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市场调查报告书
商品编码
1866717
无缝胸罩:全球市场占有率和排名、总收入和需求预测(2025-2031年)Seamless Bra - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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全球无缝胸罩市场预计在 2024 年达到 67.6 亿美元,预计到 2031 年将达到 118.15 亿美元,2025 年至 2031 年的复合年增长率为 9.0%。
本报告全面评估了无缝胸罩的跨境产业布局、资本配置模式、区域经济相互依存关係,以及近期关税调整和国际针对供应链重组的战略应对措施。
预计到2024年,全球无缝胸罩市场销售将达到约5.2亿件,平均单价约13美元。无缝胸罩的设计旨在隐形于衣物下,避免出现可见的接缝。无缝胸罩通常采用一整块布料覆盖罩杯,没有任何接缝或缝线,并且通常采用模压罩杯以塑造胸型并提供支撑。
近年来,无缝胸罩市场稳定成长,这主要得益于消费者对舒适、简约和多功能内衣的需求,这些内衣既能满足运动休閒的需求,也能完美搭配日常穿着。与传统的钢圈或缝合胸罩不同,无缝胸罩采用先进的编织和成型技术製造,消除了可见的接缝,使穿着更加贴合,穿着舒适。这种设计理念与休閒和健康时尚的潮流相契合,也符合人们对舒适度和时尚感并重的女用贴身内衣需求。此外,布料混纺技术的创新也为市场发展提供了有力支撑,例如富含氨纶的布料、永续纤维。
从区域来看,亚太地区在内衣生产方面主导,这得益于中国、越南和孟加拉国纺织厂的集中以及成本效益高的製造地。该地区的国内消费也十分强劲,这主要得益于年轻化的人口结构和不断壮大的中产阶级,尤其是在中国都市区和东南亚地区,这推动了消费者对价格适中且时尚的内衣的需求。北美和欧洲仍然是强劲的消费市场,这主要得益于消费者对高端无缝内衣的高需求,尤其是那些注重舒适度和尺寸整体性的知名品牌。欧洲,特别是法国和德国,保持其在高端女用贴身内衣领域的声誉,而美国则受益于直销和休閒风无缝内衣品牌的成长。同时,拉丁美洲和中东等新兴市场的成长受到购买力有限的限制,但消费者对现代女用贴身内衣潮流的认知不断提高,为其成长提供了支撑。
市场机会围绕着永续材料的使用、包容性尺寸以及多功能设计展开,这些设计既可作为运动文胸,也可作为家居服或露脐上衣。电子商务和社群电商的持续成长为成熟品牌和新兴品牌创造了巨大的机会,使其能够以较低的进入门槛触达全球受众。客製化也为品牌差异化提供了空间,例如无缝胸罩(带可拆卸垫片)、无钢圈塑形以及孕妇装和大尺码服装等功能。然而,也存在一些风险,例如低成本製造商之间的激烈竞争,这可能会降低利润率,并使中小企业面临风险。此外,某些供应商(尤其是线上管道)提供的仿冒品和品质不稳定的产品可能会损害消费者的信任。
当前趋势表明,人们越来越倾向于选择无钢圈的舒适内衣、环保材料以及反映生活方式变化的女用贴身内衣/运动服混搭款式。无缝胸罩的销售重点不再局限于内衣,而是作为时尚单品,可以融入日常休閒装扮。倡导身体积极宣传活动和包容性行销的兴起,进一步推动了对无缝胸罩的需求,强调其对各种体型的适应性。无缝针织机和3D针织技术的进步提高了生产效率,同时减少了废弃物,并实现了快速的设计变更。
竞争格局较为分散。主要企业透过品牌、优质面料和尺寸包容性来脱颖而出,而中国和东南亚製造商则在成本和生产规模上展开激烈竞争。最成功的企业将舒适至上的设计理念与强大的行销策略相结合,充分利用社群媒体影响者和生活风格品牌。随着休閒和女用贴身内衣类别的不断融合,竞争预计将会加剧,这既为创新创造了机会,也给品牌带来了维持高品质标准和差异化优势的压力。
本报告旨在对全球无缝胸罩市场进行全面分析,重点关注总销售量、收入、价格、市场份额和主要企业的排名,并按地区/国家、类型和销售管道分析无缝胸罩市场。
本报告以2024年为基准年,按销量(千件)和收入(百万美元)对无缝胸罩市场规模、估算和预测进行了呈现,并涵盖了2020年至2031年的历史数据和预测数据。定量和定性分析将帮助读者制定业务和成长策略,评估市场竞争,分析自身在当前市场中的地位,并就无缝胸罩业务做出明智的决策。
市场区隔
公司
按类型分類的细分市场
销售管道细分
按地区
The global market for Seamless Bra was estimated to be worth US$ 6760 million in 2024 and is forecast to a readjusted size of US$ 11815 million by 2031 with a CAGR of 9.0% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Seamless Bra cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
In 2024, the global Seamless Bra market reached approximately 520 million units in sales volume, with an average global market price of around US$ 13 per unit. A seamless bra is a bra that is designed to be invisible under your clothes, with no seams that might show through. Seamless bras feature cups that are usually covered with a single piece of fabric that is free of seams or stitching, and these types of Bras typically feature a molded cup for shaping and support.
The seamless bra market has experienced steady development in recent years, fueled by consumer demand for comfort, minimalism, and versatile undergarments that fit into both active and casual lifestyles. Unlike traditional wired or stitched bras, seamless bras are produced using advanced knitting or molding technologies that eliminate visible seams and provide a smooth finish under clothing. This design approach aligns with the shift toward athleisure, wellness-oriented fashion, and lingerie that prioritizes comfort as much as style. The market has also been supported by strong innovation in fabric blends, including spandex-rich and breathable materials, as well as sustainable fibers that appeal to eco-conscious consumers.
Regionally, Asia-Pacific dominates production due to its concentration of textile factories and cost-efficient manufacturing hubs in China, Vietnam, and Bangladesh. This region also shows strong domestic consumption, especially in urban China and Southeast Asia, where younger populations and middle-class expansion are driving purchases of affordable and fashionable bras. North America and Europe remain strong consumer markets with high demand for premium seamless products, often linked to well-established brands that emphasize comfort and inclusivity in sizing. Europe, particularly France and Germany, retains a reputation for premium lingerie, while the United States has become a growth center for direct-to-consumer and athleisure-oriented seamless bra brands. Meanwhile, Latin America and the Middle East are emerging markets, with growth constrained by limited purchasing power but supported by increasing awareness of modern lingerie trends.
Market opportunities are centered around the integration of sustainable materials, inclusive size ranges, and multifunctional designs that double as sports bras, loungewear, or crop tops. The ongoing rise of e-commerce and social commerce creates significant opportunities for both established and new brands to reach global audiences with lower entry barriers. Customization, such as seamless bras with removable pads, wireless shaping, or adaptive features for maternity and plus-size wear, also provides room for differentiation. However, risks include intense price competition among low-cost manufacturers, which can erode margins and challenge smaller players. Additionally, counterfeit products and inconsistent quality from certain suppliers can undermine consumer trust, especially in online channels.
Current trends indicate a shift toward wireless comfort, eco-friendly fabrics, and hybrid lingerie-activewear products that reflect broader lifestyle changes. Seamless bras are increasingly marketed not only as undergarments but also as fashion pieces that can be worn visibly as part of casual outfits. The rise of body-positive campaigns and inclusive marketing has further fueled demand for seamless bras that prioritize adaptability across body types. Technological advancements in seamless knitting machines and 3D knitting techniques are making production more efficient, while reducing waste and enabling rapid design changes.
From a competitive standpoint, the market is fragmented. Leading players differentiate themselves through branding, premium materials, and size inclusivity, while Chinese and Southeast Asian manufacturers compete heavily on cost and production scale. The most successful companies combine comfort-focused design with strong marketing strategies, leveraging social media influencers and lifestyle branding. Competition is expected to intensify as athleisure and lingerie categories continue to converge, creating opportunities for innovation but also pressuring brands to maintain high standards of quality and differentiation.
This report aims to provide a comprehensive presentation of the global market for Seamless Bra, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Seamless Bra by region & country, by Type, and by Sales Channel.
The Seamless Bra market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Seamless Bra.
Market Segmentation
By Company
Segment by Type
Segment by Sales Channel
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Seamless Bra manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Seamless Bra in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Seamless Bra in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.