情趣女用贴身内衣市场规模、份额及成长分析（依产品类型、通路、最终用户及地区划分）－2026-2033年产业预测

预计到 2024 年，全球情趣女用贴身内衣市场规模将达到 226.6 亿美元，到 2025 年将达到 242.3 亿美元，到 2033 年将达到 413.2 亿美元，预测期（2026-2033 年）的复合年增长率为 6.9%。

全球情趣女用贴身内衣市场正经历显着成长，这主要得益于人们对身体自信和性健康的日益关注、电子商务的快速发展以及可支配收入的增加。随着社会规范的改变，越来越多的人开始将情趣女用贴身内衣视为自信和自我表达的一种方式。线上零售满足了消费者在购物过程中对隐私的需求，进一步推动了市场成长。此外，创新设计的涌现也为市场参与者带来了更多收益。各大品牌正有效地利用社群媒体平台，透过视觉内容和与网红的合作来展现自身风格并与消费者互动。然而，文化偏见、奢侈品的高昂价格、品质问题以及广告障碍等挑战可能会阻碍市场渗透。

全球情趣女用贴身内衣市场驱动因素

全球情趣女用贴身内衣市场正经历显着成长，这主要得益于消费者对舒适、高品质、美观且功能性产品的需求不断增长。各大品牌透过专注于精緻的设计，运用蕾丝、拉伸、弹性布料、薄纱、镂空和绑带等元素，以及采用先进的柔软面料，赢得了消费者的青睐。透过强调设计创新、独特质感和精湛工艺，各大品牌得以在竞争中脱颖而出。这种在产品设计和製造方面不断追求创新的精神，为情趣女用贴身内衣产业的供应商开闢了新的机会，并拓展了业务范围。

限制全球情趣女用贴身内衣市场的因素

由于各地对性健康的固有禁忌，全球情趣女用贴身内衣市场面临严峻挑战。在许多保守社会，讨论和推广性感或带有性暗示的内衣往往会遭到抵制，导致其行销和供应受到限制。审查和进口禁令等法律限制阻碍了市场的进一步发展，而社会压力也可能使潜在消费者望而却步。因此，文化、社会和宗教信仰的互动很可能成为全球不同市场接受和消费情趣内衣的障碍，从而阻碍情趣女用贴身内衣市场的成长。

全球情趣女用贴身内衣市场趋势

全球情趣女用贴身内衣市场正随着人们对永续性和道德时尚的日益重视而改变。消费者正在寻找采用有机棉、竹纤维和再生蕾丝等永续材料製成的环保产品。这一趋势反映了更广泛的循环时尚转型，负责任的生产方式、符合道德规范的采购和透明的供应链既满足了消费者的期望，也增强了品牌忠诚度。因此，情趣女用贴身内衣供应商正在拥抱性感与责任的融合，以吸引那些既重视魅力又注重环保的、具有良知的消费者群体。情趣与永续性的相互作用正在从根本上改变市场格局，推动创新并提升品牌声誉。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球情趣女用贴身内衣市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 胸罩
• 内裤
• 连体衣
• 其他产品类型

全球情趣女用贴身内衣市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球情趣女用贴身内衣市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 男性
• 女士

全球情趣女用贴身内衣市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Agent Provocateur（UK）
• La Perla（Italy）
• Savage X Fenty（US）
• Coco de Mer（UK）
• Bluebella（UK）
• Fleur du Mal（US）
• Intimissimi（Italy）
• Victoria's Secret & Co.（US）
• Ann Summers（UK）
• Frederick's of Hollywood（US）
• Hunkemoller International BV（Netherlands）
• Chantelle Group（France）
• Lise Charmel（France）
• Adore Me（US）
• Boux Avenue（UK）
• Oh La La Cheri（US）
• Rene Rofe Sexy（US）
• Trashy Lingerie（US）
• Yandy（US）
• Cosabella（US）

结论与建议

Global Erotic Lingerie Market size was valued at USD 22.66 Billion in 2024 and is poised to grow from USD 24.23 Billion in 2025 to USD 41.32 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global erotic lingerie market is experiencing significant growth driven by increased awareness of body positivity and sexual wellness, along with the rapid expansion of e-commerce and rising disposable incomes. As societal norms evolve, more individuals are viewing erotic lingerie as a medium for self-confidence and personal expression. The demand for privacy during purchases is met by online retail, enhancing market growth. Additionally, accessibility to innovative designs further fuels revenue for market players. Brands effectively utilize social media platforms to highlight their styles and engage with consumers through visuals and influencer partnerships. However, challenges such as cultural stigma, high pricing of premium products, quality concerns, and advertising obstacles may hinder market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Erotic Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Erotic Lingerie Market Segments Analysis

Global Erotic Lingerie Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Bras, Briefs, Bodysuits and Other Product Types. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is experiencing significant growth driven by increasing consumer demand for comfortable, high-quality, and visually appealing products that also offer functional benefits. Brands are concentrating on incorporating advanced, soft fabrics as well as intricate designs that feature lace, satin, stretch materials, transparency, cut-outs, and strappy elements to captivate customers. By emphasizing design innovation, unique textures, and exceptional craftsmanship, brands are setting themselves apart from competitors. This continuous pursuit of creativity in product design and manufacturing is paving the way for new opportunities and expanding the business potential for vendors in the erotic lingerie sector.

Restraints in the Global Erotic Lingerie Market

The global erotic lingerie market faces significant challenges due to persistent taboos surrounding sexual wellness in various regions. In many conservative societies, discussions and promotions of intimate apparel with erotic or sensual implications are often met with resistance, leading to restrictions on marketing and availability. Legal limitations, such as censorship and import bans, further hinder progress, while societal pressures can dissuade potential consumers from making purchases. Consequently, the interplay of cultural, social, and religious beliefs is likely to impede the growth of the erotic lingerie market, as these factors create barriers to acceptance and consumption in diverse global markets.

Market Trends of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is increasingly shaped by a growing emphasis on sustainability and ethical fashion, with consumers seeking eco-friendly options crafted from sustainable materials such as organic cotton, bamboo fibers, and recycled lace. This trend reflects a broader shift towards circular fashion, where responsible production practices, ethical sourcing, and transparent supply chains reinforce brand loyalty while meeting consumer expectations. As a result, erotic lingerie providers are embracing this convergence of sensuality and responsibility, appealing to a conscientious customer base that values both allure and environmental integrity. The interplay of eroticism and sustainability fundamentally transforms the market landscape, driving innovation and enhancing brand reputation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Erotic Lingerie Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Bras
• Briefs
• Bodysuits
• Other Product Types

Global Erotic Lingerie Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Erotic Lingerie Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Erotic Lingerie Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco de Mer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluebella (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Summers (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frederick's of Hollywood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hunkemoller International B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lise Charmel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adore Me (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boux Avenue (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oh La La Cheri (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rene Rofe Sexy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trashy Lingerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yandy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations