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市场调查报告书
商品编码
1971419

私密女用贴身内衣市场－全球产业规模、份额、趋势、机会与预测：按产品、通路、地区和竞争格局划分，2021-2031年

Intimate Lingerie Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球内衣市场预计将从 2025 年的 203.4 亿美元成长到 2031 年的 320.8 亿美元，复合年增长率为 7.89%。

该行业涵盖种类繁多的女性用内衣，包括胸罩、内裤、睡衣和塑身衣，旨在提供卫生、支撑和美观。推动该行业成长的关键因素是职业女性可支配收入的增加以及产品结构向整体性和舒适性方向的显着转变。这些因素并非追逐短暂的潮流，而是反映了消费者优先事项的深层转变，如今的需求深受身体积极观念的影响，以及对适合全天穿着的多功能、高品质服装的需求。

市场概览
预测期 2027-2031
市场规模：2025年 203.4亿美元
市场规模：2031年 320.8亿美元
复合年增长率：2026-2031年 7.89%
成长最快的细分市场 在线的
最大的市场 北美洲

然而，供应链不稳定和复杂的采购物流阻碍了市场发展。製造商面临巨大的压力，需要实现生产能力多元化，以避免经济和地缘政治风险。根据美国时装设计师协会（USFIA）的数据，到2024年，43%的大型时装公司将表示，服饰采购中来自中国的份额将低于10%。这项数据凸显了采购模式重大转变和业务结构重组的重要性，而这种转变目前正在对整个内衣市场造成衝击。

市场驱动因素

人工智慧驱动的个人化客製化和虚拟试穿工具的引入，正在透过解决线上尺寸选择难题，变革全球内衣市场。借助电脑视觉和先进演算法，顾客可以直观地看到产品在不同体型上的穿着效果，从而增强顾客信心并降低退货率。这项技术已被证明具有至关重要的商业性价值。例如，零售科技创新中心 (Retail Tech Innovation Hub) 在 2024 年 11 月发表的报导《包容性女用贴身内衣品牌 Adore Me 采用 Veesual 的人工智慧虚拟试穿技术》的文章中指出，Adore Me 在实施 Veesual 的虚拟试穿系统后，其品类页面访问转换率提升了 48%。此类技术进步对于数位零售领域至关重要，它能够维持消费者参与度，并提供媲美实体店的购物体验。

同时，消费者对符合道德规范且永续的材料的需求日益增长，推动整个行业的发展，迫使品牌转向环保选项，例如再生聚酯纤维。这项转型需要严格的供应链监控，同时也为材料采购带来了营运方面的挑战。根据纺织品交易所于2024年9月发布的《2024年材料市场报告》，2023年再生聚酯纤维在全球市占率中占12.5%，反映出该产业正逐步稳定地进行重组。儘管面临这些挑战，市场仍保持着强劲的财务状况。例如，维多利亚的秘密在2024年12月宣布，第三季净销售额达到13.47亿美元，年增7%，凸显了消费者对创新内衣产品的持续需求。

市场挑战

全球内衣市场的成长很大程度上受到物流复杂性和供应链波动性的限制。这些因素阻碍了奢侈服饰的及时生产。为了降低风险，生产商纷纷将製造地分散化，导致生产分散，难以进行品管，并延长了前置作业时间。这种分散化对内衣产业来说尤其严重，因为塑身衣和胸罩等产品的生产需要专用设备和统一的原材料，而协调地理位置分散的工厂生产这些设备极具挑战性。

因此，这种营运负担迫使企业管理庞大的供应商网络，从而增加了运输和管理成本。根据美国时尚产业理事会预测，到2024年，约70%的大型时尚公司将报告称，为了扩大其供应链，其采购来源将超过10个国家。虽然这种多元化是必要的，但它消耗了本应用于支持创新的资源，并减缓了供应链的运作。最终，简化这些复杂物流的困难限制了市场补充库存的能力，使其无法满足消费者对舒适且多样化产品日益增长的需求。

市场趋势

全球内衣市场正经历一场根本性的转变，朝着无束缚、舒适至上的运动休閒设计方向发展，这主要源自于消费者对兼具居家服和内衣功能的多功能服饰的需求。这一趋势摒弃了传统的束缚结构，转而采用更柔软、更具弹性的面料，以适应积极的生活方式和「从健身房到街头」的百搭造型。那些致力于弥合内衣和运动服之间鸿沟的品牌正经历着显着的成长。 2025年12月，FashionUnited在报导《American Eagle第三季度业绩强劲增长，Aerie营销宣传活动助力其业绩增长》的文章中指出，Aerie的营销活动推动了American Eagle Outfitters的增长，使其第三季度同店销售额增长了11%，充分证明了以舒适为先的策略取得了商业性的成功。

同时，復古风格的束身衣和立体轮廓正在强势回归，重点在于勾勒出清晰的轮廓和优美的身形。采用先进的压缩材料，这股潮流得以打造出沙漏型身材，同时避免传统束身衣带来的不适感，巧妙地将塑身衣与时尚外套融为一体。随着消费者追求自信和体型的改变，这不再是小众潮流，而是重要的收入来源。 《卫报》在2025年12月报导中指出，Skims的年销售额预计将超过10亿美元，这凸显了人们对修饰身材服装的巨大需求，以及塑身衣作为必备衣橱单品的日益普及。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球贴身女用贴身内衣市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依产品类型（内裤、胸罩、塑身衣、其他）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美女用贴身内衣市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲贴身女用贴身内衣市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区贴身女用贴身内衣市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲女用贴身内衣市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲女用贴身内衣市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球贴身女用贴身内衣市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Victoria's Secret & Co.
  • Reliance Retail Limited
  • Gap, Inc.
  • Triumph Intertrade AG
  • Calvin Klein, Inc.
  • Wacoal EMEA LTD
  • Chantelle SA
  • HanesBrands Inc
  • HunkemOller BV
  • The Natori Company Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 25075

The Global Intimate Lingerie Market is projected to expand from USD 20.34 Billion in 2025 to USD 32.08 Billion by 2031, reflecting a CAGR of 7.89%. This sector covers a wide array of women's innerwear, such as bras, panties, sleepwear, and shapewear, all engineered to offer hygiene, support, and aesthetic value. Growth is primarily fueled by the increasing disposable income of working women and a significant structural evolution toward inclusivity and comfort. Rather than following temporary fads, these drivers reflect a deep-seated change in consumer priorities, with demand now heavily influenced by body positivity and the need for versatile, high-quality garments that can be worn throughout the day.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.34 Billion
Market Size 2031USD 32.08 Billion
CAGR 2026-20317.89%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, market progression is hindered by supply chain instability and the intricate logistics involved in sourcing. Manufacturers are under considerable pressure to spread out their production capabilities to avoid economic and geopolitical vulnerabilities. Data from the United States Fashion Industry Association indicates that in 2024, 43 percent of major fashion firms reported sourcing less than 10 percent of their apparel from China. This statistic underscores the significant sourcing shifts and operational reorganizations that are currently causing disruptions across the wider intimate apparel landscape.

Market Driver

The adoption of AI-powered personalization and virtual fitting tools is transforming the Global Intimate Lingerie Market by resolving the difficulties associated with online sizing. By utilizing computer vision and sophisticated algorithms, customers can now visualize how items fit on various body shapes, which boosts buyer confidence and lowers return rates. This technology is proving commercially vital; for example, Retail Tech Innovation Hub reported in November 2024 regarding the article 'Inclusive lingerie specialist Adore Me deploys Veesual AI powered virtual try-on experience technology' that Adore Me experienced a 48 percent increase in conversions from category page visits after implementing Veesual's virtual try-on system. These advancements are essential for maintaining consumer engagement in a digital retail world, offering an experience comparable to in-store service.

Simultaneously, the industry is being driven by a rising demand for ethically sourced and sustainable materials, compelling brands to switch to eco-friendly options like recycled polyester. While this transition invites strict supply chain oversight, it presents operational hurdles regarding material access. As per the 'Materials Market Report 2024' by Textile Exchange in September 2024, recycled polyester comprised 12.5 percent of the global market share in 2023, reflecting the sector's slow but steady structural adjustment. Despite these challenges, the market remains financially robust. Victoria's Secret & Co., for instance, announced in December 2024 that its third-quarter net sales reached $1.347 billion, a 7 percent year-over-year rise, highlighting the persistent demand for innovative intimate apparel.

Market Challenge

The growth of the Global Intimate Lingerie Market is significantly hampered by logistical complexities and supply chain volatility, which interfere with the timely manufacturing of premium garments. As producers diversify their manufacturing hubs to reduce risk, they face a fragmented landscape that makes quality control difficult and lengthens lead times. This fragmentation is especially problematic for the intimate apparel industry, as producing items like shapewear and bras demands specialized equipment and uniform materials that are hard to coordinate across geographically separated facilities.

Consequently, this operational stress compels firms to oversee extensive vendor networks, escalating freight and administrative expenses. According to the United States Fashion Industry Association, nearly 70 percent of large fashion enterprises reported in 2024 that they sourced from ten or more distinct countries to broaden their supply base. While necessary, this diversification drains resources that could otherwise support innovation and decelerates the supply chain. Ultimately, the struggle to streamline these intricate logistics restricts the market's ability to quickly replenish stock and satisfy the rising consumer desire for comfortable, diverse products.

Market Trends

The Global Intimate Lingerie Market is undergoing a fundamental shift toward wireless and comfort-oriented athleisure designs, fueled by consumers seeking versatile clothing that serves as both loungewear and innerwear. This movement moves away from restrictive, traditional structures in favor of soft, stretchy fabrics suited for active lifestyles and a "gym-to-street" look. Brands bridging the gap between intimate apparel and activewear are gaining significant ground; FashionUnited reported in December 2025 in the 'American Eagle posts strong Q3 driven by Aerie and marketing campaigns' article that Aerie led growth for American Eagle Outfitters with an 11 percent increase in comparable third-quarter sales, proving the commercial success of comfort-first strategies.

In contrast, there is a simultaneous resurgence of retro-inspired corsetry and structured silhouettes, focusing on defined contours and body sculpting. Modernized with advanced compression fabrics, this trend offers an hourglass look without the discomfort of historical corsetry, effectively merging shapewear with fashionable outerwear. This is a major revenue driver rather than a niche fad, as consumers seek confidence and physical transformation. As noted by The Guardian in December 2025 in the 'I feel shrink-wrapped: the reluctant rise of shapewear for men' article, Skims is projected to exceed $1 billion in annual sales, highlighting the immense demand for body-enhancing apparel and the acceptance of shapewear as an essential wardrobe element.

Key Market Players

  • Victoria's Secret & Co.
  • Reliance Retail Limited
  • Gap, Inc.
  • Triumph Intertrade AG
  • Calvin Klein, Inc.
  • Wacoal EMEA LTD
  • Chantelle SA
  • HanesBrands Inc
  • HunkemOller B.V.
  • The Natori Company Inc.

Report Scope

In this report, the Global Intimate Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Intimate Lingerie Market, By Product

  • Briefs
  • Bras
  • Shapewear
  • Others

Intimate Lingerie Market, By Distribution Channel

  • Online
  • Offline

Intimate Lingerie Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Intimate Lingerie Market.

Available Customizations:

Global Intimate Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Intimate Lingerie Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Briefs, Bras, Shapewear, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Intimate Lingerie Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Intimate Lingerie Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Intimate Lingerie Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Intimate Lingerie Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Intimate Lingerie Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Intimate Lingerie Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Intimate Lingerie Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Intimate Lingerie Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Intimate Lingerie Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Intimate Lingerie Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Intimate Lingerie Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Intimate Lingerie Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Intimate Lingerie Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Intimate Lingerie Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Intimate Lingerie Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Intimate Lingerie Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Intimate Lingerie Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Intimate Lingerie Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Intimate Lingerie Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Intimate Lingerie Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. South America Intimate Lingerie Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Intimate Lingerie Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Intimate Lingerie Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Intimate Lingerie Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Intimate Lingerie Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Victoria's Secret & Co.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Reliance Retail Limited
  • 15.3. Gap, Inc.
  • 15.4. Triumph Intertrade AG
  • 15.5. Calvin Klein, Inc.
  • 15.6. Wacoal EMEA LTD
  • 15.7. Chantelle SA
  • 15.8. HanesBrands Inc
  • 15.9. HunkemOller B.V.
  • 15.10. The Natori Company Inc.

16. Strategic Recommendations

17. About Us & Disclaimer