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市场调查报告书
商品编码
1729405

日本内衣市场报告（按产品类型、材质、价格范围、配销通路和地区）2025-2033

Japan Lingerie Market Report by Product Type, Material, Price Range, Distribution Channel, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年日本内衣市场规模达 53 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 98 亿美元，2025-2033 年期间的成长率 (CAGR) 为 7%。媒体和行销影响力的不断增强、以实惠的价格提供各种产品的电子商务平台的激增、人们对身体形象的看法的转变、身体积极性的提高以及面料技术的创新代表了推动市场发展的一些关键因素。

内衣是指设计为穿在外衣下面的一类贴身服装，通常出于美观、舒适或功能目的。它涵盖了各种各样的内衣，通常由蕾丝、缎子、丝绸和网眼等精緻面料製成。内衣既是实用的基础服装，也是个人表达的一种形式，体现个人风格和喜好。这些服装包括各种单品，例如胸罩、内裤、吊带背心、紧身胸衣、连身衣和吊袜带。内衣设计注重细节，具有复杂的装饰、装饰边和不同程度的覆盖，以满足不同的品味。虽然内衣通常旨在增强身体自信和彰显女性气质，但它也会在特殊场合穿着，以唤起魅力和性感的感觉。

日本内衣市场趋势：

不断发展的时尚潮流是推动日本市场成长的关键因素之一。日本以其时尚前卫的文化而闻名，消费者热衷于追随潮流并寻求时尚的服装，这是推动其成长的主要因素。内衣也不例外，因为消费者寻求能够反映最新时尚潮流并提供个性感的设计，这有助于市场的成长。布料技术、舒适度增强功能和功能性设计的创新也推动了市场的发展。与此相符的是，消费者重视将时尚与创新功能结合的产品，以提高耐磨性和耐用性，这进一步推动了市场的成长。身体形象观念的转变和身体积极性的增强正在影响消费者的期望，从而推动市场成长。提供多样化尺寸和款式的品牌会引起寻求适合自己个人体型的内衣的消费者的共鸣，从而增强包容性和自信心，从而推动市场的成长。电子商务平台的兴起正在改变内衣购物方式，使消费者能够舒适地在家中探索各种各样的选择，从而促进了内衣市场的发展。电子商务提高了可及性和选择性，从而推动了对各种内衣产品的需求。除此之外，人们越来越意识到合适的尺寸和舒适度的重要性，这有助于做出明智的购买决定。女性消费能力的不断增强推动着市场的成长。除此之外，媒体平台和行销活动在塑造消费者观念和推动趋势方面发挥关键作用。有影响力的广告、代言和社群媒体活动正在影响购买决策和品牌忠诚度，这为全国市场创造了积极的前景。

日本内衣市场区隔：

产品类型洞察：

  • 乳罩
  • 内裤或短裤
  • 塑身衣
  • 其他的

材料洞察：

  • 棉布
  • 丝绸
  • 缎
  • 尼龙
  • 其他的

价格范围洞察：

  • 经济
  • 优质的

配销通路洞察：

  • 大众商品零售商
  • 专卖店
  • 网上商店
  • 其他的

本报告回答的关键问题：

  • 日本内衣市场目前表现如何？未来几年将会如何？
  • 新冠疫情对日本内衣市场有何影响？
  • 根据产品类型，日本内衣市场是如何分類的？
  • 日本内衣市场依材质如何划分？
  • 日本内衣市场以价格范围如何划分？
  • 日本内衣市场根据配销通路如何划分？
  • 日本内衣市场的价值链分为哪些阶段？
  • 日本内衣市场的主要驱动因素和挑战是什么？
  • 日本内衣市场的结构是怎么样的？主要参与者是谁？
  • 日本内衣市场的竞争程度如何？

本报告回答的关键问题：

  • 日本内衣市场目前表现如何？未来几年将会如何？
  • 新冠疫情对日本内衣市场有何影响？
  • 根据产品类型，日本内衣市场是如何分類的？
  • 日本内衣市场依材质如何划分？
  • 日本内衣市场以价格范围如何划分？
  • 日本内衣市场根据配销通路如何划分？
  • 日本内衣市场的价值链分为哪些阶段？
  • 日本内衣市场的主要驱动因素和挑战是什么？
  • 日本内衣市场的结构是怎么样的？主要参与者是谁？
  • 日本内衣市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本内衣市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本内衣市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本内衣市场-细分：依产品类型

  • 乳罩
    • 概述
  • 内裤或短裤
    • 概述
  • 塑身衣
    • 概述
  • 其他的

第七章：日本女性内衣市场-细分：依材质

  • 棉布
    • 概述
  • 丝绸
    • 概述
  • 缎
    • 概述
  • 尼龙
    • 概述
  • 其他的

第 8 章：日本内衣市场 - 细分：按价格范围

  • 经济
    • 概述
  • 优质的
    • 概述

第九章：日本女性内衣市场-细分：按配销通路

  • 大众商品零售商
    • 概述
  • 专卖店
    • 概述
  • 网上商店
    • 概述
  • 其他的

第十章：日本内衣市场-竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 11 章：关键参与者简介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本内衣市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 13 章：附录

简介目录
Product Code: SR112025A11343

The Japan lingerie market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7% during 2025-2033. The rising influence of media and marketing, the proliferation of e-commerce platforms offering a wide range of products at affordable price points, shifting perceptions of body image, and increasing body positivity, and innovations in fabric technology represent some of the key factors driving the market.

Lingerie refers to a category of intimate apparel that is designed to be worn beneath outer clothing, often for aesthetic, comfort, or functional purposes. It encompasses a diverse range of undergarments, typically crafted from delicate fabrics, such as lace, satin, silk, and mesh. Lingerie serves as both a practical foundation garment and a form of personal expression, reflecting individual styles and preferences. This attire includes various pieces, such as bras, panties, camisoles, corsets, teddies, and garter belts. Lingerie is designed with attention to detail, featuring intricate embellishments, decorative trims, and varying degrees of coverage to cater to diverse tastes. While lingerie often aims to enhance body confidence and celebrate femininity, it is also worn for special occasions to evoke feelings of allure and sensuality.

Japan Lingerie Market Trends:

The evolving fashion trend represents one of the key factors driving the growth of the market across Japan. Japan is known for its fashion-forward culture, with consumers keenly following trends and seeking stylish attire which is acting as a major growth-inducing factor. Lingerie is no exception, as consumers look for designs that reflect the latest fashion trends and offer a sense of individuality which is contributing to the growth of the market. The market is also driven by innovations in fabric technology, comfort-enhancing features, and functional designs. In line with this, consumers value products that blend fashion with innovative features that enhance wearability and longevity which is further boosting the growth of the market. Shifting perceptions of body image and increasing body positivity are influencing consumer expectations, which is driving the market growth. Brands that offer diverse sizing and representation resonate with consumers seeking lingerie that caters to their individual body types, which fosters inclusivity and self-confidence, thus fueling the growth of the market. The rise of e-commerce platforms is transforming lingerie shopping, which enables consumers to explore a wide array of options from the comfort of their homes which is boosting the market. E-commerce enhances accessibility and choice, which is driving demand for a diverse range of lingerie products. In addition to this, the increasing awareness about the importance of proper fit and comfort is leading to informed purchasing decisions. The increasing spending power of women is driving the growth of the market. Apart from this, media platforms and marketing campaigns play a pivotal role in shaping consumer perceptions and driving trends. Influential advertising, endorsements, and social media campaigns are influencing purchasing decisions and brand loyalty, which is creating a positive outlook for the market across the country.

Japan Lingerie Market Segmentation:

Product Type Insights:

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Material Insights:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Price Range Insights:

  • Economy
  • Premium

Distribution Channel Insights:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the Japan lingerie market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan lingerie market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan lingerie market?
  • What is the breakup of the Japan lingerie market on the basis of product type?
  • What is the breakup of the Japan lingerie market on the basis of the material?
  • What is the breakup of the Japan lingerie market on the basis of price range?
  • What is the breakup of the Japan lingerie market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan lingerie market?
  • What are the key driving factors and challenges in the Japan lingerie market?
  • What is the structure of the Japan lingerie market and who are the key players?
  • What is the degree of competition in the Japan lingerie market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Lingerie Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Lingerie Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Lingerie Market - Breakup by Product Type

  • 6.1 Brassiere
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Knickers or Panties
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Shapewear
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Lingerie Market - Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Silk
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Satin
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Nylon
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2019-2024)
    • 7.5.2 Market Forecast (2025-2033)

8 Japan Lingerie Market - Breakup by Price Range

  • 8.1 Economy
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Premium
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Lingerie Market - Breakup by Distribution Channel

  • 9.1 Mass Merchandizers
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Specialized Stores
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Online Stores
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Others
    • 9.4.1 Historical and Current Market Trends (2019-2024)
    • 9.4.2 Market Forecast (2025-2033)

10 Japan Lingerie Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Lingerie Market - Industry Analysis

  • 12.1 Drivers, Restraints and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix