情趣女用贴身内衣市场规模、份额及成长分析（依产品类型、通路、最终用户及地区划分）－2025-2032年产业预测

预计到 2023 年，全球情趣女用贴身内衣市场规模将达到 212 亿美元，到 2024 年将达到 226.6 亿美元，到 2032 年将达到 386.5 亿美元，预测期（2025-2032 年）的复合年增长率为 6.9%。

全球情趣女用贴身内衣市场正经历显着成长，这主要得益于人们对身体自信和性健康的日益关注。电子商务的快速发展使得消费者能够更私密地购买情趣内衣，而不断变化的社会规范也使情趣女用贴身内衣成为自信和自我表达的象征。可支配收入的增加让消费者能够探索更多样化的设计，从而提升了市场相关人员的收入。各大品牌正利用Instagram、TikTok和YouTube等社群媒体平台，透过引人入胜的内容和与网红的合作，有效推广产品。然而，在这个充满活力的行业中，成长也面临着许多挑战，这些挑战可能会阻碍市场渗透，例如文化和宗教偏见、奢侈品的高昂价格以及对品质和合身度的担忧。

全球情趣女用贴身内衣市场驱动因素

全球情趣女用贴身内衣市场正经历显着成长，这主要得益于消费者对奢华、舒适且赏心悦目的产品需求不断增长。各大品牌致力于采用柔软布料、蕾丝和缎面等先进材料，并探索运用薄纱、镂空和绑带等元素的创新设计，以吸引消费者的目光。为了在竞争激烈的市场中脱颖而出，各家公司专注于独特的质感和精湛的工艺，力求打造独特的产品。这种在设计和製造方面不断创新的理念，不仅提升了品牌吸引力，也为情趣女用贴身内衣产业的供应商开闢了新的商机。

限制全球情趣女用贴身内衣市场的因素

由于世界各地对性健康和性表达存在诸多禁忌，全球情趣女用贴身内衣市场面临严峻挑战。在保守社会，情趣内衣的讨论和推广往往受到严格限制和污名化。这种负面氛围可能导致审查和进口禁令等法律限制，以及疏远潜在买家的社会压力。因此，错综复杂的文化、社会和宗教信仰持续阻碍情趣女用贴身内衣的发展和市场接受度，并可能阻碍其在不同环境下的销售和市场扩张。

全球情趣女用贴身内衣市场趋势

随着消费者越来越重视环保，全球情趣女用贴身内衣市场正经历着向永续性和道德时尚的重大转变。消费者对采用有机棉、竹纤维和再生蕾丝等永续材料製成的情趣女用贴身内衣的需求日益增长，尤其关注可生物降解的材质。这个趋势强调符合道德规范的采购惯例和供应链透明度，吸引那些希望将性感与社会责任结合的消费者。随着这些价值观的日益普及，情趣女用贴身内衣品牌正在寻求兼具魅力和永续性的创新设计，打造一个负责任的时尚与性感和自我表达和谐共存的市场。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

情趣女用贴身内衣市场规模（依产品类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 胸罩
• 内裤
• 连体衣
• 其他产品类型

依分销管道分類的情趣女用贴身内衣市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 在线的
• 离线

依最终用户分類的情趣女用贴身内衣市场规模及复合年增长率（2025-2032 年）

• 市场概览
• 男性
• 女士

情趣女用贴身内衣市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Agent Provocateur（UK）
• La Perla（Italy）
• Savage X Fenty（US）
• Coco de Mer（UK）
• Bluebella（UK）
• Fleur du Mal（US）
• Intimissimi（Italy）
• Victoria's Secret & Co.（US）
• Ann Summers（UK）
• Frederick's of Hollywood（US）
• Hunkemoller International BV（Netherlands）
• Chantelle Group（France）
• Lise Charmel（France）
• Adore Me（US）
• Boux Avenue（UK）
• Oh La La Cheri（US）
• Rene Rofe Sexy（US）
• Trashy Lingerie（US）
• Yandy（US）
• Cosabella（US）

结论与建议

Global Erotic Lingerie Market size was valued at USD 21.2 billion in 2023 and is poised to grow from USD 22.66 billion in 2024 to USD 38.65 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global erotic lingerie market is witnessing significant growth driven by heightened awareness of body positivity and sexual wellness. The e-commerce boom is facilitating discreet purchasing, while an evolution in societal norms promotes erotic lingerie as a symbol of self-confidence and personal expression. Increasing disposable income enables consumers to explore diverse designs, enhancing revenue for market players. Brands capitalize on social media platforms like Instagram, TikTok, and YouTube to effectively promote their offerings through captivating content and influencer partnerships. However, challenges such as cultural and religious stigmas, high prices for premium products, and concerns over quality and fit may impede market penetration, presenting a complex landscape for growth in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Erotic Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Erotic Lingerie Market Segments Analysis

Global Erotic Lingerie Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Bras, Briefs, Bodysuits and Other Product Types. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Erotic Lingerie Market

The Global Erotic Lingerie market is experiencing significant growth driven by increasing consumer demand for luxurious, comfortable, and visually appealing options. Brands are concentrating on incorporating advanced materials such as soft fabrics, lace, and satin while exploring innovative designs featuring transparency, cut-outs, and strappy elements to captivate customers. To stand out in a competitive landscape, companies are focusing on unique textures and exceptional craftsmanship, resulting in distinctive product offerings. This commitment to innovation in both design and manufacturing is not only enhancing brand appeal but also opening up new business opportunities for vendors in the erotic lingerie sector.

Restraints in the Global Erotic Lingerie Market

The Global Erotic Lingerie market faces significant challenges due to the prevailing taboos associated with sexual wellness and expression in various regions worldwide. In many conservative societies, discussions or promotions related to intimate apparel with erotic elements can encounter strict limitations or disapproval. This atmosphere of reluctance often leads to legal restrictions, such as censorship or import bans, and social pressures that dissuade potential buyers. As a result, the intricate interplay of cultural, social, and religious beliefs continues to impede the growth and acceptance of erotic lingerie, potentially hindering its sales and market expansion in diverse environments.

Market Trends of the Global Erotic Lingerie Market

The global erotic lingerie market is experiencing a significant shift towards sustainability and ethical fashion, as consumers increasingly prioritize eco-conscious choices. There is a growing demand for erotic lingerie crafted from sustainable materials such as organic cotton, bamboo, and recycled lace, alongside an emphasis on biodegradable options. This trend emphasizes ethical sourcing practices and transparency in supply chains, attracting consumers who seek to merge sensuality with social responsibility. As these values gain traction, erotic lingerie brands are exploring innovative designs that embody both allure and sustainability, fostering a market where responsible fashion coexists harmoniously with eroticism and personal expression.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Erotic Lingerie Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Bras
• Briefs
• Bodysuits
• Other Product Types

Global Erotic Lingerie Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Erotic Lingerie Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Erotic Lingerie Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coco de Mer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluebella (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ann Summers (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frederick's of Hollywood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hunkemoller International B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lise Charmel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adore Me (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boux Avenue (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oh La La Cheri (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rene Rofe Sexy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trashy Lingerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yandy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations