全球女性用女用贴身内衣市场规模（按类型、材质、分销管道、区域范围、预测）

女性用女用贴身内衣市场规模及预测

2024 年女性用女用贴身内衣市场规模价值 505.4 亿美元，预计到 2032 年将达到 1,014.4 亿美元，2026 年至 2032 年的复合年增长率为 9.10%。

女性用女用贴身内衣涵盖各种贴身衣物，旨在提供舒适、支撑和美观的穿着体验。市场涵盖胸罩、三角裤、塑身衣、家居服和睡衣等各种产品，以满足不同消费者的偏好和需求。

女性用女用贴身内衣市场的成长受到时尚潮流变化、人们对身体自尊意识的日益增强以及电商平台的兴起等因素的影响，这些平台为消费者提供了便捷的女用贴身内衣选择。因此，市场正在转向更具包容性的尺寸和多样化的产品供应。

预计女性用女用贴身内衣市场的未来将受到布料技术创新、永续性倡议以及消费者日益关注的舒适度和福祉的影响。各大品牌正在加大研发投入，打造兼具功能性和时尚感的女用贴身内衣。

全球女性用女用贴身内衣市场动态

影响全球女性用女用贴身内衣市场的关键市场动态是：

关键市场驱动因素

消费者偏好的转变：越来越多人意识到女用贴身内衣不仅仅是功能性的内衣，更是女性衣柜中不可或缺的一部分，这推动了内衣需求的成长。消费者追求兼具舒适与偏好的风格，这导致女用贴身内衣生产中使用的设计和材料种类日益丰富。

电子商务的成长：网路购物的兴起彻底改变了女用贴身内衣市场，让消费者能够轻鬆探索和购买更广泛的产品。电商平台使品牌能够触及全球消费者，并提供个人化的购物体验，从而促进了市场的成长。

身体自尊运动：身体自尊运动正在透过倡导整体性和多元化重塑女用贴身内衣产业格局。透过扩大尺寸并启用不同体型的模特，品牌能够与更广泛的消费者产生共鸣，并鼓励更多女性投资女用贴身内衣。

主要问题

永续性议题：随着消费者环保意识的增强，女用贴身内衣品牌面临在生产中采用永续实践的压力。许多传统女用贴身内衣材料，例如合成纤维和蕾丝，都会对环境产生负面影响，因此品牌正在寻求环保替代方案。在保持品质和风格的同时开发永续产品是一项挑战。

竞争激烈：女性用女用贴身内衣市场竞争激烈，许多品牌争相吸引消费者的注意。老牌企业和新参与企业都在不断创新，力求脱颖而出。因此，品牌必须保持竞争力，跟上不断变化的潮流。

尺寸和合身度问题：儘管尺寸选择不断进步，但许多消费者仍然难以找到合身的女用贴身内衣。不合身的内衣会导致不适和不满意，这对寻求建立消费者忠诚度和信任度的品牌来说是一个挑战。

主要趋势

布料技术创新：先进材料和技术在女用贴身内衣生产的应用日益增加。吸湿排汗材料、无缝结构和轻量材料等创新技术正在提升内衣的舒适度和功能性，以满足现代消费者的需求。

永续女用贴身内衣的兴起：对永续且符合道德标准的女用贴身内衣的需求日益增长。各大品牌越来越注重环保材料，例如有机棉和再生材料，同时大力宣传供应链透明度，以吸引环保意识的消费者。

个人化与客製化：女用贴身内衣个人化选择正日益受到品牌的青睐，这些品牌提供客製化尺寸和设计选择。这一趋势使消费者能够选择最适合个人喜好的款式和版型，从而提升整体购物体验。

目录

第一章 全球女性用女用贴身内衣市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球女性用女用贴身内衣市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球女性用女用贴身内衣市场（按类型）

• 概述
• 胸罩
• 短裤
• 塑身衣
• 家居服
• 睡衣

第六章 全球女性用女用贴身内衣市场（依材质）

• 概述
• 棉布
• 种族
• 尼龙
• 丝绸

第七章全球女性用女用贴身内衣市场依通路划分

• 概述
• 网路零售
• 线下零售

第八章全球女性用女用贴身内衣市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第九章全球女性用女用贴身内衣市场的竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第十章 公司简介

• Victoria's Secret
• Hanesbrands Inc.
• L Brands
• Triumph International
• SPANX
• Aerie
• ThirdLove
• Savage X Fenty
• ASOS

第十一章 附录

• 相关调查

Women's Lingerie Market Size And Forecast

The Women's Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2032, growing at a CAGR of 9.10% from 2026 to 2032.

Women's lingerie encompasses a wide range of intimate apparel designed for comfort, support, and aesthetic appeal. This market includes various products such as bras, panties, shapewear, loungewear, and sleepwear which cater to the diverse preferences and needs of consumers.

The growth of the women's lingerie market is influenced by changing fashion trends, increasing awareness about body positivity, and the rise of e-commerce platforms that provide easy access to a wide array of lingerie options. As a result, the market is experiencing a shift towards more inclusive sizing and diverse product offerings.

The future of the women's lingerie market is expected to be shaped by innovations in fabric technology, sustainability initiatives, and a growing focus on consumer comfort and well-being. Brands are increasingly investing in research and development to create lingerie that combines functionality with style.

Global Women's Lingerie Market Dynamics

The key market dynamics that are shaping the global women's lingerie market include:

Key Market Drivers:

Changing Consumer Preferences: The evolving perception of lingerie as an essential part of women's wardrobes, rather than just functional undergarments, is driving demand. Consumers are increasingly seeking styles that offer both comfort and elegance leading to a rise in various designs and materials used in lingerie production.

Growth of E-Commerce: The rise of online shopping has transformed the lingerie market making it easier for consumers to explore and purchase a wider range of products. E-commerce platforms enable brands to reach a global audience and offer personalized shopping experiences contributing to market growth.

Body Positivity Movement: The body positivity movement is reshaping the lingerie landscape by promoting inclusivity and diversity. Brands are responding by offering extended size ranges and featuring models of different body types which resonates with a broader consumer base and encourages more women to invest in lingerie.

Key Challenges:

Sustainability Concerns: As consumers become more environmentally conscious, lingerie brands face pressure to adopt sustainable practices in production. Many traditional lingerie materials such as synthetics and lace, can have a negative environmental impact prompting brands to seek eco-friendly alternatives. Developing sustainable products while maintaining quality and style can be challenging.

Intense Competition: The women's lingerie market is highly competitive with numerous brands vying for consumer attention. Established players and new entrants alike are continuously innovating to differentiate themselves making it essential for brands to remain relevant and adaptable to changing trends.

Sizing and Fit Issues: Despite advancements in sizing inclusivity many consumers still struggle to find lingerie that fits well. Inadequate fit can lead to discomfort and dissatisfaction which poses a challenge for brands aiming to build consumer loyalty and trust.

Key Trends:

Innovations in Fabric Technology: The use of advanced materials and technologies in lingerie production is on the rise. Innovations such as moisture-wicking fabrics, seamless construction, and lightweight materials enhance comfort and functionality catering to the needs of modern consumers.

Rise of Sustainable Lingerie: The demand for sustainable and ethically produced lingerie is gaining momentum. Brands are increasingly focusing on eco-friendly materials such as organic cotton and recycled fabrics, while also promoting transparency in their supply chains to appeal to environmentally conscious consumers.

Personalization and Customization: Personalized lingerie options are becoming popular with brands offering custom sizing and design choices. This trend allows consumers to select styles and fits that best suit their individual preferences enhancing the overall shopping experience

Global Women's Lingerie Market Regional Analysis

Here is a more detailed regional analysis of the global women's lingerie market:

Asia Pacific

The Asia Pacific region represents the leading market for women's lingerie with China and India leading in terms of consumption and production. This growth is primarily driven by rising disposable incomes, urbanization, and changing fashion preferences among young consumers. According to Euromonitor International, China's lingerie market reached $64.96 billion in 2023 with an expected CAGR of 8.2% through 2028. The rising middle class and increased adoption of Western fashion trends are key growth drivers.

E-commerce penetration in the region has significantly boosted lingerie sales. According to the China Internet Network Information Center, online retail sales in China reached $2.1 trillion in 2023 with fashion and apparel accounting for 20% of total e-commerce sales. Local manufacturers in countries like Vietnam, Bangladesh, and Thailand are expanding their production capabilities making the region a global manufacturing hub for lingerie. These countries benefit from lower labor costs and improved manufacturing technologies.

North America

The North American lingerie market most fast-growing in the United States, represents the most mature and sophisticated market globally. The region is characterized by high consumer spending on premium products and strong brand consciousness. According to the National Retail Federation, U.S. consumers spend an average of $250 annually on lingerie products. The market is particularly driven by millennials and Gen Z consumers who prioritize comfort, sustainability, and inclusive sizing.

The rise of body positivity movements has transformed the market landscape. Brands focusing on size inclusivity and diversity have seen significant growth. For instance, companies offering extended size ranges reported 35% higher growth rates compared to traditional brands. Direct-to-consumer (DTC) brands have disrupted traditional retail channels. Digital-native brands account for approximately 25% of lingerie sales in North America with an annual growth rate of 15%.

Global Women's Lingerie Market: Segmentation Analysis

The Global Women's Lingerie Market is segmented based on Type, Material, Distribution Channel, and Geography.

Women's Lingerie Market, By Type

• Bras
• Panties
• Shapewear
• Loungewear
• Sleepwear

Based on the Type, the Global Women's Lingerie Market is divided into Bras, Panties, Shapewear, Loungewear, Sleepwear, and Others. The bras segment holds a significant share of the market, primarily driven by the increasing demand for diverse styles including sports bras, push-up bras, and bralettes. The evolution of body positivity and inclusivity has led to a growing emphasis on offering various sizes and styles catering to different preferences and body types. Additionally, the rise of functional lingerie such as nursing bras and post-surgery bras, has further fueled the growth of this segment.

Women's Lingerie Market, By Material

• Cotton
• Lace
• Nylon
• Silk

Based on the Material, the Global Women's Lingerie Market is categorized by Material into Cotton, Lace, Nylon, Silk, and Others. The cotton segment dominates the market due to its comfort, breathability, and versatility making it a popular choice for everyday wear. Lace, on the other hand, is preferred for its luxurious feel and aesthetic appeal, particularly in high-end lingerie collections. The increasing demand for sustainable and organic materials is also influencing the market with more brands focusing on eco-friendly production methods and materials to cater to environmentally conscious consumers.

Women's Lingerie Market, By Distribution Channel

• Online Retail
• Offline Retail

Based on the Distribution Channel, the Global Women's Lingerie Market is segmented by Distribution Channel into Online Retail and Offline Retail. The online retail segment is rapidly gaining traction, driven by the convenience of shopping from home, a wide range of product offerings, and the influence of social media and online influencers. E-commerce platforms provide consumers with the opportunity to explore various brands and styles without geographical limitations, leading to increased sales. Meanwhile, offline retail continues to play a crucial role, especially in regions where traditional shopping experiences remain popular, allowing consumers to try on lingerie before purchasing.

Women's Lingerie Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Based on Geography, the Global Women's Lingerie Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds a prominent share of the women's lingerie market, driven by the presence of established brands, a focus on inclusivity, and changing consumer attitudes toward body image. The increasing demand for comfort and functionality in lingerie is also propelling growth in this region.

Key Players

The "Global Women's Lingerie Market" study report provides valuable insights, focusing on the global market landscape. Major players in the market include Victoria's Secret, Hanesbrands Inc., L Brands, Triumph International, SPANX, Aerie, ThirdLove, Savage X Fenty, and ASOS.

Our market analysis includes a dedicated section for these major players, where our analysts present insights into financial statements, product benchmarking, and SWOT analysis. The competitive landscape section encompasses key development strategies, market share, and market ranking analysis of these prominent players globally.

Global Women's Lingerie Market Key Developments

• In September 2023, a leading lingerie brand launched a new line of inclusive bras designed to cater to a wide range of body types, incorporating advanced sizing technology to enhance fit and comfort.
• In January 2024, a popular online lingerie retailer unveiled a sustainability initiative aimed at reducing environmental impact by using recycled materials in their product lines and implementing eco-friendly packaging solutions.
• In March 2024, a well-known lingerie brand partnered with a celebrity influencer to promote body positivity, featuring a diverse range of models in their latest campaign, aiming to resonate with a broader audience and challenge conventional beauty standards.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WOMEN'S LINGERIE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL WOMEN'S LINGERIE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL WOMEN'S LINGERIE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Bras
• 5.3 Panties
• 5.4 Shapewear
• 5.5 Loungewear
• 5.6 Sleepwear

6 GLOBAL WOMEN'S LINGERIE MARKET, BY MATERIAL

• 6.1 Overview
• 6.2 Cotton
• 6.3 Lace
• 6.4 Nylon
• 6.5 Silk

7 GLOBAL WOMEN'S LINGERIE MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Online Retail
• 7.3 Offline Retail

8 GLOBAL WOMEN'S LINGERIE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL WOMEN'S LINGERIE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Victoria's Secret
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Hanesbrands Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 L Brands
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Triumph International
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 SPANX
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Aerie
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 ThirdLove
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Savage X Fenty
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 ASOS
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments

11 Appendix

• 11.1 Related Research