影响，并吸引具有环保意识的消费者。虽然这一转变需要对营运进行重大调整，但它在品牌价值和合规性方面具有长远的益处。正如卡夫亨氏在2024年12月发布的《2024年ESG报告》中所详述的那样，该公司已成功在欧洲推出了一种新型小袋设计，其中包含35%的再生材料。这是一项策略性倡议，旨在支持2030年将原生塑胶消耗量减少20%的更广泛目标。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球芥末市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依形态（种子、粉末、油、糊状物）
    • 销售管道（大型超级市场/超级市场、便利商店/杂货店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美芥末市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲芥末市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太芥菜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲芥菜市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美芥末市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球芥末市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Woeber Mustard Manufacturing Company
  • Unilever Plc
  • Boar's Head Brand
  • Wisconsin Spice, Inc.
  • Bertman Foods Co.
  • McCormick & Company, Incorporated
  • Conagra Brands, Inc.
  • The Kraft Heinz Company
  • MK Agrotech Private Limited
  • Emami Agrotech Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26656

The Global Mustard Market is projected to expand from USD 6.98 Billion in 2025 to USD 9.89 Billion by 2031, exhibiting a CAGR of 5.98%. This market comprises the manufacturing and supply of pungent condiments extracted from Brassica plant seeds, marketed in various formats including oil, powder, and paste. A significant factor propelling this growth is the rising consumer preference for clean-label and organic food items, which drives manufacturers to employ mustard as a natural emulsifier and preservative. Additionally, the increasing application of mustard oil in therapeutic contexts, owing to its potent anti-inflammatory and antimicrobial characteristics, acts as a unique growth stimulant extending beyond traditional culinary uses.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.98 Billion
Market Size 2031USD 9.89 Billion
CAGR 2026-20315.98%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry encounters substantial hurdles due to the extreme volatility of raw material prices associated with erratic weather patterns in key cultivation areas. This environmental unpredictability frequently interrupts supply chains and hinders steady production, complicating inventory control for processors. For instance, the Solvent Extractors' Association of India estimated that mustard production in India would achieve a record 12 million tonnes in 2024. Such dependence on specific production centers emphasizes the global market's susceptibility to regional agricultural risks and climatic anomalies.

Market Driver

The escalating inclination toward plant-based and functional food ingredients acts as a major catalyst for the Global Mustard Market. As consumers actively search for non-animal protein alternatives and functional additives, mustard is becoming increasingly popular due to its substantial protein levels and therapeutic benefits. This tendency is especially apparent in the creation of plant-based meat substitutes and fortified foods, where derivatives of mustard seeds function effectively as binders and nutritional boosters. Corroborating this functional transition, recent agricultural findings underscore the crop's quality; the Canadian Grain Commission's May 2025 report, titled 'Quality of western Canadian mustard seed 2024', noted that yellow mustard seed samples possessed a mean protein content of 36.5%, highlighting their applicability for protein-dense food products.

Concurrently, the rising request for organic and clean-label condiments is transforming sourcing tactics throughout the sector. Food producers are increasingly substituting synthetic additives with mustard-derived ingredients to secure clean-label certifications, a shift that demands a steady supply of premium raw materials. This industrial necessity has prompted leading producers to increase output to guarantee market equilibrium. According to Statistics Canada's December 2024 'Production of Principal Field Crops' report, national mustard seed production was estimated at 192,297 metric tonnes, signaling a strategic adjustment to these growing market demands. Nevertheless, supply difficulties remain in other significant areas; the USDA's 'Crop Production 2024 Summary' from January 2025 confirmed United States mustard seed production at merely 102 million pounds for 2024, emphasizing the regional variations in meeting global needs.

Market Challenge

The intense volatility of raw material costs, stemming from erratic climatic conditions in primary cultivation zones, represents a critical obstacle for the Global Mustard Market. This environmental instability causes disruptions within the supply chain, generating considerable uncertainty for processors concerning the cost and availability of necessary feedstock. When unfavorable weather affects crop yields, manufacturers encounter sudden increases in input costs that are challenging to transfer to consumers without negatively impacting demand. As a result, this unpredictability diminishes profit margins and compels companies to focus on immediate inventory preservation rather than long-term market growth or product innovation.

Furthermore, reliance on distinct geographic centers exacerbates this fragility, as a solitary regional weather event can precipitate global scarcities. Data from the Solvent Extractors' Association of India indicates that in 2025, rapeseed-mustard production is projected to reach 11.52 million tonnes, marking a 13% decrease from the prior year attributed to adverse field conditions. Such drastic variations impede the industry's capacity to assure reliable delivery to international purchasers, thereby directly hindering growth and adding complexity to the sourcing strategies needed to satisfy the escalating demand for natural preservatives.

Market Trends

The expansion of exotic and fusion flavor profiles has emerged as a prevailing trend, driven by consumer demand for sophisticated, premium condiments that enhance home-cooked meals. Manufacturers are addressing this by introducing gourmet mustard variants incorporating ingredients such as hot peppers, honey, and truffles, successfully expanding the category beyond traditional yellow and brown types. This transition toward value-added, flavorful products is reflected financially in the results of leading industry entities. For instance, McCormick & Company's '2024 Financial Results' from January 2025 reported a 4% increase in Consumer segment sales to $1,085 million during the fourth quarter, growth attributed largely to favorable volume and product mix that mirrors the growing market desire for distinct flavor experiences.

At the same time, the shift toward flexible and eco-friendly packaging solutions is transforming product logistics and presentation to align with rigorous sustainability objectives. Brands are actively substituting rigid plastic containers with recyclable pouches and materials utilizing post-consumer resin to minimize environmental footprints and attract eco-aware consumers. Although this conversion necessitates substantial operational modifications, it provides long-term benefits in brand equity and compliance. As detailed in The Kraft Heinz Company's '2024 ESG Report' from December 2024, the corporation successfully launched a new sachet design in Europe containing 35% recycled content, a strategic initiative supporting its wider goal of decreasing virgin plastic consumption by 20% by 2030.

Key Market Players

  • Woeber Mustard Manufacturing Company
  • Unilever Plc
  • Boar's Head Brand
  • Wisconsin Spice, Inc.
  • Bertman Foods Co.
  • McCormick & Company, Incorporated
  • Conagra Brands, Inc.
  • The Kraft Heinz Company
  • M K Agrotech Private Limited
  • Emami Agrotech Ltd.

Report Scope

In this report, the Global Mustard Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mustard Market, By Form

  • Seed
  • Powder
  • Oil
  • Paste

Mustard Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Convenience Store/Grocery Stores
  • Online
  • Others

Mustard Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mustard Market.

Available Customizations:

Global Mustard Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mustard Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Form (Seed, Powder, Oil, Paste)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Convenience Store/Grocery Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mustard Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Form
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mustard Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Form
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Mustard Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Form
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Mustard Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Form
        • 6.3.3.2.2. By Sales Channel

7. Europe Mustard Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Form
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mustard Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Form
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Mustard Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Form
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Mustard Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Form
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Mustard Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Form
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Mustard Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Form
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Mustard Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Form
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mustard Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Form
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Mustard Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Form
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Mustard Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Form
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Mustard Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Form
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Mustard Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Form
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Mustard Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Form
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mustard Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Form
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Mustard Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Form
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Mustard Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Form
        • 9.3.3.2.2. By Sales Channel

10. South America Mustard Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Form
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mustard Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Form
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Mustard Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Form
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Mustard Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Form
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mustard Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Woeber Mustard Manufacturing Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Unilever Plc
  • 15.3. Boar's Head Brand
  • 15.4. Wisconsin Spice, Inc.
  • 15.5. Bertman Foods Co.
  • 15.6. McCormick & Company, Incorporated
  • 15.7. Conagra Brands, Inc.
  • 15.8. The Kraft Heinz Company
  • 15.9. M K Agrotech Private Limited
  • 15.10. Emami Agrotech Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer