![]() |
市场调查报告书
商品编码
1890790
内衣市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032)Lingerie Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
受时尚潮流现代化、女性劳动参与率提高、社群媒体影响以及消费者对创新舒适内衣需求成长的推动,全球内衣市场持续强劲成长。根据最新的行业评估,全球内衣市场预计将在2024年达到449.2亿美元,并在2025年增长至485.9亿美元。预计到2032年,该市场将显着成长至873.5亿美元,预测期内复合年增长率将达到8.67%。亚太地区是市场领导者,预计2024年将占32.35%的市场占有率,这主要得益于该地区庞大的女性人口以及印度和中国电子商务的强劲增长。
内衣包括胸罩、塑身衣、内裤、吊带背心以及其他相关贴身衣物,旨在满足日常穿着的舒适性、卫生性和时尚需求。 PVH集团、MAS控股、Triumph Intertrade AG、HanesBrands Inc.和Jockey International, Inc.等领先企业不断拓展产品线,以满足全球消费者不断变化的需求。
市场驱动因素
全球时尚产业的快速扩张是推动市场成长最强劲的动力之一。内衣在提升整体造型和增强穿着舒适度方面发挥关键作用。随着越来越多的女性参与到职场以及健身、教育、企业工作和模特儿等职业中,对包括运动胸罩、T恤胸罩、无肩带胸罩、塑身衣和多功能胸罩在内的各种内衣的需求正在蓬勃发展。此外,人们对穿着舒适度和提升身材曲线的日益重视也推动了消费者对高端内衣的兴趣。
各公司也积极投资研发满足实际需求的产品,例如防漏内裤、哺乳胸罩和经期内裤。这种创新驱动的策略正在扩大市场并增强品牌忠诚度。
市场限制因子
该产业面临许多挑战,包括棉花、尼龙和丝绸等原物料价格波动对製造成本的影响。通货膨胀、地缘政治紧张局势和货币波动等经济因素也给价格带来了额外的压力。 La Perla 和 Victoria's Secret 等奢华内衣品牌的高价位限制了中低收入消费者的购买力,尤其是在发展中国家。此外,一些地区製造技术的限制也可能阻碍产业成长。
市场趋势
内衣市场正透过风格创新和永续发展措施经历重大变革。轻盈的设计、薄纱面料、网眼图案、花卉印花和鲜艳的色彩正在全球范围内流行起来。消费者优先考虑舒适度和支撑性,越来越青睐半罩杯胸罩、全罩杯胸罩和低腰内裤等款式。
永续性也是一大趋势,各大公司纷纷推出有机棉内衣、再生聚酯胸罩和可生物降解的真丝内衣,以吸引具有环保意识的消费者。 Cosabella 和 ThirdLove 等品牌正在利用社群媒体行销来提高客户参与度和品牌知名度,而数位化管道对于未来的成长至关重要。
2024 年,胸罩占了全球市场 56% 的占有率,这主要归功于其舒适性、支撑性和改善体态的重要性。内裤凭藉着日常穿着的便利性以及无缝和经期安全设计等创新,保持了其第二大市场占有率。
依材质划分,棉质布料预计在2025年将保持37%的市场占有率,其柔软、透气和价格实惠是其主要优势。丝绸则凭藉其对高端消费者的吸引力,占第二大市场。
就通路而言,专卖店在2024年占主导地位,提供个人化试穿服务和丰富的产品系列。预计到2025年,专卖店的市场占有率将达到43%,而线上商店则预计以10.61%的复合年增长率实现最高增长,这得益于其便利性、折扣优惠和丰富的产品选择。
区域概览
亚太地区引领全球市场,预计2024年市场规模将达145.3亿美元。女性人口的成长、可支配收入的增加以及印度和中国零售业的持续成长,都将继续推动市场需求。预计2025年,中国内衣市场规模将达到61.6亿美元,印度为49.8亿美元,日本为21.9亿美元。
欧洲是第二大市场,预计到2025年将达到134.2亿美元,主要得益于其强大的时尚文化、永续发展趋势以及众多知名品牌的存在。德国、法国和英国将继续保持主要贡献。
预计到2025年,北美市场规模将达到117亿美元,这主要得益于较高的女性劳动参与率和奢侈品牌的存在。
由于生活方式的现代化、旅游业的成长以及全球内衣零售商的扩张,预计南美和中东/非洲市场将保持稳定成长。
The global lingerie market continues to expand at a strong pace, driven by fashion modernization, increasing women's workforce participation, social media influence, and rising demand for innovative and comfortable undergarments. As per the latest industry assessment, the global lingerie market size reached USD 44.92 billion in 2024, is projected to increase to USD 48.59 billion in 2025, and is expected to climb significantly to USD 87.35 billion by 2032, reflecting a robust CAGR of 8.67% during the forecast period. The market is led by Asia Pacific, which held a 32.35% share in 2024, fueled by its large female population and strong e-commerce expansion in India and China.
Lingerie includes bras, shapewear, panties, camisoles, and associated undergarments that cater to everyday comfort, hygiene, and fashion preferences. Major players such as PVH Corp., MAS Holdings, Triumph Intertrade AG, HanesBrands Inc., and Jockey International, Inc. are continually expanding product portfolios to meet evolving global consumer expectations.
Market Drivers
One of the strongest drivers of market growth is the rapid expansion of the global fashion industry, where lingerie plays a vital role in complementing outfits and enhancing body comfort. With expanding women's participation in the workforce and professions like fitness, education, corporate roles, and modeling, demand for diverse undergarment types-including sports bras, T-shirt bras, strapless bras, shapewear, and multipurpose bras-has surged. Additionally, rising awareness of body comfort and silhouette enhancement influences consumer interest in advanced undergarments.
Companies are also significantly investing in innovation, developing products such as leak-proof panties, lactation bras, and period underwear to address real-life needs. This innovation-driven approach broadens the market and strengthens brand loyalty.
Market Restraints
The industry faces notable challenges such as fluctuating raw material prices for cotton, nylon, and silk, which impact manufacturing costs. Economic factors including inflation, geopolitical tensions, and currency fluctuations further pressure pricing structures. Premium lingerie brands such as La Perla and Victoria's Secret also have high price points, restricting access among middle- and lower-income groups, especially in developing countries. Additionally, limited manufacturing technology in some regions may hinder industry growth.
Market Trends
The lingerie market is undergoing strong transformation through innovation in styles and sustainability practices. Lightweight designs, sheer fabrics, mesh patterns, floral prints, and vibrant colors have become popular globally. Consumers are increasingly favoring styles such as demi-cup bras, full-coverage bras, and hipster panties for comfort and support.
Sustainability is another major trend, with companies offering organic cotton lingerie, recycled polyester bras, and biodegradable silk undergarments to attract eco-conscious buyers. Brands like Cosabella and ThirdLove leverage social media marketing to strengthen customer engagement and visibility, making digital channels essential for future growth.
In 2024, bras accounted for 56% of the global market, driven by their essential role in comfort, support, and posture management. Panties remain the second-largest segment due to daily use and innovation in seamless and period-friendly designs.
Based on material, cotton is projected to hold 37% of the market in 2025, supported by its softness, breathability, and affordability. Silk holds the second-largest share, appealing to premium consumers.
Specialty stores dominated the distribution channel in 2024, offering personalized fittings and diverse collections. They are forecasted to capture 43% of market share by 2025, while online stores are expected to grow at the fastest CAGR of 10.61%, driven by convenience, discounts, and broader product availability.
Regional Overview
Asia Pacific, valued at USD 14.53 billion in 2024, leads the global market. Rising female population in India and China, combined with growing disposable incomes and retail expansion, continues to boost demand. China's lingerie market is projected to reach USD 6.16 billion in 2025, India USD 4.98 billion, and Japan USD 2.19 billion.
Europe, forecasted at USD 13.42 billion in 2025, is the second-largest market, supported by strong fashion culture, sustainability trends, and the presence of major brands. Germany, France, and the U.K. remain major contributors.
North America is projected to reach USD 11.70 billion in 2025, driven by high women workforce participation and the presence of premium brands.
South America and the Middle East & Africa show steady growth due to rising lifestyle modernization, tourism, and expansion of global lingerie retailers.
Conclusion
Growing from USD 44.92 billion in 2024 to a projected USD 87.35 billion by 2032, the global lingerie market is set for significant expansion. Innovation, sustainability, digital retailing, and rising global fashion consciousness will shape the future of the industry. Brands that invest in comfort-focused, inclusive, and eco-friendly collections are positioned to lead the next phase of growth.
Segmentation By Type
By Material
By Distribution Channel
By Region
North America (By Type, Material, Distribution Channel, and Country)
Europe (By Type, Material, Distribution Channel, and Country)
Asia Pacific (By Type, Material, Distribution Channel, and Country)
South America (By Type, Material, Distribution Channel, and Country)
Middle East & Africa (By Type, Material, Distribution Channel, and Country)