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市场调查报告书
商品编码
1971321

长袖衬衫市场－全球产业规模、份额、趋势、机会、预测：按类型、通路、地区和竞争格局划分，2021-2031年

Long Sleeve Shirt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Men's Shirts, Women's Shirts), By Distribution Channel (Online, Specialty Stores, Supermarket), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

全球长袖衬衫市场预计将从 2025 年的 137.7 亿美元成长到 2031 年的 204.7 亿美元，复合年增长率为 6.83%。

长袖衬衫是指覆盖肩膀至手腕的上身服装，是每个人衣柜中的必备单品，无论是商务场合还是休閒装扮都离不开它。市场成长的主要驱动力来自商务环境中对职业服装的持续需求，以及对具备温度调节和环保功能的服装的实际需求。这些核心驱动因素确保了消费的稳定，因为它们满足了消费者对实用性和符合职场规范的实际需求，而非依赖转瞬即逝的时尚潮流。

市场概览
预测期 2027-2031
市场规模：2025年 137.7亿美元
市场规模：2031年 204.7亿美元
复合年增长率：2026-2031年 6.83%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，原料成本的波动为生产和定价模式带来了不确定性，对市场构成重大障碍。鑑于消费者对天然纤维的强劲需求，对特定材料的依赖至关重要。根据Cotton, Inc.发布的《2025年报告》，全球75%的消费者更倾向于选择棉、棉混纺或丹宁布料製成的服装，而非合成纤维。因此，大宗商品价格的波动直接影响利润率，对全球长袖衬衫产业的稳定成长构成重大风险。

市场驱动因素

消费者对环保永续时尚的需求日益增长，正在从根本上改变全球长袖衬衫市场。随着消费者越来越重视环保责任，製造商被迫从传统的棉和合成纤维混纺面料转向再生、有机和可生物降解材料。这种转变不仅是一种品牌策略，更代表供应链管理的结构性改革。为了因应不断变化的消费者价值观和相关法规，各大品牌都在努力减少用水量和碳排放。 2025年3月，H&M集团发布的2024财年永续发展报告显示，其商业产品中使用的材料有89%来自永续来源或可回收利用，这充分体现了整个产业转型为绿色生产方式的规模。同时，数位零售平台和电子商务的快速发展也成为市场准入和销售成长的关键驱动力。人工智慧驱动的尺寸推荐功能和便捷的行动购物方式显着降低了消费者购买长袖衬衫等标准化服装的门槛。数位化浪潮正助力品牌突破地理限制，触达更广泛的客户群，满足他们对便利性和多样性的需求。万事达卡的 SpendingPulse 报告于 2025 年 12 月发布，显示「黑色星期五」期间线上服饰销售额同比增长 6.1%，超过了实体零售的业绩。此外，美国纺织服装管理局于 2025 年 4 月发布的数据显示，2025 年 2 月美国服装进口量成长 3.2%，显示全球服饰贸易展现出持续的韧性。

市场挑战

原料成本的波动仍然是全球长袖衬衫市场扩张的一大障碍。由于该行业高度依赖天然纤维，大宗商品价格的不可预测波动会扰乱整个供应链。製造商在製定稳定的定价策略方面面临巨大困难，常常被迫降低利润率或提高价格，从而疏远对价格敏感的消费者。这种财务上的不确定性阻碍了对产能和库存的长期投资，直接抑制了市场成长势头，因为相关人员优先考虑的是风险规避而非扩张。这种不稳定性的影响在近期产业绩效指标中显而易见，这些指标显示全球棉花活动显着萎缩。根据国际棉花咨询委员会的数据，全球棉花贸易量2025年将下降4.1%，至940万吨。贸易量的下降表明，成本的不确定性和原材料供应的挑战正在实际限制货物的流通。因此，市场难以维持满足既定需求所需的稳定成长势头，而投入价格波动的潜在风险迫使製造商采取保守的、限製成长的营运策略。

市场趋势

混合型工作衬衫的兴起，将专业美学与运动性能完美融合，在全球长袖衬衫市场开闢了一个新的主要类别。这种常被称为「工作休閒」的趋势，将吸湿排汗的合成纤维混纺等功能性布料融入传统的纽扣衬衫款式，打造出既能满足商务场合又能兼顾运动需求的服装。随着办公室服装规范的放宽和消费者对多功能服装需求的增长，他们更加青睐那些既具备运动服的弹性和耐穿性，又不失精緻外观的衬衫。专注于功能性服装的主要企业的表现也清楚地反映了这一品类的商业性成功。根据 Lululemon Athletica 截至 2025 年 3 月的 2024 财年年度报告，男装产品类型净销售额成长了 14%，印证了消费者对功能性日常服饰的快速成长需求。同时，休閒长袖系列也正在经历一场决定性的转变，从传统的修身设计转向宽鬆舒适的轮廓。这种美学演变深受街头服饰文化和消费者对活动便利性的普遍偏好，迫使製造商调整剪裁，例如落肩、宽袖和宽鬆的版型。这种转变并非仅仅是一种小众风格偏好，而是为那些已将其核心版型调整为更宽鬆风格的成熟品牌带来了销售成长。根据李维斯公司于2025年1月发布的《2024年第四季及全年财务业绩报告》，第四季度净销售额按报告数据计算增长了12%，该公司明确将这一增长归功于其所有服装产品系列中宽鬆和肥大版型服装的持续强劲销售。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球长袖衬衫市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（男士衬衫、女性用衬衫）
    • 分销通路（线上、专卖店、超级市场）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美长袖衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲长袖衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区长袖衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲长袖衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲长袖衬衫市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球长袖衬衫市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • H & M Hennes & Mauritz AB
  • The Gap, Inc.
  • s.Oliver Sales GmbH & Co. KG
  • Shanghai Metersbonwe Fashion Co., Ltd.
  • TOM TAILOR E-Commerce GmbH
  • Brooks Brothers Group, Inc.
  • Next Retail Ltd.
  • Under Armour, Inc.
  • Hugo Boss AG
  • Levi Strauss & Co.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25144

The Global Long Sleeve Shirt Market is projected to expand from USD 13.77 Billion in 2025 to USD 20.47 Billion by 2031, reflecting a compound annual growth rate of 6.83%. Defined as upper-body garments spanning from the shoulders to the wrists, long sleeve shirts function as essential components of both professional and casual wardrobes. Market growth is primarily sustained by the enduring need for corporate attire in business settings and the functional requirement for clothing that offers thermal regulation or environmental protection. These core drivers ensure stable consumption levels, as they address practical consumer demands for utility and workplace compliance rather than relying solely on fleeting fashion trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 13.77 Billion
Market Size 2031USD 20.47 Billion
CAGR 2026-20316.83%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market encounters a significant obstacle due to the volatility of raw material costs, which introduces uncertainty into manufacturing and pricing models. This dependence on specific materials is crucial given that consumer demand strongly favors natural fibers. As reported by Cotton Incorporated in 2025, 75 percent of global consumers prioritize clothing made from cotton, cotton blends, or denim over synthetic alternatives. Consequently, erratic commodity prices directly affect profit margins and present a considerable risk to the steady growth of the global long sleeve shirt sector.

Market Driver

The increasing inclination toward eco-friendly and sustainable fashion is fundamentally transforming the global long sleeve shirt market. Consumers are progressively prioritizing environmental accountability, driving manufacturers to switch from traditional cotton and synthetic blends to recycled, organic, and biodegradable materials. This transition represents a structural overhaul in supply chain management rather than just a branding tactic, as brands aim to lower water usage and carbon footprints to align with consumer values and changing regulations. In March 2025, H&M Group's 'Annual & Sustainability Report 2024' noted that 89 percent of the materials used in their commercial products were sustainably sourced or recycled, demonstrating the magnitude of the industry's move toward greener production methods. Concurrently, the rapid expansion of digital retail platforms and e-commerce acts as a vital engine for market accessibility and volume growth. The integration of artificial intelligence for sizing recommendations and the ease of mobile shopping have significantly reduced purchase barriers for standardized apparel items like long sleeve shirts. This digital momentum allows brands to overcome geographic constraints and reach a wider audience seeking convenience and variety. Mastercard SpendingPulse reported in December 2025 that online apparel sales during Black Friday grew by 6.1 percent year-over-year, surpassing physical retail performance. Additionally, the Office of Textiles and Apparel noted in April 2025 that U.S. apparel imports increased by 3.2 percent in value during February 2025, indicating sustained resilience in global garment trade flows.

Market Challenge

The volatility of raw material costs remains a critical barrier to the expansion of the Global Long Sleeve Shirt Market. Because the sector relies heavily on natural fibers, unpredictable fluctuations in commodity prices disrupt the entire supply chain. Manufacturers face immense difficulty in establishing stable pricing strategies, often leading to eroded profit margins or forced price increases that alienate price-sensitive consumers. This financial unpredictability deters long-term investment in production capacity and inventory, directly stalling market momentum as stakeholders prioritize risk mitigation over expansion. The impact of this instability is evident in recent industrial performance metrics which highlight a tangible contraction in global activity. According to the International Cotton Advisory Committee, in 2025, world cotton trade declined by 4.1 percent to 9.4 million tonnes. This reduction in trade volume underscores how cost uncertainty and raw material challenges are physically restricting the flow of goods. Consequently, the market struggles to maintain the steady growth trajectory required to meet established demand, as the fundamental risk of input price volatility forces manufacturers to adopt conservative, growth-limiting operational strategies.

Market Trends

The rise of hybrid commuter shirts is establishing a dominant new category in the Global Long Sleeve Shirt Market by blending professional aesthetics with athletic performance. Often referred to as "workleisure," this trend involves integrating technical fabrics-such as moisture-wicking synthetic blends-into traditional button-down silhouettes, enabling garments to function effectively in both corporate and active settings. As office dress codes relax and the demand for versatile clothing increases, consumers are prioritizing shirts that offer the stretch and durability of sportswear without sacrificing a polished appearance. The commercial success of this category is evident in the performance of major players focusing on technical apparel. According to Lululemon Athletica Inc., March 2025, in the '2024 Annual Report', net revenue from the men's product category increased by 14 percent, underscoring the growing consumer shift toward performance-backed daily wear. Simultaneously, the market is experiencing a decisive shift toward oversized and relaxed silhouettes in casual long sleeve collections, moving away from the slim-fit designs that previously defined the sector. This aesthetic evolution is heavily influenced by streetwear culture and a broader consumer preference for unrestricted movement, prompting manufacturers to adjust cuts with dropped shoulders, wider sleeves, and boxier torsos. This transition is not merely a niche style preference but a volume driver for heritage brands that have successfully adapted their core fits to looser specifications. According to Levi Strauss & Co., January 2025, in the 'Q4 and Fiscal Year 2024 Earnings Results', fourth-quarter net revenues increased by 12 percent on a reported basis, a growth trajectory the company explicitly attributed to the sustained outperformance of loose and baggy fits across their apparel portfolio.

Key Market Players

  • H & M Hennes & Mauritz AB
  • The Gap, Inc.
  • s.Oliver Sales GmbH & Co. KG
  • Shanghai Metersbonwe Fashion Co., Ltd.
  • TOM TAILOR E-Commerce GmbH
  • Brooks Brothers Group, Inc.
  • Next Retail Ltd.
  • Under Armour, Inc.
  • Hugo Boss AG
  • Levi Strauss & Co.

Report Scope

In this report, the Global Long Sleeve Shirt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Long Sleeve Shirt Market, By Type

  • Men's Shirts
  • Women's Shirts

Long Sleeve Shirt Market, By Distribution Channel

  • Online
  • Specialty Stores
  • Supermarket

Long Sleeve Shirt Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Long Sleeve Shirt Market.

Available Customizations:

Global Long Sleeve Shirt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Long Sleeve Shirt Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Men's Shirts, Women's Shirts)
    • 5.2.2. By Distribution Channel (Online, Specialty Stores, Supermarket)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Long Sleeve Shirt Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Long Sleeve Shirt Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Long Sleeve Shirt Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Long Sleeve Shirt Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Long Sleeve Shirt Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Long Sleeve Shirt Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Long Sleeve Shirt Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Long Sleeve Shirt Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Long Sleeve Shirt Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Long Sleeve Shirt Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Long Sleeve Shirt Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Long Sleeve Shirt Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Long Sleeve Shirt Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Long Sleeve Shirt Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Long Sleeve Shirt Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Long Sleeve Shirt Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Long Sleeve Shirt Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Long Sleeve Shirt Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Long Sleeve Shirt Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Long Sleeve Shirt Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Long Sleeve Shirt Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Long Sleeve Shirt Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Long Sleeve Shirt Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Long Sleeve Shirt Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Long Sleeve Shirt Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. H & M Hennes & Mauritz AB
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Gap, Inc.
  • 15.3. s.Oliver Sales GmbH & Co. KG
  • 15.4. Shanghai Metersbonwe Fashion Co., Ltd.
  • 15.5. TOM TAILOR E-Commerce GmbH
  • 15.6. Brooks Brothers Group, Inc.
  • 15.7. Next Retail Ltd.
  • 15.8. Under Armour, Inc.
  • 15.9. Hugo Boss AG
  • 15.10. Levi Strauss & Co.

16. Strategic Recommendations

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