女用贴身内衣市场规模、份额和成长分析（按产品类型、材质、价格范围、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，女用贴身内衣市场规模将达到 952.4 亿美元，到 2025 年将成长至 1,006.7 亿美元，到 2033 年将成长至 1,568.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.7%。

受全球女性对时尚舒适内衣需求的日益增长的推动，女用贴身内衣市场正经历显着增长。这一趋势主要源于女性对时尚、合身和舒适度的日益重视。高消费能力的职业女性数量的快速增长也促进了市场扩张，主要企业不断创新，以创造性女用贴身内衣设计吸引消费者。此外，製造商越来越注重使用弹性布料，并融入蕾丝、刺绣和奢华面料等元素来提升产品吸引力。为了满足不同体型和尺寸的需求，持续加大研发投入至关重要，这为蓬勃发展的弹性女用贴身内衣市场的进一步成长和发展奠定了基础。

女用贴身内衣市场的成长要素

女用贴身内衣市场正经历显着成长，这主要得益于职业女性数量的增加以及教育界（尤其是在新兴经济体）意识的提高。随着世界各国政府积极推动女性赋权并采取措施缩小劳动市场的性别差距，越来越多的女性进入各行各业。这种转变不仅促进了女性的经济独立，也增加了她们的可支配收入，使她们能够投资于提升生活品质。因此，这种人口结构的变化正在推动女用贴身内衣需求的成长，反映了全球市场不断变化的社会趋势和消费者偏好。

女用贴身内衣市场的限制

由于时尚潮流不断演变和消费者偏好不断变化，女用贴身内衣市场面临许多限制。这些动态变化可能会影响需求，因为消费者会寻求符合自身品味和期望的创新款式。此外，主要产业参与者为确保盈利而推高女用贴身内衣产品价格，进一步加剧了这个问题。成本上涨会对消费者的购买决策产生负面影响，最终导致女用贴身内衣购买意愿下降。随着消费者对价格越来越敏感，全球女用贴身内衣市场在维持成长和适应瞬息万变的时尚及消费行为可能面临挑战。

女用贴身内衣市场趋势

在网路平台日益普及的推动下，女用贴身内衣市场正经历着数位化的重大变革。各大品牌积极与数位行销代理商合作，以提升网站功能与产品曝光。电子商务凭藉其全面的产品资讯、尺寸指南以及丰富的品牌、款式和颜色选择，已成为女性首选的购物管道。这种转变不仅满足了消费者对便利性和多样性的不断变化的偏好，也促进了个人化购物体验的实现，创造了一个充满活力的市场，重塑着女用贴身内衣产业的动态。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球女用贴身内衣市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 内裤
• 胸罩
• 塑身衣

全球女用贴身内衣市场规模（按价格和复合年增长率划分）（2026-2033 年）

• 经济
• 优质的

全球女用贴身内衣市场规模（按分销类型划分）及复合年增长率（2026-2033 年）

• 门市销售类型
• 非门市类型

全球女用贴身内衣市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Hanesbrands Inc.（US）
• Triumph International（Switzerland）
• Wacoal Holdings Corp.（Japan）
• PVH Corp.（US）
• Fruit of the Loom（US）
• American Eagle Outfitters（US）
• Aerie（US）
• ThirdLove（US）
• Savage X Fenty（US）
• Agent Provocateur（UK）
• La Perla（Italy）
• Chantelle Lingerie（France）
• Aubade（France）
• Simone Perele（France）
• Wacoal Europe（UK）
• Marks & Spencer（UK）
• Primark（Ireland）
• H&M（Sweden）
• Intimissimi（Italy）

结论与建议

Lingerie Market size was valued at USD 95.24 Billion in 2024 and is poised to grow from USD 100.67 Billion in 2025 to USD 156.85 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The lingerie market is witnessing significant growth driven by the rising demand for stylish and comfortable undergarments among women worldwide. This trend is largely attributed to increasing awareness of fashion, fit, and comfort. The surge in working women, who possess greater spending power, also contributes to market expansion, as key players innovate to attract consumers with creative lingerie designs. Additionally, there is a heightened focus on the use of flexible fabrics, with producers embracing lace, embroidery, and luxury materials to enhance product appeal. Continuous investments in research and development are essential for brands to cater to diverse body shapes and sizes, ensuring a robust and responsive lingerie market poised for further growth and evolution.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lingerie Market Segments Analysis

Global Lingerie Market is segmented by Product Type, Material, Price Point, Distribution Channel and region. Based on Product Type, the market is segmented into Bras, Panties, Lingerie Sets, Shapewear, Sleepwear/Nightwear, Hosiery and Lingerie Accessories. Based on Material, the market is segmented into Cotton. Based on Price Point, the market is segmented into Mass/Economy, Mid-Range and Premium/Luxury. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lingerie Market

The lingerie market is experiencing significant growth driven by the increasing population of working women and heightened awareness in the education sector, especially in emerging economies. As governments actively promote female empowerment and take measures to reduce the gender gap in workforce participation, more women are entering various industries. This shift not only enhances their financial independence but also raises their disposable income, allowing them to invest in their quality of life. Consequently, this evolving demographic is fostering a greater demand for lingerie, reflecting changing social dynamics and consumer preferences in the global market.

Restraints in the Lingerie Market

The lingerie market faces significant constraints due to evolving fashion trends and shifting consumer preferences. These dynamic changes can affect demand as customers seek innovative styles that align with their personal tastes and expectations. Additionally, the rising prices of lingerie products imposed by key industry players to ensure profitability further compound the issue. This upward trend in costs negatively influences consumer purchasing decisions, ultimately leading to a decreased appetite for lingerie purchases. As consumers become increasingly price-sensitive, the global lingerie market may experience challenges in sustaining growth and adapting to the ever-changing landscape of fashion and consumer behavior.

Market Trends of the Lingerie Market

The lingerie market is witnessing a significant shift toward digitalization, driven by the increasing penetration of online platforms. Brands are actively enhancing their online presence through collaborations with digital agencies to improve website functionality and product visibility. E-commerce has become a favored shopping channel among women, offering comprehensive product information, size guides, and an extensive selection of brands, designs, and colors. This shift not only caters to the evolving consumer preferences for convenience and variety but also facilitates personalized shopping experiences, creating a vibrant online marketplace that is reshaping the dynamics of the lingerie industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lingerie Market Size by Type & CAGR (2026-2033)

• Market Overview
• Briefs
• Bras
• Shapewear

Global Lingerie Market Size by Price & CAGR (2026-2033)

• Market Overview
• Economy
• Premium

Global Lingerie Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Store-Based
• Non-Store-Based

Global Lingerie Market Size & CAGR (2026-2033)

• North America (Type, Price, Distribution)
  • US
  • Canada
• Europe (Type, Price, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Price, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Price, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Price, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThirdLove (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Lingerie (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aubade (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simone Perele (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Europe (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks & Spencer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations